The document outlines a market research survey conducted to understand why companies in the bottom twenty percent fail to utilize corporate travel booking services effectively. It details the survey design, which involved both quantitative and qualitative questions, and reports a 16.25% response rate from the target group. Recommendations include surveying the top twenty percent of customers for comparison, exploring online service enhancements, and implementing daily travel alerts.

1. Market ResearchAshley SpetchJeff MontgomeryAlex HowlandChris RomanAriannabell Reyes

2. PurposeThe survey was conducted to find out why companies in the bottom twenty percent weren’t using services as often to book their corporate travel plans.Census of bottom twenty percent of customers

3. Survey Design TeamCustomer satisfaction survey was created by the Alliant International University survey team and SharleenWollach, manager of Product Development and Training. Included both quantitative and qualitative questions.

4. MethodOnline Qualtricssurvey link sent out to bottom twenty percent of customersSent in an email with a cover letter, coming from independent survey team at Alliant International UniversityCustomer contact information was obtained directly from Global Point Travel

5. Results16.25 percent response rate (13 out of 80 customer organizations responded).Survey remained open for one week, as per the request of GlobalPoint Travel Solutions.

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7. ResultsIf you have used the internet to make travel purchases, which sites have you used? Expedia.comHotels.comBudget.comCheaptickets.comTravelocity.comSouthwest.comOrbitz.comMarriott.comAmerican AirlinesUnited Airlines

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9. ResultsIf your company does use other travel agencies, which companies do you use?American ExpressT & CHuffman Travel

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20. RecommendationsDistribute survey to top twenty percent of customers to compare.Consider addition of online services and ticketing.Consider implementation of daily travel alerts.

21. Question & AnswersQuestions/comments?Suggestions?Thank you for your feedback!