This document provides a SWOT analysis for a gaming company. The strengths include high quality customer experiences, proprietary cloud tools to help customer service, and a focus on expanding in Asia and online businesses. Weaknesses are listed as poor customer service and reputation. Opportunities include expanding the entertainment industry, research and development, and designing games for multiple platforms. Threats include competition, piracy, technological changes, and dependence on gaming console sales.

1. 1Copyright © 2016 Tech Mahindra. All rights reserved.
2016
Tech Mahindra

2. 2Copyright © 2016 Tech Mahindra. All rights reserved.
STRENGTHS
WEAKNESSES
THREATS
Negative
Internal
factors
External
factors
Positive
• High-quality personal
experiences
• Investment in proprietary
cloud-based tools that
provide customer service
representatives with
information on gamers
• Globalize - Focus on Asia.
• Enter higher margin online
business.
• Expanding Entertainment &
Media Industry
• Research and Development
• Design games for a
multiple platforms
including Sony PlayStation
3, Microsoft Xbox 360 and
Nintendo Wii
• Huge Mobile Presence.
• The sports division is the
major contributor of EA's
revenue
• Poor Customer Service
• Company with a
wounded reputation
• Poor customer support &
frequent tech glitches.
• Patent Infringement
Concerns
• Platform dependency on
other companies which
create limitations in
design capabilities,
graphics and game
performance.
• Stiff Competition
• Piracy
• Rapid Changes in
Technology
• Sales and profits are
dependent on the success
and prolonged purchasing
power of gaming consoles
OPPORTUNITIES
SWOT Analysis