Are your words, pictures and videos going un-noticed or are they making people come back for more? I'm obsessed with snack food especially cake. If you'll allow me to indulge you with food metaphors, I think there are several similarities between shareable content and snacking.
My highly interactive workshop includes storytelling, case-studies, role-play and plenty of time for Q and A. Oh, and it also includes cake. Maybe even cake in the perfectly portable "cake pop" format as well as other perfectly portable snacks-on-sticks.
While real-time content is my "thing", only one of the four 50-minute modules will be focussed on this. Before you embrace real-time, you need to make sure your content contains all the ingredients required to incite addictive behavior from the right people.
How To Use Social Media - promoting yourself as a hire or design freelancer. Hoodzpah, Inc.
Includes:
• Choosing between separate profiles for work and personal
• Dos and Don'ts of posting
• How your presence affects your hire-ability
• The individual values of each network
• Tips on interacting with others
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
How To Use Social Media - promoting yourself as a hire or design freelancer. Hoodzpah, Inc.
Includes:
• Choosing between separate profiles for work and personal
• Dos and Don'ts of posting
• How your presence affects your hire-ability
• The individual values of each network
• Tips on interacting with others
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
A presentation about "Advanced Social Media Tactics For Search Engine Optimization", basically telling how to use Facebook fans (or any other big audience) for building content on your website and links to your website for a big SEO-boost.
Presented by Jonathan Björkskog, Genero.
Using illustrations to increase engagement, attract followers and increase interest in your company, product or service. We have a few formulas that will make YOUR business engage through positive creativity. #engage with #illustrations in Social Media!
Social Media for the Entrepreneur - EO ChicagoDavid Hauser
Presentation given to Entrepreneurs' Organization in Chicago, February 2010. Social media for the entrepreneur, where do I start, what do I do, should I be on Twitter, how to use Twitter and social media RIO. All the answers the entreprenuer wants about social media, what should I do, what will it cost and what will it do for my business.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Six Steps To A Bigger Bolder Ballsy Content Strategy: Sport EditionJon Burkhart
If you really want to engage fans in real-time with compelling content, you need to get ballsy. You can connect better with them emotionally if your content is Brave, Actionable, Likeable, Long-lasting, Surprising and You-centric. Jon from TBC London unpacks all of this for you and even introduces a new fun way to do all of this in the pub with a Cards Against Humanity style card game.
TBC London's Ballsy Brand Quarterly #1 Jon Burkhart
TBC London presents the Ballsy Brands Quarterly (The BBQ). Four times a year, Jon curates the best BALLSY content from around the globe. And it’s all powered by booze and BBQ as our ginger-ish emcee is from the global hub of pulled pork — Memphis.
Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories. 3. Booze & BBQ.
More Related Content
Similar to Snackability Study #01: Meme-ification of "Social Media Explained With Donuts"
Closing keynote at GOVIS 2009 by Nat Torkington. First part: a Web 2.0 hypemerchant social media consultant. Second part: a bozo manager. Third part: honest truths.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
A presentation about "Advanced Social Media Tactics For Search Engine Optimization", basically telling how to use Facebook fans (or any other big audience) for building content on your website and links to your website for a big SEO-boost.
Presented by Jonathan Björkskog, Genero.
Using illustrations to increase engagement, attract followers and increase interest in your company, product or service. We have a few formulas that will make YOUR business engage through positive creativity. #engage with #illustrations in Social Media!
Social Media for the Entrepreneur - EO ChicagoDavid Hauser
Presentation given to Entrepreneurs' Organization in Chicago, February 2010. Social media for the entrepreneur, where do I start, what do I do, should I be on Twitter, how to use Twitter and social media RIO. All the answers the entreprenuer wants about social media, what should I do, what will it cost and what will it do for my business.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
Flavio Vidigal - Creative process and Creative TasksStas Kremnev
Absolutely superb presentation from Flavio Vidigal (Firstborn) about creativity and working on briefs. Chinese VW cases and especially Intel x Toshiba collaborative campaign are must.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Six Steps To A Bigger Bolder Ballsy Content Strategy: Sport EditionJon Burkhart
If you really want to engage fans in real-time with compelling content, you need to get ballsy. You can connect better with them emotionally if your content is Brave, Actionable, Likeable, Long-lasting, Surprising and You-centric. Jon from TBC London unpacks all of this for you and even introduces a new fun way to do all of this in the pub with a Cards Against Humanity style card game.
TBC London's Ballsy Brand Quarterly #1 Jon Burkhart
TBC London presents the Ballsy Brands Quarterly (The BBQ). Four times a year, Jon curates the best BALLSY content from around the globe. And it’s all powered by booze and BBQ as our ginger-ish emcee is from the global hub of pulled pork — Memphis.
Running order: 1. The TBC Brand Balls-off. 2. Ballsy Stories. 3. Booze & BBQ.
