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Mymuze company overview


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MyMuze Inc Company Overview

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Mymuze company overview

  2. 2. what are we: what we do: A brANd buIldINg cOMpANy ThINk, creATe, plAN, we are an integrated brand consulting and design agency; ANd delIVer leaders in brand innovation. we partner with powerful brands To win in today’s market, your brand must keep a slot in the to discover and manage their possibilities. Our job is to move consumer’s mind. your brand needs to begin and remain brands forward by perfecting their promise to the world. we credible, competitive, current, and relevant to customer develop and deliver unique brand images across every wants, needs, and interests. That means you need to tune in consumer touch point while establishing an enduring to market conditions, consumer preferences, and cultural perception about our clients in the minds of consumers. trends not only when you first establish your brand but also since 1998 our company has provided creative brand on a regular basis as your brand ages. IT’s TIMe TO dIscOVer The pOssIbIlITIes TIMe TO MOVe yOur brANd fOrwArd consultancy to high profile people and companies. we have worked with mega-brands such as Nelson Mandela, sony we partner with you to create, manage, refine or translate Music, sports Illustrated, Time warner, fox, universal Music, your brand message to the world. we uniquely develop what NAscAr’s dale earnhardt, Inc., dell, subway, Apple, Target, people will positively believe about your brand. your brand is Nike, disney, hbO, Memorex, and yahoo! just to name a few. not a logo, color, product or just a word, it is an experience. we use a combination of research, market and financial myMuZe is composed of a team of seasoned brand architects analysis and statistics to define the opportunities of and design industry professionals with diverse experience. innovation. we don’t want you to make decisions based on we work collectively to provide an innovative approach in the what we think, we want you to make sound decisions on what development and execution of consumer driven brand you know. we’ll show you what really drives demand and how building strategies. Our team is immensely qualified to your brand can minimize risk. This will give you the manage the essence of your brand and translate it into confidence to make the right “value creating” decisions. profits. 2 3
  3. 3. how we do it what we don’t do Our prOcess JusT Offer sOluTIONs 1. we discover, analyze and assess your branding needs Most agencies offer solutions. we don’t. we are not a solution based agency. we are all about proactive innovation. 2. we conduct market research & analysis who are we: 3. we think possibilities A solution is defined as the process of solving a problem or whAT dOes MyMuZe MeAN? 4. we get creative dealing with a current situation. That’s being reactive. we are a proactive agency. being proactive means “creating or In ancient times the word muse was defined as a source of 5. we develop a plan of action inspiration. Inspiration is defined as the process of being controlling a situation by causing something to happen 6. we manage the executables rather than responding to it after it has happened”. influenced to do something creative. 7. we keep accountability myMuZe is in the business of brand proactivity, not solutions. Muse = Inspiration = the birth of myMuZe 8. we communicate and involve your audience we partner with brands to create outcomes and fulfill goals 9. we engage and retain your audience to create brand loyalty through innovation. we do not manage problems, we put a “my” in front of our version of muse (myMuZe) to imply that we create results. you own your inspiration. your brand no longer has to have a source 10. we increase your brand value and market share of inspiration, with myMuZe we believe your brand can be the inspiration. 4 5
  4. 4. 01 02 03 04 05 06 BRAND RESEARCH & DIGITAL BRAND BRAND ENGAGEMENT BRAND CREATION BRAND MESSAGES BRAND DEVELOPMENT ANALYTICS MANAGEMENT » we improve brand » with the growth of social » we create messages that » we craft a brand's asset into a » we develop the single idea » we create an entire presence performance by fusing media, we create online digital encourage consumers to clear concept and message that which details the brand’s that speaks volumes about your integrating market research, identities using a wide array of experience your brand. is easily recognized and ultimate reason for existing. brand and its unique capabilities. market and financial statistics into a single insightful report to social tools, cultivating your remembered. influence good branding personality on the internet. decisions. 