SlideShare a Scribd company logo
Analog to Digital 
Digital to Contextual
CAN YOU SPEAK MAGIC? 
IT ALL BEGINS WITH MEUCCI 
•People can finally speak at a distance 
2
CAN YOU SPEAK MAGIC? 
ANALOG TO DIGITAL 
•Costs of communication go down 
•Easier to use your voice 
•Different devices 
3
CAN YOU SPEAK MAGIC? 
DIGITAL TO CONTEXTUAL 
•Voice is the most natural communication 
method 
•Easier to interact with potential leads 
•Less intimidating to non-technical people 
•More engaging than a live chat 
4
CAN YOU SPEAK MAGIC? 
EXAMPLE: GLASS FITTINGS/1 
•Professional knows requirements 
•Searches site for possible parts with 
questions on each part 
•Call prioritized based on customer's pre-existing 
activities (prior purchases, coming 
from non-competitor address) 
5
CAN YOU SPEAK MAGIC? 
EXAMPLE: GLASS FITTINGS/2 
•Ready to finalize order? 
•Connects with sales rep to answer 
questions 
•Engineering expert added for specifics 
•Places order right away 
6
CAN YOU SPEAK MAGIC? 
EXAMPLE: HOME REMODELING 
•Increase customer confidence by making 
every interaction omniscient 
•Never have to ask the customer 
•Chat to voice, voice recorded, transcribed 
and indexed 
•Adaptive to device capabilities 
7
CAN YOU SPEAK MAGIC? 
A PATH FORWARD 
•Leveraging existing analytics to create 
context 
•Multiple paths to voice (WebRTC, click to 
call, call back) 
•Adding value to established markets 
8
CAN YOU SPEAK MAGIC? 
THANK YOU! ANY QUESTIONS? 
9 
My name is: Luca Pradovera 
I am a Voice Application Developer 
at Mojo Lingo. 
Web: https://mojolingo.com 
Twitter: @lucaprado 
GitHub: polysics

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TADSummit workstream 3 - luca pradovera - analog to digital to contextual

  • 1. Analog to Digital Digital to Contextual
  • 2. CAN YOU SPEAK MAGIC? IT ALL BEGINS WITH MEUCCI •People can finally speak at a distance 2
  • 3. CAN YOU SPEAK MAGIC? ANALOG TO DIGITAL •Costs of communication go down •Easier to use your voice •Different devices 3
  • 4. CAN YOU SPEAK MAGIC? DIGITAL TO CONTEXTUAL •Voice is the most natural communication method •Easier to interact with potential leads •Less intimidating to non-technical people •More engaging than a live chat 4
  • 5. CAN YOU SPEAK MAGIC? EXAMPLE: GLASS FITTINGS/1 •Professional knows requirements •Searches site for possible parts with questions on each part •Call prioritized based on customer's pre-existing activities (prior purchases, coming from non-competitor address) 5
  • 6. CAN YOU SPEAK MAGIC? EXAMPLE: GLASS FITTINGS/2 •Ready to finalize order? •Connects with sales rep to answer questions •Engineering expert added for specifics •Places order right away 6
  • 7. CAN YOU SPEAK MAGIC? EXAMPLE: HOME REMODELING •Increase customer confidence by making every interaction omniscient •Never have to ask the customer •Chat to voice, voice recorded, transcribed and indexed •Adaptive to device capabilities 7
  • 8. CAN YOU SPEAK MAGIC? A PATH FORWARD •Leveraging existing analytics to create context •Multiple paths to voice (WebRTC, click to call, call back) •Adding value to established markets 8
  • 9. CAN YOU SPEAK MAGIC? THANK YOU! ANY QUESTIONS? 9 My name is: Luca Pradovera I am a Voice Application Developer at Mojo Lingo. Web: https://mojolingo.com Twitter: @lucaprado GitHub: polysics