Addressing the United Nation's sustainable development goals through hypothetical corporate collaborations.

1. Sustainable Development Goals

2. life below water

3. the issue:
plastic pollution in our oceans
In 2010, was estimated that there was 275
million metric tons of plastic waste floating in
our oceans.
It’s estimated that every year 100,000 marine
animals die per year due to human plastic
waste.
Those same animals and their ecosystems that
provide us 50% of our oxygen and 17% of the
animal protein in our diets.

4. When plastic harms wildlife, it harms us. Plastic
in the ocean is cause for potential consumption or
strangulation of its inhabitants and has upset the
delicate ecosystem that was in place eons before
humans. Ramifications of this scale of environmental
neglect have yet to be seen, but are completely
unprecedented.

5. Small or large, plastic pollution is a
threat to sea life. Large items such as six
pack rings and milk jugs can strangle
and relocate animals, while small pieces
can be broken down by sunlight into
quarter inch squares that are easier to be
consumed and much harder to remove
from the environment.

6. when seaching for collaborators
on this issue, we looked for:
+ passionate about what they do
+ creativity among the brand
+ potential for great ideas

7. surfrider
foundationparley
our three collaborators
disney

8. Parley for the Oceans
Parley is a design company turned environmental
organization aimed at eradicating the virgin plastics
industry. They are intensely focused on creating
sustainable plastic alternatives, including an
upcycled ocean plastic material.

9. Through educational collaborations, beach
and ocean cleanups, chemical research, and
technological innovations, one can see that
Parley’s work tends to be that of direct action
and substantial impact.

10. Their previous work with Adidas sportswear
(upcycled running shoes and soccer uniforms)
and several interactive fashion week
installations shows that Parley is proactive
in seeking collaboration and can creatively
adapt their message to reach a wide range of
audiences.

11. “At this point,it’s no longer
just about raising awareness,
It’s about taking action and
implementing strategies that
can end the cycle for good”
-Cyrill Gutsch, Parley for
the Oceans founder

12. Surfrider Foundation
More than thirty years ago, a group of surfers
was disappointed in the way the oceans were
treated. Development and pollution were
threatening the safety of surfers and water
creatures on Malibu beaches, so they decided
to take a stand for what they love.

13. Today, Surfrider is taking the initiative to
protect the ocean through beach cleanups,
education, and protests. Their main campaign
targets providing beach access and clean water
for everyone, preserving coastal areas and
oceans, and diminishing plastic pollution.

14. The Surfrider Foundation consists of surfers
all around the world who have a passion
for protecting their beloved oceans and the
creatures underneath.
Their wide network and genuine passion for
protecting what they love has drawn us to this
organization.

15. Disney
We are interested in collaborating with Disney
because they are a multinational mass media
corporation. They are relevant, they reach a
wide audience, and they are very successful in
their marketing and advertising tactics.

16. Disney also has several famous ocean themed
movies including The Little Mermaid, Finding
Nemo, Finding Dory, and their newest box office
hit, Moana. We believe that Disney can use the
beloved characters of these films to market the
importance of keeping oceans clean of plastic and
keeping sea creatures safe.

17. why these three?
• Established
distribution network
and market presence
• Experience with global
scale promotion and
marketing
• Strong, loyal following
amongst groups in
target audience
• Technological
capabilities to upcycle
recovered materials and
make new products
• History of pursuing
unexpected
collaborations in order
to spread awareness
• Precise vision for
environmental change
• Network of companies
and policymakers
• Established
international grassroots
network of volunteers
• Invested in the cause,
volunteers serving for
something close to their
heart
• Focused on beach
ecosystem cleanliness
and protection

18. We believe these three collaborators will work well
together because they are large organizations with
vested interests in corporate social responsibility at
a public level.

19. Each organization’s expertise and aspect
of contribution is unique, and when paired
together, create an immediately impactful
upcycling network independent from the
contemporary virgin plastics industry.

20. Between these collaborators there is
every resource needed to create a closed
production and distribution cycle that
will reduce global plastic waste and
show other organizations what can be
done through collaborations.

21. our product
A line of children’s toys created by Parley using
recycled plastic gathered from surfers in the
Surfrider Foundation. The line will include a
variety of the most popular characters from ocean
related Disney films.

22. the process
Surfrider
Foundation
collects plastic
waste from the
beaches around
the world.
Parley turns the
plastic waste into
clean and safe
Disney themed
children’s toys.
Disney promotes
the children’s
toys and sends
proceeds back to
all collaborators
to continue the
cycle.

23. disclaimer
We do not own any of the logos or characters
seen in this presentation. The Disney Logo and
animated characters are all property of Disney
and Disney’s Pixar corporations. The Parley for
the Oceans and Surfrider Foundation Logos are
from each foundation’s respective website. The
Disney logo on the top of the toy box features
Disney’s classic “Disney Store” logo inside with a
modified frame around it.

25. Where will the proceeds go?
The proceeds of this campaign will be
split evenly in thirds between Disney,
Parley, and the Surfrider Foundation.

26. That means that 66%
of proceeds will be
funneled back into
projects to help keep
the environment
clean, and promote
awareness of plastic
pollution.

27. target audiences
This product line will be marketed
toward young children because
they are already the main target
audience for plastic toys as well as
Disney themed products.
The line will also be marketed
toward parents because they
are more likely to purchase such
toys for their children. Adults are
also more likely to fully grasp the
environmental benefits of such
products.

28. Although our main target audience is
children and parents, we believe that
word would spread about our cause
and that more people will purchase the
toys in order to help the environment
in a fun way. Disney is also known
to have many avid fans who collect
Disney related products. We believe
that our line of products would attract
these people, especially if we advertise
“special edition” characters.
other audiences

29. marketing strategies
The main marketing strategy for this line of
products is to highlight their environmental
benefits. It is important that customers
understand how the physical creation of these
products helps to directly clean up our oceans.
It is also important for customers to know that a
majority of the profits are funneled right back into
organizations that work to keep our oceans clean.

30. We will also sell the characters separately but
encourage buyers to collect them all. This can be
done by including a photo of all of the different
characters on the back of each individual box
with the caption “collect them all!”

31. additional Strategies:
• Advertise how the characters can be used together in different
combinations to create different scenes.
• Offer “limited edition” characters and advertise these on the
side of the toy boxes.
• Sell the line of products at Disney World and different
Disneyland locations, especially near water related rides and
exhibits.
• Modify Disney logo with recycling arrows wrapped around
the title so shoppers can recognize products of Disney’s new
recycled collection at a glance.

32. potential for program expansion
All three collaborators have ability to expand the
campaign beyond its proposed form.
As an elite multimedia corporation, Disney can
incorporate the upcycled plastic into many other
business venture and promotional campaigns,
like for the movie Moana. Due to their loyal
following, they would reach the same target
audience as other featured characters.

33. Parley’s scientific research and production
techniques will only grow as they get
more financing, opening many more
possibilities down the road.
Surfrider Foundation’s grassroots style of
organization and universal mission have
great expansion potential, as coastline
culture is a nearly global phenomenon.

34. our team:
katelyn elden, sage steineke, drew orlick

35. works cited
All photography and illustrations are from katelyn elden
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