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Confidential
Winning the
Game !!
25rd September, 2014
Amitabh Prasad
CDMA
GSM
WIRELESS DATA
SOLUTIONS
WIRELESS VOICE
3G
1X (WHIZ)
3X (PLUS)
6X (MAX, WiFi)
WIRELINE
Voice
Data
2
NVS
Voice - NLD
Data - Wired
Confidenti
al
Tata Tele – Comprehensive Telco
Reverse Logistics Life Cycle
Proactive … rather than Reactive
• It is not possible to predict all recalls, rejects and
their quantum.
• But there can be a proactive “What if” contingency
plan for unexpected major deviations
• A comprehensive reverse logistics framework can be
implemented for expected returns based on past
trends.
• Within this framework, innovative solutions can be
worked out and executed to add value back to
business.
4
Profiting from Reverse Logistics
Return
Customer Satisfaction
– confidence that the
company will take
returns and refund
Encourages decision
to Buy and enhances
sales … E commerce
example
Remarket
Re-sort, rectify,
remarket .. cost
benefits to bottom
line
Recycle
Process and use again
..Green
Reuse
Innovative uses of
returns
Reverse Logistics – what makes it work
Strategic
Priority
Process
& IT
AoP
Targets
Pitfalls
Ad-hoc and
small scale
Uncertainty
in forecasting
and Planning
Budgeting
Process &
Systems
Success!
Synergies
with forward
logistics
Product
Return Policy
Shorter
Product Life
Cycle
Tracking &
Reporting
Pitfalls and Success
Reality Check…….
Traditionally Reverse Logistics functions have either been neglected or have
been perceived as too complex to automate or to get fully under control.
Effective processes can be developed, and good solutions have recently
become available to automate repetitive activities and provide flexibility to
address the many variables involved.
However, finding right budget and getting top management support for
changes, improvements and capabilities continues to be a challenge.
The whole discussion on Reverse Logistics have now turned around and
organizations are adding as much as 5% upside on their bottom lines by
implementing world class process and
Confidential
Thank You…!

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Winning the logistics game - Amitabh Prasad (Tata Communication)

  • 1. Confidential Winning the Game !! 25rd September, 2014 Amitabh Prasad
  • 2. CDMA GSM WIRELESS DATA SOLUTIONS WIRELESS VOICE 3G 1X (WHIZ) 3X (PLUS) 6X (MAX, WiFi) WIRELINE Voice Data 2 NVS Voice - NLD Data - Wired Confidenti al Tata Tele – Comprehensive Telco
  • 4. Proactive … rather than Reactive • It is not possible to predict all recalls, rejects and their quantum. • But there can be a proactive “What if” contingency plan for unexpected major deviations • A comprehensive reverse logistics framework can be implemented for expected returns based on past trends. • Within this framework, innovative solutions can be worked out and executed to add value back to business. 4
  • 5. Profiting from Reverse Logistics Return Customer Satisfaction – confidence that the company will take returns and refund Encourages decision to Buy and enhances sales … E commerce example Remarket Re-sort, rectify, remarket .. cost benefits to bottom line Recycle Process and use again ..Green Reuse Innovative uses of returns
  • 6. Reverse Logistics – what makes it work Strategic Priority Process & IT AoP Targets
  • 7. Pitfalls Ad-hoc and small scale Uncertainty in forecasting and Planning Budgeting Process & Systems Success! Synergies with forward logistics Product Return Policy Shorter Product Life Cycle Tracking & Reporting Pitfalls and Success
  • 8. Reality Check……. Traditionally Reverse Logistics functions have either been neglected or have been perceived as too complex to automate or to get fully under control. Effective processes can be developed, and good solutions have recently become available to automate repetitive activities and provide flexibility to address the many variables involved. However, finding right budget and getting top management support for changes, improvements and capabilities continues to be a challenge. The whole discussion on Reverse Logistics have now turned around and organizations are adding as much as 5% upside on their bottom lines by implementing world class process and

Editor's Notes

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