SlideShare a Scribd company logo
Ripping the Cover off the Monster Database: What You Don’t Know Can Give You the Edge Eric Winegardner VP, Client Adoption @ewmonster
Agenda Macro Economic Landscape  Evolving World of Work Monster’s IT Audience  Live Demo of Power Resume Search Monster Today  No Holds Barred Q&A
National Unemployment Rate ,[object Object],[object Object]
The New World of Work Copyright – 2011 Monster
“Today’s employers feel that employees are loyal due to the economic times, but the reality is they are not. Because of this, there is a strong likelihood that when the economy turns for the better, employers could find themselves with valued employees jumping ship. This places pressure on them to put retention measures in place now.”Katherine Jones, HCI Research Fellow.  Copyright – 2011 Monster
US Monster Stats
Site Visitors 23.7 Million monthly      Unique Visitors Source: comScore, March 2011
New Resumes   Every 3.4 seconds a new resume is added to Monster.com   Source: 1Internal Data, average new resumes per day in the U.S., January 2010 - December 2010
Employed 72% of Monster’s monthly Unique Visitors are Employed Source: comScore, monthly average; Jan 2010 – Dec 2010
Demand 2800 job searches performed on Monster.com every Minute.  Source: comScore, monthly average; Jan 2010 – Dec 2010
Outrageous Reach Our brand is shown more than 9.2 billion times across the Monster and Yahoo networks, reaching almost 2 out of 3U.S. Internet users.  Copyright – 2011 Monster
#1 Recruitment-Focused Ad         Network Monster Career Ad Network® reaches passive and active seekers with over 3.5 billion job ad impressions per month on thousands of sites.  Copyright – 2011 Monster
Local Reach Monster Newspaper Partners Our Newspaper partners’ combined Sunday readership is over 78 million people and over 150 million unique website visitors  each month. We have local reach in every  state in the U.S. Copyright – 2011 Monster
Newspaper Partners Extend Local Reach When partnering with local newspapers, Monster is able to reach job seekers not visiting Monster directly By partnering with The Atlanta Journal-Constitution, Monster now reaches an additional 1.7M Job Seekers in the Atlanta DMA – a 254% increase ,[object Object]
Over 1.9MM Monthly Job Views in AtlantaCopyright – 2011 Monster
Monster’s IT Talent Pool
IT Job Seekers by Category Copyright – 2011 Monster
Career Level Copyright – 2011 Monster
Education Level Copyright – 2011 Monster
Years of Experience Copyright – 2011 Monster
Supply & Demand Copyright – 2011 Monster
Top 20 Job Title Searches on Monster Top 20 represent 45% of all IT Talent Copyright – 2011 Monster
Copyright – 2011 Monster
WHY SEMANTIC?
Keyword Engine’s View of the Resume Is This Candidate Qualified? Keywords extracted from one actual resume Copyright – 2011 Monster
Keyword-based Search for Talent  Cannot DistinguishRecent vs.DatedExperience Needs ComplexBoolean Logic Does NotUnderstand theMeaning ofWords Qualified CandidatesAre AlwaysHard to Find Gives AllKeywordsEqual Weight Results NotInformative Copyright – 2011 Monster
Advanced Technology.Innovative Results. We’re making it faster and easier		for you to find thetalented candidates 		you are looking for —  By using innovative, breakthrough technologies – like our industry-leading semantic search technology How? Copyright – 2011 Monster
Director,BusinessDevelopment BusinessDevelopment Director Director ofBusinessDevelopment Dir. BusinessDevelopment Dir. Biz. Dev. Director ofAlliances Director ofPartnerships Addresses The Common Search Problem Search Query Dir. Biz. Dev. Copyright – 2011 Monster
Oracle IBM SAP Peoplesoft JD Edwards … Addresses The Common Search Problem Search Query Dir. Biz. Dev. EnterpriseSoftware Copyright – 2011 Monster
HarvardBusiness School MIT Stanford Wharton Top BusinessSchools … Sloan Schoolof Management Kellogg Schoolof Management Addresses The Common Search Problem Search Query Dir. Biz. Dev. EnterpriseSoftware Copyright – 2011 Monster
