Summer training project report on sundek india

SUMMER TRAINING PROJECT REPORT ON
EVALUATION OF PSYCHO OF CONSUMER AND FIND
OUT THE CONSUMER BEHAVIOUR TO WHAT SUNDEK
AT
SUNDEK INTERNATIONAL DECORATIVE LAMINATE
FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
MASTERS IN BUSINESS ADMINISTRATION
SUBMITTED BY:
SUDHEER PARASHAR
(MBA-3rd
SEM.)
UNDER THE GUIDANCE OF:
MS. THUSHARA ROY
AMITY UNIVERSITY, RAJASTHAN

TABLE OF CONTENT
1. Introduction of the organization
2. Objective of the study
3. Industry Review
4. Research Methodology
A. Research Design.
B. Sampling Design, (Simple Random Sampling, Cluster
Sampling, Systematic Sampling, Stratified Sampling,
Convenience Sampling, Judgmental Sampling)
C. Sources of data (Primary or/and Secondary data).
D. Data Collection tools/instruments.
5. Methods of data collection
A. Data Analysis & Interpretation
B. Findings & Interpretation
C. Conclusion
D. Bibliography

ACKNOWLEDGEMENT
I would like to take the opportunity to thank and express my deep sense of
gratitude to my corporate guide Mr Nishant and Rajiv and my faculty mentor
Ms Tschura Roy I am greatly indebted to all of them for providing their
valuable guidance at all stages of the study, their advice, constructive
suggestions, positive and supportive attitude and continuous encouragement,
without which it would have not been possible to complete the project.
I would like to thank Mr Nishant for providing me this opportunity, to do my
internship in Sundek India Pvt Ltd. in the Sales Department.
It was there constant guidance and support which helped me in making my
project and internship a success, providing me with the theoretical and practical
knowledge with regards to Sales Documentation.
I owe my wholehearted thanks and appreciation to the entire staff of the
company for their cooperation and assistance during the course of my project.
I hope that I can build upon the experience and knowledge that I have gained
and make a valuable contribution towards this industry in coming future.
Thank you very much
Sudheer Parashar

EXECUTIVE SUMMARY
The project was started on 1st
of June after knowing all the relevant information
about the different Sundek’s laminate available, under the guidance of Mr.
Nishant. The first part of my project involves the knowing the consumer
behaviour through conducting personal interview and create awareness of
Sundek new product. For this I made the questionnaire for conducting personal
interviews. At the same time, we were motivate to consumer to buy the
laminate. Along with the study of dealers was conducted to better understand
the grievances and identify the gaps. For this I visited around 50 outlets in the
area, ie, Chandpol, Ajmer road, Sikar road and Tonk road in jaipur and interect
to them. I was also supposed to find out new dealers outlets and convince them
to sell Sundek’s laminate by showing them the opportunity of getting better
experience and increase the customer base. Despite of summer and low demand
I was successful in persuading people and a number of new retail sale points
were developed.

INTRODUCTION
Sundek is the pioneer in High Pressure Decorative Laminates (HPL) in
India. Bringing your imaginations to life since 1987, Sundek is known for its
quality products and innovative designs for Interior Decor. Its state-of-the-art
manufacturing facility is equipped with ultra-modern imported machineries and
best technical practices adopted from across the globe.
Sundek are the manufacturer and exporter of HPL-High Pressure Decorative
Laminated sheets from India - The Promoters of our Company have experience
of more than 30 years in this field and have set up and managed several HPL
factories in India. Our turnover is approximately US $ 6.5 million per annum.
Spread over 53000 Sq.Mts. of land, Sundek has a state-of-the art production
unit located 45 km away from Ahmedabad city at village Rajpur. The factory is
equipped with ultra-modern imported machineries and best technical practices
adopted from across the globe. The production unit boasts of an ultra-modern
laboratory with in-house R&D facilities that ensures continuous innovation.
Well trained and highly experienced team of production personnel runs the plant
with tremendous stress on quality control and research & development. Strict
quality control of the raw materials, online testing and pre-shipment inspections
of final product are done as per international standards. All this enables us to
deliver consistently good quality of laminates in time to all our customers.
Sundek gains its strength from:
1. Wide network
2. Dynamic teamwork
3. Exclusive products and designs
4. Ethical and transparent conduct
5. Quality and excellent customer service
6. Continuous innovation
Sundek is poised for a big leap in the interior decor segment and is soon going
to offer a wide range of Interior Decor products under one roof. We are eyeing
for becoming Total Interior Decor Solution provider in India.
Our Mission: To provide creative interior decor products with continuous
innovation.
Our Vision: To become a leading total interior decor solution provider in India
within next 5 years

