This document provides an overview of a project analyzing the performance and tax advantages of mutual funds offered by IDFC, an Indian asset management company. It includes sections on objectives, an introduction to mutual funds, company profile of IDFC, tools and methods used for analysis, details on specific IDFC funds (Sterling Equity and Tax Advantage funds), findings, and conclusions. It also contains questionnaires for staff and clients regarding mutual funds.

1. Project Name: Detail Analysis of Sterling Equity & Tax Advantages of IDFC
1. EXECUTIVE SUMMARY
2. OBJECTIVES OF THE STUDY
3. INTRODUCTION
What is a Mutual fund?
History of Mutual Fund in India
EVALUATING PORTFOLIO PERFORMANCE
INVESTOR'S FINANCIAL PLANNING AND ITS RESULTS.
All award-winning funds may not be suitable for everyone
7 INVESTMENT TIPS TO IMPROVE YOUR RETURNS
HOW TO REDUCE RISK WHILE INVESTING:
Types of mutual funds
ADVANTAGES OF MUTUAL FUND
Disadvantage of Investing Through Mutual Funds
Risks Associated With Mutual Funds
Tax Rules For Mutual Fund Investors*
Comparison : mutual fund and other asset classes
How is a mutual fund set up?
Association of Mutual Funds in India (AMFI)
Tips on buying mutual funds:-
AMU
4. COMPANY PROFILE(IDFC)
HISTORY OF IDFC
ASSET MANAGEMENT
IDFC PRODUCT RANGE
SWOT ANALYSIS OF IDFC MUTUAL FUND

2. 5. TOOLS USED FOR ANALYSIS
STATISTICAL TOOLS
TERMS USED
Measurement of risk
Measuring Mutual Fund Performance
RETURNS:
LIQUIDITY:
EXPENSE RATIO:
COMPOSITION OF THE PORTFOLIO:
6. Sterling Equity Fund
7. Tax Advantage (ELSS )Fund
8. Findings
9. Conclusion
10.Questionnaires
11.Glossary
12.Bibliography

3. Questionnaires
[I] For staff
1. How long have you been selling mutual funds?
2. By what way did you used to communicate to your clients?
3. Do you still follow the same modes?
4. Industry is changing, consumer`s perception is changing, Indian economy is also
dynamic, growing, how do you justify your job with such a changing scenario?
5. How do you describe ‘technological innovation in mutual funds ‘, by what extent
seen and foreseen changes are caused by it?
6. If I keep all recommendations aside and simply ask you, what factors do you consider
before suggesting any scheme to a prospective client?
7. Demand and supply mechanism moreover is applicable to buying and selling, what is
the present seen of this mechanism for mutual funds in India?
8. Data says that in US number of mutual funds schemes are more than that of number
of listed companies at stock exchange whereas in India not more than 1000 schemes.
How do you react on this situation?
9. One side double digit inflation rate, RBI’s norms for curbing liquidity from market,
high price of fuel, are putting pressure on consumer’ s savings, on the other side SEBI
and RBI are relaxing norms for AMCs business. How these two repelling poles can stand
simultaneously?
10. Number of distribution channels is increasing just to cater untouched market. What
do you think?
11. Why inflation hit Mutual Fund?
12. According to you which scheme is best for you to invest?

4. 13. Market is now fluctuating in that case is it good for investment or bad for investment?
14. Is currency fluctuation is affecting your company?
15. Finally, where do you see this industry in coming 10years horizon?
[II] For clients
1. Which of the following age bands do you fall in to?
Less than 21
21 to 25
25 to 35
35 to 60
Above 60
2. What is your primary source of income?
Your pension
Your salary
Income from your business
Rental income from investment properties
3. What is your return expectation on your investment?
Up to 8%
Between 8% to 18%
Above 18%
4. How would you describe/rate your level of knowledge of financial products?
Low level of knowledge
Medium level of knowledge
High level of knowledge

5. 5. What level of risk are you willing to accept on your investment?
I want to protect my capital
I am comfortable with a small degree of risk
I am comfortable accepting the fact that investment could decline
I am willing to tolerate putting my principal at risk by investing in volatile
investments
6. What percent of your disposable income do you keep aside for different investment
options?
0% to 5%
5% to 10%
10% to 15%
15% to 20%
20% to 30%
Above 30%
7. What percent of above mentioned percentage part do you invest in mutual funds?
0% to 5%
5% to 10%
10% to 20%
20% to 30%
30% to 50%
Above 50%
8. Which of the following source of mutual funds information do you like to opt for?
Professional advisory
Company advisory
Mutual fund prospects
Newspaper, magazine, television
Mutual fund rating service

6. 9. How long are you planning to stay invested?
Long term > 12 months
Medium term 6 – 12 months
Short term < 6 months
10. How likely are you stay invested during volatile times?
Unlikely you will stay invested
Likely you will stay invested
Highly likely to remain invested