This document outlines best practices for community building. It discusses establishing why community building is important by engaging audiences before an ICO begins, identifying key investor groups, addressing concerns personally, and maintaining awareness of project milestones. It also recommends finding weaknesses to protect investors, controlling information flow while being vaguely confident, and focusing on growth over maintenance. Key factors include adding value to audiences before asking anything in return, being consistent across communication channels, and thinking creatively about engagement.

1. Community Building - Best Practices
Speakers:
Nik Dumroese
Nuria Gimeno

2. It Begins—And Ends—With The People
- Richard Harwood

3. The ‘WHY’ of community building

4. The ‘WHY’ of community building
● Build engagement before the ICO begins
● Identify key investor audiences
● Find weaknesses, prevent flawed assumptions and protect your investors
● Address project concerns on a one-on-one basis
● Maintain investor awareness of the project roadmap
● Control the flow of information between investors and your brand
● Success isn’t maintenance, but growth

5. Build engagement before the ICO begins
● Know your users needs and expectations
● Make it shareable: use cross-promotional practices
● Mobilize influencers and advocates

6. Identify key investor audiences
● Find out who is receptive to your messaging and why
● Decide who your potential audience is
○ Investors or fans of your product?

7. Address project concerns on a one-on-one basis
● Personalize responses for each question and improve credibility
● Allow investors to reach you on a personal level
● The most important piece is having empathy

8. Find weaknesses, prevent flawed assumptions
and protect your investors
● Community members will be quick to point out flaws
● Be proactive against negative sentiments
● Scams are everywhere

9. Maintain investor awareness of the project roadmap
● Things change all the time
● Always update your audiences no matter what

10. Control the flow of information between
investors and your brand
● Be confidently vague
● Don’t promise anything you can’t deliver
● Be willing to shape your communications to meet your community’s needs

11. Success isn’t maintenance, but growth
● Growth comes in many forms
● Don’t focus on numbers, focus on engagement
● Credibility is key

12. Key Factors

13. Add Value
❏ Focus on adding value to your audience before you ask anything from them
❏ Be the solution to meet their needs

14. Be Consistent
❏ Develop policies for all channels
❏ Build strategies for handling questions, and when those questions are
escalated

15. Change your thinking
❏ Think outside the box in terms of engagement
❏ There is no ‘right way’ to do things
❏ Be your own visionary

16. Questions?
Thank you!