Manage Your Website With Confidence. web design, HTML, content management

1. Manage Your Website
With Confidence
Susan Henley Spreitzer CAP, OM, CAW
Web Designer
May 2018

2. Today’s agenda
• Plan well
• Get a little technical
• Prepare a budget and timeline
• Your questions

3. Plan well
• Gather information
• Keep it simple
• Make it useful
• Focus your page
• Guard your credibility
• Marketing and search basics count
• Build for all browsers and devices

4. Plan well
• Get a domain name, approx. $20/year
– Descriptive of site’s purpose
– Short, difficult to misspell
– Consider buying more than one
– Include key words
• Buy hosting, $10/month

5. Get just a little technical
• Adobe Dreamweaver
Custom HTML coding emphasis
Part of Adobe Creative Suite, by subscription
• No-code-required platforms
WordPress, Google Sites, Weebly, Wix, and others

6. Get just a little technical
• Photo editors/graphics builders
– Adobe Photoshop
Part of Adobe Creative Suite, by subscription
– Adobe Photoshop Elements
Fewer advanced features than Photoshop, $100
– Corel PaintShop Pro 2018 $40
– Many others, including phone apps,
some free

7. Get just a little technical
• Document exchange software
– Adobe Acrobat
• Browsers
– Google Chrome
– Firefox
– Safari

8. Get just a little technical
• Programming and scripting
– Don’t be intimidated by jargon
– Learn a little HTML
– Explore languages like python, php, and
javascript
– Validate your code
– View other peoples’ code

9. Get just a little technical
• Sites to explore
– World Wide Web Consortium
– W3 Schools
– Webopedia
– W3C Code Validator
– Adobe Color CC

10. Prepare a budget and timeline
• Some potential expenses
– Software
– Hardware
– Photography
– Design fees
– Domain registration
– Hosting
– SSL (security) certificate
– Malware scanner

11. Prepare a budget and timeline
• Sites to explore
– GoDaddy
– Network Solutions
– 1and1

12. Prepare a budget and timeline
• Some scheduling considerations
– Allow a day for the Internet to propagate
your site
– Will your e-mail address(es) change?
– Does your site launch/upgrade need to be
coordinated with other activities?

13. Prepare a budget and timeline
• Gather your resources
– Where will you get graphics and photos?
– Who will write text?
– Will you write HTML, or use a Content
Management System?
– Will you need a professional Web
designer?
– Who will build any needed databases?

14. Questions?
• Summary
– Plan well
– Get a little technical
– Prepare a budget and timeline

15. Thank you for participating!
• Contact me with questions
– Susan Henley Spreitzer, CAP, OM, CAW
– (916) 920-2791
– susan@excellentwebs.com
– www.excellentwebs.com