In "Supercharge Your Online Marketing with CRO," you'll learn how today's best marketers increase ROI by optimizing their website for more leads and sales. Visit www.SwayHub.com for more valuable conversion rate optimization resources.

1. SUPERCHARGE YOUR
ONLINE MARKETING
How Conversion Rate Optimization
Boosts Leads and Sales

2. Today’s Websites
AREN’T CUTTING IT
Copyright 2013 SwayHub LLC

3. 80%
Say their company website
isn’t operating at full
potential
Source: Demandbase/Focus
Copyright 2013 SwayHub LLC

4. For every $100 spent on
driving traffic to websites,
companies spend only $1
converting that traffic
into business.
Source: Forrester Research
Copyright 2013 SwayHub LLC

5. But hope is not lost
Copyright 2013 SwayHub LLC

6. ☑ Conversion rate optimization
(CRO) programs boost sales
☑ Companies increased 2012
conversion optimization budget
Source: MarketingSherpa, Econsultancy
Copyright 2013 SwayHub LLC

7. WHAT WE NEED:
Data-Driven Conversion
Optimization
Copyright 2013 SwayHub LLC

8. Regular customer
insights through
hard evidence
Copyright 2013 SwayHub LLC

9. Deep understanding of ROI from all
marketing activities and how to improve it
Copyright 2013 SwayHub LLC

10. More leads and sales from
the same web traffic
Copyright 2013 SwayHub LLC

11. Higher
Customer
retention and
lifetime value
Lower
Cost-per-
acquisition
Copyright 2013 SwayHub LLC

12. What Good
CRO IS NOT
Copyright 2013 SwayHub LLC

13. Experimenting without clear goals and an
established testing methodology
Copyright 2013 SwayHub LLC

14. Non-scientific “before and after” testing
Copyright 2013 SwayHub LLC

15. Focusing on just buttons and colors…
Copyright 2013 SwayHub LLC

16. Or letting opinions outweigh data
Copyright 2013 SwayHub LLC

17. How to Conduct a
VALUABLE CRO
EXPERIMENT
Copyright 2013 SwayHub LLC

18. Align your CRO strategy with
existing business objectives
Copyright 2013 SwayHub LLC

19. 70%
Of marketers practicing CRO
use results of experiments
to “inform offline or other
marketing initiatives.”
Source: MarketingSherpa
Copyright 2013 SwayHub LLC

20. Begin optimizing areas with
high upside potential and low
costs or other barriers
Copyright 2013 SwayHub LLC

21. Optimize conversions tied to
measurable business outcomes
like incremental leads and revenue
Copyright 2013 SwayHub LLC

22. Test to statistical
significance
Copyright 2013 SwayHub LLC

23. What to
oPTIMIZE
Copyright 2013 SwayHub LLC

24. Clarity of message
and value proposition
Copyright 2013 SwayHub LLC

25. Relevance and
consistency
Copyright 2013 SwayHub LLC

26. Trust factors
Copyright 2013 SwayHub LLC

27. Clear path to objective
Copyright 2013 SwayHub LLC

28. Sense of urgency
Copyright 2013 SwayHub LLC

29. Some Key
TAKEAWAYS
Copyright 2013 SwayHub LLC

30. CRO is a scientific process that
optimizes business outcomes…
Copyright 2013 SwayHub LLC

31. Like greater
profits and
customer
insights
Copyright 2013 SwayHub LLC

32. If you’re not optimizing, your
marketing is already outdated
Copyright 2013 SwayHub LLC

33. Get started today—SwayHub can help
Conversion optimization research and
training to elevate your marketing results
• Extensive library of research reports, best
practice guides, and business tools
• On-demand training videos and webinars
Copyright 2013 SwayHub LLC