1) The document outlines how the Shoot platform can help garden designers grow their business in 5 key ways: generating new leads; saving time and costs during the design process; simplifying garden handovers; retaining customers long-term; and transferring garden ownership. 2) Garden designers can use Shoot to offer new services like garden audits, create beautiful visual proposals, collaborate with clients, and produce maintenance guides for handover. 3) Case studies from designers show how Shoot has helped them win work, streamline plant selection, keep clients engaged after completion, and provide ongoing care recommendations.

2. SURREY GARDEN DESIGN GROUP AGENDA
• Introductions and agenda
• Tania Oddi
• Overview of Shoot
• Nicola Gammon founder - why did she launch Shoot?
• About the company
• How does Shoot help garden designers to:
• Earn more
• Save time and costs
• Maintain your garden vision after handover
• Video demonstration
• Special offer: 20% Discount annual subscription by tomorrow
• Questions

3. TANIA ODDI
Tania has a passion for all things green.
She studied Horticulture and Arboriculture at
Capel Manor and Garden Design at the
University of Greenwich.
She has loved Shoot since her university days.
After becoming a Shoot crowdfunding investor
Tania has now also joined the company helping
Nicola with customer support, social media and
events.

4. FOUNDER’S STORY

5. CUSTOMER PAIN

6. MEMBERSHIP GROWTH
TO 100,000

7. PLANT DATABASE
ADDED BY EXPERTS

8. PRESS AND AWARDS

9. CROWDFUNDING INVESTMENT £500,000

10. MEET THE SHOOT TEAM
Angela Rahe-Blomfield
Design
Martin Willitts
Web Developer
Tania Oddi
Executive Assistant
Karl Schweppe
Operations Director
Mike Dunne
SEO
Kathy Necus
Plant Database
Nicola Gammon
Founder & CEO

11. WHAT DOES SHOOT OFFER
GARDEN DESIGNERS?

12. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
5. Transfer
garden
BUSINESS CYCLE FOR GARDEN DESIGNERS
Garden planning and sign-off
Sign–off
Retain valuable clients
End relationship and reduce
ongoing support overhead
Build

13. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
 New garden audit service for £
fee
 Part of pre-sale
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
 Your branding
 Sharing and collaboration
 Charge an annual £ fee
5. Transfer
garden
 Hand over at the end
 Charge one off £ fee
BUSINESS CYCLE - SHOOT SUPPORT
 Create client garden
maintenance quickly
 Monthly emails
 Delight customers

14. Gillie Leaf Garden Design is a small practice
covering North London & Hertfordshire.
After qualifying at Capel Manor Gillie is now
a pre-registered member of the Society of
Garden Designers & working towards full
registration.
Her relatively young practice specialises in
adding a wow factor to small & medium-
sized gardens. Gillie’s highly personalised
service is devoted to sharing her passion for
her work & empowering her clients to take
control of their outside space. Supreme
effort and going the extra mile is Gillie’s
mantra. And yes - Leaf really is her name!
GILLIE LEAF GARDEN DESIGN

15. Joan Mulvenna has been gardening with a
passion since 1994 and launched Garden
Design Manchester in April 2009.
Working with trusted landscapers and
gardeners her company provides a range of
garden design services.
Joan’s design flair, excellent communication,
eye for detail and project management skills
have led to a number of awards including
RHS Gold and Silver Medals and Best in
Show category.
GARDEN DESIGN MANCHESTER

16. Marc Piechocki Director and lead designer
of I-Echo started out in the world of Garden
design 15 years ago, having a talent for
design but a yearning for the outdoors,
Garden design combined the two perfectly.
Marc has been lead designer for a number
of well-known designers over the years and
has developed his knowledge, style and
never dwindling enthusiasm for improving
gardens.
Two years ago he launched his own
company with a vision of creating a design
practice, which was at the cutting edge of
design.
I- ECHO LANDSCAPE DESIGN

17. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
5. Transfer
garden
1. New business leads and
new revenue streams
BUSINESS DEVELOPMENT CYCLE - STEP. 1

18. NEW REVENUE – GARDEN AUDIT
Gillie undertook a garden audit, which was charged at an
hourly rate, and then charged her clients £136.00 for creating
their garden in Shoot. That fee also covers the cost of Shoot.
The garden is now shared with Mark & Linda, allowing them to
receive branded care emails on a monthly basis, as well as
providing a very valuable platform for sharing new planting
ideas for the garden.
Three new client referrals from the audit – so can be a
worthwhile strategy for new business.
Generally Gillie says: “My clients just love it when I tell them
about Shoot. Shoot is an extra nugget which gives me a unique
selling point. It makes me different. Shoot is still a ‘best kept
secret’.”

19. REMOVING OBJECTIONS AT START
Joan
“During initial consultations with
clients, I show a Shoot profile of a
current client – and highlight the
month by month maintenance guide.
This is invariably a huge selling point
with clients who are experienced
gardeners and with gardening
novices.
A common fear is that their new
garden will start beautiful but decline
in time.”

20. Marc
“Shoot garden profiles help sell commercial and
domestic development projects. We build Shoot
into our initial offering to a client or developer
and this then becomes part of our package. This
is an added benefit to our very visual service and
has proved a very good sales tool when it comes
to securing a design project.”
Example: Peek Crescent - We used Shoot on this
client project to finalise plant lists and provide in-
depth descriptions of each plant. Shoot was key
to get the plant lists signed off and progress to
the planting stage.”
VISUAL SALES PRESENTATION

21. BUSINESS LISTING AND GOOGLE RANKING
Marc “Another of the many
benefits of Shoot is the
business listing which is
ideally placed to reach our
target audience. I replaced
Houzz with Shoot.”
Joan “Relevant sites and
links such as that from Shoot
helps my Google rating too.
Tip: Keep your business
name simple for Google to
find you. e.g. Garden Design
Manchester”

22. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
2. Save time and money
pre-build
5. Transfer
garden
BUSINESS DEVELOPMENT CYCLE - STEP. 2

23. SAVING TIME – PLANT RESEARCH
Marc
“Shoot has the largest, most
comprehensive list of plants. Any missing
plants will be added for you so it is all you
need for plant research.”
Shoot accompanies my design to let our
clients have a better understanding of our
proposed planting scheme.”
22,0000+ plants with expert and correct
botanical information about plants at your
finger tips

24. Marc
“The ease of creating a visual
presentation from a list and the
simplicity for our clients to search and
upload their favorite plants and
communicate these to us.
Knowing what is being planted in their
garden and receiving regular advise is
very appealing to them and keeps them
engaged.“
SAVING TIME – VISUAL PRESENTATION

25. Gillie
Re: Multi-plant add feature.
"It is worth a million dollars in
saving me time”
SAVING TIME – CREATING PLANT LISTS

26. Gillie
“The strong visuals from the Plant
Database allow my clients to get a
feel for their new garden straight
away.
Likes & dislikes can be easily
addressed and the ‘Plants I Want’
section really livens up the
discussion. The client relationship
runs so much more smoothly
when they genuinely get involved.”
SAVING TIME – INVOLVING CLIENTS

27. Joan
“I use Shoot’s ‘Plants I Have’ feature
to agree a preliminary plant list and
scheme with clients. Some clients are
happy to leave the choice to me but
many appreciate a sense of being
involved in the process.
When I approach suppliers and, as
often happens, substitutions prove
necessary I can easily generate an
updated plant list for clients to
preview. To date no-one has
quibbled about changes.”
Saving timeSAVING TIME – AGREEMENT ON PLANTS

28. EASY VECTORWORKS INTEGRATION

29. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
3. Save time at
Garden handover
5. Transfer
garden
BUSINESS DEVELOPMENT CYCLE - STEP. 3