The Common Search Problem Synonyms Homonyms Stemming Partial Matches Spelling Errors Concatenation Diacritics Abbreviations Punctuation Search Query Dir. Biz. Dev. EnterpriseSoftware Top BusinessSchools Copyright – 2011 Monster
Concept and Context-Based Searching Searches on the meaning of words Understands job titles, skills, industries, education etc. Understands the hierarchy of concepts Skills Accounting GAAP SOX FASB FinancialAudit RevenueRecognition SOX 404 SOX302 VSOE Financial Disclosure Fraud Investigation © 2010 Monster Copyright – 2011 Monster
Concept and Context-Based Searching Knows the difference between: George Washington University Washington Mutual 123 Washington Avenue George Washington Evaluates the length of time using a skill or holding a job. 10 years of experience vs. 1 year Understands difference between recent and dated experience. Accountant now vs. Accountant 10 yrs ago Copyright – 2011 Monster
Power Resume Search with6Sense™ Search Technology Provides unrivaled candidate matches  Understands concepts and context Bases matches on actual, relevant experience, skills, education, and more Automatically sorts, scores, and ranks Provides at-a-glance comparisons Copyright – 2011 Monster
Power Resume Search ROI 65% Less Time 150% More Candidates 90% Preferred PRS 97% PRS is faster Recruiters believed PRS found candidates faster Recruiters preferred using PRS over keyword search Less Time Taken using PRS vs. keyword search More qualified candidates found Source: Data collected from 48 recruiters, managers and executives from 15 enterprise customers nationwide after hands-on testing of PRS vs. various keyword searches Copyright – 2011 Monster
LIVE DEMOPaul Miller@SeekerPal
WHERE DOES THIS GO?
6Sense Enterprise Suite Talent Matching Talent Dashboard Search ,[object Object]
Leverage patented semantic search capability
Find better quality candidates faster

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TAG Recruiting, 4/19/11, Monster

  • 1. Ripping the Cover off the Monster Database: What You Don’t Know Can Give You the Edge Eric Winegardner VP, Client Adoption @ewmonster
  • 2. Agenda Macro Economic Landscape Evolving World of Work Monster’s IT Audience Live Demo of Power Resume Search Monster Today No Holds Barred Q&A
  • 3.
  • 4. The New World of Work Copyright – 2011 Monster
  • 5. “Today’s employers feel that employees are loyal due to the economic times, but the reality is they are not. Because of this, there is a strong likelihood that when the economy turns for the better, employers could find themselves with valued employees jumping ship. This places pressure on them to put retention measures in place now.”Katherine Jones, HCI Research Fellow. Copyright – 2011 Monster
  • 7. Site Visitors 23.7 Million monthly Unique Visitors Source: comScore, March 2011
  • 8. New Resumes Every 3.4 seconds a new resume is added to Monster.com Source: 1Internal Data, average new resumes per day in the U.S., January 2010 - December 2010
  • 9. Employed 72% of Monster’s monthly Unique Visitors are Employed Source: comScore, monthly average; Jan 2010 – Dec 2010
  • 10. Demand 2800 job searches performed on Monster.com every Minute. Source: comScore, monthly average; Jan 2010 – Dec 2010
  • 11. Outrageous Reach Our brand is shown more than 9.2 billion times across the Monster and Yahoo networks, reaching almost 2 out of 3U.S. Internet users.  Copyright – 2011 Monster
  • 12. #1 Recruitment-Focused Ad Network Monster Career Ad Network® reaches passive and active seekers with over 3.5 billion job ad impressions per month on thousands of sites.  Copyright – 2011 Monster
  • 13. Local Reach Monster Newspaper Partners Our Newspaper partners’ combined Sunday readership is over 78 million people and over 150 million unique website visitors each month. We have local reach in every state in the U.S. Copyright – 2011 Monster
  • 14.