Quality Policy
Sundek has been wedded to total customer satisfaction through supply of
decorative laminates and other products of high quality conforming to national
and international standards, in domestic as well as international markets.
Sundek is committed to comply with requirements of quality management
system and continually improve its effectiveness.
Sundek is committed to the philosophy of Total Quality Management, to be
achieved through adoption of latest manufacturing and information
technologies, efficient supply chain management and human resource
management.
Sundek targets wider market penetration in national as well as international
markets, through expanded product range with newer grades, innovative designs
and better customer service
Environment Policy
Sundek is committed to the cause of a clean and green environment. We’ve
adopted various practices in our factory in support of our commitment. We have
a high-end effluent treatment plant to ensure zero pollution. Using incinerator
we convert all our waste materials into ash that are used in construction sector.
We have introduced many designs that are similar to natural veneers and wood
patterns in order to restrict the use of wood, hence restrict destruction of forest
cover of our planet.
Also we’ve come up with innovative eco-friendly product presentation
techniques that will save wastage and support go-green movement.

HR Policy
Sundek believes in the philosophy of Prosperity Together. The long-term
success of the Company depends on its capacity to attract, retain and develop
employees able to ensure its growth on a continuing basis. This is a primary
responsibility for all the functional heads.
Our objective is to hire staff with personal attitudes and professional skills
enabling them to develop a long-term relationship with the Company. Therefore
the potential for professional development is an essential standard for
recruitment. Each new member joining Sundek needs become a participant in
developing a sustainable quality culture which implies a commitment to the
organisation and a sense for continuous improvement leaving no room for
complacency.
Sundek considers each of its employees as family members. And special care is
taken to ensure that all Sundek team members remain happy both in
professional and personal front
CSR Activities
For over the years, the group has actively contributed towards society as
conscious, corporate citizens. Our most significant contributions are charitable
and educational institutions, hospitals and other areas of social welfare.
In Sundek Campus we have a charitable Ayurvedic Hospital for free of cost
treatment. In the same campus we have a Sanskrit School for needy children
and orphans. Their cost of lodging, food and other expenses are borne by the
organization.
We built a temple in the factory campus where people from surrounding
villages come to worship. Besides, we carry out lots of activities for social
upliftment of the villages around our factory.
We carry out a lot of activities for social upliftment of the villages around the
factory and in other parts of India. We’ve also adopted a small town in
Rajasthan and built roads, schools, water tanks, etc. Recently we’ve built a
Laser Eye Hospital for municipality of Ahmedabad city. Late Shri Sitaram
Gupta and Late Shrimati Shardadevi Gupta Charitable Foundation support
various charitable bodies and religious organizations across India.

Why Sundek?
Unique Anti-Ageing Formula: Keeps You Young… Always
Only Sundek has this Unique Anti-Ageing Formula in the whole world. Due to
anti-ageing formula applied on Sundek International laminates, our product not
only looks new on the first day, but our customers find that even after 10 - 15
years of use, the laminates looks bright and young This keeps you young…
always.
King of Designs: Away from Crowd
Sundek has the highest number of designs in all manufacturers all over India. We
have more than 600 designs to choose for your vide variety of needs.
Relationship before Profit
At Sundek, we give more importance to relationship with customers, suppliers,
employees as compared to profiteering. We believe in benefiting from long term
relations rather than short term profit making. This helps in steady, long term and
healthy relationship with one and all.
Excellent Customer Service
We have oldest and widest network in entire India. We deliver, therefore from
anywhere to anywhere in India in shortest possible time. We maintain large
stocks of laminates at every stock point. This helps you to preserve Project
deadlines.
Quality by Control not by Chance
We control the quality of our products stringently to keep you happy.
Living for Social Because
Not only we run the business unit, we spend considerable amount for the poor
and needy of our society.
Total Solution
We are soon going to provide total interior decor solution to the customers.

Objective of Study
1. The main objective of this project is identify the consumer’s attitude
towards Sundek laminate and find out the new retail outlet in jaipur
2. To study the distribution channel in the dealers chain of Sundek Laminate
3. To identify the issues related to Sundek international decorative laminate
dealers and retailer
4. To get the dealers feedback from specific regions
5. To add up new dealers in the area
6. To study Sundek laminate positioning in the mind of the consumers vis-à-
vis competitors
7. To find out the factors that affect consumers decision to purchase laminate
8. To find out short term problem in every sub-region that can be sorted out
9. Suggesting viable recommendations to be implemented in the area
10.Sales and marketing deploying sales and marketing plan at
dealer/distributor level with clear target, promotion of Sundek laminate
amongst Architects and Interior Designers

