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What is Parley Ocean Plastic | Adidas Parley Program
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- 2. INTRODUCTION • Parley forthe Oceans addresses major threats towards our oceans. • No other big movement in the history of humankind has developed faster than the environmental cause. • Parley has been created to accelerate a process of change that is already in progress.
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- 4. PARLEY AIR • ParleyAIR is the strategy to end marine plastic pollution. • Everyone has a role to play. • Start by taking the Parley AIR pledge, then put words into action with our summer challenge.
- 5. Ban one plastic itemfrom your life. Post your pledge on social media using #ParleyAir Tag others in the post and challenge them. STEP #1 STEP #2 STEP #3 PARLEYAIR CHALLENGE
- 7. MARINE POLLUTION • Amassive amount of plastic trash ends up in our oceans every year. • The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, nicknamed Vortex. • Recent studies indicate that at least 5 trillion pieces weighing over 250,000 tons are now floating in the world's oceans. • The majority of the plastic debris sinks or remains in the Vortexes.
- 8. PROBLEMS FACED BY THE BIODIVERSITY •After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it. • A 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year. • Millions of birds, turtles, fish and other species affected by plastic marine debris.
- 10. ADIDAS ULTRABOOST PARLEY • ARunning Shoe That Delivers Constant Energy Return, Made With Parley Ocean Plastic. • Upcycled Waste From Beaches And Coastal Communities That Is Intercepted Before It Reaches The Ocean.
- 11. ADIDAS RUN FORTHE OCEANS
- 12. • 924,237 runnersaround the world • 12,402,854 km covered • Major events in 15 major world cities • Adidas matched the first million kilometers run with $1/km in funding for Parley Ocean School initiatives
- 13. MANCHESTER UNITED FORTHE OCEANS
- 14. MANCHESTER UNITED • ManchesterUnited players Juan Mata, Ander Herrera, and Scott McTominay attend an event raising awareness about the beauty and fragility of the oceans. • Adidas is now focusing on making jerseys from ocean plastic.
- 15. MANCHESTER UNITED • ManchesterUnited players Juan Mata, Ander Herrera, and Scott McTominay attend an event raising awareness about the beauty and fragility of the oceans. • Adidas is now focusing on making jerseys from ocean plastic.
- 16. MANCHESTER UNITED • ManchesterUnited players Juan Mata, Ander Herrera, and Scott McTominay attend an event raising awareness about the beauty and fragility of the oceans. • Adidas is now focusing on making jerseys from ocean plastic.
- 17. PARLEY X PORTER MAGAZINE Ina collaboration that merges content, commerce and cause, Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019.
- 18. • Porter hasan oceans theme running throughout, with a 63-page “Ocean Portfolio” that features a cover shoot of model and Parley ambassador Anja Rubik in the Maldives. • The issue also includes an interview by Parley founder Cyrill Gutsch with oceanographer Sylvia Earle, describing how readers can effect change. • The oceans campaign will run for two months across Porter Digital, Ocean-focused content will also be present both in print and online.
- 19. The aim isto make sure we are fast enough to meet the ultimate deadline before we lose a treasure : the fantastic blue universe beneath us — The Oceans. IF THE OCEANS DIE, WE DIE.