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Exceptional
Opportunity
Liberalization of the Indian regulatory framework has enhanced its
attractiveness as a destination for foreign investors. Few point that
distinguishes India are:
One of the biggest economy with robust growth
trajectory
India economy at large
Availability of competitive human capital base
and great work ethics
Increasing infrastructure and living standard with
emerging middle income group
Extensive trade links
Pro-business attitude of Government agencies
India, an emerging investment destination
Source: Refer Footnotes
Ranked the second most
favored destination for FDI
over 2010-12 [1]
World’s top location for
non-financial services
investment and among
the top three most
attractive international
investment destinations [2]
Among the top three countries
where British companies can do
better business during 2012-14 [3]
Topped as a vital and
high-potential market [4]
Amongst 5 countries (37 surveyed)
likely to see competitiveness
improve as a consequence of
global recession [5]
Government introducing new policies
to stabilize the trade gap in industries
including tableware-ceramic
Indian Tableware industry
Largely unorganized with
only fraction is streamlined
and organized
Dominated by bone-china
manufacturers and importers,
no Porcelain tableware
manufacturer
Market
Analysis
Indian Ceramic tableware industry
Leading Bone China
manufacturers
Market
Distribution
Growth drivers for ceramic industry
Growing middle class population and Increasing purchasing power
Openness to trade
Growth in organized retail sector
Diversified culture heritage in India
Growing leisure hospitality and catering industry
Target
Group
Customer’s need
and key factor
The Miscellaneous Mechanical and Engineering sector
attracting maximum investments
German investments in India
Investment inflows from Germany was 117% over the previous
year at US $1,622 million
Germany rank 8th in the list of top ten investing
countries since 1991
Delhi (incl. UP and Haryana) was the
second largest investment destination for
German companies
There has been a 54% growth of German investments
since the year 2000 amounting to around US $4.6 billion
German investments in India
Marvel Ceramics - History and Growth curve
Achievements and Growth curve
• Packing 60-65% of casting material
• Developed about 150 different types of shapes in tableware.
• Maintaining established standards by using ferro-filters and making exact composition
in the slip house
• Reached output of 250 tonnes for the month of October,2012.
Distribution Network of Marvel Ceramics
BIIL
Strategic Advantage - Location
Marvel and BiiL provides an exceptional investment opportunity in the town of Ghaziabad,
Uttar Pradesh, India for setting up a porcelain tableware manufacturing plant
LEGAL
Government approved
Industrial zone
ACCESSIBILITY
Close to the capital of India,
New Delhi, one of the biggest
trading hub catering domestic
and International market
LOGISTICS
Proximity to Inland
container depots(ICD)
of Tughlakabad and
Dadri
INVENTORY
Central location from our distribution
network reduces inventory cost
Strategic Advantage - Site
NO LEGAL ROADBLOCK
Clearance certificates
issued from Pollution , Excise
and Sales dept. of GOI
ABUNDANT AREA
72000 square feet of
covered area
MARKET ACCESSIBILITY
Located on NH 24 with
markets providing daily
operational needs
UNINTERRUPTED POWER SUPPLY
Direct connection on 33 KVA line
ensure round the clock electricity
NATURAL GAS CONNECTION
We have natural gas connection
installed at the site for firing
READY TO MOVE
Site is well prepared and can
be made operational in few
months
Strategic Advantage - MCPL and BIIL
EXPERIENCE & EXPERTISE
2 decades experience in
India sub continent
RENOWNED BRAND
Marvel is a leading
tableware brand with a
strong market presence
SKILLED WORKFORCE
We have well equipped
skilled work force
providing cost benefits
ROOTED DISTRIBUTION NETWORK
Well established distribution network in
20+ cities of India
SUPPLY CHAIN ADVANTAGE
Relationship with r/m suppliers
enabling low cost procurement
FIRST MOVERS ADVANTAGE
Be the first to make porcelain
in India
THANK
YOU

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Investor Pitch for a Tableware company

