SWOT analysis is a structured planning method that evaluates the strengths, weaknesses, opportunities, and threats involved in a business venture or project. It uses internal and external environmental data to organize factors that are helpful or harmful to achieving objectives. SWOT analysis is used for strategic planning, decision making, product evaluation, and personal development planning. It involves identifying internal strengths and weaknesses as well as external opportunities and threats, and is conducted through brainstorming sessions by key stakeholders.

5. SWOT ANALYSIS
a structured planning method that evaluates
those four elements of an organization, project
or business venture
used as framework for organizing and using data
and information gained from situation analysis
of internal and external environment

6. SWOT ANALYSIS
a technique credited to Albert Humprey who led a
research project at Stanford Research Institute in
the 1960s and 1970s using data from Fortune
500 companies

7. trengths
eaknesses
pportunities
hreats

8. trengths
Characteristics of the
business or project
that give it an
advantage over others

9. trengths
Positive tangible and
intangible attributes,
and beneficial aspects
of an organization

10. eaknesses
Characteristics that
place the business or
project at a disadvantage
relative to others

11. eaknesses
They are controllable
and must be minimized
and eliminated.

12. pportunities
Elements in the
environment that the
business or project could
exploit to its advantage

13. pportunities
They are external attractive
factors that represent
reasons your business is
likely to prosper

14. hreats
Elements in the environment
that could cause trouble for
the business or project

15. hreats
They are uncontrollable and
when they come, the stability
and survival of the business
can be at stake

16. Harmful to
achieving
the
objectives
Helpful to
achieving
the
objectives

17. trengths
eaknesses
Internal
factors
Human resources—
staff, volunteers,
board members,
target population
Physical
resources—
your location,
building,
equipment
Financial—
grants,
funding
agencies,
other sources
of income
Activities and
practices—
programs you
run, systems
you employ
Past experiences—
building blocks for
learning and
success, your
reputation in the
community

18. pportunities
hreats
External
factors
The economy—
local, national,
international
Future trends—
in your field or
the culture
Funding sources—
foundations,
donors,
legislatures
Demographics—
changes in the
age, race, gender,
culture of those
you serve in your
area
Legislation—do
new federal
requirements
make your job
harder or easier
Events—local,
national, international

20. AIMS OF SWOT ANALYSIS
to help decision makers share and compare ideas
to bring a clearer common purpose and understanding
of factors for success
to organize the important factors linked to success and
Failure in the business world

22. USE SWOT ANALYSIS WHEN:
supervisor has issues
with work output
assigned to a new job
new financial year—fresh targets
seeks to improve performance
on the job

23. USE SWOT ANALYSIS WHEN:
the team has not met its
targets
customer service can be better
launching a new business unit to
pursue a new business
new team leader is appointed

24. USE SWOT ANALYSIS WHEN:
revenue, cost, and expense
targets are not being achieved
market share is declining
industry conditions are unfavorable
launching a new business venture

25. SWOT ANALYSIS ALSO REQUIRED FOR/DURING:
changing jobs
product launch
competitor
evaluation
strategic
planning
workshop
sessions
brainstorming
meetings product evaluation
personal
developmental
planning
decision making

27. HOW TO CONDUCT SWOT ANALYSIS

28. HOW TO CONDUCT SWOT ANALYSIS

29. HOW TO CONDUCT SWOT ANALYSIS

30. HOW TO CONDUCT SWOT ANALYSIS

31. HOW TO CONDUCT SWOT ANALYSIS

32. HOW TO CONDUCT SWOT ANALYSIS

33. HOW TO CONDUCT SWOT ANALYSIS

34. HOW TO CONDUCT SWOT ANALYSIS

35. HOW TO CONDUCT SWOT ANALYSIS
Mark each point with
things that:

36. HOW TO CONDUCT SWOT ANALYSIS
Mark each point with
things that:

37. HOW TO CONDUCT SWOT ANALYSIS
Mark each point with
things that:

38. HOW TO CONDUCT SWOT ANALYSIS
Mark each point with
things that: