This document outlines the communications strategy for SUSI, the Student Universal Support Ireland program, for the 2012 application cycle. The strategy involves engaging guidance counselors, school principals, and undergraduate colleges to inform leaving certificate students. Communications methods include emails, a support desk, online tutorials, and social media to help the estimated 65,000 applicants, including students and parents. The strategy provides personalized application documents and support through various partner organizations. An online launch campaign utilizes radio, print, posters, and social media to promote the opening of the online application system in May 2012.