The document outlines the typical business cycle for garden designers, which includes 5 steps: 1) generating new business leads and revenue streams, 2) saving time and money by pre-building assets, 3) saving time creating garden maintenance plans, 4) increasing customer retention and upselling additional services, and 5) transferring gardens to new owners for an additional fee when a client relationship ends.

1. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
5. Transfer
garden
THE TYPICAL BUSINESS CYCLE FOR
GARDEN DESIGNERS
Garden planning and sign-off
Sign–off
Retain valuable clients
End relationship and reduce
ongoing support overhead
Build

2. 1. New business leads and
new revenue streams
 New garden audit service for £
fee
 Remove objections
 Business listing
BUSINESS CYCLE - SHOOT SUPPORT

3. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
 New garden audit service for £
fee
 Remove objections
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
BUSINESS CYCLE - SHOOT SUPPORT

4. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
 New garden audit service for £
fee
 Remove objections
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
BUSINESS CYCLE - SHOOT SUPPORT
 Create client garden
maintenance quickly
 Monthly emails
 Delight customers

5. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
 New garden audit service for £
fee
 Remove objections
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
 Your branding on gardens and emails
 Sharing and collaboration
 Avoid ‘horror of horticulture’ &
protect your brand
 Charge an annual £ fee
BUSINESS CYCLE - SHOOT SUPPORT
 Create client garden
maintenance quickly
 Monthly emails
 Delight customers

6. 1. New business leads and
new revenue streams
2. Save time and
money pre-build
3. Save time creating
garden maintenance
plans
4. Customer
retention and
upsell
 New garden audit service for £
fee
 Remove objections
 Business listing
 Researching plants
 Creating planting lists
 Multi-plant add
 Vectorworks
5. Transfer
garden
 Hand over at the end
 Charge one off £ fee
BUSINESS CYCLE - SHOOT SUPPORT
 Create client garden
maintenance quickly
 Monthly emails
 Delight customers
 Your branding on gardens and emails
 Sharing and collaboration
 Avoid ‘horror of horticulture’ &
protect your brand
 Charge an annual £ fee