Millenials, aged 16-24, are driving demand for emerging cloud-based mobile services according to a survey of 3,000 people in the US, UK, and Germany. While SMS remains the most used smartphone feature, millennials are interested in integrating texting into new devices and online services. The survey found that millennials have a strong affinity for SMS and are interested in using SMS within social networks, though awareness and interest in alternative messaging services varies between countries.

1. Millenials driving demand for emerging
cloud based mobile services
Online survey by tyntec and YouGov among 3,000 participants in the
US, UK and Germany aged between 16 and 55+ (February & April
2012)

2. Table of contents
Introduction p. 3
US survey summary p. 5
Comparison of US, UK and Germany results p. 18
Conclusions p. 25
About tyntec p. 26
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3. Driving demand for emerging cloud based mobile services
whilst remaining faithful to SMS?
Using modern cloud.based mobile services and traditional SMS are by no means
mutually exclusive as the findings of a survey by tyntec and YouGov polling
3,000 people in the US, UK and Germany show.
The results leave no doubt that young people aged 16 24 in particular, the so
called “millenials”, drive demand for emerging cloud.based mobile services,
including integrating texting and voice capabilities into new devices and online
services.
The poll also shows that besides voice calls, SMS is still the most.used feature
among smartphone users – clearly ahead of apps and mobile email.
For more information about how to integrate SMS services into social networks, IP.
based messaging services and other web2.0 applications, please go to
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www.tyntec.com.

4. US survey findings

5. US survey summary*
66% of 18.24 year.old US survey participants are “very interested” or
“interested” in using other devices such as an iPod, iPad or other tablet PC as a
mobile phone and therefore clearly lead the pack in interest to adopt new
cloud based services.
SMS was named by 81% as the most used smartphone feature besides voice
calls. Apps came in second at 12% and mobile email third with a 8% response
rate. A finding which might be viewed as surprising as 64% stated that they
owned a smartphone.
68% of smartphone owners continue to use SMS even if other communication
channels, such as IP based messaging, are available. This is in line with 42%
who stated they were not aware that free or low.cost IP.based messaging
services existed.
5
*All results refer to US users aged 18.24; souce: tyntec & YouGov
(April 2012)

6. US survey summary*
Millennials show strong affinity to SMS . 71 percent said they would be
prepared to give up alcohol, chocolate, caffeine, exercise or a toothbrush for a
week rather than lose the ability to text for year.
On a typical day, 29% send between 1 and 10 SMS per day, 25% send even
more than 30 texts.
With 67% the most typical use case for SMS is socializing whereas for 16%
flirting or dating is the preferred use of texting.
Mobile social networking is on the rise as 69% regularly access their social
networks via phone. 48% would welcome the opportunity to use SMS services
integrated within social networks.
The most popular ways that respondents would use SMS in their social
networks included profile updates, posts, tweets, reminders and direct
messaging via text.
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*All results refer to US users aged 18.24; souce: tyntec & YouGov
(April 2012)

7. 7
US users aged 18.24; souce: tyntec & YouGov (April 2012)

8. 8
US users aged 18.24; souce: tyntec & YouGov (April 2012)

9. The deviation from 100% is due to the
rounding up of the figures.
9
US users aged 18.24; souce: tyntec & YouGov (April 2012)

10. 10
US users aged 18.24; souce: tyntec & YouGov (April 2012)

11. The deviation from 100% is due to the
rounding up of the figures.
11
US users aged 18.24; souce: tyntec & YouGov (April 2012)

12. The deviation from 100% is due to the
rounding up of the figures.
12
US users aged 18.24; souce: tyntec & YouGov (April 2012)

13. 13
US users aged 18.24; souce: tyntec & YouGov (April 2012)

14. 14
US users aged 18.24; souce: tyntec & YouGov (April 2012)

15. 15
US users aged 18.24; souce: tyntec & YouGov (April 2012)

16. 16
US users aged 18.24; souce: tyntec & YouGov (April 2012)

17. Comparison of US, UK
and German results
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18. Summary: comparing US, UK and Germany*
In total tyntec and YouGov polled 3,000 users in the US, UK and Germany in
February and April 2012. Although there‘s an overall trend that young
smartphone users aged between 16 and 24 are in favor of SMS and cloud.based
mobile services, the survey also identifies several differences between these
major mobile markets.
Smartphones are most common among German millenials (72%), followed by
UK (69%) and US (64%) users.
Regardless of nationality, all users named SMS as the most used smartphone
feature besides voice calls, outpacing apps and mobile email.
Whereas about 50% of the users both in the UK and US are interested in
integrated SMS services within social networks, 75% of German users
showed interest in such a service.
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*All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov
(February & April 2012)

19. Summary: comparing US, UK and Germany*
UK millenials lead the pack (80%) when it comes to the regular use of social
networks via mobile. UK users (66%) are also ahead of US (37%) and German
(63%) users when comparing the results for their use of daily mobile social
networking.
Rather large differences can be identified regarding the awareness of and
interest in IP based messaging services. Whereas in the US, 42% of users
are not aware of these alternative messaging services, in the UK this figure is far
lower at 27%, whilst in Germany only 16% are unaware of IP.based messaging
services. Accordingly, German millenials (67%) show the biggest interest in
services such as WhatsApp, Viber or Pinger.
When it comes the use of different communications channels such as IP.
based messaging, 68% of US respondents stated SMS was their communication
method of choice, followed by 62% in the UK.
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*All results refer to US, UK & German users aged 16.24; souce: tyntec & YouGov
(February & April 2012)

20. Do you have a smartphone?
USA UK Germany
20
US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

21. Interest in SMS services being integrated
within social networks
USA UK Germany
21
US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

22. Use of social networks via mobile phone
USA UK Germany
22
US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

23. Interest in free or low cost calling and
messaging apps
USA UK Germany
23
US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

24. Use of SMS vs. IP based messaging services
USA UK Germany
24
US, UK & German users aged 16.24; souce: tyntec & YouGov (February & April 2012)

25. Conclusions
The survey results are indicative of the fact that, despite all the hype
surrounding mobile social networking and IP.based communication, SMS is still a
winner with smartphone users. Mobile social networking is on rise as a
communications mechanism and SMS has a strong role to play here.
The results also validate that consumers are pushing the envelope to leverage
text and mobile in innovative ways to communicate and reach their social
networks. As social media companies continue to evolve, this presents a
tremendous untapped opportunity for carriers and Internet/OTT
companies to collaborate on services that meet demand from this new
generation of consumers.
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26. About tyntec
What is tyntec?
tyntec is a mobile interaction specialist, enabling
mobile service providers, enterprises and internet
companies to integrate mobile telecom services.
What does tyntec provide?
Universal telecom services – voice, SMS, numbers –
services that work from anywhere, on any device.
What’s our value proposition?
tyntec reduces the complexity involved in accessing
the complex telecoms world with high quality, easy.
to.integrate products, on a global scale.
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27. Get in touch with us
http://twitter.com/tyntec
http://twitter.com/tyntec_de
http://www.linkedin.com/company/tyntec
http://www.xing.com/companies/tyntec
http://www.slideshare.net/tyntec
http://www.youtube.com/user/tyntec
http://www.flickr.com/photos/tyntec/
+49 89 202 451 100
sales@tyntec.com
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