The document discusses the growth of electronic publishing and eBooks, noting that Barnes & Noble now sells twice as many eBooks as physical books. It provides statistics on eBook sales and the market shares of different mobile platforms. The history and development of electronic publishing technologies like e-readers, tablets, and smartphones are outlined, as well as the opportunities they provide for publishers.

1. Electronic media publishing
Peter Nemšák, Jakub Ondrušek

2. Who are we and where do we take
get the nerve to talk about
ePublishing

3. “In the digital area, our eContent
business continues to scale quickly
such that we now sell twice as many
eBooks as we do physical books …”
William Lynch
CEO, Barnes & Noble, Inc.
2010 Q3 financial results press release

4. Ebook sales - USA
Q3 2009 $46 mil Q3 2010 $119.7 mil
Source: http://idpf.org/about-us/industry-statistics#Additional_Global_eBook_Sales_Figures

5. Mobile platform shares
portals visitor count (%)
35
30
33,4 Android
25
26,8 iPhone
18 Symbian
20
15
12 iPad
10
2,6 iPod
5 7,2 other
0

6. A brief history of information
publishing

7. Chiseled rock tablets
tough to write on, heavyweight, bulky

8. Leather and papyrus
lightweight, multiple options of ink, storability

9. And finally - paper
today's most used publishing material

10. Ooops, once again - paper
today's most used publishing material

11. Gutenberg's printing press
printing of multiple copies at once, rise of books

12. Newspapers
faster presses, mechanization, daily issuance

13. Books and storage
no issue with a few books at home

14. Books and storage
a BIG problem with tens or hundreds

15. Journey to electronic publishing
1970 first “personal” computers
1985-90 first “real” notebooks
1990 “opening” of internet to public
1990-2000 netbooks, enhanced phones,
readers, smartphones
2000 first tablets, no big boom
2010 iPad – dawn of the new era

16. Bad start of Amazon's Kindle
delivery channel, text display, no extra value

17. Apple's iPhone revolution
display resolution, intuitiveness, web-friendly

18. IPad – another bold move
big iPhone. prepared to view rich media and text

19. Current situation
● what are the end user devices?
● what are their possibilities?
● how big is their share in total visitor counts?
● what systems are the top ones?

20. Portal visitors
mobile and smart devices
media and business portals technological portals
0.6% 2.7%

21. Current biggest players
A sea of Android and iOS with a touch of others

22. Plethora of end devices
don't panic, optimize only for the most used
v

23. Global tablet OS deliveries
Q4 2010 in mil. - iOS wins, Android catching up
7.3 iOS
2.1 Android
0.3 Ostatné
Mil

24. Come on! That's complete chaos!
How can I make money in this?

25. From eBooks to paper books
Unknown author
st
1 novel as eBook for Kindle
Kindle user forums promotion,
sharing in communities
Result:
Contract for 2 “real” books
with a big publisher

26. iPad as another market
The Wall Street Journal way of ePublishing
already had online subscribers
After iPad app release -
6400 new and active accounts
$17.99 monthly subscription
Content published outside
AppStore = clear profit

27. Rich men in days
fun little games, big earnings
Tap Tap Revenge
1 mil. free downloads in first week, together with
sequels - cca 15 mil. downloads, advertisement
income, later also paid downloads
Rolando
more than 700.000 downloads for $2.99 - in 3
months
Source: www.wired.com, www.dailymail.co.uk

28. Careful with the price
more users lower price, or the other way around
Source: www.moondaynote.com

29. Interactive part