Americans have historically favored junk food snacks, but nutritious options like granola bars and juices have become more popular as the health benefits of a balanced diet are recognized. However, existing "healthy" chip options provide little nutritional value, use vegetables like kale and chia as minor ingredients, or have unappealing textures and flavors. SuperEats was founded to create a truly nutritious chip that tastes great by making kale and chia the primary ingredients and developing flavors like sea salt, cheddar, and garden tomato basil. Their chips are crispy like tortilla chips but provide fiber, protein, antioxidants, and omega-3 fatty acids at an affordable price point.

1. Section 1
OUR STORY
1

2. A SHORT HISTORY OF SUPEREATS
Americans have always been snackers.
Historically, JUNK FOOD was king.
2

3. A SHORT HISTORY OF SUPEREATS
The benefits of a healthy diet are now widely
recognized. NUTRITIOUS snacks like granola
bars, yogurts and juices are ubiquitous…
3

4. A SHORT HISTORY OF SUPEREATS
…a nutritious AND tasty, mainstream CHIP
has to exist now, RIGHT?
4

5. A SHORT HISTORY OF SUPEREATS
BAKED and POPPED introduce
LOW CALORIE chips to consumers…
5

6. A SHORT HISTORY OF SUPEREATS
…but they offer no NUTRITIONAL VALUE
(and what does “All Natural” mean?)
6

7. A SHORT HISTORY OF SUPEREATS
VEGGIES + CHIPS = GREAT concept…
7

8. A SHORT HISTORY OF SUPEREATS
…but where are the VEGGIES?
4th / 5th Ingredient? It’s a potato chip!
8

9. A SHORT HISTORY OF SUPEREATS
We found some healthy-ish chips…
9

10. A SHORT HISTORY OF SUPEREATS
…but they’re just another tortilla chip.
#1 ingredient = corn
10

11. A SHORT HISTORY OF SUPEREATS
Finally, some NUTRITIOUS chips!
11

12. A SHORT HISTORY OF SUPEREATS
But these look like alien life forms.
And they taste like they look.
12

13. Section 2
ENTER SUPEREATS
13

14. SUPER TASTY. SUPER NUTRITIOUS.
 Two Super Foods: Kale and Chia are #1 / #2 ingredients
 High in Fiber, Protein, Antioxidants, Omega 3s, Vitamin A / C
 UNFI Q1 2013 Trend Report lists kale as “strong growth category”
and a brand of chia bars in the “hot new products”
 Taste has outperformed dehydrated kale products in blind taste
testing
 Transparent ingredients builds consumer
trust
 Eye-grabbing packaging and branding
KALE CAN BE DELICIOUS
 Thin & Crispy; “Dippable”
 Shape & Consistency of a Tortilla Chip
 Familiarity allows mainstream
adoption of kale based snack
4 MOUTH-WATERING FLAVORS:




Sea Salt
Cheddar
Ranch
Garden Tomato & Basil
DETAILS
 5oz / 1.5oz bags
 MSRP: $3.99 / $1.49
 Produced at large scale national co-packer
14
Note: Ranch, Cheddar flavors not Vegan

15. THE SNACK GAP
Consumers have become more health conscious and educated about
nutrition, but new natural products are too unfamiliar for most snackers
Intimidating
Impractical Packaging
Empty
Calories
Very
Niche
Processed
Filling the Gap
•
Looks foreign
Tasty and crispy like a
tortilla chip
•
Expensive
Affordable solution to
eating healthy
•
Lacks taste
Fattening
Familiar feel
•
Significant health benefits
Outdated
Not classy
Unhealthy
Crumbly
15

16. DETAILED COMPARISON
Price per 5 oz.
$13.32
$3.63
$3.33
$3.99
Calories
132
120
130
140
140
Fat
9g
5g
7g
7g
7g
Fiber
2g
5g
2g
6g
5g
Protein
5g
4g
1g
4g
4g
Vitamin A
186%
140%
0%
0%
50%
Vitamin C
122%
6%
0%
0%
35%
Taste Score1
3
4
8
6
7
Antioxidants
Kale
Kale
None
None
Kale
Omega-3
1.
$16.00
None
None
None
None
Chia
Based on SuperChips taste tests / focus groups
16

17. WHY WE ARE SUPER
Where others have failed to combine nutrition, taste and affordability, we
succeed
Affordable
Unhealthy
Healthy
Pricey
17

18. Contact Us
SuperEats
37 West 8th St, St. 34
New York, NY 10013
Email: Info@yoursupereats.com
www.yoursupereats.com
SuperEats
@yoursupereats
@yoursupereats
SuperEats