Theobroma Chocolat is a Canadian chocolate company known for its premium organic and fair trade certified chocolate products, including several collections focused on different flavors, formats and certifications; it has won several awards for innovation and quality since launching in 2007. The company aims to provide a unique chocolate experience through natural and healthy flavors in line with its mission of promoting health and pleasure.

1. Product launch
THEOBROMA CHOCOLAT
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2. AGENDA
1. Presentation : Véronique Blanchet and the team behind Theobroma
Chocolat
2. Company Profile
• History and awards
• Mission and values (DNA Pleasure & Health)
3. Products presentation by collections - (features, advantages and benefits)
• Original collection (7 skus + Maple)
• Ethic Collection (4 skus)
• Gift collection ( 5 skus)
4. Questions
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3. 2. COMPANY PROFILE
History & Awards
Vigneault Chocolatier, is a Canadian owned company known
for being one of the few processing plant in Canada dedicated
in producing chocolate.
In business since 2007, Vigneault Chocolatier, under the
trademark Theobroma Chocolat, has made its path being one
of the best organic and fair-trade certified gourmet chocolate.
After its first year on the market,
Theobroma Chocolat won the
international Grand Award in the
Trends & Innovation category at SIAL
Montreal 2008, thanks to its innovative
& creative 100% natural and organic
fine chocolates, praised by the finest
connoisseurs in the world.
Awarded for the price of Food
Innovation, once again in 2011,
Theobroma Chocolat has been
nominated for this price at SIAL
Montreal 2012. 3

4. 2. COMPANY PROFILE
Mission
The word Theobroma , meaning “Food of the gods” in Greek
symbolize how Theobroma Chocolat is dedicated to producing a
variety of organic and natural chocolates with an unequalled
and innovative quality.
The chocolates produced in our laboratory are unique, made
from premium organic ingredients and inspired from European
processing, providing a unique texture, mouthfeel and flavour.
The innovative and creative spirit Theobroma Chocolat gives
chocolate lovers the opportunity to experience cocoa under
multiple natural and healthy flavours. Health & Pleasure, that’s
what Theobroma Chocolat is about.
Innovation & passion
Theobroma Chocolat collections are made with pure, natural
and entirely organic elements. Customers can experience a
Canadian organic chocolate finely grounded in a thick and long
format which provide an outstanding snap.
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5. 3. PRODUCTS PRESENTATION BY COLLECTIONS
ORIGINAL COLLECTION (7 skus + Maple)
PRODUCT FEATURES
Theobroma Chocolat Pledge of Quality
High quality standards also comes with reliable certifications.
This is why Theobroma Chocolat is :
 Gluten-Free and Organic
 Soy lecithin is tested in labs to certify its GMO Free
100% Natural
 Eco-friendly by it’s recycled cardboard and water-based ink 5

6. PRODUCT FEATURES
 Canadian Product
 Awarded packaging; unique and vibrant with eye catching
colours
 All natural (no preservative or additive added for a premium
flavour profile)
 Unique triangle shape with chunks of real fruits providing a
burst of flavours
 35 g format
 SRP : 2,29$-2,49$
 18 months shelf life*
*exception: Coconut, 12 months
Éco-Organic shipper (30 each ; 72%-coconut-raspberry -espresso), 120 unités 6

7. DISCOVER THEOBROMA CHOCOLAT
LIKE A CHOCOLATE CONNAISSEUR…
This triangle thick shape impact beautifully the snap of this premium chocolate.
Theobroma Chocolat smooth and creamy texture of finely ground chocolate
particles will instantly covert the palate for a memorable mouthfeel.
Theobroma Dark Chocolate 72%
A beautiful black glossy color gives this type of chocolate a long-lasting
and bright effervescence. The scent of this chocolate is one of a kind,
with a mix of fruity and bitter sweetness. It's a well-balanced chocolate
that is both rich and intense.
Theobroma Dark Chocolate 60%
This dark chocolate has dark brown highlights. The scent is
characterized by fine touches of real fruits, coconut or espresso
flavours. You will love this well-balanced dark chocolate with its
perfect acidity. 7

