The Challenge ofSustaining Disruptive InnovationWhen You Meet Success
So you get some success...                                             70                                      52         ...
What is Sharethrough?
What is Sharethrough?
What is Sharethrough?
Innovate or die        *disruptive innovations not sustaining innovations
It’s easier to innovate in asuccessful startup
FAL SE!It’s easier to innovate in asuccessful startup
Product & Engineering       Resource Allocation100 75 50 25  0      Support Existing Success   Disruptive Innovations
Number of Internal             Customers100 75 50 25  0      Support Existing Success   Disruptive Innovations
Certainty of Revenue100 75 50 25  0      Support Existing Success   Disruptive Innovations
Balancing success and disruptiveinnovation is especially hard for astartup
Here’s what we did
Step 1:Create the Right EnvironmentIdentify the right resources based ontheir ability to aid your learning (vsscale)
Step 1:Create the Right EnvironmentIsolate and clear the schedule of yourresources
Step 1:Create the Right EnvironmentDon’t promise to (immediately)revolutionize the business
Step 2:Set Goals and BoundariesUse internal customer development todevelop initial hypotheses
Step 2:Set Goals and BoundariesAim to build an MVP that solves asimple business problem
Step 2:Set Goals and BoundariesBuild a usable product not just a hack -don’t skimp on design
Step 3:Milestones & Progress ChecksKeep the progress updates separatefrom the existing product workflow
Step 3:Milestones & Progress ChecksUse regular (weekly) customermeetings as release markers
Step 3:Milestones & Progress ChecksRe-assess high-level assumptions andhypotheses every 3 months
My Learnings
Innovation is Hard
Don’t fall into old habits!Re-do your customer development
Don’t fall into old habits!Iterate differently
When you “finish”, have atransition plan in place
Be ready for disappointment andsome pivoting
Thanks!Robert Fan@rfanrob@sharethrough.com
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The Challenge of Sustaining Disruptive Innovation When You Meet Success

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My Lean Startup Conference 2012 talk.

Published in: Technology

The Challenge of Sustaining Disruptive Innovation When You Meet Success

  1. 1. The Challenge ofSustaining Disruptive InnovationWhen You Meet Success
  2. 2. So you get some success... 70 52 HeadcountRevenue 28 8 6 3 2008 2009 2010 2011 2012
  3. 3. What is Sharethrough?
  4. 4. What is Sharethrough?
  5. 5. What is Sharethrough?
  6. 6. Innovate or die *disruptive innovations not sustaining innovations
  7. 7. It’s easier to innovate in asuccessful startup
  8. 8. FAL SE!It’s easier to innovate in asuccessful startup
  9. 9. Product & Engineering Resource Allocation100 75 50 25 0 Support Existing Success Disruptive Innovations
  10. 10. Number of Internal Customers100 75 50 25 0 Support Existing Success Disruptive Innovations
  11. 11. Certainty of Revenue100 75 50 25 0 Support Existing Success Disruptive Innovations
  12. 12. Balancing success and disruptiveinnovation is especially hard for astartup
  13. 13. Here’s what we did
  14. 14. Step 1:Create the Right EnvironmentIdentify the right resources based ontheir ability to aid your learning (vsscale)
  15. 15. Step 1:Create the Right EnvironmentIsolate and clear the schedule of yourresources
  16. 16. Step 1:Create the Right EnvironmentDon’t promise to (immediately)revolutionize the business
  17. 17. Step 2:Set Goals and BoundariesUse internal customer development todevelop initial hypotheses
  18. 18. Step 2:Set Goals and BoundariesAim to build an MVP that solves asimple business problem
  19. 19. Step 2:Set Goals and BoundariesBuild a usable product not just a hack -don’t skimp on design
  20. 20. Step 3:Milestones & Progress ChecksKeep the progress updates separatefrom the existing product workflow
  21. 21. Step 3:Milestones & Progress ChecksUse regular (weekly) customermeetings as release markers
  22. 22. Step 3:Milestones & Progress ChecksRe-assess high-level assumptions andhypotheses every 3 months
  23. 23. My Learnings
  24. 24. Innovation is Hard
  25. 25. Don’t fall into old habits!Re-do your customer development
  26. 26. Don’t fall into old habits!Iterate differently
  27. 27. When you “finish”, have atransition plan in place
  28. 28. Be ready for disappointment andsome pivoting
  29. 29. Thanks!Robert Fan@rfanrob@sharethrough.com

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