The document summarizes strategies for maximizing one's job search in 2009 and beyond, including defining success as the number of strategic face-to-face meetings per week rather than just interviews. It outlines trends in industries like healthcare, energy and technology that are hiring, and recommends networking and customizing one's resume and personal brand to focus on strengths, values, skills and quantifiable accomplishments that are relevant to potential employers' needs. Becoming a subject expert and thought leader through social media is also presented as an important strategy for 2010.

1. Presented by Randy Block IJCT, CCMC, CPRC Maximizing the Job Search 2009 * and a peek at 2010

2. We will cover: The Macro View Defining a Successful Week In The Search For Work Bay Area Job Buzz What Organizations Are Looking For The Personal Brand The Importance of Values and Talents Your Résumé The Value Of Networking Redefining what job search success looks like

3. The Macro View The current economic situation is global Asset bust and excessive borrowing Many jobs are not coming back Era of Western led innovation is over (China and India emerge) Big Government is back (stakeholder in private enterprise) Western consumption patterns are broken Quality now supersedes quantity

4. Bay Area Job Buzz Healthcare The Government-- Arms and Defense Energy– “green collar” jobs (predominantly paying 50K to 70K), nuclear power (paying more), fossil fuels and utilities. Mobile computing and wireless applications Food manufacturing Chemicals Accounting (tax preparation, government regulation, etc) Interim (“try before you buy”) Slow to recover Real Estate Auto Retail Construction Manufacturing Financial Services

5. What doesn’t work in job search Posting your résumé and applying on large job boards Random dissemination of your résumé to organizations Relying on search firms and employment agencies Applying online (e.g., through a company website) “ I’ll keep you in mind” or “I’ll keep my eyes open”

6. Organizations Are Hiring Solutions They don’t hire people Solutions come in 3 Categories: Full time Part Time and Short Term Contracts *** ***over 50 crowd 2 sources of pain Increasing Revenue Increasing Productivity

7. Job seeker is now a solution provider Each of you are your own business (P&L etc.) Successful businesses have a definitive and unique brand And use ways to communicate that brand

8. What Is Personal Brand? Why would a company hire you? Do you know what it takes to be successful in today’s economy? What are your relevant strengths and accomplishments ? Your tagline “what do you do” that adds value?

9. Values Motivational Skills What you prize What you choose What you act on Unique set of talents that are transferable Naturally adept Easy and fun to use

10. Your Résumé Reflects your strengths, values and skills Accomplishments that support your personal brand Master résumé One résumé does not fit all Customize against known positions (including cover letter) Make it relevant to the needs

11. Networking– the most effective Defined as: “ Exchanging and Sharing Information…”

12. Your Network Can Help A’ B’s C’s Industry Market segment Organizations WHO DO THEY KNOW??

13. 6 Networking Questions What kind of work do you do? How did you get into your field? What do you like about it? What do you find the most challenging? What would make your job easier? What are the biggest challenges facing your organization in the next 2 years?

14. Defining Success In The Search For Work The number of strategic face to face meetings in a week The two kinds of purpose for meetings: Interview for a full time position Exchanging information. Success is no longer measured solely by the number of interviews or telephone screens.

15. Changing Industries Be prepared to take a serious pay cut. You must be introduced to a target company through networking. Everyone can relate to metrics– use them in your accomplishments and examples.

16. In 2010, become the hunted--- less of the hunter You do something that no one else does Become a subject expert Then become a thought leader LinkedIn and Twitter— Companies will increasingly use the internet to find experts

17. George Elliott “ It’s never too late to be what you might have been.”