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Supply Chain – A Competitive Edge
Anil Shipley
EVP & Head – Supply Chain
Bajaj Electricals Ltd.
Generic Problems
Complexity – Huge variables
Customers change their mind all the time
The forecast is NEVER accurate
Suppliers are slow & unreliable
Absenteeism, quality, downtime
Realities
The AAA – A Supply Chain
Availability
Aligned
Agile
Adaptable
Agility
Respond to short-term changes in demand or supply quickly; handle
external disruptions smoothly
Flow of Information with suppliers & customers
Collaborative Relationship with suppliers
Design for postponement
Inventory Buffers
Contingency plans
Adaptability
Adjust supply chain’s design to meet structural shifts in markets;
modify supply network to strategies, products, and technologies.
Constant search for new supply base & markets. Track economic changes
Evaluate needs of the end customer, not just intermediate customer
Flexible product designs. Flexible production
Benchmarking on product life cycles
Alignment
Align the interest of all the firms in the supply chain
Exchange of information & knowledge with vendors & customers
Equally share risks, cost & gains of improvement initiatives
Partnership approach with vendors
Sharing of resources
Achieving Strategic Fit
Responsiveness
Spectrum
Responsive
SC
Efficient
SC
Certain
Demand
Implied
Uncertain
Spectrum
Uncertain
Demand
Zone of Strategic FIT
The TOC way
1 2
3
System 1 System 2
Which system is more complex??
3
1
2
4
5
78
6
Five Focus Steps
Identify the System’s Constraint
Decide how to Exploit the System Constraint
Subordinate the rest of the system to the above decisions
Elevate the System Constraint
Go back to step 1
Buffer Management
Buffer management is a control mechanism technique
The objective of buffer management is to check whether the due-dates or
availability are threatened
Another objective is to validate whether the buffers used are about right,
adequately protecting the system performance
The kernel of the idea behind buffer management is to monitor the cases when
the protection mechanism is nearly exhausted!
Replenishing what is sold
If we have 100% availability at the branches and replenish
what is sold we can maintain availability at the distributors
To have 100% availability at our branches.
We need 100% availability at RDC’s and the central
warehouse
CWH
RDC’s
Branches
This can be possible only if the central
warehouses has 100% availability
i.e. material is available
for the daily supplies to the branches.
Distributors
SUPPLIER
Avg LT : 6 days
Avg LT: 6 days
Avg LT : 2 days
Avg LT : 1 days
Set up
End
Markets
Planning
Vendors
Vendor
management
RM
Suppliers
CentralizedPlanning&SourcingLogistics
Vendors
CWHRDCBranchCustomer
BU Sales
teams
Planning & vendor management
(incl. costing) (centralized)
Vendors
Logistics & warehousing (BSS) – WH, CFA, Freight
Supply Chain – A  Competitive Edge - Anil Shipley  (Bajaj Electricals Ltd.)

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Supply Chain – A Competitive Edge - Anil Shipley (Bajaj Electricals Ltd.)

  • 1. Supply Chain – A Competitive Edge Anil Shipley EVP & Head – Supply Chain Bajaj Electricals Ltd.
  • 2. Generic Problems Complexity – Huge variables Customers change their mind all the time The forecast is NEVER accurate Suppliers are slow & unreliable Absenteeism, quality, downtime
  • 4. The AAA – A Supply Chain Availability Aligned Agile Adaptable
  • 5. Agility Respond to short-term changes in demand or supply quickly; handle external disruptions smoothly Flow of Information with suppliers & customers Collaborative Relationship with suppliers Design for postponement Inventory Buffers Contingency plans
  • 6. Adaptability Adjust supply chain’s design to meet structural shifts in markets; modify supply network to strategies, products, and technologies. Constant search for new supply base & markets. Track economic changes Evaluate needs of the end customer, not just intermediate customer Flexible product designs. Flexible production Benchmarking on product life cycles
  • 7. Alignment Align the interest of all the firms in the supply chain Exchange of information & knowledge with vendors & customers Equally share risks, cost & gains of improvement initiatives Partnership approach with vendors Sharing of resources
  • 9. The TOC way 1 2 3 System 1 System 2 Which system is more complex?? 3 1 2 4 5 78 6
  • 10. Five Focus Steps Identify the System’s Constraint Decide how to Exploit the System Constraint Subordinate the rest of the system to the above decisions Elevate the System Constraint Go back to step 1
  • 11. Buffer Management Buffer management is a control mechanism technique The objective of buffer management is to check whether the due-dates or availability are threatened Another objective is to validate whether the buffers used are about right, adequately protecting the system performance The kernel of the idea behind buffer management is to monitor the cases when the protection mechanism is nearly exhausted!
  • 12. Replenishing what is sold If we have 100% availability at the branches and replenish what is sold we can maintain availability at the distributors To have 100% availability at our branches. We need 100% availability at RDC’s and the central warehouse CWH RDC’s Branches This can be possible only if the central warehouses has 100% availability i.e. material is available for the daily supplies to the branches. Distributors SUPPLIER Avg LT : 6 days Avg LT: 6 days Avg LT : 2 days Avg LT : 1 days
  • 13. Set up End Markets Planning Vendors Vendor management RM Suppliers CentralizedPlanning&SourcingLogistics Vendors CWHRDCBranchCustomer BU Sales teams Planning & vendor management (incl. costing) (centralized) Vendors Logistics & warehousing (BSS) – WH, CFA, Freight