  • 15. Over 1.9MM Monthly Job Views in AtlantaCopyright – 2011 Monster
  • 17. IT Job Seekers by Category Copyright – 2011 Monster
  • 18. Career Level Copyright – 2011 Monster
  • 19. Education Level Copyright – 2011 Monster
  • 20. Years of Experience Copyright – 2011 Monster
  • 21. Supply & Demand Copyright – 2011 Monster
  • 22. Top 20 Job Title Searches on Monster Top 20 represent 45% of all IT Talent Copyright – 2011 Monster
  • 25. Keyword Engine’s View of the Resume Is This Candidate Qualified? Keywords extracted from one actual resume Copyright – 2011 Monster
  • 26. Keyword-based Search for Talent Cannot DistinguishRecent vs.DatedExperience Needs ComplexBoolean Logic Does NotUnderstand theMeaning ofWords Qualified CandidatesAre AlwaysHard to Find Gives AllKeywordsEqual Weight Results NotInformative Copyright – 2011 Monster
  • 27. Advanced Technology.Innovative Results. We’re making it faster and easier for you to find thetalented candidates you are looking for — By using innovative, breakthrough technologies – like our industry-leading semantic search technology How? Copyright – 2011 Monster
  • 28. Director,BusinessDevelopment BusinessDevelopment Director Director ofBusinessDevelopment Dir. BusinessDevelopment Dir. Biz. Dev. Director ofAlliances Director ofPartnerships Addresses The Common Search Problem Search Query Dir. Biz. Dev. Copyright – 2011 Monster
  • 29. Oracle IBM SAP Peoplesoft JD Edwards … Addresses The Common Search Problem Search Query Dir. Biz. Dev. EnterpriseSoftware Copyright – 2011 Monster
  • 30. HarvardBusiness School MIT Stanford Wharton Top BusinessSchools … Sloan Schoolof Management Kellogg Schoolof Management Addresses The Common Search Problem Search Query Dir. Biz. Dev. EnterpriseSoftware Copyright – 2011 Monster
  • 31. The Common Search Problem Synonyms Homonyms Stemming Partial Matches Spelling Errors Concatenation Diacritics Abbreviations Punctuation Search Query Dir. Biz. Dev. EnterpriseSoftware Top BusinessSchools Copyright – 2011 Monster
  • 32. Concept and Context-Based Searching Searches on the meaning of words Understands job titles, skills, industries, education etc. Understands the hierarchy of concepts Skills Accounting GAAP SOX FASB FinancialAudit RevenueRecognition SOX 404 SOX302 VSOE Financial Disclosure Fraud Investigation © 2010 Monster Copyright – 2011 Monster
  • 33. Concept and Context-Based Searching Knows the difference between: George Washington University Washington Mutual 123 Washington Avenue George Washington Evaluates the length of time using a skill or holding a job. 10 years of experience vs. 1 year Understands difference between recent and dated experience. Accountant now vs. Accountant 10 yrs ago Copyright – 2011 Monster
  • 34. Power Resume Search with6Sense™ Search Technology Provides unrivaled candidate matches Understands concepts and context Bases matches on actual, relevant experience, skills, education, and more Automatically sorts, scores, and ranks Provides at-a-glance comparisons Copyright – 2011 Monster
  • 35. Power Resume Search ROI 65% Less Time 150% More Candidates 90% Preferred PRS 97% PRS is faster Recruiters believed PRS found candidates faster Recruiters preferred using PRS over keyword search Less Time Taken using PRS vs. keyword search More qualified candidates found Source: Data collected from 48 recruiters, managers and executives from 15 enterprise customers nationwide after hands-on testing of PRS vs. various keyword searches Copyright – 2011 Monster
  • 38.
  • 39. Leverage patented semantic search capability
  • 40. Find better quality candidates faster
  • 46. Identify talent gapsCopyright – 2011 Monster
  • 47. Questions? Eric WinegardnerVP, Client Adoptioneric.winegardner@monster.com@ewmonster
  • 48. THANK YOU! Eric WinegardnerVP, Client Adoptioneric.winegardner@monster.com@ewmonster

Editor's Notes

  1. The numbers are derived from Monster and HotJobs.com October – December 2010. With integration, Yahoo.com will direct all visitors to Monster.com
  2.  These numbers represent Monster’s reach or the number of times our brand is shown throughout the Monster Career Ad Network and the Yahoo Network.
  3. Career Ad Network is the largest recruitment focused ad network.
  4. Monster has newspaper partnerships with over 1,000 daily and weekly papers in the United States.