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I need some ROI, but I have no idea where to begin!


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Published in: Technology, Business
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  • Take a look at slides 13 and 14. They review how many companies typically measure ROI and make comparisons to how most companies should measure their ROI. As with many areas of analysis, ROI valuations can be done with varying lenses or degrees of specificity. The key to providing 'good ROI' is to take the time to analyze your organization, determine what ROI factors you value (e.g. qualitative or quantitative ROI) and then deliver your ROI message in a corresponding fashion.
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  • What do you mean by 'good ROI'?
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I need some ROI, but I have no idea where to begin!

  1. 1. I need some ROI…but I have no idea where to begin!<br />Sarah Haase<br />June 2011<br />
  2. 2. My background<br />Collaboration Manager<br />Technical writer<br />CMS/KM implementation & support<br />Information architect<br />Librarian<br />Code-free<br />@SarahHaase <br /><br />
  3. 3. What I do…<br />
  4. 4. My personal bias<br />Businesses shouldn’t be run via spreadsheets <br />stored on shared drives.<br />
  5. 5. My personal bias<br />Left to their own devices, well-intentioned people will live in information chaos.<br />
  6. 6. My personal bias<br />Your SharePoint solution isn’t complete until you’ve measured its effectiveness.<br />
  7. 7. My personal bias<br />ROI is meaningless without context.<br />
  8. 8. Agenda<br />What is ROI?<br />What does good ROI look like?<br />Units of measure<br />Common methodologies<br />Building your valuation roadmap<br />
  9. 9. What is ROI?`<br />
  10. 10. ROI is…<br />A cool acronym<br />A method of quantifying benefits reaped<br />A way to “feel good” about an investment<br />A way to offset opportunity costs<br />A method for validating good decisions<br />An afterthought<br />
  11. 11. What is “all to real” here?<br />Implement first, think (about ROI) later<br />Lack of business focus<br />Too many objectives; lack of clarity<br />Lack of baseline measurements<br />
  12. 12. How do most companies measure it?<br />
  13. 13. How should companies measure it?<br />
  14. 14. The hard part…<br />
  15. 15. Cost of not focusing on your ROI<br />
  16. 16. Units of measure<br />Quantitative ROI<br />Qualitative ROI<br />Money<br /><ul><li>Increased revenue
  17. 17. Eliminated tools
  18. 18. Increased productivity</li></ul>Emotional <br /><ul><li>Improved employee morale
  19. 19. Elimination of unpopular tasks
  20. 20. Reduced user confusion
  21. 21. Happier customers</li></ul>Time<br /><ul><li>Streamlined business processes
  22. 22. Less rework
  23. 23. Faster time-to-market</li></ul>Evolution of work<br /><ul><li>Ability to focus on higher-value tasks
  24. 24. More automation, fewer mistakes
  25. 25. Simplify the “hairball”
  26. 26. Reduce employee turnover</li></li></ul><li>Quadrant #1 – Money<br />
  27. 27. Quadrant #2 – Time savings<br />
  28. 28. Base formula<br />
  29. 29. ROI calculation<br />Before<br />ROI<br />After<br />
  30. 30. Quadrant #3 – Emotional ROI<br />
  31. 31. Quadrant #4 – Evolution of work<br />
  32. 32. Time to get moving!<br />Time to get moving.<br />
  33. 33. Your roadmap<br />Find what is needed.<br />Plant your stake.<br />Take baseline measurements.<br />Define your success criteria.<br />Calculate your ROI.<br />Spread the word.<br />
  34. 34. Step 1: Find what is needed<br />Ask questions:<br />What do we value?<br />How do we work? (aka how formal are we?)<br />What matters to management?<br />What does “good” look like?<br />How do we talk about our successes & failures?<br />
  35. 35. Step 1: Find what is needed<br />Find examples of success and backtrack<br />How did they get started?<br />How did they achieve buy-in?<br />How did they “tell the story”?<br />How did people react?<br />Were these success stories focused on Qualitative or Quantitative ROI?<br />
  36. 36. Step 2: Plant your stake<br />
  37. 37. Step 3: Take baseline measurements<br />
  38. 38. Step 4: Define success criterion<br />
  39. 39. Step 5: Calculate your ROI<br />Phrase your success in real $$$<br />Add up all the ROI<br />Think about your delivery mechanism<br />
  40. 40. Step 6: Spread the word<br />Money talks<br />Dollar figures have their own voice<br />Once built, you have an “automatic” business case<br />Think of clever ways to store your $$$ data<br />Spread the word<br />Share with others<br />Don’t forget the higher-ups<br />Never stop building your elevator speech<br />
  41. 41. Questions<br />Sarah Haase<br />