The document summarizes the results of a survey about music magazine preferences. It shows that the majority of respondents were male, aged 16-20, from a working class background, and enjoyed indie music. Most would be convinced to buy a magazine if it featured an artist they liked or offered incentives like free gifts. Respondents expected posters or CDs and said they would pay £2-£4 for a monthly magazine with informal writing about bands like Foo Fighters or Biffy Clyro.