Swace is a blockchain-based social gaming platform that will revolutionize the way young, upwardly-mobile people engage with brands. It offers socially interactive games which result in real rewards.
18. Emotions
(start 2018 I-IIQ)
Share moments with the brand
during a specified time to get
rewarded. Linking emotional,
photo-worthy moments in a user’s
life to the brand deepens the
quality of the user’s engagement
with the brand by associating these
emotions with the brand’s name.
19. Voting
(start 2018 I-IIQ)
Upload a picture in response to an
announced theme and try to collect
as many votes as possible from other
users. Engaging the competitive drive
and requiring creativity, this challenge
frame forms an association between
the brand and the excitement of the
competition.
20. Location
(start 2018 IIQ)
Visit a specified number of locations
over a given time period. Snap
pictures of the brand in action, share
the images and get rewarded. The
challenge involves habit building
principles – repetitive interaction
with a brand over a concentrated
span of time helps form loyalty.
21. AR
(start 2018 IVQ)
Users must spot 3D objects added to
certain locations using AR to earn
rewards. The use of the exciting
technology of Augmented Reality is
entertaining and also encourages
physical activity, increased attention and
curiosity. This makes the users feel
good about themselves and the brand.
22. Product testing
(start 2018 IIIQ)
The brand selects a specific
audience and gives them a new
product to test and get credible
feedback. The platform becomes a
substitute to extremely expensive
product testing research, providing
an opportunity to get realistic
feedback from a credible audience.
23. Private
(start 2018 IIIQ)
In this type of a game a brand can
choose to make a game password-
protected and/or displayed only
to users with invites. This way, the
platform can be used for the
company's internal needs, such
as motivating or rewarding the
employees.
24. Swace provides the
means for brands to
meet their customers in
a fun, engaging, and
rewarding way.