The SWOT analysis identifies Hero's strengths as its ability to understand customer needs and its established brand name. Weaknesses include its vulnerable joint venture partnership and lack of brand influence in the automobile industry. Opportunities exist in global expansion, expanding its target market, and becoming a leader in the scooter market. Threats include losing market share to its joint venture partner Honda and strong competitors like Bajaj Motors.
1. SWOT Analysis <br />Strengths <br />Strengths <br />Ability to understand customer’s needs and wants <br />Ability to understand customer’s needs and wants <br />Recognized and established brand name <br />Recognized and established brand name <br />Effective advertising capability <br />Effective advertising capability <br />Its after sells service <br />Its after seWeaknesses <br />Weaknesses <br />R&D is not close to the Hero manufacturing <br />R&D is not close to the Hero manufacturing <br />plant <br />plant <br />Hero is vulnerable in the joint venture <br />Hero is vulnerable in the joint venture <br />because Honda Motor Company has so <br />because Honda Motor Company has so <br />much power <br />much power <br />Brand name of Hero itself has no influence <br />Brand name of Hero itself has no influence <br />in the automobile industry. <br />in the automobile industry<br />Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />BecomeWeaknesses <br />R&D is not close to the Hero manufacturing <br />R&D is not close to the Hero manufacturing <br />plant <br />plant <br />Hero is vulnerable in the joint venture <br />Hero is vulnerable in the joint venture Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />Become India’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people <br />Threats <br />Threats <br />Honda Motorcycles and Scooters India can take away <br />Honda Motorcycles and Scooters India can take away <br />market share and cause joint venture to go sour <br />market share and cause joint venture to go sour <br />Bajaj Motors is a strong competitor <br />Bajaj Motors is a strong competitor <br />The big giant like Harley-Davidson will introduce <br />The big giant like Harley-Davidson will introduce <br />soon in Indian market. <br />soon in Indian market. <br />FDI announced in Automobiles is 100%. <br />FDI announced in Automobiles is 100%. <br />Petrol price increasesPollution normsAluminum and steel price increases<br />because Honda Motor Company has so <br />because Honda Motor Company has so <br />much power <br />much power <br />Brand name of Hero itself has no influence <br />Brand name of Hero itself has no influence <br />in the automobile industry. <br />in the automobile industry<br /> Indi<br />Opportunities <br />Opportunities <br />Global expansion <br />Global expansion <br />Expansion of target market (include women) <br />Expansion of target market (include women) <br />Become India’s leader in the scooter market <br />Become India’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people<br />a’s leader in the scooter market <br />Financial help easily available <br />Relatively low rate of interest and the discount of <br />prices offered by the dealers and manufacturers lead to <br />the increasing demand for two-wheeler vehicles <br />Large market for the high performance segment which <br />is increasing with the upliftment of the lifestyle of <br />people<br />lls service <br />TechnologyMaintenance cost is lowResell value is high<br />Company’s name is synonyThreats <br />Honda Motorcycles and Scooters India can take away <br />Honda Motorcycles and Scooters India can take away <br />market share and cause joint venture to go sour <br />market share and cause joint venture to go sour <br />Bajaj Motors is a strong competitor <br />Bajaj Motors is a strong competitor <br />The big giant like Harley-Davidson will introduce <br />The big giant like Harley-Davidson will introduce <br />soon in Indian market. <br />soon in Indian market. <br />FDI announced in Automobiles is 100%. <br />FDI announced in Automobiles is 100%. <br />Petrol price increasesPollution normsAluminum and steel price increases<br />mous with fuel-efficient <br />bikes and connectivity <br />mbaparadise<br />sliceshare.com <br />