This document discusses how cultural symbols and stereotypes can be used to characterize groups of people. It provides examples of common stereotypes, such as Americans being associated with obesity and excess consumption, Brazilians being seen as beautiful dancers, and Europeans thought of as blonde and cold. The document also notes how different political groups use symbolic language, such as labeling anti-government forces as "rebels" or "freedom fighters" and describing obstacles as "challenges" or "problems."

1. By:
Johanna Barriga Fray
María Elena Enríquez

2. Symbols
 linguistic signs can be emptied of the fullness of their
meaning and used as symbolic shorthand.
Freedom
Democracy

3. In Ecuador:
30-S
Attempted
coup
Theater
Show

4.  Cultural stereotypes are frozen signs that affect
both those who use them, and those whom they serve
to characterize.

5. Examples
 If anyone is from the United States are often associated
with obesity and excessive consumption.
 However if their place of origin is Brazil, women
should be beautiful and voluptuous and also know
how to dance very well.
 Europeans tend to be typecast as blondes, light eyes
and personally very cold and also little affectionate.
On the other hand, many people believe that all
people in Africa have black skin color. Also often
associated with Asian slanted eyes.

6. cultural symbols of different political leaning
in their respective discourse communities
“rebels” or
“freedom
fighters” to
denote anti–
government
forces
“challenges”
or
“problems”
to denote
obstacle
“Attempted
Coup” or
“theater
show” to
denote 30S