Data science, machine learning, and neural nets are changing the way people make decisions. Regardless of your industry, the future of your business depends on the power of these technologies. This talk breaks data science down into simple terms that we can all understand and shows you how to design and build great products that drive exponential growth. It's time to leverage the power of algorithms, build innovative products, & drive customer excitement! This talk will show you how.

1. DESIGNING
& BUILDING
FOR A
DATA SCIENCE
FUTURE
@chuparkoff #DataSciFuture

2. @chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoff via Rich Chang Photography
Innovative Product Leader
Dan Chuparkoff
https://twitter.com/chuparkoff
https://youtube.com/c/DanChuparkoff
https://linkedin.com/in/chuparkoff
https://chuparkoff.com

3. DATA SCIENCE
IN 1998
@chuparkoff #DataSciFuture|

4. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

5. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

6. @chuparkoff #DataSciFuture|
DATA SCIENCE 101
WHO HERE
IS DOING
A LOT OF
DATA SCIENCE?
NOT YETSOMEA LOT

7. @chuparkoff #DataSciFuture|
DATA SCIENCE 101
WHO HERE
IS DOING
SOME
DATA SCIENCE?
NOT YETSOMEA LOT

8. @chuparkoff #DataSciFuture|
DATA SCIENCE 101
WHO HERE
IS NOT YET
DOING
DATA SCIENCE?
NOT YETSOMEA LOT

9. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
A great podcast
Linear Digressions has a
weekly podcast on Data
Science. It’s great.
Check it out where you
get podcasts.
Learn more
http://lineardigressions.com
Source: https://lineardigressions.com

10. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
A great web resource
@KDNuggets (Gregory
Piatetsky-Shapiro) runs
an incredible resource
for data science
learning. You can also
follow him on Twitter
@KDNuggets.
Learn more
http://kdnuggets.com
Source: https://kdnuggets.com

11. DESCRIPTIVE
ANALYTICS
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
“The examination of data or
content, usually manually
performed, to answer the question:
‘What happened?’” -Gartner
Source: Gartner, 2018 - https://www.gartner.com/it-glossary/descriptive-analytics/

12. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
Structured data
Data that has a pre-
defined data model like
the text in most
databases.

13. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
Tableau
Software designed to
help teams quickly
analyze, visualize, &
share information with
interactive charts,
graphs, & maps.
Source: https://tableau.com
Learn more
https://tableau.com

14. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
Looker
An emerging SaaS data
visualization tool that
allows you to quickly and
easily make charts and
graphs from any
structured data set.
Source: https://looker.com
Learn more
https://looker.com

15. DATA SCIENCE 101
@chuparkoff #DataSciFuture|
D3
A JavaScript library for
producing dynamic,
interactive data
visualizations in web
browsers.
Source: http://d3js.org Stacked Bars example: http://bl.ocks.org/mbostock/3943967
Learn more
https://d3js.org

16. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
Data Conferences
Source: https://odsc.com & https://www.gartner.com/events-na/data-analytics
Two of the industry’s
most-attended
conferences on the
subject of data
visualization and
descriptive analytics.
Boston – London – San Francisco
Open Data Science Conference
Grapevine, TX – London – Sydney
Gartner Data & Analytics Summit
Learn more
https://odsc.com/
https://www.gartner.com/events

17. +
DATA SCIENCE 101
@chuparkoff #DataSciFuture|
Unstructured data
Source: Licensed to Dan Chuparkoff via Adobe Stock
Data not arranged neatly
into rows & columns.
Often large blocks of
information like emails,
surveys, or even
images.
Learn more
http://bit.ly/KDNuggets_LDA

18. SXSW 2018
@chuparkoff #DataSciFuture|Source: https://schedule.sxsw.com - scraped with webscraper.io and then visualized with tagcrowd.com

19. SXSW 2018
@chuparkoff #DataSciFuture|Source: https://schedule.sxsw.com - scraped with webscraper.io and then visualized with tagcrowd.com

20. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

21. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

22. PRESCRIPTIVE
ANALYTICS
@chuparkoff #DataSciFuture|
ADVANCED ANALYTICS
“The examination of data or
content to answer the question:
‘What can we do to make _______
happen?’” -Gartner
Source: Gartner, 2018 - https://www.gartner.com/it-glossary/prescriptive-analytics/

23. ADVANCED ANALYTICS
@chuparkoff #DataSciFuture|
Machine learning
The process of giving a
computer a sample-set
of data and getting it to
“learn” without the need
to program explicit
instructions.
?

24. @chuparkoff #DataSciFuture|
Unsupervised learning
A type of machine
learning in which only
the inputs are given the
system learns patterns
on it’s own.
All the stuff
ADVANCED ANALYTICS

25. +
@chuparkoff #DataSciFuture|
Unsupervised learning
A type of machine
learning in which only
the inputs are given the
system learns patterns
on it’s own.
Group 1
Group 2
Group 3
Group 4
ADVANCED ANALYTICS

26. +
@chuparkoff #DataSciFuture|
Supervised learning
A type of machine
learning in which both
inputs and outputs are
given.
All the stuff
Stuff I like
ADVANCED ANALYTICS

27. @chuparkoff #DataSciFuture|
Training sets
A sample-set of data
given to a machine
learning algorithm in
order to train the system.
Good
Good
Good
Good
Good
Bad
Bad
Bad
Bad
Bad
Bad
Bad
ADVANCED ANALYTICS

28. +
@chuparkoff #DataSciFuture|
R + RStudio
An open source
programming language
for statistical computing
and graphics widely
used by data scientists
commonly in R Studio.
Source: https://rstudio.com/
Learn more
https://rstudio.com/
ADVANCED ANALYTICS

29. +
@chuparkoff #DataSciFuture|
R Shiny
An R collaboration
platform useful for rapid
deployment of sharable
R-based visualizations
and interactive apps.
Source: https://shiny.rstudio.com/
Learn more
https://shiny.rstudio.com/
ADVANCED ANALYTICS

30. +
@chuparkoff #DataSciFuture|
Jupyter Notebooks
An open-source web
application that allows
you to create & share
“notebooks” that contain
live code, equations,
visualizations & text.
Source: http://jupyter.org
Learn more
https://jupyter.org
ADVANCED ANALYTICS

31. +
@chuparkoff #DataSciFuture|
Zeppelin Notebooks
A web-based notebook
from the Apache
Foundation that enables
data-driven, interactive
data analytics &
collaborative documents.
Source: https://zeppelin.apache.org
Learn more
https://zeppelin.apache.org
ADVANCED ANALYTICS

32. +
@chuparkoff #DataSciFuture|
Kaggle
A community for
exploring, learning and
collaborative-analysis.
View a vast collection of
public data sets and
challenge yourself with
real-world problems.
Source: https://kaggle.com/
Learn more
https://kaggle.com/
ADVANCED ANALYTICS

33. NEURAL NETWORKS
@chuparkoff #DataSciFuture|
ADVANCED ANALYTICS

34. @chuparkoff #DataSciFuture|
Neural Networks
In our actual brain…
Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

35. +
@chuparkoff #DataSciFuture|
Neural Networks
Systems that ‘learn’ from
examples labeled as
good/bad. These are
useful in image
recognition & cases
where task-specific
programming would be
extremely complex.
ADVANCED ANALYTICS

36. @chuparkoff #DataSciFuture|
On Intelligence
A great book on how the
brain works by Jeff
Hawkins, inventor of the
PalmPilot in 1996.
Source: http://jupyter.org
Learn more
http://bit.ly/OnIntelligence_book
ADVANCED ANALYTICS

37. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

38. 5 VOLUNTEERS?
@chuparkoff #DataSciFuture|
ADVANCED ANALYTICS

39. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
Yes No
ADVANCED ANALYTICS
Layer
1

