T1_Communication-Processes-Principles-and-Ethics-1.pptx

COMMUNICATION
PROCESSES, PRINCIPLES,
AND ETHICS

SPEAKER & CHIEF EXECUTIVE OFFICER
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COMMUNICATION
It is described as the transfer of information,
thoughts or ideas to create a shared
understanding between a sender and a receiver.
It is a dynamic, two-way process
What is Communication?

Heraclitus
1. Sender 2. Message 3. Channel 4. Receiver
5. Feedback 6. Noise 7. Context
Components of Communication

The Communication Process Model

Characteristics of Communication
1. Communication is Schemata driven
2. Communication is an interpretative act
3. Communication does not guarantee a direct
or automatic link between two minds
4. Communication is active, powerful, and
forceful
5. Communication is symbolic

6. Communication always results in something
7. Communication is irreversible
8. Communication is contextual
9. Communication is developmental or
progressive
10. Communication is ethical
11. Communication is influenced by media
and technology

Forms of Communication
1.Verbal Communication- uses words or symbols. It is
done through speaking or writing.
Spoken- can be done through face-to-face interaction,
through mobiles, or computers, public
speaking, etc.
Written- can be written, digitized or printed.

Factors that affect verbal communication
1. Clarity of the Message
2. Tone of voice
3. Non-Verbal Cues
4. Context
5. Listening Skills
6. Emotional State

In verbal communication, meanings are also taken
from non-verbal forms and are better known as
non-verbal cues.
Examples: intonation facial expressions
pause hand gestures
use of visuals body movement
eye contact

2. Non-verbal Communication- sending of message
using other cues than spoken language. It may intentional
or unintentional.
According to Tidwell (2016), there are two kinds of non-verbal
communication.
1. Non-verbal messages produced by the body.
2. Non-verbal messages produced by the broad
setting such as time, space, and silence.

Examples:
touch glance eye contact vocal nuance
proximity facial expressions gestures volume
pause (silence) intonation dress posture
smell context formality

Uses of non-verbal communication
1. Used to repeat verbal messages
2. Often used to accent a verbal message
3. Often complements the verbal message but
may also contradict
4. Regulate interactions
5. May substitute for the verbal message, esp.
if it is blocked by noise or interruption

VERBAL
COMMUNICATION
NONVERBAL
COMMUNICATION
Clarity Relies on the explicit meaning of words
and the structure of language to
convey information.
Conveys emotions, attitudes, and
additional layers of meaning that may
not be expressed through words
alone.
Feedback Can receive immediate verbal
feedback through spoken or written
responses.
Requires careful observation and
interpretation, as feedback is often
non-verbal as well.
Flexibility Allows for precise expression of
complex ideas and information
More ambiguous than verbal
communication but allows for subtle
and nuanced expressions
Cultural
Variation
The meaning of words may vary
across cultures, but linguistic
differences can be addressed through
translation
Non-verbal cues may vary
significantly across cultures, and
misinterpretation is possible if cultural
differences are not considered.

Aspects of Communication
1.Communication is integrated in all parts of
our lives.
2.Communication meets needs.
3.Communication is guided by culture and
context.
4.Communication is learned.
5.Communication has ethical implications.

PRINCIPLES OF COMMUNICATION
1.Principle of Clarity
2.Principle of Attention
3.Principle of Feedback
4.Principle of Informality
5.Principle of Consistency
6.Principle of Timeliness
7.Principle of Adequacy

Aspects of Communication Ethics
1.Honesty and Truthfulness
2. Respect for Others
3. Transparency
4. Confidentiality
5. Fairness and Equity

6. Responsible Social Media Use
7. Informed Consent
8. Cultural Sensitivity
9. Environmental Responsibility
10. Professional Integrity
11. Digital Privacy

PRINCIPLES OF ETHICAL COMMUNICATION
1.Advocate truthfulness, accuracy, honesty, and
reason as essential to the integrity of
communication.
2. Endorse freedom of expression, diversity of
perspective, and tolerance of dissent to achieve
the informed and responsible decision making
fundamental to a civil society.

3. Strive to understand and respect other
communicators before evaluating and
responding to their messages.
4. Promote access to communication resources
and opportunities as necessary to fulfill
human potential and contribute to the well-
being of families, communities, and society.

5. Promote communication climate of caring
and mutual understanding that respect
the unique needs and characteristics of
individual communicators.
6. Condemn communication that degrades individuals
and humanity through distortion, intimidation,
coercion, and violence, and through the
expression of intolerance and hatred.

7. Commit to the courageous expression of personal
convictions in pursuit of fairness and justice.
8. Advocate sharing information, opinions, and feelings
when facing significant choices while also
respecting privacy and confidentiality.
9. Accept responsibility for the short and long-term
consequences for our own communication, and
expect the same of others.

Communication Ethics in the Academic
Context
1.Avoid plagiarism.
2.Data gathered should be kept confidential, unless given
permission by the participant.
3.Students should always show respect to authorities in
school.
4.Transactions/communication plans should follow a
protocol for their acceptance.
5. Never tell a lie or misrepresent facts to your
teachers, classmates, or any people.

T1_Communication-Processes-Principles-and-Ethics-1.pptx

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