  • 2. Liberalization of the Indian regulatory framework has enhanced its attractiveness as a destination for foreign investors. Few point that distinguishes India are: One of the biggest economy with robust growth trajectory India economy at large Availability of competitive human capital base and great work ethics Increasing infrastructure and living standard with emerging middle income group Extensive trade links Pro-business attitude of Government agencies
  • 3. India, an emerging investment destination Source: Refer Footnotes Ranked the second most favored destination for FDI over 2010-12 [1] World’s top location for non-financial services investment and among the top three most attractive international investment destinations [2] Among the top three countries where British companies can do better business during 2012-14 [3] Topped as a vital and high-potential market [4] Amongst 5 countries (37 surveyed) likely to see competitiveness improve as a consequence of global recession [5]
  • 4. Government introducing new policies to stabilize the trade gap in industries including tableware-ceramic Indian Tableware industry Largely unorganized with only fraction is streamlined and organized Dominated by bone-china manufacturers and importers, no Porcelain tableware manufacturer
  • 6. Indian Ceramic tableware industry Leading Bone China manufacturers Market Distribution
  • 7. Growth drivers for ceramic industry Growing middle class population and Increasing purchasing power Openness to trade Growth in organized retail sector Diversified culture heritage in India Growing leisure hospitality and catering industry Target Group Customer’s need and key factor
  • 8. The Miscellaneous Mechanical and Engineering sector attracting maximum investments German investments in India Investment inflows from Germany was 117% over the previous year at US $1,622 million Germany rank 8th in the list of top ten investing countries since 1991 Delhi (incl. UP and Haryana) was the second largest investment destination for German companies There has been a 54% growth of German investments since the year 2000 amounting to around US $4.6 billion
  • 10. Marvel Ceramics - History and Growth curve
  • 11. Achievements and Growth curve • Packing 60-65% of casting material • Developed about 150 different types of shapes in tableware. • Maintaining established standards by using ferro-filters and making exact composition in the slip house • Reached output of 250 tonnes for the month of October,2012.
  • 12. Distribution Network of Marvel Ceramics BIIL
  • 13. Strategic Advantage - Location Marvel and BiiL provides an exceptional investment opportunity in the town of Ghaziabad, Uttar Pradesh, India for setting up a porcelain tableware manufacturing plant LEGAL Government approved Industrial zone ACCESSIBILITY Close to the capital of India, New Delhi, one of the biggest trading hub catering domestic and International market LOGISTICS Proximity to Inland container depots(ICD) of Tughlakabad and Dadri INVENTORY Central location from our distribution network reduces inventory cost
  • 14. Strategic Advantage - Site NO LEGAL ROADBLOCK Clearance certificates issued from Pollution , Excise and Sales dept. of GOI ABUNDANT AREA 72000 square feet of covered area MARKET ACCESSIBILITY Located on NH 24 with markets providing daily operational needs UNINTERRUPTED POWER SUPPLY Direct connection on 33 KVA line ensure round the clock electricity NATURAL GAS CONNECTION We have natural gas connection installed at the site for firing READY TO MOVE Site is well prepared and can be made operational in few months
  • 15. Strategic Advantage - MCPL and BIIL EXPERIENCE & EXPERTISE 2 decades experience in India sub continent RENOWNED BRAND Marvel is a leading tableware brand with a strong market presence SKILLED WORKFORCE We have well equipped skilled work force providing cost benefits ROOTED DISTRIBUTION NETWORK Well established distribution network in 20+ cities of India SUPPLY CHAIN ADVANTAGE Relationship with r/m suppliers enabling low cost procurement FIRST MOVERS ADVANTAGE Be the first to make porcelain in India

Editor's Notes

  1. 1. (World Investment Prospects Survey 2010-2012, UNCTAD)2. (AT Kearney 2010 FDI Confidence Index)3. (Report by Leeds University Business School – commissioned by UK Trade & Investment (UKTI)4. AT Kearney’s 2009 Global Retail Development Index and the 2009 Global Service5.(World Economic Forum Global Competitiveness Report 2010-2011)