TBC London Ballsy Guide To SXSW 2016 Talks - Sports EditionJon Burkhart
I'm on a mission. The 20 Sport-related SXSW 2016 talks here are some of the ones that have scored well when put through my BALLSY Content Framework. In addition to my Interactive Programming Committee duties, I've helped UK folk craft proposals. I'm also leading a speaker workshop for those who are selected to speak in Austin next March. See you there?
BALLSY Guide To The SXSW 2016 Talks You Should Vote For NOWJon Burkhart
I'm on a mission. The 50 SXSW 2016 talks here are some of the ones that have scored well when put through my BALLSY Content Framework. In addition to my Interactive Programming Committee duties, I've helped UK folk craft proposals. I'm also leading a speaker workshop for those who are selected to speak in Austin next March. See you there?
Intro to Content Marketing Consultancy TBC Jon Burkhart
Welcome to TBC. We offer content creation masterclasses for people who don’t do ‘training’ as well as practical consulting on content strategy and rapid content development. Both are aimed at client/agency thinkers and doers.
28 Tips For Brands From 60 Hilarious, Average and Downright Awful #TheOscars2...Jon Burkhart
To celebrate my viral hit The Artistifier which we created to newsjack the Oscars a few years ago, I gleaned the above 28 tips from looking at thousands of #TheOscars2015 tweets. I selected 60 of the best and worst examples.
We taught apprentices from the Livity Advantage program (in partnership with Google) how to code in a day with the help of Decoded and then how to make interactive platforms that ride the wave of trending news aka newsjacking with Jon's help.
A project proposed by Newsjacking author and UrgentGenius.com blogger Jon Burkhart and Steve Henry from Decoded.co (Brilliant "Learn to code in a day" company) and delivered by Jon and Alex Goat from youth engagement specialists Livity at SXSW 2013.
THE BRIEF: You’ve got from
18 April to 3 May 2011 to make websites, products, quizzes, blogs, games, ads, music videos, short films, etc. Pitch them to existing/potential iris clients or just make them yourselves. Best stuff goes in the U.G. book – final draft to publisher in July.
The next 15 slides are ideas the iris London Bunker came up with to give you a flavour of what we’re after. The final 10 slides are creative thought starters
Note: We want you to make stuff in the next 2 weeks for yourselves and for clients. Don’t bother with iPhone apps or big budget films.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Welcome
To
The
1st
EdiCon
Of
My
Study
Of
Memes
or
Topical
Events.
This
Series
Will
Help
You
Create
Your
Own
AddicCve
Content
For
B2B/B2C
Brands
3. The
Next
20
Slides
Summed
Up
In
One
Tweet:
If
You
Want
it
To
S=ck,
Use
Something
With
Built-‐in
Snackability.
It
Helps
If
That
Thing
is
Donuts
Or
Bacon.
4. Our
Meme
Story
begins
with
Doug
Ray.
He’s
a
weird
PiNsburgher.
An
agency
guy.
A
Buzzfeed
legend.
A
lover
of
bacon.
And
donuts?
21. In
my
workshop,
we
look
at
case
studies
like
this
in
an
interac=ve
way
using
inves=ga=ve
storytelling.
Places
limited.
In=macy
and
snackability
must
be
preserved
at
all
costs
Link:
hNp://bit.ly/ContentSnackability
Follow
me
on
TwiNer
for
Informa=on
about
future
workshops.
T:
@jonburkhart
W:
UrgentGenius.com
E:
jon@realBmecontentlabs.com
22. Jon
Burkhart
started
the
world’s
first
blog
dedicated
solely
to
real-‐=me
marke=ng
in
2010.
He
also…
Co-‐authored
a
book
on
real-‐=me
marke=ng
called
Newsjacking:
The
Urgent
Genius
of
Real-‐=me
Adver=sing
published
by
Thames
&
Hudson
in
April
2013.
Channeled
his
love
for
football
to
develop
content
strategy
for
the
UK’s
top
YouTube
Originals
channel
Copa90.
Helps
clients
like
Adidas,
Dove,
Samsung,
Sony
and
Philips
develop
real-‐=me
content
at
agencies
like
AKQA,
Lean
Mean
Figh=ng
Machine,
iris,
Cheil,
Edelman,
etc.
Builds
real-‐=me
content
labs
in
agencies
-‐-‐
from
designing
the
physical
space
to
hiring
staff
to
re-‐working
approval
processes.
Leads
workshops
for
his
own
consultancy
Real-‐=me
Content
Labs
and
for
Bri=sh
Design
&
Art
Direc=on
(D&AD).
Speaks
at
conferences
like
SXSW,
Digital
Shoreditch,
Silicon
Beach
and
Internet
Week
Europe
on
social
TV,
comedy,
real-‐=me
marke=ng
and
millennial
mentoring.
Speaks
at
internal
events
for
BBC
Comedy,
BBC
Future
Media,
the
Financial
Times,
MTV
etc.,
as
well
as
numerous
ad/PR
agency
inspira=on
sessions.
T:
@jonburkhart
W:
UrgentGenius.com
E:
jon@realBmecontentlabs.com