Background
Sundek is the pioneer in High Pressure Decorative Laminates (HPL) in India.
Bringing your imaginations to life since 1987, Sundek is known for its quality
products and innovative designs for Interior Decor. Its state-of-the-art
manufacturing facility is equipped with ultra-modern imported machineries and
best technical practices adopted from across the globe.
Sundek are the manufacturer and exporter of HPL-High Pressure Decorative
Laminated sheets from India - The Promoters of our Company have experience
of more than 30 years in this field and have set up and managed several HPL
factories in India. Our turnover is approximately US $ 6.5 million per annum.
Team Sundek
Mr Shashikant Gupta
Chairman & Managing Director
Mr K. K. Shah
Director – Finance
Mr Aditya Sanyal
In-charge – Marketing
Mr Digant Raval
In-charge – Sales Operations & EXIM
Mr Abhishek Sinha
In-charge – Brand & Product Management
Mr Vijay Gohil
In-charge – HR

Milestones
1970: Ex-Chairman Mr Sitaram Gupta started distribution of products of 4
decorative laminates manufacturers
1972: Started marketing laminates from factory called Visnagar Taluka
Audhyogik Sahakari Mandali Limite under brand name Modlam.
1980: Set up a factory named Viral Laminates Pvt. Ltd in Ahmedabad, Gujarat to
produce laminates in 9’x3’ size.
1981: Ex chairman’s son Mr Shashikant Gupta joined Viral Laminates.
1984: SUNDEK was incorporated.
1986: Mr Shashikant Gupta set up another laminate factory in the name of Uttam
Laminates Pvt. Ltd in Kolkata.
1987: Sundek factory was set up
1988: Mr Shashikant Gupta returned to Sundek unit and started looking after the
over-all operations.
1992-1994: Received highest exporter award from PLEX Council, India.
1995: FIRA International certified conformance of Sundek product quality to
British Quality Standard BS EN 438.
1996: After death of Mr Sitaram Gupta, his son Mr Shashikant Gupta became
Managing Director and took over all charges of the organization.
2002: Sundek adopted ISO-9001
2005: MD’s son Mr Anish Gupta joined business and started looking after
production and R&D.
2007: Mr Anish Gupta became CEO

Manufacturing
Our Plant is located about 500 kms. North West of Mumbai (Bombay).It makes
transportation of our products fast and convenient. We have sophisticated
machinery to give quality laminates.
 Product: High Pressure Decorative Melamine Plastic Laminated
Sheets.
 Size: 2440 x 1220 mm
 Thickness 0.5 mm to 13 mm
 Grade Standard, Post Formable, External Grade, Chemical
Resistant, Fire Retardant, Compact, Electrical Insulation Grade,
Anti-Static, Counter Top, Marker, Chalk Board, Colour Core,
Sandwich.
 Quality Conforms to British European Standard BS EN 438
 Range Solid Colours, Wood Grains, Abstracts , Sizzlers & Metallic
Designs
 Finishes Suede (SF), Satinmatt (SM), Silky Matt (SK), Higloss
(HG), Satinmatt (SM), Suede (SF), Wood Touch (WT), Silky Matt
(SK), Oak (OK), Diamond (DD), Paraline (PL), Leather (LR),
Fabrik (FK). Diamond(DD)

Sundek’s Product
SUN FOIL (Metal Foil Laminates)
Sun Foil laminates are made of real metal foils & are designed for
vertical interior applications where a special touch of aesthetics is
desired.
Usage Areas:
 Sun Foil creates a modern ambience when applied
thoughtfully.
 It is appropriate for hotel, office lobbies, theatres, retail facilities
and restaurants, where its special eye-catching properties add
a definite prestigious appeal.
Fabrication & Maintenance:
 Recommended for interior & vertical use only. Protective
surface like glass, etc. should be kept on it when used
horizontally.
 During fabrication users must protect themselves from
metal particles by wearing gloves, over- alls, goggles, etc.
 Metal surface is scratch prone hence utmost care should be
taken during any contact with the surface.

ANTI-AGEING FORMULA
View Details
Anti-Ageing Formula is a revolutionary breakthrough in laminate technology. The
process enhances the laminate quality and makes it durable for life time
Protective Transparent Coating: A super-protective transparent coating
made by a high-tech fusion of modified melamine formal dehydrate resin
with pure cellulose paper under high heat and pressure makes the laminate
surface extremely tough
Rosted Technology: Sundek laminates are treated with the latest ROSTED
(Resin over Stuffed Treatment Enabled Decor paper) Technology.
Extra Thick Decor Paper: Sundek laminates are made of imported, extra
thick decor papers...
Titanium Loading: The decor papers are loaded with superior quality
Rutile Grade-Titanium Dioxide (TiO2) pigment.
Proprietory Phenoplast Resin: The Phenoplast Resin-a Sundek
proprietory-makes the laminates resistant to termites, fungus and other
bacteria...
Better Sanded Surface: Use of the finest kraft paper and extremely good
backside sanding enables Sundek laminates to stick to plywood with lesser
quantity of adhesive as compared to other laminates.
Newly Installed Vapour Absorption Chilling Plant (VAC): The VAC
plant ensures controlled temperature and humidity environment in the
treated decor paper storage room.
Sundek laminates -the only laminates with an Anti-Ageing Formula:
Sundek laminates are not just a decorative cover for your furniture.

