Andy Stubley, Director of Strategy at SysMech, presentation: "The Zen application: leveraging the latest Real-Time Big Data Capture, Analysis and Visualisation tools to offer end 2 end and cross-domain network views" Simultaneously reducing Opex by consolidating the multiple Network Performance Management systems in complex multi-vendor and multi-technology environments.

1. Click to edit Master title style
1 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen – Consolidating Systems – June 2014

2. Click to edit Master title style
2 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
What do you want from a Supplier?

3. Click to edit Master title style
3 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
What is the Best Processing Engine on Earth?
• Data Capture – >30 Senses
• Sight – what do you see
with?
• Impulses – Amdigulla /
Reptilian Brain
• Frontal Lobe - Planning

4. Click to edit Master title style
4 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Social Gaming – Something from Nothing

5. Click to edit Master title style
6 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Social Gaming – Key Factors
• 10s Millions of DAU (Candy Crush >54M)
• 20% of Value of Facebook at IPO
• Transient Customer Loyalty
• Only Emotional Lock-In
• No Business case/Business without Analytics
• Capture Everything, Delete Nothing

6. Click to edit Master title style
8 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
The Kings of Big Data Analytics
Data Integration
Data Insight
Real-Time
Action
Real Time Big Data Capture
Build Profiles:
• Users
• Patterns
Identify patterns
Which patterns
drive actions?
Real-Time:
• Recognise Patterns
• Make Offers
• Drive Behaviour
• Monetise
10’s Millions of DAU
Every click
>80 Billion records

7. Click to edit Master title style
9 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
So What?
• Data Capture – Network Counters – How many / Day?
• Data Volumes – PetaBytes (1997 1PB = £340M, $551M)
• Insight – Pattern identification through Visualisation
• Automation – Volumes beyond Human Capabilities
• Evolving Action Scenarios – Data Driven
Analogies to Mobile Networks?

8. Click to edit Master title style
10 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Big Data in the Telco World?
• 100s of Users not a handful of Data Scientists
• 10s of Data Sources not 1, 2, 3
• Data Profiling is Current/NOW (Social Gaming may be
days/weeks)
• Historic Data must be Immediately Accessible (Not 15
Minutes)
• Network Events Trigger Actions –Activity, Alerts, Alarms
• 1000s of people
• Massive Infrastructure/Installed base
Same Volumes, Different Models

9. Click to edit Master title style
11 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
So, Big Data = Hadoop?
Hadoop is: Massively Scalable File System
No Data Model
“Slow” by Design
Outputs can be “Approximate”
Open Source
Hadoop is not: Structured or analysis/query friendly
Fast, Quick, Timely – Real-time!
Precise
It Depends

10. Click to edit Master title style
14 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Performance Analytics in 2014
• Multi-Domain
• Multi-Technology
• 50+ NEs
• Open and Interactive
• Multi-Tenanted
• Flexible UI – Email, Desktop, Web, Mobile
• Inherently Real-Time
• Replace 10s of Apps
The People Demand …

11. Click to edit Master title style
15 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Einstein said
"We can't solve problems by using the
same kind of thinking we used when we
created them."

12. Click to edit Master title style
16 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen – The Model for Telco Big Data Analytics
Real Time Big Data Capture
Actions

13. Click to edit Master title style
17 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
RDBMS - the same for 30 Years
Why?

14. Click to edit Master title style
18 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen – The Model for Telco Big Data Analytics
Real Time Big Data Capture
Actions
Integrate
Data Model
Big Data AnalyticsHistorical

15. Click to edit Master title style
19 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen – The Model for Telco Big Data Analytics
Real Time Big Data Capture
Actions
Integrate
Data Model
Big Data AnalyticsHistorical
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards

16. Click to edit Master title style
20 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen – The Model for Telco Big Data Analytics
Real Time Big Data Capture
Actions
Integrate
Data Model
Big Data AnalyticsHistorical
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards
Impulse
Real-Time Automation

17. Click to edit Master title style
21 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Integrate
Data Model
Big Data AnalyticsHistorical
Zen – The Model for Telco Big Data Analytics
Impulse
Real-Time Automation
Real Time Big Data Capture
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards
Intellect
Cross Domain, Automation & Trending

18. Click to edit Master title style
22 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Integrate
Data Model
Big Data AnalyticsHistorical
Zen – The Model for Telco Big Data Analytics
Impulse
Real-Time Automation
Real Time Big Data Capture
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards
Intellect
Cross Domain, Automation & Trending
SolutionPack
SolutionPack
SolutionPack
SolutionPack
SolutionPack

19. Click to edit Master title style
23 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Integrate
Data Model
Big Data AnalyticsHistorical
Zen – The Model for Telco Big Data Analytics
Impulse
Real-Time Automation
Real Time Big Data Capture
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards
Intellect
Cross Domain, Automation & Trending
SolutionPack
SolutionPack
SolutionPack
ActionPack
ActionPack
SolutionPack
SolutionPack
ActionPack
ActionPack

20. Click to edit Master title style
24 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Integrate
Data Model
Big Data AnalyticsHistorical
Zen – The Model for Telco Big Data Analytics
Impulse
Real-Time Automation
Real Time Big Data Capture
Insight
Business Intelligence
Visualisation
Analysis
Reports
Dashboards
Intellect
Cross Domain, Automation & Trending
SolutionPack
SolutionPack
SolutionPack
ActionPack
ActionPack
Actions
Interfaces
Import
Export
Export
Export
Import
Import
SolutionPack
SolutionPack
ActionPack
ActionPack

21. Click to edit Master title style
25 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Zen Integration

22. Click to edit Master title style
26 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
What is the Best Processing Engine on Earth?
• Integration - Senses
• Impulse - Amdigulla
• Insight - Pictures
• Intellect - Thought
• An MPP Platform?

23. Click to edit Master title style
27 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Mobile Telco Case Study
• >95 Billion Counters / Day
• Real Time Processing – Data Latency <7 Seconds
• 10 Radio technologies and 3 Generations
• 2 Small Cell Technologies
• >40 Network Interfaces
• Fault, Problem Management
• >400 Users
• Mulit-OpCo Multi-Tenanted

24. Click to edit Master title style
28 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
What do you get with SysMech?
• Real-Time and Historic
Performance Management
• Web 2.0 Visualisation
• Degrees of Automation
• Comprehensive and Flexible
KPI Library
• Opex Light Cost Model
• Application Consolidation
• Multi-Tenancy
• Real-Time / “Zero” Latency
• Unlimited Scalability
• E2E Network View
• Broad User Community
• Simple Interaction with
Other Systems
• Fault, Performance and
Service Domains
• Service Monitoring

25. Click to edit Master title style
29 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Jack Welsh Said
“If you can’t measure it, you can’t manage it”

26. Click to edit Master title style
30 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk

27. Click to edit Master title style
31 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Big Data Analytics
Operational Analytics
=
Big Data + Pictures + Automation

28. Click to edit Master title style
32 Copyright © 2013 Systems Mechanics Ltd. All Rights Reserved. www.sysmech.co.uk
Contact Details
Andy Stubley
VP Sales and Marketing
andy.stubley@sysmech.co.uk
T: +44 (0) 118 933 2220
M: +44 (0) 7827 808888