Switch is an online store and blog selling home gadgets and technology products targeted towards media-savvy twenty-somethings. The store will offer a carefully curated selection of high-quality products from brands like B&W and Teenage Engineering. An integral part of the website will be the blog, which will post reviews of products for sale as well as tech news articles. The blog and competitions will be used to increase engagement and traffic to the site.

1. Switch. www.switchgadgets.com
Switch is a store and blog offering the coolest in home gadgetry for
the new generation of media savvy twenty somethings and beyond,
from iPod speakers to electronic instruments!

2. What will Switch sell?
From large brands like B&W to smaller brands like Teenage
Engineering, Switch will sell a carefully considered selection of
gadgets and home technology that fit the high quality design
requirements of our target market!

3. What will Switch sell?
By creating a niche service that presents itself like a lifestyle brand,
Switch can get a head start against its competition!

4. Target market profiles
Kevin – 28 years old! Lisa – 22 years old!
- Lives in Peckham, London! - Lives in Manchester!
- Works and hangs out in Shoreditch! - Often hangs out at home with friends!
- Job: New media! - Job: Sales!
- Reads The Guardian! - Reads BBC News website!
- Apple fan boy (owns an iPhone, iPad - Windows and HTC purist (Android
and MacBook)! phone, Sony VAIO laptop)!
- Earns £23k – has some disposable - Earns £18k – likes to save up for
income! purchases of new technology!
- Creative social media advocate - Frequent social networker (Facebook,
(Behance, Instagram, Flickr, Twitter)! Twitter, LinkedIn, YouTube)!

5. The Switch Blog
Teenage Engineeringʼs!
OP-1 Portable Synthesizer!
!
Posted 14/05/2012 by Switch!
!
Great things come in small packages
and Teenage Engineeringʼs OP-1 is
no exception. Fresh from the
production line, this synth has#
An integral part of the Switch website will be the blog. The Switch
blog will post interesting tech design news as well as insightful
articles on the products we sell!

6. Influences

7. Influences

8. Influences

9. Influences

10. Influences

11. Influences

12. Influences

14. CSS Masonry

19. SEO and monitoring metrics
Switch was chosen from a list of potential names because itʼs simple,
communicates what we sell and has a high monthly search rate!
Weʼll be using keywords in the ʻimg altʼ tags as well as post tags on
our WordPress posts!
We will consider titles and metadata with appropriate keywords too!
!
(e.g. Switch Gadget Store | Computer speakers, tech news and more)!
6,120,000# 368,000# 201,000#

20. SEO blog tactics Full product name!
Teenage Engineeringʼs!
OP-1 Portable Synthesizer!
!
Posted 14/05/2012 by Switch!
!
Great things come in small packages
and Teenage Engineeringʼs OP-1 is
no exception. Fresh from the
production line, this synth has#
The Switch blog will not just act as an extension of the website but,
having picked up regular readers, will also be a useful SEO vehicle.
Posting blogs about our latest products with tactfully chosen
keywords will quickly further our relevance to trawling bots and
secure appearances in more search results!

21. Blog competitions
WIN : WESC Bassoon Solid
headphones worth £130!
!
Posted 28/05/2012 by Switch!
!
WESC (or We Are the Superlative
Conspiracy as theyʼre otherwise!
What does WESC stand for?!
!
A) We Are the Superlative Conspiracy!
B) Wet Ants that Strip Constantly!
With the release of every new product we will run a competition via the
Switch blog.!
!
These competitions will be advertised via mailing list, giving extra
incentive for visitors to read the blog and increase traffic.!

22. Kiss Metrics
Weʼll use Kiss Metrics for precise and manually crafted monitoring,
such as A/B testing for UX design and recording traffic statistics!
(e.g. how many customers drop out of a purchase when prompted to create
an account?)!

23. Principles of User Experience
1) Be fast!
2) Be yourself!
3) Engage in conversations!
4) Be polite!
5) Prepare for failure!
6) Be reliable!

24. Stickiness
“They came, they puked, they left.”
Avinash Kaushik
As a rule of thumb, a 50 percent bounce rate is average. If you surpass
60 percent, you should be concerned. If you're in excess of 80 percent,
you've got a major problem.!
“The value in web analytics comes
from taking action.”
Caleb Whitmore, CEO of Analytics Pros

25. Stickiness
• Emergency!
• I
am
a
self
confessed
shopaholic
and
I
love
the
feeling
of
ge3ng
a
bargain.!
• Comparison!
• Seeing
things
like
was
£175.43
now
£89.99.!
• Design!
• A
well
designed
site
will
help
to
make
user
feel
more
comfortable
when
using
a
site.
!

26. Bounce rate
• You
can't
stop
people
from
leaving
you're
site
but
you
can
help
to
lower
the
bounce
rate.
• hGp://www.lighJnthebox.com/c/
shoes_3349?keyword=shoes
• First
things
first,
think
about
look
and
feel,
NavigaJon
and
anything
else
'cosmeJc.'
• Research
into
what
people
are
searching
for
and
using
those
keywords.

27. How we can use this knowledge

28. How we can use this knowledge
• Look
and
feel
-­‐
The
first
thing
you
see
when
you
visit
our
site
is
the
aestheJcs.
• A
good
understanding
of
what
our
user
wants
by
finding
out
what
they
are
searching
for.

29. How we can use this knowledge