Internet Of Humans
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The document discusses trends in connectivity and technology usage globally and in Sweden. It notes that two thirds of the world's population has access to 3G networks, while Asia accounts for nearly half of global mobile broadband subscriptions. In Sweden, over 90% of people access the internet, including over 95% of those aged 8 to 55. The document also examines generational differences in technology usage and expectations, the rise of bots and personalized experiences, and how human augmentation through technology is expanding human capabilities.
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Internet Of Humans
- 1. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. INTERNET OF HUMANS @eggerts @digitaslbi_se
- 2. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved.
- 3. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. OFFLINE DOES NOT EXIST
- 4. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. WORLD • Two thirds of the world’s population has 3G coverage • 47% of the world’s population has a subscription for mobile broadband IN FACT 48% 22% 19% 10% 1% Asia Americas (North and South) Europe Africa Oceania
- 5. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. SWEDEN • In the year 2015, 93 percent of the population has access to the Internet and 91 percent use the Internet • In the ages of 8 – 55, there are over 95 percent who use the Internet. IN FACT
- 6. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. SWEDEN • Most families with children (87%) have several computers, smartphones and tablets. • 67 percent of 2-year olds use the Internet and 32 percent do it daily. • Already at the age of 2, there are a third of those who use the Internet to occasionally create their own content on the Internet. IN FACT
- 7. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. DEVICE CENTRICITY
- 8. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. DEVICE CENTRICITY
- 9. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. CLASHED OF GENERATIONS
- 10. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. 1960 1970 1980 1990 2000 2010 Gen X Gen Y Gen Z
- 11. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. Been said about Millennials… Entitled Over-sharers Self-absorbed Clingers Dreamers Need validation daily
- 12. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. “Slackers or Self-Starters? This generation is focused pretty much excl usively on what can you do for me today. Th is generation wants to play the career game by its own rules.” - Consultant Richard Chaifetz Chicago Tribune
- 13. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. “Slackers or Self-Starters? This generation is focused pretty much excl usively on what can you do for me today. G eneration X wants to play the career game by its own rules.” - Consultant Richard Chaifetz Chicago Tribune
- 14. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved.
- 15. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. BORN IN 1948 GREW UP IN THE UK MARRIED, W/CHILDREN SUCCESSFUL, WEALTHY, CELEBRITY LOVES DOGS AND THE ALPS
- 16. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. BORN IN 1948 GREW UP IN THE UK MARRIED, W/CHILDREN SUCCESSFUL, WEALTHY, CELEBRITY LOVES DOGS AND THE ALPS
- 17. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. DEMOGRAPHIC DATA VS BEHAVIOUR AND INTENT
- 18. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. PUTTING PEOPLE FIRST
- 19. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. PERSONALIZATION
- 20. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. WHEN WE KNOW BEHAVIOUR AN D CAN PREDICT INTENT – WE CAN CRAFT PERSONALIZED EXPERIENCES
- 21. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. CREATING OMNIPRESENCE
- 22. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. PIMKIE
- 23. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. DOMINO’S
- 24. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. #2 BOTS ARE THE NEW APPS
- 25. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. APPLE
- 26. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. BOTS
- 27. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. KLM
- 28. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. X.AI
- 29. TAY
- 30. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. THE UPGRADED HUMAN
- 31. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. BIONIC
- 32. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. HUMAN+
- 33. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. BIOPAY
- 34. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. POWIFI
- 35. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. SPACEX
- 36. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. “WE LIVE IN A TIME WHERE THE ONLY THING THAT GROWS FASTER THAN TECHNOLOGY IS OUR EXPECTATION OF IT”
- 37. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. INTERNET OF HUMANS IN SHORT
- 38. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. OFFLINE IS GONE PUT PEOPLE FIRST ACT ON BEHAVIOUR & INTENT LET TECH BE THE ENABLER
- 39. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved. @eggerts @digitaslbi_se linkedin.com/in/saraeggert
- 40. Proprietary & Confidential. © 2015 DigitasLBi All rights reserved.
Editor's Notes
- Sara Eggert Senior User Experience Architect | Customer Experience http://www.linkedin.com/in/saraeggert http://www.twitter.com/eggerts DigitasLBi Sweden www.digitaslbi.com/se Thanking Unsplash.com for all images.
- Digital transformation of brands and businesses Everything is made up and we can create something else, something new This was from Shanghai Motor Show – two years ago – Launching the all-new Volvo XC90 virtual and selling 2000 premium cars online – cars that hadn’t been built yet.
- * We are so much connected that we cannot talk about an online and an offline state
- Two thirds of the world’s population has 3G coverage 47% of the world’s population has a subscription for mobile broadband.
- In the year 2015, 93 percent of the population has access to the Internet and 91 percent use the Internet In the ages of 8 – 55, there are over 95 percent who use the Internet.
- Most families with children (87%) have several computers, smartphones and tablets. 67 percent of 2-year olds use the Internet and 32 percent do it daily. Already at the age of 2, there are a third of those who use the Internet to occasionally create their own content on the Internet.
