Discover a programme that brings together students, entrepreneurs & community groups to develop creative solutions to local challenges. We help train students to co-design solutions from uncovering local needs with the community to working with them to develop projects that can be taken forward. We evaluate the insights and impact of the needs & solutions to help public services better understand how to support communities to help each other & use technology.

1. Incubated by Kent

2. Support Programme
Help bring to life the
applications of “Internet of
Everything” (Cisco)
Present solution to Kent
Public Services ICT Board
(Kent Connects)
Choose support from the
following two slides
Meet up with TBY Working
Group monthly to showcase
and peer review progress
To help people take forward the solutions developed, we will develop a support
programme where participants can choose what specialist support they require,
complemented by collaborative activities with other participants & sponsors.
* http://internetofeverything.cisco.com/en-gb

3. Web & product development: Get a starter
website for your solution and analysis &
recommendations.
Interaction design: Design of a user interface and
evaluation of how well people could use your
prototype
Digital making: Help advise how to make the best
use of 3D printing and other forms of digital
making within the makerspace
Startup development: Help participants
understand where they could go next & next level
effort required to take their idea to market.
The following options over the next two slides will be provided by universities and
other organisations. The support provided by universities will be in the form of three
month student projects, while that of other organisations will be three days support.

4. Communications: Development of a
communications & marketing output to
promote your solution
Research: User & market research to understand
and target potential customers
Business: Help in developing a business model &
plan to pitch to investors and make the solution
sustainable
Service design: Help in designing the end to end
service for the solution
Coaching: Coaching to help you take your
solution forward

5. Stakeholder Engagement
Come and present your solution to the Kent Connects Boards:
• Strategic Projects Board (22 January)
• Public Services ICT Board (27 January
The Public Services ICT Board brings together directors to discuss & develop
strategies which help public services make the best use of technology.
The Strategic Projects Board brings together heads of service to discuss &
develop projects which build collaboration across public services.
We would love for you to present at these boards. Do RSVP by 5th January.

6. Web Development
Kent IT Consulting will provide a
service designed to get you up and
running quickly and inexpensively
with a basic website.
They will give you full training so that
you can become self sufficient in
continuing to build and maintaining
the site.

7. 1. Designing the site map
During this consultation we help you to choose a template, and to design the
layout of your site.
The output of this consultation is what we call a “wire frame”, which is a
paper and pen representation of what your website will look like.

8. 2. Implementing the initial
website
The team will spend 5 hours implementing the wire-frame that is created
during the phase of designing the site map.
For a small site, this is plenty of time to implement the entire wireframe, for
larger more complicated sites we aim to have at least the basic structure of
the site completed, such that it is just a question of adding content to the site
afterwards.

9. 3. Feedback on the initial
website
The team will meet with you to take you through your new site, and to
demonstrate how the wireframe has been brought into reality.
Now that you can see the site taking shape, it is easy to visualise small
changes that can be made to the initial design to enhance the way the site
looks; during this consultation we will help you to specify these changes.

10. 4. Developing the final website
The team will spend five hours implementing the changes specified in the
feedback on the initial website, and making any final adjustments (such as
Search Engine Optimisations).
For larger sites this time can also be used to add additional content that was
left over from designing the site map.

11. 5. Handing over and training
for the website
During this final consultation we will handover the website to you, helping
you to set up your domain name, and to make the site “live”. We will then
provide training on how to maintain and administer your new site, showing
you how to update your content, and to add new pages.
(Please note that all consultations will be held at either the Canterbury or
Medway campus of University of Kent, with free parking.)

12. Product Development
• The technology industry has evolved to the point where the majority of
business problems now have a number of technology solutions. This
means that the need to commission bespoke software solutions is much
smaller than it has been, allowing businesses to select off the shelf
technologies, and enjoy the cost savings of using a shared solution.
• The problem with this evolution is that in order to develop IT solutions
that have broad applicability to business users, the problems that these
technologies seek to solve have necessarily been abstracted and
generalised, meaning that it can be difficult for businesses to see how
their individual needs map to them.
• Kent IT Consulting will help you achieve clarity about what your IT needs
are, identify pre existing IT solutions that could be applied to meet these
needs and provide analysis that will allow you to assess which of these
technology solutions best meets your individual needs.

13. 1. Achieving a shared
understanding
During this first consultation you will meet the team of consultants who will
be working on your study, including the project manager who will be your
liaison with the team.
The aim of this consultation is for yourself and the team to create a shared
understanding of your business and the specific problem (or problems) that
you are aiming to solve. This is done in a very interactive workshop style,
where we employ techniques to help you to think deeply about not only the
problems that you are facing but also about what the solutions might look
like.

14. 2. Preparing a requirement
specification
The focus of this first work package is for the team to document the insight
generated in the first consultation into a requirement specification.
This specification aims to state clearly and simply what a solution to your
business problem must deliver.

15. 3. Requirements confirmation
and prioritisation
As the analysis that the team will conduct will be exclusively based on the
requirement specification, it is essential that we confirm with you that we
have accurately captured these requirements.
Once we have confirmed that we understand the requirements, it is also
highly desirable to prioritise the requirements; in most cases it is difficult to
find a solution that meets all of your requirements, and so therefore having
an idea of which requirements are essential, and which are desirable will help
us to focus our analysis.

16. 4. Solution analysis
Now that the team have a clear idea of your prioritised requirements, they
can investigate technology solutions that may be able to meet these
requirements.
The team will initially do a high level scan of available technology solutions to
identify which are most likely to best meet your requirements, selecting
between 2 and 4 of these to conduct an in depth analysis upon. For these
selected technologies, the team will investigate the extent to which each
technology can meet each of your requirements, resulting in a comparison
matrix that compares the solutions to one another.
The final step is for the team to compile a report which includes the
comparison matrix, additional information for each of the assessed
technologies (an overview of what the technology is, its relative advantages
and disadvantages and indicative costs), and our overall conclusions.

17. 5. Delivery and walk through
of the report
Having completed the report, the team will walk you through the analysis
that was done, and the conclusions that we have reached, as well as being
available to answer any questions that you might have, and helping you to
think about what your next step(s) might be as a result of this analysis.

18. Interaction Design
When you’re developing an idea, a product or a service, you need to design it
a way that people will use it intuitively to meet their needs.
One of the reasons the iPhone revolutionised phones is how it understood
the barrier that physical buttons were creating when texting and designed an
experience based on our natural gestures. The same with Kinect which
removed any need to touch the technology at all. Interaction design makes
the experiences you have using technology more natural.
Upon receiving the brief of your solution, Canterbury Christ Church University
will design user interfaces and implement prototypes of these, use their
knowledge of usability laws, guidelines and heuristics to produce and
evaluate these interfaces.

19. Interaction design is at the
heart of different methods –
from information architecture
to visual design – looking at
designing products or services
that people want to use do the
things you want them to do.
It’s modelling the behaviours
that you use everyday and
translating them into the design
of services so that there is as
little friction as possible in the
transition between your offline
and online behaviour.
You’re setting a stage for people
to perform…but you can never
tell them what to do.
Image by www.designingforinteraction.com

20. Human-Computer Interaction
Upon receiving the brief of your
solution, Canterbury Christ Church
University will evaluate how
effectively people use your
prototypes, design effective
experiments, marshal data and
effectively utilise descriptive and
inferential statistics to support
usability arguments made about
systems and comment on the
limitations on this approach.
This method focuses on evaluating
how well the solution you’ve
designed can be and is being used
by people to serve their needs.
Image by https://uxpa.org/

21. Digital Making & 3D Printing
The Shed Makerspace will work
with you to advise how to make the
best use of 3D printing and other
forms of digital making.
The makerspace will then help 3D
print or digitally make elements of
your solution that can be made
with the materials and
infrastructure of the makerspace

22. Startup Development
As more and more of us are
connected to each other by the
internet, there are many
opportunities for how we can come
together in public spaces –
from discovering new places by
foot to crowdsourcing perceptions
to visualise how safe it is in an area.
Cisco will help you understand
where you could go next and the
next level effort required to take
your solution to market, as well as
show you round Cisco Create on 20
January to see how the internet of
things can be used.
Image by www.digitalavmagazine.com

23. Communications & Marketing
Did you know that three-quarters
of our time is spent communicating
with someone? Everyday we
engage with media and
communications − texting,
Facebook, chatting, the Internet,
games, TV, newspapers, magazines,
radio, photography and film.
When you’re developing an idea, a
product or a service, you need to
communicate effectively why
people should find out more about
it, let alone how to use it.
Image by http://techxb.com

24. Upon receiving the brief of your solution, Canterbury Christ Church University
will produce a communications and marketing output for you to promote
your solution.
They will create media such as advertising and public relations campaigns,
blogs, reviews or websites; analysing − looking closely at, for instance, ads,
texting or films; carrying out research projects; applying methods such as
questionnaire surveys, content analysis, focus groups and interviews;
matching media to specific audiences as well as completing research projects.

25. User & Market Research
We’ve been using a variety of
research methods to help people
uncover needs and design solutions
to them. From using ethnography
to simulating services. You can see
more here.
We want to offer this support to
help you take forward what you’ve
developed, applying. user and
market research to understand and
target your target audience/s.

26. 1. Reviewing the purpose and
impact of your solution
Purpose
• Identify what issues to focus on
• Define the cause of the problem
• Frame the issue
Issues
• Interview people to find out the issue
• Observe the interactions in your neighbourhood
Impact
• Identify the systemic problem affecting the issue
• Identify the network effects of your solution
• Make sense of the insights

27. 2. Building relationships with
users and partners
Customer Insight
• Identify the people you want to work with
• Put yourself in the shoes of your target audiences
• Create personas to understand your target audiences
Customer Relationships
• Work out the motivations of the people you interact with
• Make sense of the neighbourhood you’re working in
• Reach out to your audiences
Team Development
• Build your team
• Develop your team

28. Service Design & Development
We’ve been using a variety of
design methods to help people
uncover needs and design solutions
to them. From
using ethnography to simulating
services. You can see more here.
We want to offer this support to
help you take forward what you’ve
developed, helping design the end
to end service for your solution.
We will also provide help in
developing a business model and
plan to pitch to investors.

29. 1. Designing the service and
the business model
Principles
• Develop a theory of change to define your impact
• How to develop design principles
Business Model
• Plan the phases of developing your ideas
• Develop the business model
Solution
• Rethink how you can use the resources around you
• Develop a prototype on how it works

30. Coaching
Coaching is a style in which coaches
ask questions and offer
opportunities that will challenge
the coachee to find answers from
within him/herself. This facilitates
the learner to discover answers and
new ways of being based on their
values, preferences and unique
perspectives.
We will provide you with a coach
who will help ask the right
questions so you can plan how you
take forward your solution.
Image by www.myfreshsteps.co.uk

31. What next?
• Select as many of the support modules as you like and notify us in writing.
• Contact us if you have any queries about any of the modules.
• We will then coordinate the support between yourselves and the partners
delivering the support you choose.
• The Communications & Marketing, Interaction Design and Human-
Computer Interaction will start in January. The other modules can start
anytime between January and April.
• Contact noel.hatch@kent.gov.uk