8. THEOBROMA CHOCOLAT ORIGINAL COLLECTION
Dark Chocolate 72%
Rich in cocoa, Theobroma 72% dark chocolate is an excellent source of
antioxidants. Biting into each piece will give you a unique taste of bitterness &
consistency.
Dark Chocolate 60% & Coconut
The Theobroma Chocolat Coconut bar has been delicately developed. The
unique taste and perfect harmony of the bitterness of the cocoa with the
sweet coconut will delite your palate.
Dark Chocolate 60% & Raspberry
What a mix! This is perfect symbiosis: crunchy texture & silky melting
chocolate. This unique mixture allows you to explore new taste possibilities.
Theobroma Chocolat most popular flavour, try it -you will love it!
Dark Chocolate 60% & Banana
When this most popular fruit is matched with the best chocolate recipes, you
must expect something really good. So good, that any chocolate lover will
want another.
Dark Chocolate 60% & Espresso
The Biscotti reinvented…the crunchy caramelized texture of the Arabica
coffee beans will delight all your senses.
Dark Chocolate 60% & Cranberry
Enjoy the exquisite combination of soft tartness and dark chocolate. Is there
a better way to get antioxidant ?
Dark Chocolate 60% & Orange
You will appreciate this special recipe where the mixture of dark chocolate &
orange gives the chocolate lover's taste buds a thrill impossible to miss. 8

9. SPECIFICATIONS
Ingredients list:
Organic cocoa mass, organic sugar cane, organic cocoa butter,
organic chunks of fruit, soy lecitin (GMO free).
PRODUCT UPC INTRODUCTION INNER CASE
72% Dark Chocolate 831436001015 Winter 2008 Pack Quantity 12X35g
Coconut Chunks Dark Chocolate 60% 831436001022 Winter 2008 Size (inches) Height : 8,5
Length: 3,75
Width : 3,5
Raspberry Chunks Dark Chocolate 60% 831436001046 Winter 2008
Banana Chunks Dark Chocolate 60% 831436001060 Winter 2008
Espresso Chunks Dark Chocolate 60% 831436001077 Winter 2010
Orange Chunks Dark Chocolate 60% 831436001084 Winter 2010
Cranberry Chunks Dark Chocolate 60% 831436001091 Summer 2011
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10. 3. PRODUCTS PRESENTATION BY COLLECTIONS
ETHIC COLLECTION (4 skus)
PRODUCT FEATURES
Theobroma Chocolat Pledge of Quality
High quality standards also comes with reliable certifications.
This is why Theobroma Chocolat is :
 Gluten-Free and Organic
 Soy lecithin is tested in labs to certify its GMO Free
100% Natural
 Eco-friendly by it’s recycled cardboard and water-based ink
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11. PRODUCT FEATURES
 Higher cacao content (75% - 80%) that the original line (60%-
72%)
 Crunchy texture because of the rosted almonds in 3 out of 4
Skus of this collection
 Fair Trade certification
 Format 35 g
 SRP : 2,99$ (0,50$ higher than the Original line)
 Shelf life: 12 months*
*exception: Pure 80%, 18 months
Éco-FairTrade shipper (30 each; 80%-Almond & Coconut, Almond & Cranberry, Almond &
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Apple Cinnamon), 120 unités

12. SPECIFICATIONS
Ingredients list:
Cocoa mass**, sugar cane**, almond*, cocoa powder**, cocoa butter**, maple flakes*, chunks of fruit*.
(**Fair Trade & Organic - *Organic).
*No soy lecithin
PRODUCT UPC INTRODUCTION INNER CASE
Almonds & Apple Cinnamon Dark 831436001015 Winter 2010 Pack Quantity 12X35g
Chocolat 75%
Almonds & Coconut Dark Chocolat 831436001022 Winter 2010 Size (inches) Height : 8,5
75% Length: 3,75
Width : 3,5
Almonds & Cranberry Dark Chocolat 831436001046 Winter 2010
75%
Pure 80% Dark Chocolat 831436001060 Winter 2010
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13. 3. PRODUCTS PRESENTATION BY COLLECTIONS
GIFT COLLECTION (5 skus)
Eco-Fairtrade Collection Box, 3 bars Eco-Organic Collection Box, 5 bars
(dark 72%, coconut, raspberry, espresso, banana)
(Dark 80%, Almonds & Coconut, Almonds & Cranberry)
Sweet Maple Butter Canister, Mini's Chocolat Box 3 flavors assorted,
10 mini bars
12 mini bars (Contains 4 each: Dark 72%, Raspberry, Orange)
Mini's Chocolat Box Sweet Maple Butter, 13
12 mini bars

14. CONTACT INFORMATION
MANUFACTURER
Theobroma Chocolat | Vigneault Chocolatier Ltée
1990 - 128 Cyrille Duquet, Québec, Canada G1N 4K8
T: 1.866.980.4250 418.780.4250 | F: 418.780.4715
www.theobromachocolat.com
info@vigneaulchocolatier.com
Contact:
Jean-René Lemire, Vice-President,
jean-rene.lemire@vigneaultchocolatier.com
Veronique Blanchet, National Sales & Marketing
Manager
veronique.blanchet@vigneaultchocolatier.com
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