SUN LAM (Standard Grade HPL)
View Details
Sundek High Pressure Decorative Laminate (HPL) is made of high end
specialty papers & chemicals. Cutting edge technology and stringent
quality control render a superior quality product that is globally accepted
for residential and commercial applications.
Sundek HPL is a preferred surface for a wide range of applications such
as home & office furniture, wall linings, countertops, cabinets, work-tops,
cubicles, lift linings, store fittings, displays, storage units, etc.
Sundek HPL provides a wide range of trendy designs & surface textures
to choose from with promises to introduce newer range on regular basis.
Basic Limitations:
 Sun Lam is meant for interior decor & not to be used for structural
purpose. They must be bonded to suitable substrates.
 Must not be exposed to extremes in humidity or to temperatures
over 135° C for long.
 They should not be exposed to flame, molten metal, metallic
sparks or intense, direct sunlight. Nor should they be used as
cutting surfaces.

SUN FORM (Postforming Grade Laminate)
View Details
The post forming laminates are used to eliminate the seams of the
substrate. The sheets are heated & rolled over the edges of the
substrate to give smooth & edge free look & finish. The sheets are
extended length & width thru or the balancing sheets are used on
the back side of the substrate to balance the product.
Usage Areas:
The post forming laminates render high aesthetic values to the
interiors & recommended for all furniture entities like table tops,
counter tops, drawer fronts, cabinet & wall racks etc.
Advantages:
 High on aesthetics
 Long shelf life
 Inherits all superior properties of Standard Grades
Basic Limitations:
 Sun Kem is meant for interior decor & not to be used for
structural purpose. They must be bonded to suitable
substrates.
 Must not be exposed to extremes in humidity or to
temperatures over 135° C for long.
 They should not be exposed to flame, molten metal,
metallic sparks or intense, direct sunlight. Nor should they
be used as cutting surfaces.

SUN KEM (Chemical Resistant Laminate)
View Details
This special grade laminate is specially manufactured to withstand
corrosive environment & is highly resistant to harsh chemicals.
Usage Areas:
 Sun Kem is essential for:
 Worktops, panelling & cabinet surfaces in scientific
laboratories.
 Panelling, Cabinets, Bench & table tops in Hospitals &
Health Centres.
 Educational institutes where science practical classes are
held.
 Doctors’ treatment clinics
 Pathology labs
 Places where variety of cleaning agents are used
Advantages:
 Conventionally surfaces made of slate, steel, epoxy, etc.
are used for chemical resistance. But these are very costly,
heavy and inconvenient to handle. In contrast Sun Kem is
cheap, lightweight and very easy to handle.
 Sun Kem comes with innumerable range of colours and
exciting designs which is not possible with any other
surfacing materials
Basic Limitations:
 Sun Kem is meant for interior decor and not to be used for
substrates.

SUN FLAME (Toxin Free Fire Retardant Laminate)
View Details
These laminates are made of superior quality papers treated with
fire retardant chemicals. Being halogen free, unlike other fire
retardant materials, Sun Flame doesn’t emit any toxic gas.
Usage Areas:
 Sun Flame is used where environment demands smoke &
fire resistant surface
 Public places like airports, hotels, shopping malls,
multiplexes, hospitals, etc.
 Railway coaches
 Offices & educational institutes
 Places where safety norms specify usage of fire retardant
surfacing
 Home furniture especially in kitchen should also be made
of Sun Flame for safety.
Advantages:
 Did you know that during a fire, 90% of people die due to
toxic smoke, not the fire actually? Before the fire can kill
the toxic smoke makes it difficult for the victims to find
their way out and before they can they die due to
asphyxiation and choking. Sun Flame doesn’t emit any
toxic smoke and so makes it easier for the victims to find
their escape route.
 Sun Flame doesn’t catch fire easily. And this gives
enough time for prevention of the impending hazard.
 Low Spread of Flame property ensures that the fire
doesn’t spread easily which again minimizes the
damages.
 Safety can come without compromising on aesthetics.
Sun Flame is available in varied designs & shades.
Basic Limitations:
 Sun Flame is meant for interior decor & not to be used for
substrates.