40. +
@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
Yes No
ADVANCED ANALYTICS
Layer
2

41. +
@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
Yes No
ADVANCED ANALYTICS
Layer
3

42. +
@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
Yes No
ADVANCED ANALYTICS
Layer
4

43. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
Yes No
ADVANCED ANALYTICS
Layer
5

44. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
CAT NOT CAT
ADVANCED ANALYTICS

45. RUNNING THE
NEURAL NET
@chuparkoff #DataSciFuture|
ADVANCED ANALYTICS

46. +
@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

47. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

48. +
@chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

49. @chuparkoff #DataSciFuture|Source: Licensed to Dan Chuparkoff via Adobe Stock
ADVANCED ANALYTICS

50. +
+
@chuparkoff #DataSciFuture|
More Fun
For more fun watching
some not-yet-awesome
attempts at image
recognition from a
Neural Net, follow
@picdescbot on Twitter.
ADVANCED ANALYTICS

51. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

52. +
@chuparkoff #DataSciFuture|
DATA SCIENCE 101
ADVANCED ANALYTICS
HUMANS + MACHINES

53. @chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoff via Adobe Stock
HUMANS + MACHINES

54. RESIST THE URGE TO MAKE
DECISIONS FOR PEOPLE
@chuparkoff #DataSciFuture|
HUMANS + MACHINES

55. @chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoff via Adobe Stock
Partner with your users. Give them
levers to adapt & drive decisions.
Humans + Machines
HUMANS + MACHINES

56. “Technology
should give people
superpowers.”
@chuparkoff #DataSciFuture|
-Tim O’Reilly
SXSW2018 #WTFeconomy
HUMANS + MACHINES
Source: SXSW2018 #WTFeconomy session, image via: https://twitter.com/timoreilly

57. @chuparkoff #DataSciFuture|Source: Google.com home page via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

58. @chuparkoff #DataSciFuture|Source: Google.com Search query via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

59. @chuparkoff #DataSciFuture|Source: Licensed in 2018 to Dan Chuparkoff via Adobe Stock
HUMANS + MACHINES

60. @chuparkoff #DataSciFuture|
Generative Design
Autodesk
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video
HUMANS + MACHINES

61. +
@chuparkoff #DataSciFuture|Source: https://www.youtube.com/watch?v=CtYRfMzmWFU
CIVILIZATION 5.0
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video

62. @chuparkoff #DataSciFuture|
HUMANS + MACHINES
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video

63. @chuparkoff #DataSciFuture|
HUMANS + MACHINES
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video

64. @chuparkoff #DataSciFuture|
Goals (Weight)
Goals(Sress)
HUMANS + MACHINES
Source: AUTODESK: https://www.autodesk.com/solutions/generative-design-video

65. @chuparkoff #DataSciFuture|Source: Google Maps search via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

66. @chuparkoff #DataSciFuture|Source: Netflix.com/browse via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

67. @chuparkoff #DataSciFuture|Source: Netflix.com/browse via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

68. @chuparkoff #DataSciFuture|Source: Netflix.com/browse via Google Chrome browser by Dan Chuparkoff in 2018
HUMANS + MACHINES

69. RESIST THE URGE TO MAKE
DECISIONS FOR PEOPLE
@chuparkoff #DataSciFuture|
HUMANS + MACHINES

70. @chuparkoff #DataSciFuture|
Collect or
generate all of
the possibilities
for action.
Prioritize all of
the possibilities
for your users.
Give your users
levers to adapt &
drive decisions.
Learn from
behavior to make
your prioritization
smarter.
1 2 3 4
Curate Prioritize Partner Learn
HUMANS + MACHINES

71. DESIGNING & BUILDING
FOR A DATA SCIENCE FUTURE
Dan Chuparkoff @chuparkoff #DataSciFuture
THANK YOU!