The document discusses SWOT analysis, a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats to a project. It involves specifying the project objective and identifying internal and external factors that are favorable and unfavorable to achieving that objective. The SWOT analysis grid is used to record strengths, weaknesses, opportunities, and threats. Conducting a SWOT analysis provides new ideas to leverage strengths and defend against threats, and allows an organization to prepare response plans for political and environmental threats. However, disadvantages include that it may lead organizations to list factors rather than critically think about objectives, and lists are presented uncritically without prioritization.