SlideShare a Scribd company logo
CREATING A PORTAL TO YOUR MARKETPLACE
2
Lumley Jacobs provides superior products and services that an
insurer’s customers either need or want at prices that prove the
value of being a policyholder
We have email access to two million consumers. Our data
systems generate hundreds of niche segments that allow us to
target product offers with rifle shot accuracy
Relevant offers generate open rates and take-up rates that are
two or three times the industry average
We generate sales - simply and effectively
Why the Excitement
What are your Barriers to Access?
3
• Competition for shelf space
• Limited touch points with your end market
• Trouble targeting a specific demographic audience
• Not in the consideration set
• Struggle with a tightly controlled distribution network
• Need more word-of-mouth marketing
• Difficulty building online sales
• Nobody reading your excellent reviews
4
Lumley Jacobs will not replace your regular product distribution strategy
and we don’t want to, but we do do several things very well…
• Our programs are designed to build trust between insurer and policyholder so
we only source products that are best in class. You are part of a select few!
• Lumley Jacobs via their insurer client network provides direct access to your
target market. We take you to your market place.
• Rifle shot approach - We offer products and services that are directly relevant
to the consumer receiving our email campaigns. We screen the database for
individuals that have a specific need or want for your brands.
• Our campaigns get your products into the hands of consumers. Even if they
don’t buy from us, you get free branding and positive association.
Access to our insurance clients’customer base
What are your Business Process Challenges?
5
• Supply chain expenses
• Logistics complications
• Dealer pricing control
• Low inventory turn
• Excess inventory build up
• Shifting closeout products quickly
• Introducing new products
6
Effective and Simple
• We know the sort of take-up we will achieve on any
individual offer in advance
• We can provide offers that are “while supplies last”
• The deep value opportunity that we are providing
policyholders is based on a small time window – 2 to 10
days. You are not exposed to inventory risk
• Our campaigns can help reduce inventory on discontinued
products or clear inventory for newly launched models
We get your brands into the
hands of your consumers
7
8
Insurer Branded Ecommerce Platforms
9
Tailored Email Campaigns
10
Lumley Jacobs believes in challenging the insurance industry status quo.
We design innovative customer engagement programs that improve the
policyholder experience, differentiate and increase the value of an
insurer’s products, and turn customers into promoters.
• Re-frame relationships
• Maximise touch points
• Build brand awareness
• Increase customer spend
• Build loyalty
• Lower customer acquisition cost
• Increase retention
• Generate non-risk income
Lumley Jacobs helps insurers connect
11
We partner with manufacturers and distributors
to provide remarkable value and quality
to a targeted and discerning consumer
We don’t partner with many
but
we want to partner with you
Yes, this is a huge opportunity

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Supplier Presentation

  • 1. CREATING A PORTAL TO YOUR MARKETPLACE
  • 2. 2 Lumley Jacobs provides superior products and services that an insurer’s customers either need or want at prices that prove the value of being a policyholder We have email access to two million consumers. Our data systems generate hundreds of niche segments that allow us to target product offers with rifle shot accuracy Relevant offers generate open rates and take-up rates that are two or three times the industry average We generate sales - simply and effectively Why the Excitement
  • 3. What are your Barriers to Access? 3 • Competition for shelf space • Limited touch points with your end market • Trouble targeting a specific demographic audience • Not in the consideration set • Struggle with a tightly controlled distribution network • Need more word-of-mouth marketing • Difficulty building online sales • Nobody reading your excellent reviews
  • 4. 4 Lumley Jacobs will not replace your regular product distribution strategy and we don’t want to, but we do do several things very well… • Our programs are designed to build trust between insurer and policyholder so we only source products that are best in class. You are part of a select few! • Lumley Jacobs via their insurer client network provides direct access to your target market. We take you to your market place. • Rifle shot approach - We offer products and services that are directly relevant to the consumer receiving our email campaigns. We screen the database for individuals that have a specific need or want for your brands. • Our campaigns get your products into the hands of consumers. Even if they don’t buy from us, you get free branding and positive association. Access to our insurance clients’customer base
  • 5. What are your Business Process Challenges? 5 • Supply chain expenses • Logistics complications • Dealer pricing control • Low inventory turn • Excess inventory build up • Shifting closeout products quickly • Introducing new products
  • 6. 6 Effective and Simple • We know the sort of take-up we will achieve on any individual offer in advance • We can provide offers that are “while supplies last” • The deep value opportunity that we are providing policyholders is based on a small time window – 2 to 10 days. You are not exposed to inventory risk • Our campaigns can help reduce inventory on discontinued products or clear inventory for newly launched models
  • 7. We get your brands into the hands of your consumers 7
  • 10. 10 Lumley Jacobs believes in challenging the insurance industry status quo. We design innovative customer engagement programs that improve the policyholder experience, differentiate and increase the value of an insurer’s products, and turn customers into promoters. • Re-frame relationships • Maximise touch points • Build brand awareness • Increase customer spend • Build loyalty • Lower customer acquisition cost • Increase retention • Generate non-risk income Lumley Jacobs helps insurers connect
  • 11. 11 We partner with manufacturers and distributors to provide remarkable value and quality to a targeted and discerning consumer We don’t partner with many but we want to partner with you Yes, this is a huge opportunity