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See conference video - http://www.lucidimagination.com/devzone/events/conferences/ApacheLuceneEurocon2011
Apache Hadoop has rapidly become the primary framework of choice for enterprises that need to store, process and manage large data sets. It helps companies to derive more value from existing data as well as collect new data, including unstructured data from server logs, social media channels, call center systems and other data sets that present new opportunities for analysis. This keynote will provide insight into how Apache Hadoop is being leveraged today and how it evolving to become a key component of tomorrow's enterprise data architecture. This presentation will also provide a view into the important intersection between Apache Hadoop and search.
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This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
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price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. Jeffrey Stewart
ff
Partner, CTO A Social Media Evolution
Phone: 815.262.7252 > Wh t’
What’s N t?
Next?
Fax: 815.962.2189
stew@trekk.com
www.Trekk.com
It’s about Integration, Conversations
Twitter.com/JeffreyAStewart
Facebook.com/JAStewart
and Influence
and Influence
LinkedIn.com/in/jeffreyastewart
LinkedIn com/in/jeffreyastewart
3. Today s menu
Today’s menu
• RSS
RSS – WTF?
• Tools of the Trade
• Sharing Yourself
Sh i lf
• You are a Brand of 1
• Plug into the Pulse
4. "Technology will
never replace
people. People
who use
technology will
replace people
who don't."
6. What is RSS?
What is RSS?
An RSS (Really Simple Syndication) document (which is
called a "feed", "web feed",[3] or "channel") includes full
or summarized text, plus metadata such as publishing
or summarized text plus metadata such as publishing
dates and authorship. Web feeds benefit publishers by
letting them syndicate content automatically. A
ett g t e sy d cate co te t auto at ca y
standardized XML file format allows the information to
be published once and viewed by many different
programs.
http://en.wikipedia.org/wiki/Rss
7. What is XML?
What is XML?
XML (eXtensible Markup Language) is a general‐
purpose specification for creating custom markup
languages [1] It is classified as an extensible language
languages. It is classified as an extensible language,
because it allows the user to define the mark‐up
e e e ts
elements. XML's purpose is to aid information systems
s pu pose s to a d o at o syste s
in sharing structured data, especially via the Internet, [2]
to encode documents, and to serialize data; in the last
context, it compares with text‐based serialization
languages
http://en.wikipedia.org/wiki/XML
34. The Numerati
The Numerati
"Doritos munchers, bikers for
Obama, MINI Coooper
enthusiasts. Once [J.D. Power] has
enthusiasts Once [J D Power] has
sorted bloggers into tribes, it can
start digging for correlations
between tribes and products."
@stevebaker
35. Tribes
We Need You
to Lead Us
You can’t have a
tribe without a
leader and you
leader – and you
can’t be a leader @ThisIsSethsBlog
without a tribe
Humans beings
b i
can’t help it: we
need to belong
36. Create Buzz and Influence your Tribe(s)
With structured content and RSS
•Pollination
Bookmarks
Cross‐Links
•Search Engines
Meta Data
Meta‐Data
Keywords
•Social Search
Bookmarks
Refer a Friend
•Semantic Search
Structures
Microfomats
37.
38. Re Meme ber
Re‐Meme‐ber Me?
A meme (pronounced /ˈmiːm/, rhyming with
"cream"[1]), is a postulated unit or element of cultural
ideas, symbols or practices, and is transmitted from one
mind to another through speech, gestures, rituals, or
other imitable phenomena.
other imitable phenomena
40. You Are a Brand of 1
You Are a Brand of 1
Brand management is the application of marketing
techniques to a specific product, product line, or brand.
It seeks to increase the product s perceived value to the
It seeks to increase the product's perceived value to the
customer and thereby increase brand franchise and
brand equity.
http://en.wikipedia.org/wiki/Brand_management
41. Your Posts Your Brand
Your Posts – Your Brand
Eight Twitter Personality Types
• The Entertainer. • The Self Promoter
• The Messenger. • The Twit.
• The Tour Guide. • The Needy.
• The Navel Gazer. • The Celebrity.
http://www.macobserver.com/tmo/features/rss/john_martellaros_blog/
42. Trading Brand Control for Value
Trading Brand Control for Value
• "a whole new generation
only knows nothing but this
kind of connected
kind of connected
communications with other
people“
• “In the 60’s brands turned
In the 60 s brands turned
to typography to control
brand … now they can just
do”
• Letting Your
Technorati’s Peter Hirshberg Audience Co‐Create
45. Influence and Change
Influence and Change
• Initiate or participate conversations online
– RSS tools help
• Online conversations
– create relationships
create relationships
• Relationships can result in influence
• Digital natives
g
– understand this inherently
• Digital nomads
– need to adopt
need to adopt…
– to learn a new language
• In other words, change