SUN ESD (Electrostatic Dissipative Laminate)
View Details
Sun ESD drains out the static charges from the surface thereby minimising the chances of
sparking & damage to sensitive electronic appliances. At the same time, it does not allow
dust particles to accumulate on the surface, resulting in a clean & healthy environment.
What is Electrostatic discharge?
Electrostatic charges are generated due to friction. Electrostatic discharge is defined as the
transfer of electro static charges between bodies at different potential caused by direct
contact or induced electro static field
Why Electrostatic Charges are harmful?
• The discharge of static through sensitive electronic devices can irreversibly harm the
electronic devices causing loss of components, lower reliability & reduced productivity of
the facility.
• In workplace the accumulated static charges tend to slow down the performance of
computers, laptops & other electronic devices. This brings down the overall performances of
any organization.
• The accumulated static charges also generate sparks that might lead to severe fire
hazards.
Advantages:
• Sun ESD ensures longer life of electronic gadgets.
• Dust particles can be easily removed from Sun ESD surface & so the health risks arising
out of fine dust particles are eliminated.
Usage Areas:
• Clean Room Zones, where maximum no. of dust particles in a certain volume of air is
maintained, e.g. pharmaceutical labs, biotech & micro-biology labs, etc.
• IT offices & call centres where huge numbers of electronic devices are used.
• Electronic assembly units with highly sensitive electronic parts.
Basic Limitations:
• Sun ESD is meant for interior decor & not to be used for structural purpose. They must be
bonded to suitable substrates.
• Must not be exposed to extremes in humidity or to temperatures over 135° C for long.
• They should not be exposed to flame, molten metal, metallic sparks or intense, direct
sunlight. Nor should they be used as cutting surfaces.

SUN XTRO (Exterior Grade Laminate)
View Details
Sun Xtro laminate has excellent physical & surface properties to withstand vagaries of nature. Being
homogeneous & highly dense even the harshest climatic conditions make little impression on Sun
Xtro laminates. And compared to other external surfaces these are easier to maintain.
Usage Areas:
• Ideal for house wall cladding, facades, balconies, garden furniture, etc.
• Window panels, cornice, balcony panels, etc.
Advantages:
A new horizon opens up for external house decor. Moving away from paints, wood, stones, etc.
Sun Xtro brings a plethora of exciting new colours & designs to adorn house exterior.
• Surface is non-porous & chemically inert. So there’s hardly any colour fading.
• Sunlight & other atmospheric agents such as rain, hail, wind, & salinity do not affect the decorative
surface. The looks remains as good as new over the years.
• Easy to maintain. common, non-abrasive, household detergents can be used to remove dirt & grime.
• Climatic changes have no adverse effects on the appearance of Sun Xtro.
• Termite proof
• Provides healthy atmosphere as it does not support micro-organic growth
• The high modulus of elasticity, tensile & flexural strength properties give high impact resistance
properties.
Basic Limitations:
• Any laminate contracts under conditions of low humidity & expands in high humidity environments.
The material to be used should be conditioned at the site in which it is to be applied.
• Provisions must be made for adequate gap, larger holes & seals, wide-headed screws, etc. Screw heads
must not be embedded in the drilled hole. The panels must not be assembled too closely together.
• Excessive wiping & the use of abrasive materials that could cause surface abrasions & scratches
should always be avoided.
• Laminated panels must always be shipped & stored in a flat, horizontal position.

SUN CORE (Colour Core Laminate)
View Details
The colour core laminates are made out of layers of same coloured base paper throughout the
thickness of the laminates. Colour core laminates are used to avoid black seams that appear on
the edge joints of the normal laminates. It is used to give an even & homogeneous look to the
overall sheet.
Usage Areas:
• Suitable for high wear horizontal surfaces or in areas where continuity of colour through edge
detailing is important.
• Sun Core is extensively used to make desk, counter tops, drawer, front cabinet etc. which are
designed to be made by not using the bending or mouldings at edge.
• Exhibits & signage
Advantages:
• Highly aesthetic in nature Sun Core has homogeneity of colour throughout. Ubiquitous black
seams of normal laminates are eliminated here.
• Through-colour properties of Sun Core make it ideal for hardwearing environments such as
counter or table tops & doors where there is a possibility of scratching & impact damage.
• Designer’s all-time favourite, Sun Core’s solid core of colour lends itself well to edging,
allowing the creation of monolithic effects or contrasting features to add depth. The surface can
be routed, engraved & even sand blasted, creating subtle or bold three-dimensional effects.
Basic Limitations:
• Sun Core is meant for interior decor & not to be used for structural purpose. They must be
• They should not be exposed to flame, molten metal, metallic sparks or intense, direct
sunlight. Nor should they be used as cutting surfaces.