07 08 09 10 11 12 BRAND IDENTITY BRAND STRATEGY BRAND NAMING BRAND POSITIONING BRAND RETAIL CORPORATE BRANDING AgeNcy ENVIRONMENTS dIscIplINes & serVIces: » we create and manage the marks that visually represent » we develop measurable plans to strengthen, create » we create names that can grow, sustain and translate your » we discover how your brand’s unique message will best stand out in a competitive market. it’s » we develop creative ways your brand can occupy a physical space that will be engaging and » we capture your company’s vision and bring it to life visually. Our prOAcTIVe TOOls your brand. and sustain growth for your brand. brand's message to its targeted audiences in the most effective the process of finding an unfulfilled want or need in the encouraging to shoppers. with experts in branding and design, manner. consumer’s mind and addressing we create a shopping it with a distinctively different experience that will be and ideally suited offering. meaningful to your customers. 13 14 15 16 17 18 BRAND RELATIONS BRAND ADVERTISING BRAND INTEGRATION SONIC BRANDING BRAND PROGRAM BRAND MANAGEMENT EXECUTION » to the public, we bridge the gap » we conceptualize and execute » this involves the development » we develop audio branding » we establish and execute » we manage the presentation between your brand’s promise how your brand message will be of specific objectives, strategies that can be used to reinforce creative initiatives that generate of your brand identity and brand and your brand’s delivery. presented and maintained to the and tactics to integrate the your brand identity. brand awareness. message across your entire world. brand message where your organization and through all customer spends their time. media and communication outlets. 6
  5. 5. IN cONclusION: IT TAkes A TeAM A successful brand must offer a relevant choice to its target audience. A successful brand needs to speak to its audience in a compelling and consistent way. your brand is a business asset. keeping your brand’s promise consistently will attract loyal buyers who will return to buy again and again. As a brand owner, the benefit to you is that forecasting cashflow becomes easier with repeat customers, and you can plan and manage with greater confidence the development of your business. In partnership with you, myMuZe will put measurable key performance indicators in place to drive consumer loyalty and build brand value. we will ensure your brand continuously delivers benefits that meet and exceed customer expectation. we will monitor the quality of your brand, service or products, create customer-driven designs and help you make life more enjoyable for your customers. we will ensure that your brand is relevant to your defined audiences through rigorous segmentation, tailored messaging, a unique proposition, and creative execution. we Are yOur TeAM we will ensure that your brand is 1) differentiated from your competitors, 2) credible in the consistency of your promise and 3) positioning is creative and strategic. The promise made will be the promise delivered. your brand will remain fresh and exciting through constant evolution. we will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost, linking pricing to intangible benefits, and communicating exclusivity. we will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle. employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. your employees will be engaged in evolving your brand. we will manage your brand as a long-term asset, internally and externally. Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again. 8 9
  6. 6. Our prOMIse: we believe in the power of ideas to deliver innovative brand results. Our ideas are born out of powerful research-driven insight, resulting in unparalleled outcomes. we believe that the establishment of a unique image is the key to building a great brand. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence, while ensuring that their brand’s promise is increasingly represented. with guiding actions, both big and small, we’ll deliver on that brand promise. Our wOrk we believe our purpose is to help clients build lasting brands that command consumer loyalty. we promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity. myMuZe matches its mission with corresponding actions that benefit our clients. Our mission is clear: To create and build brands in value with excellence and stability. 10 11
  7. 7. dAle eArNhArdT, INcOrpOrATed serVIces fOr dAle eArNhArdT INcOrpOrATed: brANd sTrATegy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd eNgAgeMeNT dale earnhardt was a legend of American auto racing, nicknamed “The myMuZe was challenged to create a brand strategy that could build and maintain Intimidator” for his competitive instincts and hard-driving style. competing in the brand’s value during the country’s economic crisis. Our focus was to clearly the NAscAr racing league, earnhardt had 76 career wins and won the winston differentiate the value of deI in the market place, and set it apart from the cup championship seven times; as NAscAr grew in popularity during the 1980s competition. we developed brand programs that were technically brilliant and had and 1990s, earnhardt became one of America’s most popular athletes before he emotionally charged content that was based on the core values of the company. In passed in 2001. Today his legacy lives on through his company dale earnhardt, Inc. this way, the brand’s profile was maintained on an ongoing basis and at the same (deI). deI was founded in 1980 by dale and Teresa earnhardt, deI is headquartered time constantly reinforced. in Mooresville, North carolina. dale earnhardt, Inc has several business entities focused on philanthropy, auto racing and the promotion of the dale earnhardt Our work ranged from strategic brand consultancy to brand identity, and legacy both nationally and internationally.* developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand. * reference from NelsON MANdelA serVIces fOr NelsON MANdelA fOuNdATION: brANd sTrATegy, brANd IdeNTITy, brANd eNgAgeMeNT, brANd creATION Nelson Mandela has never wavered in his devotion to democracy, equality and myMuZe was engaged to create brand programs to positively bring awareness to learning. despite terrible provocation, he has never answered racism with racism. the brand. we focused on engaging the public with meaningful positioning of a his life has been an inspiration, in south Africa and throughout the world, to all who project called “global lessons”. The project harnessed the power to not only are oppressed and deprived, to all who are opposed to oppression and deprivation.* educate the world about his purpose, but also to enrich people’s lives. The project was created to further convey the message of Nelson Mandela as a catalyst for * reference from hope. 12 13
  8. 8. yAhOO! MusIc serVIces fOr yAhOO! MusIc: brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT yahoo! Music is the provider of a variety of music services, including internet Our brand integrations and online design recommendations allowed the company radio, music videos, news, artist information, and original programming. to expand its impact to young consumers and the online community. we were asked to develop a digital brand strategy that would provide the brand with a unique, clearly defined and visible position in the entertainment industry. NIke serVIces fOr NIke: dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT, brANd reseArch & ANAlyTIcs It all started with a handshake between two visionary Oregonians - bill bowerman message into involvement. we created brand programs that positioned their brand and his university of Oregon runner phil knight. They and the people they hired online and honed in on their communications to achieve new levels of clarity, evolved and grew a company that became Nike from a us-based footwear inspiration, and emotional impact for their target customers. distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. focusing on Nike’s “commitment” to innovation, we aligned the brand with business partnerships that ensured that brand value was being created through Our goal in partnering with Nike was to elevate the message of innovative thinking. proper brand positioning with young, diverse, well-educated consumers . we developed an approach to brand engagement that focused on turning Nike’s 14 15
  9. 9. MAX sIegel serVIces fOr MAX sIegel: brANd IdeNTITy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd sTrATegy Max l. siegel is the former president of global Operations at dale earnhardt Inc., we worked with Max to establish his personal brand’s differentiating factor from one of the top motor sports franchise in NAscAr. As one of the most influential other powerful executives in his field. we wanted to have a clear and distinctive executives in the entertainment and sports industries, siegel made history as the brand that would stand out from all the rest. highest-ranking African American executive in NAscAr.* myMuze ensured that siegel’s brand identity and online digital brand was siegel now leads NAscAr’s drive for diversity program in addition to returning to distinguished from his competitors and delivered a great experience. an Indianapolis law firm to specialize in sports and entertainment. * reference from spOrTs IllusTrATed serVIces fOr spOrTs IllusTrATed: brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT sports Illustrated (sI) is an American sports magazine owned by media The program was designed to develop awareness and readership of this magazine conglomerate Time warner. It has over 3 million subscribers and is read by by college students. 23 million adults each week, including over 18 million men, 19% of the adult males in the united states. It was the first magazine with circulation over we created a digital platform and offered a downloadable digital music one million to win the National Magazine Award for general excellence twice.* compilation inspired by the sporting world culture. The web site traffic exceeded 32,000 unique users in four months. sI has a good share of the market, but young sports consumers felt left out of the objectives that sI was establishing, so sI created sports Illustrated On campus. myMuZe carried the creative and administrative load, secured licensed content, we developed a branding program to involve the younger generation for and constructed a dedicated web site to support the downloads. we also cross sI On campus. branded this effort with Nike and dell. * reference from 16 17
  10. 10. A Vertical Stacked Logo B Horizontal Stacked Logo C Symbol NelsON MANdelA IdeNTITy sIMONe sMAlls pr IdeNTITy cyTeXONe IdeNTITy rOckIN’ The VOTe IdeNTITy 18 19
  11. 11. dAle eArNhArdT INcOrpOrATed eMI MusIc publIshINg 20 21
  12. 12. creflO dOllAr MINIsTrIes MyMuZe rOckIN’ The VOTe 22 23
  13. 13. The lOcMAN fuNd ThIs Is My wAlk 24 25
  14. 14. myMuZe Incorporated 244 Madison Avenue suite 103 Our New york, Ny 10016 brANd cONTAcT us leT’s eXplOre The p: 646-417-8115 x703 relATIONshIps pOssIbIlITIes e: 26