- Global Web Index Mobile only Multi-device Mobile-centric Multi-device PC-centric
- Gen X – the ironic generation Gen Y – First gen of the digital age – Millennials Gen Z – Centennials – Digital natives
- Entitled Over-sharers Self-absorbed Clingers Dreamers Need validation daily
- “Slackers or Self-Starters? This generation is focused pretty much exclusively on what can you do for me today. This generation wants to play the career game by its own rules.” - Consultant Richard Chaifetz Chicago Tribune
- Sound like what you’ve heard about Millennials? This article from 1999 actually addressed the ‘selfish’ attitudes of Generation X. Chaifetz later goes on to explain that he believes “it's a product of what they've been exposed to growing up.” Each generation will inevitably get it’s share of criticism from those before it.
- Poster from PostNord.se
- Born in 1948 Grew up in the UK Marries, has children Successful, wealthy, celebrity Loves dogs and the alps
- Demographic data vs behaviour
- What does this show? It is more valuable to look at behaviour and intention than to get blinded by demographic data
- When we put people first – we look to what will be good for us and how we can achieve it instead of the other way around
- When we know behaviour and can predict intent – we can create personalized experiences SERVICE CONTEXT BASED CONTENT
- When we know behaviour and can predict intent – we can create personalized experiences Knowing where you are in the purchase funnel Knowing if you have had a bad experience – cancelled flight – present information Knowing where you are, language, disabilities, weather, time of day etc.
- OMNIPRESENCE is about creating solutions to prolong the often analogue core business. To challenge preset channels and to be innovative by having a foundation in customer behaviour and customer intent.
- OMNIPRESENCE EXAMPLE The French fashion company Pimkie noted the following: Women who went on weekend trips to shop want as little in the luggage as possible. Pimkie created the Mini Fashion Bar together with different hotel chains in Europe. In the hotel room garments and accessories were placed in the wardrobe – all matched after city and the weather forecast for that weekend. If the hotel guest wanted to use the clothes, she just paid during checkout. Just like a normal mini bar. http://minifashionbar.com/en
- OMNIPRESENCE EXAMPLE The American pizza company Domino’s wanted to offer several new ways for their customers to order pizza. Today their customer can order by: Sending a pizza emoji via text message or by tweeting in From their Smart-TV or smart watch From the infotainment system in their cars https://anyware.dominos.com/
- BOTS ARE THE NEW APPS
- In 2008 Apple launched their App Store with the phrase “There’s an app for that’. But since than apps has only evolved in the footsteps of technology – faster phones, faster broadbands, better cameras, geo location etc.
- Bots can be the beginning of a new era. Bots are software with artificial intelligence that lives in your phone or in your computer. A bot can learn how you communicate, help you search/send/contact/integrate or even take commands from your other connected devices.
- BOTS ARE THE NEW APPS – KLM KLM has made a bot for Facebook Messenger which sends you all your flight information, helps you change seat, informs you about luggage weights, reminds you of check-in time and can help you if your flight got cancelled. https://messenger.klm.com/
- BOTS ARE THE NEW APPS – X.AI X.AI is your personal meeting scheduling assistant in your email client. Amy, which is the name of their bot, helps you to books and takes care of the hassle when getting meeting participants and conference room – without you lifting a finger. https://x.ai/
- Microsoft’s failed attempt on their Twitter-based conversational bot Tay
- Up until now technology has been used to replace lost body parts of functionality: Heart sick has gotten a pacemaker, people who lost a body part gets smart prosthesis etc.
- HUMAN+ or the UPGRADED HUMAN is a new paradigm. Healthy people implants technology in order to get new capabilities. The technique that is often used today is NFC chip implants (near frequency) that can lock up doors, make an identification or even make a payment. Here is me when I got an NFC chip implanted in December 2015.
- HUMAN+ EXAMPLE – BIOPAY This is my friend and colleague Patric Landhed that developed and perform the world’s first bio payment – using the chip in his hand to pay in a store. You can listen to his adventure on his TEDx Talk that he performed in March 2016 in Germany. https://www.linkedin.com/pulse/tedx-talk-upgraded-human-patric-lanhed https://www.youtube.com/watch?v=w3To14yvmr0&feature=youtu.be
- Technology always gets smaller, more powerful and more efficient. A team at Washington University successfully charged a low voltage camera by using the signals that ordinary WIFI networks sends out. This means that we can soon charged things just by having access to a WiFi. The man in this picture, Nikola Tesla, is the father of modern electricity – he dreamt in the late 19th century about a society without cables for charging and communication. 130 years later it is possible. http://www.wired.com/2015/06/power-over-wi-fi/
- And speaking of Tesla – Tesla’s founder Elon Musk reached a new success with his other company SpaceX the other week (April 2016). The SpaceX rocket successfully landed on a drone ship without destroying the rocket. This means that we are one step closer to space tourism. Think of all the good things in technology that this success will spread in the world. At least I am curious what things we will implant in our bodies to create the next Human 2.0.
- Summary
- https://www.linkedin.com/in/saraeggert