• Sustainability is neither a slogan nor a marketable commodity. Context, role and importance of sustainability has not been fully understood , appreciated and followed by human beings, communities and nations in its day to day living. Initially, Planet earth was a much better place to live, till all communities ,societies respected the principle of need as the essence and governing mandate of human living. Ever since human living has migrated to Greed and has been led and dictated by consumerism , the role , relevance and context of sustainability has been brought in to promote sustainability. Sustainability has accordingly emerged as a marketable commodity, which is being uncashed by all developed nations and MNCs for promoting their products/business in developing countries and communities. Sustainability, as principle of creation and operation of planet earth, remains the essence of life and livability. Looking holistically, Sustainability as an essence and principle, has been embedded by nature, in all products, processes and procedures governing life on this universe/planet earth. Accordingly, sustainability needs to be understood, appreciated, studied, analyzed and adopted to make value addition to ecology, environment and human living on this earth. Sustainability, is known for its capacity, capability and quality for creating space and environment for conserving, preserving and making optimum use of available resources besides making planet earth great place to live. Sustainability remains the only mantra/cardinal principle to achieve the objective/goal of, nobody is left behind