SUN MARK (Marker Board Laminate)
View Details
The white marker grade laminates are used to make white writing boards. It has excellent properties
of stainless writing & rubbing. This ideally replaces the black board, oil painted white boards &
acrylic sheets etc.
Usage Areas:
• Sun Mark can be used extensively in educational institutes like schools, college, tuitions classes, etc.
as low cost upgrades of chalk board
• Presentation areas in office, conference rooms, meeting rooms, etc.
• Railway stations, bus stands, restaurants, cafeteria & public places
Advantages:
• Sun Mark can be used as a dual purpose board both for writing & LCD projection.
• Being non-porous & non-absorbent Sun Mark doesn’t leave any residue ink on its surface.
• Low maintenance & can be dry-erased easily. For better results use of wet cloth is recommended.
• Sun Mark is recommended for vertical use only. Must not be pasted directly on gypsum board,
plastered wall & concrete.
• Sun Mark should be bonded with MDF or Particle Board. Bonding with plywood is not recommended.
• Can be erased with dry felt eraser. For stubborn stains soft cloth doused in plain water or mild
detergent can be used. If residues are still left then spray type cleaners like Colin can be used.
• Harsh acids or alkalis must not be used
• Regular cleaning of the board is advised for best results.
Basic Limitations:
• Sun Mark is meant for interior decor & not to be used for structural purpose. They must be bonded to
suitable substrates.
• They should not be exposed to flame, molten metal, metallic sparks or intense, direct sunlight. Nor
should they be used as cutting surfaces.

SUN CHALKWRITE (Chalk Board Laminate)
View Details
Sun Chalkwrite is prescribed for applications requiring a durable, decorative surface for lucid writing
& easy erasing of standard writing white chalk for vertical & horizontal applications. The chalk grade
laminates are generally available in exciting colours like dark green, navy blue, coffee & burgundy
colour.
Usage Areas:
• Educational institutes
• Notice boards in public places like banks, bus stands, etc.
• Presentation areas in offices & conference rooms
• Portable writing boards for kids.
Advantages:
• Excellent low cost replacement of inconvenient options like stone made blackboards, rags or cloth
made boards, etc.
• The consumption of chalk is too less & leaves extremely low residue on the sheet with normal dry
cloth.
• The high abrasion property ensures long life of board surface.
• The texture of the laminates is designed to give sharp appearances to the written matter.
• Specially manufactured surface ensures perfect continuity in chalk marks for legible writing.
• Sun Chalkwrite must be bonded to a substrate of reliable quality, such as particleboard or
MDF. plaster, concrete & gypsum board should not be considered suitable substrates. Chalk Board
Laminate may not be used as structural members.
• Regular cleaning with duster is recommended for best results.
Basic Limitations:
• Sun Chalkwrite is meant for interior decor & not to be used for structural purpose. They must be
• They should not be exposed to flame, molten metal, metallic sparks or intense, direct sunlight. Nor
should they be used as cutting surfaces.

SUN PACT (Compact Laminate)
View Details
Sun Pact is a thick laminate having excellent dimensional stability. It's a solid,
extremely durable decorative laminate, available in various thicknesses, which has
been developed for use as a self-supporting panel. Sun Pact is impervious to moisture,
totally hygienic & virtually imperishable.
Usage Areas:
• As the product itself bears self-supporting properties can be used as vertical as well
as horizontal partitions at various places like bathroom, kitchen, laboratories, hospitals
etc.
• Widely used in restroom partitions & locker systems
• Countertops, office partitions, wall panels, etc.
• Wall & floor decoration material
• Switch boards
• Railway compartments
Advantages:
Highly resistant to:
• Impact & scratches
• Fire
• Water & moisture
• Colour fading
• Can be used as it is as a furniture component. No substrate like particle board,
MDF, plywood, etc. are required
• Being waterproof, termite proof, weatherproof and unbreakable, It's an ideal or
rather better replacement of plywood as it leaves behind all shortcomings of plywood.
• Easy to clean and maintain
• Very hygienic. .
• Handling & machining is easier compared to other surfacing materials.
Handling & Storage:
• Sun Pact is a heavy material so strong pallets should be used for shipping
• While stacking there should not be any dirt or foreign particles in between the
sheets.
• One sheet should not be dragged over another one.
• Basic Limitations:
• Sun Pact must not be exposed to extremes in humidity or to temperatures over 135°
C for long.
• They should not be exposed to flame, molten metal, metallic sparks or intense,
direct sunlight. Nor should they be used as cutting surfaces.

SUN COLOR (Sandwich Laminate)
SUN TOP (High Abrasion Resistant)
View Details
With capacity to bear heavy wear & tear, this high abrasion resistant counter top
laminates, with more than 3000 abrasion cycles are used to make furniture which are
exposed to heavy wear & tear.
Sun Top is excellent to use as a table top, desktop, drawer fronts etc. In restaurants,
banks, kitchens, office tables, schools, retail counters etc.
Sun Colour is a modified version of Compact Laminate. The sandwich
grade laminate are the thick laminates formed using various combinations
of kraft paper & base paper of different colours. Alternative strips of
different coloured papers are bonded together to give an appealing look.
These types of sheets are used to make switchboards, counter tops, table
tops & cabinets etc. These are also use for engraving purpose.

