Swedish Business Development to the Arab World brought to you by Eversheds, Culture Bridging, IFP Group & SBCQ. Focus on Iraq, Saudi Arabia and Qatar. As the overall economic climate in the western world continues to be challenging, corporations are increasingly looking to the emerging markets as a potential areas of growth. The Arab world continues to be a popular investment destination for international corporations and joint ventures are becoming increasingly common. In this seminar, we will highlight some of the challenges that international companies face when entering into business development ventures in the Middle East.

1. Focus on Iraq, Saudi Arabia and Qatar
3 December 2012, from 13:00 – 18:00
Strandvägen 1, Eversheds Office, Stockholm
*Swedish Business Development
to the Arab World
* Brought to you by Culture Bridging, IFP Group & SBCQ

2. * Programme 3 December 2012
12:30 – 13:00
13:00 – 13:15
Registration
Welcome Address
Ms Kristina C. Helg, General Manager, Culture Bridging & Chairperson, SBCQ
Mr Jonas Bratt, Managing Partner, Eversheds Sweden
13:15– 13:45 Brief about Swedish Business in the Arab World:
Focus on Qatar, Iraq and Saudi Arabia
Mr Ludvig Hermannson, Project Manager Middle East, Swedish Trade Council
Mr Ali Shakir , Project Manger Iraq, Swedish Trade Council
13:45 – 14:15 Legal Aspects of doing business between Sweden and the Arab World:
Legal environment in Iraq, Saudi Arabia and Qatar
Mr John Kemkers, Partner Dispute Resolution, Eversheds LLP
14:15 – 14:45 Coffee Break
14:45 – 15:15 Business Opportunities to explore in the Arab World:
IFP Group Specialized Events
Mr Fadi Kaddoura, Vice President International Sales, IFP Group
15:20 – 16:00 Roundtable Discussion with Q&A
16:00 – 18:00 Appetizers and Networking

3. • bankingand financial services
• commercial including agency, distribution, franchising, licensing, IP and IT
• corporate including M&A, private equity and joint ventures
• employmentand pensions
• governmentpolicy and legislative drafting
• energy including nuclear, renewables and utilities
• leisure
• litigation, arbitration and dispute management
• real estate and construction
• regulatory
• telecommunications
Focused on the Middle East
Locally committed, globally driven
The opportunities for doing business in the Middle East are greater than ever.
As one of the world’s largest law firms, Eversheds has developed a service that
brings together local expertise and experience with the international connections
you need to succeed in any country you choose.
What we do for clients
With experts based on the ground in Abu Dhabi, Dubai (the United Arab Emirates),
Amman (Jordan), Baghdad (Iraq), Doha (Qatar) and Riyadh (Saudi Arabia), we are
able to cater for all your business needs. Dedicated lawyers offer you local knowledge,
crucial contacts and a thorough understanding of the culture. We listen to what
you want and then deliver a tailored service that meets your objectives.
Areas we cover include

4. SBCQ
Founded in 2009
Non-for Profit, Non-Political, Membership Based Association
Activities: (see also the pictures in the following slides)
OWN EVENTS
Monthly networking gatherings in Doha, Qatar since 2008
Informative Seminars in Qatar
Yearly Scandinavian Presence
ONLINE VISIBILITY
Website www.sbcqatar.com
SBCQ Facebook Group (active since 2010)
SBCQ Group on LinkedIn
JOINT EVENTS WITH OTHER BUSINESS COUNCILS AND PARTNERS (IBCG, Back2Business)
SPECIAL EVENTS FOR BUSINESS DELEGATIONS
PRESENCE AT LOCAL TRADE AND INDUSTRY EVENTS (Aspire4Sport)
4

7. Mr. Emre Alnar, Special Projects Director,
Qatar Development Bank
Information & Networking
QDB Strategy & Ops

8. Official Delegation Meet
Lunch with Ms Ewa Bjorling

9. Special Events
Swedish National Team Play

10. Mr. George Ayache, General Manager, ifp Qatar
Mr. Ward Abdulla, General Manager, Aspire4Sport 2011
Mr. Simon Cory-Wright, Director, TSE Consulting Qatar
Information Sharing
Sports & Business

11. Presence at Major
Qatari Events
Aspire4Sport 2012

12. Corporate
Presentations
Teyseer Group

13. Culture Bridging is IFP Groups’
Scandinavian Agent

14. * Tack
‫شكرا‬
Thank YouFor Further Information Contact SBCQ by email to info@sbcqatar.com
or Culture Bridging at connect@culturebridging.co