SUPER SUMMER SHEER technology by LYCRA® brand has been designed to create and highlight fresh perspectives on ultra sheer hosiery thanks to its upgraded technology. The new offering is designed to be worn into the warmer summer season delivering sheerness with lasting fit. The use of our anti-laddering FUSION™ technology by LYCRA® brand gives you ‘the feeling of wearing nothing’ in super transparent sheer hosiery with super high resistance.

1. SUPER SUMMER SHEER
TECHNOLOGY
BY LYCRA® BRAND
Como , 10th March 2016
Sybille Bald INVISTA

2. 2
Target group
Women who …
 want to look young
 use make up for covering imperfections
 dye the hair to cover grey
 wear shapewear
 complete their outfit with hosiery
HOSIERY BELIEFS

3. 3
There is a significant gap between consumer
expectations and the performance of today’s
products.
Areas for improvement:
 Last through the day
 Run resistance
 Keep its shape
 Keeps me cool and dry
 Skin colour
BRIDGING THE GAP

4. 4
Consumer
Requirements
for Summer hosiery
LOOK AND FEEL
 Incredible sheerness that looks like skin tone and
delivers a better than bare appearance
 So comfortable that consumers feel as though they
are wearing almost nothing
 Non-constraining and non-warming allows
freedom of movement
 More durable than standard ultra sheer hosiery
 Provides low compression with no sagging and
bagging

5. 5
MAKING THE DIFFERENCE
Position for the right occasion
SUPER SUMMER SHEER
technology needs to fulfil all key
importance factors for Ultra
sheers plus higher requirement
in the area of feeling the garment
ULTRA SHEER
Make up for your leg
SUPER SUMMER SHEER
Better than bare legs
Sheerness/
Transparency +++ +++
Wearing of feeling
nothing in the panty + +++
Durability +++ +++
Lightweight + +++
Low Compression
in the leg + +++
UPF - +++
Thermal Comfort + +++
Uniformity +++ +++

6. 6
Provide a hosiery for a better than
bare look that is more durable than
current product offerings
Create hosiery that is comfortable and
breathable so it can be worn in the
summer season
Differentiates between current Ultra
Sheer offerings and new SUPER
SUMMER SHEER technology by
LYCRA® brand hosiery
Establish measurable quality criteria
A READY-MADE SUMMER SOLUTION

7. BARLEY FELT
85 women wear tested* the SUPER SUMMER
SHEER technology by LYCRA® brand.
*made with a Panty part produced
according to the FREEF!T® technology
by LYCRA® brand standards .93% of the women who
took part in the wear test
found the panty part
more comfortable
compared to their usual
pantyhose.

8. 8
BETTER THAN BARE
Consumer wear test results proved the
hosiery met expectations for the majority
of participants.
Bare leg imperfections are covered,
making the leg look more attractive,
smoother, and flawless.
85% of all participants found
this garment to be an
improvement over their
usual pantyhose in terms
of durability.

9. 9
CONSUMER SATISFACTION
61% of test participants would probably
or definitely buy
the garment.
79% rated SUPER SUMMER SHEER technology by
LYCRA® brand as a good to
excellent garment

10. 10
AVAILABLE OPTIONS
Achieving the best summer leg:
FUSION™ technology by LYCRA® brand:
NEW: Ultra fine LYCRA® fibre 12 dtex T 777F
Based on every course pantyhose construction
 Improved durability through run / ladder resistance
LIVING LIGHTS technology by LYCRA® brand:
garment solution based on alternative course pantyhose
 More natural-looking skin tone
Best panty option:
FREEF!T® technology by LYCRA® brand:
 The barely felt panty

11. 11
SPECIFICATION REQUIREMENTS
SUPER SUMMER SHEER technology
by LYCRA® brand
SUPER SUMMER SHEER
with FUSION™ technology by LYCRA® brand
Brand Promise better than the bare leg high durability through run resistance
LEG
Construction ACPH ECPH
Covering yarn Max. 11 dtex PA Max. 11 dtex PA
LYCRA® fiber Max. 17 dtex 12 dtex
Draft of LYCRA® fiber 2.6X - 3.2X 2.2X
Covering Level / TPM Min. 2100 for 11 dtex / Min. 2300 for 8 dtex Max. 1500
Hard yarn in Alt. course Max. 17 dtex N/A
Filament of hard yarns 1 to 3 1 to 3
Flat or Texture Flat for max. sheerness Flat for max. sheerness
Durability: Resistance in donning Min. 1780cN in INVISTA Burst Power Test Min. 1780cN in INVISTA Burst Power Test
Durability: Run Resistance N/A Min. 800 cN in INVISTA Run Resistance Test
Leg Compression Calf: Max. 3 mmHg / Thigh: Max. 3 mmHg Calf: Max. 3 mmHg / Thigh: Max. 3 mmHg
Technology LIVING LIGHTS technology by LYCRA® brand FUSION™ technology by LYCRA® brand
Top
Preferred Technology FREEF!T® technology by LYCRA® brand FREEF!T® technology by LYCRA® brand

12. 12
SALES TOOLS
 Consumer targeted garment platform
 Validated claims for packaging material
 Benefits and reason to believe
 Pictogram for hosiery packaging
 Specification program that corresponds to
consumer expectations

13. 13
SUPER SUMMER SHEER with LIVING LIGHTS technology
by LYCRA® brand
 The panty is so comfortable you barely feel it
 Incredibly sheer pantyhose
 Gives legs a better than bare appearance
 More durable
 Feels like you’re wearing almost nothing
 Retains its shape during wearing
 Legs experience a cooling effect
 Flawless appearance
 Hosiery can be produced on standard knitting equipment
SUPER SUMMER SHEER technology with FUSION™ technology
by LYCRA® brand
In addition to claims stated above:
 Improved durability
 Lasts longer because it is run/ ladder resistant
BRANDING OPTIONS AND CLAIMS

14. 14