Works & Plants
Our Plant is located about 500 kms. North West of
Mumbai and is spread over a vast land of 53000
Sq.Mts. It is equipped with most modern
manufacturing facilities and we have a capacity of
about 150,000 sheets of 8 ft x 4 ft size per month.
The Plant employs about 200 people.
Laboratory & R&D Division
Well - trained and highly experienced team of
production personnel runs the plant with tremendous
stress on quality control and research &
development. Strict quality control of the raw
materials, online testing and pre-shipment
inspections of final product are done as per
international standards. All this enables us to deliver
consistently good quality of laminates in time to all
our customers.

Standard Grades Of Laminates
Product : High Pressure Decorative Laminates
High Pressure Industrial Laminates
Size : 2440mm X 1220 mm
Thickness : Decorative Laminates available from 0. 5 mm to 1. 5 mm
Compact Laminates available from 4.0 mm to 12.00 mm
Electrical Insulation Boards available in 2.5 mm & 3.0 mm
Quality
Standard :
As per BS EN 438
IS:2036 - GRADE P1
IS:2046
NEMA LD-3
Finishes : Higloss (HG), SatinMatt (SM), Suede (SF), WoodTouch (WT), Silky Matt
(SK), Oak (OK), Diamond (DD), Paraline (PL), Leather (LR), Fabric
(FK), Quartz (QZ), Droplet (DP), Bevel (BL), UV, Stone Touch (ST),
Veneer Touch'e(VN)
Other Grades
SUN ' FOIL
THE REAL METAL FOIL LAMINATES
The foil laminates are made using Real Metal foils of different
colours and textures. To provide real metal look Real Foil Laminates
are preferred.
SUN ' COLOUR
THE SANDWICH LAMINATES
The sandwich grade laminates are thick laminates, formed using
various combinations of Kraft paper and Base paper of different
colours. With process of filling and milling, the Sandwich grade
laminates give highly decorative look. These types of sheets are
used to Make switchboards, counter tops, table tops, cabinets etc.

SUN ' SCREEN
THE HI SCREEN GRADE LAMINATES
This screen-printed laminates are ideal for innovative personalized
furniture designs. All Type of surface decoration is possible on any
of the basic colours in the standard range. Choose your own design,
colours and the quantity that you need. The design must be Screen
printable and not offset or gravure printing. Maximum ten different
colours can be Used. Give us your coloured work or black & white
artwork with colour specifications in the hard copy or in the
floppies. We will give you specific offer against your inquiry.
SUN 'MARK
THE MARKER GRADE LAMINATES
The white Marker Grade Laminates are used to make White Writing
Boards. It has excellent properties of mark less writing and rubbing
and this ideally replaces the black board, Oil painted White Boards.
Acrylic sheets etc. Used extensively in schools, colleges, Banks,
Railway stations, Bus stands, Restaurants, Tuition Classes and other
public places.
SUN 'LINER & SUN 'BALANCE
THE LINER GRADE LAMINATES/ THE BACKER/
BALANCING GRADE LAMINATES
The white Marker Grade Laminates are used to make White Writing
Boards. It has excellent properties of mark less writing and rubbing
and this ideally replaces the black board, Oil painted White Boards.
Acrylic sheets etc. Used extensively in schools, colleges, Banks,
Railway stations, Bus stands, Restaurants, Tuition Classes and other
public places.
SUN' BOARD
THE DECORATIVE ELECTRICAL INSULATION GRADE
LAMINATES
The Electrical Insulation Boards are used for making electrical
panels and switchboards. Bearing the properties as a good conductor
of electricity these thick laminates. Which are Available in various
colours and designs, are excellent to make electrical accessories to
Match the colour of walls and interiors. They are highly decorative,
easy to clean and have lifelong beauty.
The product conforms to IS: 2036 Grade P1 For technical details
and samples please Contact our nearest dealer or write back to us.
SUN ' ANTI STATIC

