TBC London Ballsy Guide To SXSW 2016 Talks - Sports Edition
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I'm on a mission. The 20 Sport-related SXSW 2016 talks here are some of the ones that have scored well when put through my BALLSY Content Framework. In addition to my Interactive Programming Committee duties, I've helped UK folk craft proposals. I'm also leading a speaker workshop for those who are selected to speak in Austin next March. See you there?
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TBC London Ballsy Guide To SXSW 2016 Talks - Sports Edition
- 1. TBC London Presents The BALLSY Guide To 2016 SXSW Talks, Sports Edition. Last Chance To Vote.
- 2. TBC Ballsy Guide To Speaking At SXSW: My Top 10 Ballsiest SXSports Proposals ’15: Launch of a book I co-authored: Hacker Maker Teacher Thief ’14: Millennial Vs Brand. Always On Vs Always Late w/ Nadya Powell ’14: Jon joins the SXSW Interactive Programming Committee ’13: London Teenage Coder Riot with Alex Goat and Steve Henry ’12: Social TV & Interactive Storytelling w/ BBC Comedy ’12: Future of Fashion & Social for Roisin Kiberd & Angela Buttolph ’12: Hacking SX For Smiles & Dorkbot Street Cred for Caygill/Curry ’11: Newsjacking (Launch of Urgent Genius) w/ Grant Hunter ’11: Crowdsourcing the Power Ballad w/ Justin Hawkins* *Former singer for The Darkness Justin was recording an album with Meatloaf in Oklahoma around the time of SXSW, so ask me what happened with this when you see me. JON’S SXSW TALK CV
- 3. TBC Ballsy Guide To Speaking At SXSW: My Top 10 Ballsiest SXSports Proposals TIPS FROM SXSW’S HUGH FORREST Is your idea forward-thinking and innovative? Does your proposal cover a new perspective on an innovative topic or an innovative view on a traditional topic? Is your idea focussed on depth over width? Is your talk a mile long and an inch deep? Hope not. Does your talk have a strong, succinct title? Is your title specific or too general? Go for specific over funny and broad. Does your panel feature a diverse group of speakers? All panels must feature a woman. The others shouldn’t be white males.
- 4. TBC London’s Guide To Good, Better and Great SXSW Talks
- 5. Good Talks: Has a PROVOCATIVE POV that promotes discussion Come from a place of PASSION
- 6. Better Talks: Also feature TWEETABLE soundbites Are also DISRUPTIVE in style and topic
- 7. Great Talks: Also include EXCLUSIVE content for SXSW Also involves audience INTERACTION
- 8. TBC London’s BALLSY Content Framework Adapted to Fit SXSW Talks:
- 9. TBC Ballsy Guide To Speaking At SXSW: My Top 10 Ballsiest SXSports Proposals All of the following 20 SX Sport talks are rated BALLSY according to my content methodology. I will highlight the lead qualities in blue and give a final rating. (0 is crap, 4 is good, 5 is great, 6 is excellent). BALANCED Is your SXSW talk both brave and brand-appropriate? ACTIONABLE Does your talk inspire the audience to do something? LIKEABLE Does your talk create an emotional connection? LONG-TERM Is your talk future-proof? SURPRISING Is your talk and delivery surprising in any way? YOU-CENTRIC Is your talk me-centric or focused on others?
- 29. This is my four-hour workshop. It will feature SPORTS content. It will be TWEETABLE and PROVOCATIVE. It will feature EXCLUSIVE, SURPRISING content. I will practice what I preach.
- 30. But how, Jon? If you haven’t voted for a SXSW panel before, go to http:// panelpicker.sxsw.com/, register and vote by typing the title into the search bar.
- 31. Best Way To Work With TBC London: SXSW Speaker + BALLSY Content Workshops
- 32. I’ve spoken at SXSW for the past 5 years and I know what the crowd needs. I’ve teamed with Louisa Heinrich, professional speaker and founder of Superhuman, to offer a half-day workshop on how to be a better public speaker with a special focus on the needs of the SXSW audience where the entire crowd will be looking down at their phones tweeting if you’re interesting NOT looking at you. We will help you make your story the best that it can be. You bring your brilliant ideas, and we'll help you find the most compelling, engaging way to bring them to life in front of the audience in Texas. SXSW SPEAKER WORKSHOP
- 33. http://bit.ly/BBQWorkshopLDN The next open BBQ Workshop is 7th Oct. Tickets here: TBC presents London’s only content marketing event fueled by beer, balls and BBQ. Four times a year, agencies and brands bring Jon in to find out what’s been going on in content marketing around the globe. It’s like Contagious magazine but just for awesome content that fits Jon’s BALLSY framework. Of course, he’ll also show the biggest brand balls-ups and you can vote with your ginger balls as to what you like and don’t like. The workshop is both serious (you learn stuff) and fun (you throw stuff). What happens after is just fun. Jon curates the best BBQ sliders. Just add beer. FYI - He’s from the global hub of pulled pork Memphis, TN. BALLSY BRANDS QUARTERLY TRENDS WORKSHOP
- 34. Featured BALLSY Content Workshops Newsjacking A workshop inspired by Jon’s book and his experience building creative newsrooms with a focus on the role culture has in branded content WHAT YOU’LL LEAVE WITH: A complete understanding of how to create a content strategy-led approach to reactive content A new process for creating culturally relevant content that earns the trust of customers new and old Content Strategy Influencer Marketing An action-packed workshop where we explore the importance of a written content strategy in creating shareable content WHAT YOU’LL LEAVE WITH: A thorough understanding of content strategy and how it informs the content calendar and production schedule A new process for creating a content mission statement and how it informs a daily content editorial meeting A fast-paced workshop where we analyse the power of influencers and find ways for brands to turn them into advocates WHAT YOU’LL LEAVE WITH: An understanding of how to find influencers and create content for them that they will want to share A list of tools/platforms and how to use them to keep track of potential advocates
- 35. Why Jon? He channels unusual levels of curiosity and energy into what’s next to find new ways to solve business problems. His workshops are always fun and often dangerous (hence the helmet) with very clear, practical takeaways. FACT: You’re 9x more likely to remember something you learn through interactive play. As advisor to top tech festival SXSW, Jon’s committed to staying on top of trends for you. He started the world’s first blog on reactive content Urgent Genius in 2010. He’s co-authored two books with his third on the way. It’s about his six-step process to better content.