This document outlines the values and principles of an organization. It emphasizes openness, learning, responsibility, diversity, courage, pride in products, listening to users, understanding audiences, helping users find what they want, designing experiments to gain insights, considerate and inclusive design, permissiveness that promotes innovation, high availability and integrity, and ensuring high quality in products until they are closed down. The overarching goals are to understand users and gain insights through experiments and qualitative/quantitative methods to design products that users can always trust.

1. SVTi MANIFEST
2016

2. ● We are open, unpretentious and promote a learning culture
● We believe in high responsibility and freedom
● Higher diversity promotes innovation
● We have courage - we are not afraid of failing
● We are proud of our products
People, Passion and Innovation
Talents are our future

3. ● We always listen to our users
● We know our audience and their relation to our services
● We help our users to find what they want
● We don´t leave our users. We give guidance closing down services
Our products are part of a User Journey

4. Every Goal has a Story
● The story gives us a common understanding of user value
● All parts of a product is part of the story
● All goals have measurable KPI:s

5. We know we don´t know it all
● We are competent and have a lot of
experience...but we don’t know everything
● We take small steps to avoid big failures
● We meet our users early
● We design experiments that tests hypotheses
and gain insights - by qualitative and
quantitative methods - iteratively

6. Pride not prejudice
Every user has equal value
● Considerate design - simple and respectful -
for everyone
● We want to include everyone - evens those
who fear the digital world
● Small percentages can be many people
● Support is an integrated part of our products

7. A permissive culture promotes innovation
● We trust each other and understand our goals
● We are experts in different fields and work together with experiments and
making decisions
● Failure is a part of progress
● We try things beyond our present products

8. ● We have a high availability - our credibility depends on it
● We care about our users integrity
● All products have someone responsible - a team or a person
Users can always trust us
In daily life as well as during crises

9. Scrap products of high quality
● All services should have high quality until they are closed down.The world
changes. All products has to be developed until they are closed down.
● We avoid shortcuts...and if we take one, it is a conscious choice