30. Joan
“I find that the garden
maintenance guides are
invaluable.
During initial consultations I
find many clients eyes light up
when I show them guides for
previous clients.
“That’s exactly what I need” is
very a common response”
GARDEN HANDOVER – DELIGHTING
CLIENTS

31. Gillie
“I can very quickly compile a tailor-made
maintenance schedule by using Shoot as a
data base. With my enthusiasm for the
site my clients ask the question :- Can I
actually do this myself and maintain my
new garden? By creating lower
maintenance planting plans they usually
can!
By offering to set up their garden my
clients feel they are left in a strong
position to manage the garden
thereafter.
Allowing clients to take ownership of their
garden is really important once the
project is complete.”
GARDEN HANDOVER – EMPOWERING CLIENTS

32. Marc
“Keeping this enthusiasm and remembering
our company is all about a good aftercare
service and I think many will agree this is
probably the most difficult part. We offer
along side Shoot’s monthly garden advice
(which is included in our design pack) a
maintenance program of tiered packages so
at least we can keep our gardens to the
standard we leave them and build a
maintenance revenue stream.
Shoot then becomes invaluable to enable our
clients to communicate with our maintenance
team and our maintenance team to our
clients. As a designer we can then suggest
plants and communicate these to everyone
concerned.”
GARDEN HANDOVER – STAYING FRONT OF MIND

33. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
4. Customer retention
and upsell
5. Transfer
garden
BUSINESS DEVELOPMENT CYCLE - STEP. 4

34. CLIENT RETENTION – SHARING GARDENS
Sponsor Shoot for valuable
clients you wish to maintain
a relationship with….
simply click ‘Share’ and
enter email address of
client.
OR transfer garden and
allow clients to pay
themselves directly.

35. Gillie
“Engages my clients in a way they haven't
previously experienced. They want to
know & learn more but require my
assistance to create their garden.”
“I love that the monthly emails are now
branded so I stay front of mind. Invaluable
reminder of their garden designers
influence when they receive the monthly
care instructions with my logo.”
Example for Linda Goldberg with my logo
on the garden profile, care advice and care
emails.
CLIENT RETENTION – SHARING GARDENS

36. Joan
“I offer a monthly, seasonal or annual review
service – no garden is static; changes are
inevitable.
By providing access to their garden on my Shoot
account clients can keep me up-to-date with the
progress of their garden and we can discuss
tweaks or improvements.
I currently charge for the design work so I am only
charging £36 a year for the Shoot service on top”
CLIENT RETENTION – SHARING GARDENS

37. PART OF A MAINTENANCE PACKAGE
Marc
Maintenance packages with different
levels of service e.g. standard and
premium.
Shoot is bundled in as part of the premium
service.
Keeping this enthusiasm and remembering
our company is all about a good aftercare
service.

38. AVOID HORTICULTURAL HORROR
JINNY BLOM
“I have become very concerned
recently. Last summer, I was recalled
to a large country estate I completed
several years ago. Last time I visited, it
was settling into a condition of great
contentment under the careful hands
and guidance of the experienced
head gardener.
(since then…) Tens, if not hundreds of
thousands of pounds worth of
damage had been done, and five
years of careful design and
construction work destroyed. How
had this scene of devastation come
about?“

39. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
5. Transfer
garden
BUSINESS DEVELOPMENT CYCLE - STEP. 5

40. TRANSFER OWNERSHIP AT THE END

41. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time at garden
handover
4. Customer
retention and
upsell
 New garden audit service for £
fee
 Part of pre-sale
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
 Your branding
 Sharing and collaboration
 Charge an annual £ fee
5. Transfer
garden
 Hand over at the end
 Charge one off £ fee
BUSINESS CYCLE - SHOOT SUPPORT
 Create client garden
maintenance quickly
 Monthly emails
 Delight customers

42. VIDEO DEMONSTRATION

43. THANK YOU AND QUESTIONS