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Supereats
Americans have historically favored junk food snacks, but nutritious options like granola bars and juices have become more popular as the health benefits of a balanced diet are recognized. However, existing "healthy" chip options provide little nutritional value, use vegetables like kale and chia as minor ingredients, or have unappealing textures and flavors. SuperEats was founded to create a truly nutritious chip that tastes great by making kale and chia the primary ingredients and developing flavors like sea salt, cheddar, and garden tomato basil. Their chips are crispy like tortilla chips but provide fiber, protein, antioxidants, and omega-3 fatty acids at an affordable price point.
Supereats
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- 2. A SHORT HISTORYOF SUPEREATS Americans have always been snackers. Historically, JUNK FOOD was king. 2
- 3. A SHORT HISTORYOF SUPEREATS The benefits of a healthy diet are now widely recognized. NUTRITIOUS snacks like granola bars, yogurts and juices are ubiquitous… 3
- 4. A SHORT HISTORYOF SUPEREATS …a nutritious AND tasty, mainstream CHIP has to exist now, RIGHT? 4
- 5. A SHORT HISTORYOF SUPEREATS BAKED and POPPED introduce LOW CALORIE chips to consumers… 5
- 6. A SHORT HISTORYOF SUPEREATS …but they offer no NUTRITIONAL VALUE (and what does “All Natural” mean?) 6
- 7. A SHORT HISTORYOF SUPEREATS VEGGIES + CHIPS = GREAT concept… 7
- 8. A SHORT HISTORYOF SUPEREATS …but where are the VEGGIES? 4th / 5th Ingredient? It’s a potato chip! 8
- 9. A SHORT HISTORYOF SUPEREATS We found some healthy-ish chips… 9
- 10. A SHORT HISTORYOF SUPEREATS …but they’re just another tortilla chip. #1 ingredient = corn 10
- 11. A SHORT HISTORYOF SUPEREATS Finally, some NUTRITIOUS chips! 11
- 12. A SHORT HISTORYOF SUPEREATS But these look like alien life forms. And they taste like they look. 12
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- 14. SUPER TASTY. SUPERNUTRITIOUS. Two Super Foods: Kale and Chia are #1 / #2 ingredients High in Fiber, Protein, Antioxidants, Omega 3s, Vitamin A / C UNFI Q1 2013 Trend Report lists kale as “strong growth category” and a brand of chia bars in the “hot new products” Taste has outperformed dehydrated kale products in blind taste testing Transparent ingredients builds consumer trust Eye-grabbing packaging and branding KALE CAN BE DELICIOUS Thin & Crispy; “Dippable” Shape & Consistency of a Tortilla Chip Familiarity allows mainstream adoption of kale based snack 4 MOUTH-WATERING FLAVORS: Sea Salt Cheddar Ranch Garden Tomato & Basil DETAILS 5oz / 1.5oz bags MSRP: $3.99 / $1.49 Produced at large scale national co-packer 14 Note: Ranch, Cheddar flavors not Vegan
- 15. THE SNACK GAP Consumershave become more health conscious and educated about nutrition, but new natural products are too unfamiliar for most snackers Intimidating Impractical Packaging Empty Calories Very Niche Processed Filling the Gap • Looks foreign Tasty and crispy like a tortilla chip • Expensive Affordable solution to eating healthy • Lacks taste Fattening Familiar feel • Significant health benefits Outdated Not classy Unhealthy Crumbly 15
- 16. DETAILED COMPARISON Price per5 oz. $13.32 $3.63 $3.33 $3.99 Calories 132 120 130 140 140 Fat 9g 5g 7g 7g 7g Fiber 2g 5g 2g 6g 5g Protein 5g 4g 1g 4g 4g Vitamin A 186% 140% 0% 0% 50% Vitamin C 122% 6% 0% 0% 35% Taste Score1 3 4 8 6 7 Antioxidants Kale Kale None None Kale Omega-3 1. $16.00 None None None None Chia Based on SuperChips taste tests / focus groups 16
- 17. WHY WE ARESUPER Where others have failed to combine nutrition, taste and affordability, we succeed Affordable Unhealthy Healthy Pricey 17
- 18. Contact Us SuperEats 37 West8th St, St. 34 New York, NY 10013 Email: Info@yoursupereats.com www.yoursupereats.com SuperEats @yoursupereats @yoursupereats SuperEats