Survey Design Gpts Presentation Nov 30th 1245am
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Market research conducted for GlobalPoint Travel by our graduate team at Alliant International University
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This document discusses various primary data collection methods, focusing on questioning and observation approaches. It covers topics such as:
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- Types of observational techniques including natural vs contrived, disguised vs non-disguised, and human vs mechanical observation.
- Details on questionnaire formats, administration methods, and structured vs non-structured questioning.
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The document discusses how to design surveys that respondents want to answer by making them more engaging and fun. It provides examples of injecting more personality into surveys by using a lighter tone and word choice in introductions, questions, and answer options. It suggests that there is no perfect question and different ways of asking the same thing can be more interesting. Open-ended questions should give respondents a chance to share final thoughts to improve the survey experience. The overall message is that surveys don't need to be boring and minor changes in wording can create a more positive respondent experience.
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This document provides key performance indicator (KPI) metrics like bounce rate, daily pageviews, time on site, and search visit percentages for various industries in China in 2013 according to Alexa analytics. It analyzes the average and median bounce rates, search visit rates, and daily pageviews and time on site for 16 categories including banks, retailers, automotive, technology, cosmetics, fashion, food and beverage, healthcare and education websites. The summary finds that average bounce rates were generally higher for Chinese websites in most categories compared to other countries, while search visit percentages tended to be lower for internet retailers and health companies which likely received more direct traffic.
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Facebook is not a strategy
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Connect with Rikke on LinkedIn here: ch.linkedin.com/in/rblix
Data collection methods
This document discusses various primary data collection methods, focusing on questioning and observation approaches. It covers topics such as:
- The two broad approaches of questioning and observation, noting respondents play an active role in questioning while being passive in observation.
- Types of observational techniques including natural vs contrived, disguised vs non-disguised, and human vs mechanical observation.
- Details on questionnaire formats, administration methods, and structured vs non-structured questioning.
- Advantages and limitations of different primary data collection methods in terms of versatility, time/cost, data accuracy, and respondent convenience.
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The document discusses how to design surveys that respondents want to answer by making them more engaging and fun. It provides examples of injecting more personality into surveys by using a lighter tone and word choice in introductions, questions, and answer options. It suggests that there is no perfect question and different ways of asking the same thing can be more interesting. Open-ended questions should give respondents a chance to share final thoughts to improve the survey experience. The overall message is that surveys don't need to be boring and minor changes in wording can create a more positive respondent experience.
The Do’s and Don’ts Of Survey Design
This document provides guidance on effective survey design. It discusses what surveys can measure, including behaviors, attitudes, demographics, and preferences. It also describes different types of survey questions such as open-ended, closed-ended, rating scales, rankings, and checklists. Common problems with question wording like bias, unequal comparisons, and threats to self-esteem are explained. The document recommends using question scales that directly measure the concept in question rather than artificial agreement scales. It emphasizes the importance of pilot testing surveys and refining questions based on feedback.
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steps in Questionnaire design
The document discusses the importance of designing questionnaires to collect accurate information for making good decisions. It outlines key steps in questionnaire design, including determining what information is needed, defining respondents, choosing a method of contact, developing question wording and order, pre-testing the questionnaire, and finalizing the survey form. Well-designed questionnaires can efficiently gather large amounts of data but also have limitations like inability to understand emotions and truthfulness of responses.
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Questionnaire
The document discusses the characteristics, functions, types, and construction of questionnaires. It provides details on:
- Questionnaires should be short, simple, objective and avoid embarrassing questions.
- Functions include description and measurement of variables like attitudes and opinions.
- Types include fixed-response and open-ended questionnaires, and mail-administered vs face-to-face.
- Constructing a questionnaire involves deciding what to measure, the type, writing drafts, pretesting, and specifying procedures.
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- A survey of over 300 travel trade professionals found that over 1/3 operate domestic tour companies, while just under half are international operators, travel agents, or inbound tour operators.
- The majority sell leisure group tours and over half sell independent FIT tours. Most respondents work for small businesses with under 10 employees.
- Respondents reported that their Q4 2014 bookings and advance bookings for 2015 were higher than the previous year for over 40% of respondents. However, over half said bookings were about the same.
- The most popular tourist activities in North America according to clients are city tours and visits to national parks or monuments.
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2014 Travelers Road to Decision Research Studies via Google
Google recently published a study on the 2014 traveler's road to decision. Small accommodation providers can use this information to better market their properties online.
45% plan to travel more with family in the coming year and often take children’s preferences into account.
Google - The 2014 Traveler's Road To Decision
Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
- Over 65% of travelers begin researching online before deciding where or how they want to travel.
- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
Prouxreview
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
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This document provides an overview and summary of key concepts related to survey research and design in psychology. It discusses survey administration methods like interviews versus self-administered surveys. Important considerations for survey construction are covered, like question styles, response formats, and reducing biases. The document also examines sampling techniques and different levels of measurement used in surveys.
steps in Questionnaire design
The document discusses the importance of designing questionnaires to collect accurate information for making good decisions. It outlines key steps in questionnaire design, including determining what information is needed, defining respondents, choosing a method of contact, developing question wording and order, pre-testing the questionnaire, and finalizing the survey form. Well-designed questionnaires can efficiently gather large amounts of data but also have limitations like inability to understand emotions and truthfulness of responses.
Presentation On Questionnaire
The document discusses different aspects of designing questionnaires for research. It defines what a questionnaire is, highlights qualities of a good questionnaire such as meeting research objectives and obtaining accurate information. It also outlines major points for an effective questionnaire including organization, wording and brevity. The document describes two types of questionnaires - open-ended and close-ended - and discusses their advantages and disadvantages.
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The document discusses the characteristics, functions, types, and construction of questionnaires. It provides details on:
- Questionnaires should be short, simple, objective and avoid embarrassing questions.
- Functions include description and measurement of variables like attitudes and opinions.
- Types include fixed-response and open-ended questionnaires, and mail-administered vs face-to-face.
- Constructing a questionnaire involves deciding what to measure, the type, writing drafts, pretesting, and specifying procedures.
Survey design workshop
The document outlines the objectives and content of a survey design workshop. It discusses key topics like questionnaire design, levels of measurement, sampling, and implementation issues. The workshop aims to help participants understand rigorous survey planning, common survey methods, questionnaire design best practices, and critically reviewing example surveys.
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- The majority sell leisure group tours and over half sell independent FIT tours. Most respondents work for small businesses with under 10 employees.
- Respondents reported that their Q4 2014 bookings and advance bookings for 2015 were higher than the previous year for over 40% of respondents. However, over half said bookings were about the same.
- The most popular tourist activities in North America according to clients are city tours and visits to national parks or monuments.
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Digital greatly influences travel planning from the very first stages of the consumer journey, with 65% of leisure travelers researching online before they even decide where or how to go. For the sixth consecutive year, we partnered with Ipsos MediaCT to uncover how travelers seek inspiration, research brands, and book across devices. Many consumers go into planning undecided on a brand, and continue to turn to mobile and online video for help. Marketers who have a strong presence across channels will be best positioned to engage new and existing travelers.
2014 Travelers Road to Decision Research Studies via Google
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Full extract (ppt) from the Google Hangout presentation of the Goolge's annual travel study made in collaboration with Ipsos MediaCT.
Here a quick recap of the most important insights:
- 76% of leisure travelers select an OTA for its lower prices and better deals.
- 53% of business travelers select an OTA for its better site tools and options.
- 20% of travelers move to competitors’ sites due to a poor mobile experience.
- 13% of travelers stop using brand altogether due to a poor mobile experience.
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- Travelers are less loyal to Hotels’ Brand sites & apps and increasingly turn to search engines for online trip planning.
- During the comparing stage of their trip planning is when Travelers rely the most on specific brand names/websites searches and also on price-related terms searches.
View the complete and insightful presentation on: www.youtube.com/watch?v=H3vCrnIKm_k
Prouxreview
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
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Whether you have an information, utility, lifestyle, map, camera, location-aware, or augmented-reality app, a second pair of professional eyes will enhance your design.
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BLOOM Social Media for Travel
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Survey Design Gpts Presentation Nov 30th 1245am
- 1. Market Research Ashley Spetch Jeff Montgomery Alex Howland Chris Roman Ariannabell Reyes
- 2. Purpose The survey was conducted to find out why companies in the bottom twenty percent weren’t using services as often to book their corporate travel plans. Census of bottom twenty percent of customers
- 3. Survey Design Team Customer satisfaction survey was created by the Alliant International University survey team and SharleenWollach, manager of Product Development and Training. Included both quantitative and qualitative questions.
- 4. Method Online Qualtricssurvey link sent out to bottom twenty percent of customers Sent in an email with a cover letter, coming from independent survey team at Alliant International University Customer contact information was obtained directly from Global Point Travel
- 5. Results 16.25 percent response rate (13 out of 80 customer organizations responded). Survey remained open for one week, as per the request of GlobalPoint Travel Solutions.
- 6. Results
- 7. Results If you have used the internet to make travel purchases, which sites have you used? Expedia.com Hotels.com Budget.com Cheaptickets.com Travelocity.com Southwest.com Orbitz.com Marriott.com American Airlines United Airlines
- 8. Results
- 9. Results If your company does use other travel agencies, which companies do you use? American Express T & C Huffman Travel
- 10. Results
- 11. Results
- 12. Results
- 13. Results
- 14. Results
- 15. Results
- 16. Results
- 17. Results
- 18. Results
- 19. Results
- 20. Recommendations Distribute survey to top twenty percent of customers to compare. Consider addition of online services and ticketing. Consider implementation of daily travel alerts.
- 21. Question & Answers Questions/comments? Suggestions? Thank you for your feedback!