THE ANTI STATIC GRADE LAMINATES
Anti Static Grade of Laminates eliminate static rays, which develop
upon friction of any of two elements. Anti Static Grade of laminates
are widely used in Electronic and Data Processing Department -
Computer Rooms, Laboratories, Electrical items Assembling And
Storing Rooms, Electronic P.C.B. designing and framing rooms etc.
SUN 'TOP
THE COUNTER TOP GRADE LAMINATES
With capacity to bear heavy wear and tear, these High Abrasion-
Counter Top grade Laminates are used to make furniture which has
to resist heavy wear and tear. About I times more wear resistant with
more than 3000 Abrasion Cycles the sheets Are excellent to be used
as table top, desk top, drawer fronts etc. In restaurants, banks,
Kitchens, office tables, schools, retail counter etc.
SUN 'PACT
THE COMPACT GRADE LAMINATES
The compact grade laminates are the thick laminates having
excellent dimensional Stability. As the product itself bears self -
supportive properties can be used as vertical As well as horizontal
partitions at various places like bathrooms, kitchens, laboratories,
Hospitals etc.
Being the product waterproof. .termite proof, weather proof and
unbreakable is an Ideal replacement of plywood to overcome all its
shortcomings.
SUN' FORM
THE POST FORMING GRADE LAMINATES
The post Forming Grade Laminates are used to eliminate the seams
of the substrate, The sheets are heated and rolled over the substrate
to give smooth and edge free look And finish. The sheets are
extended length and width through or the balancing sheets Are used
on the backside of the substrate to balance the products.

SUN 'CORE
THE COLOUR CORE LAMINATES
The colour core laminates are made out of layers of same or
matching colour through The thickness of the laminate.
Colour Core Laminates are used to avoid the black colour seams
which appears on the Edges/joints of the normal laminates. It is used
to give an even look to the surface and the Edge through.
The colour core sheets are used to make table, desk, counter tops,
drawers, cabinets fronts Etc.Which are designed to be made by not
using the bidding or molding at edges.
SUN' FRAME
THE FIRE RETARDANT GRADE LAMINATES
The Fire Retardant Laminates are used at the places like Banks, Industries and
Office Furniture, Hospitals, Schools, Railways, Life and Marine Application
where retardancy To heat and fire is required high.
SUN' CHALKWRITE
SUN' CHALKWRITE
The Chalk Grade Laminates are used to make writing Boards where our normal
white Chalks can be used for writing. The chalk Grade Laminates are generally
available in fast Colours like Dark Green, Navy Blue, Coffee or Burgundy
colour.

Awards & Credentials
We have acclaimed The Top Exporter Award on National
Level and many Export Awards from State Government of
Gujarat as well. Furniture Industries Research Association
of UK (FIRA) has tested and confirmed that Sundek
Laminate conforms to British European standard BS EN
438
The stringent quality control maintained by Sundek has led
to a reputation other laminates can only envy. In India, the
Central Government has awarded Sundek with the Top
Exporters Award. It has also received many state awards
for excellence in exports.
OUR CLIENTS
We have been a prominent player in our industry since last 3 decades & during the tenure have served many valuable
clients from diversified industry.

SUNDEK LAUNCHED DINFINITY, A RANGE OF CUSTOM DESIGNED LAMINATES
DINFINITY- A cool range of custom designed laminates made using high
resolution digital customized laminate with advance technology, was launched
amidst much fanfare on 8th October in Ahmedabad.
LAUNCHES PREMIUM "ERA " - PURE INDULGENCE
Sundek India Limited Launches Ultra-Premium Luxurious Range of High
Pressure Decorative Laminates range called "ERA" - Pure Indulgence.

Technical Information
Quality Standards
To attain the highest standard in quality, papers are specially selected,
impregnated with melamine and phenolic resins and then pressed and hardened
together under high temperature and pressure to ensure better bonding. A special
finish makes the laminates water and scratch resistant. Over and above, the unique
Anti-Ageing Formula gives the laminates high resistance to various kinds of wear
and tear.
With a client base spread across the globe, Sundek quality is truly international.
The Furniture Industries Research Association (FIRA) of UK has tested and found
Sundek laminate quality as equal to or exceeding British European Standard "BS
EN 438". Sundek laminates also meet ISI, American NEMA LD -3 and other
international standards.
Our products are made in conformity to IS: 2046. Also, the electrical insulation
sheets conform to IS: 2036, grade P1. Sundek is also an ISO 9001 -2000 certified
company. The laboratory conducts tests at each stage to ensure superior quality.
Raw Materials: Each raw material is thoroughly tested as per required standards
and is accepted only if it meets the same.
Goods in Process: Elaborate process norms have been fixed in each stage of the
manufacturing process. The goods are tested at the end of each process to check
whether they meet the process norms.
Finished Product: Samples from each and every batch of production are
subjected to strict quality tests like.
Boiling Water Test: The laminate is kept in boiling water for 2 hours in order to
check whether it has become a homogenous mass that will not delaminate for a
lifetime.
Dry Heat Resistance Test: The laminate is subjected to indirect heat temperature
of 1800 C for 20 minutes by a cup of hot oil. This checks the laminate's resistance
to heat on a day to day basis.

Surface Wear Test: Emery paper with specific weight is rubbed against the
laminate in a circular motion. A machine records the number of circles a laminate
can endure before it gives in to wear and tear.
Scratch Resistance Test: A diamond point is pushed over the laminate to check
how resistant it is to scratches and whether it is tough enough to face daily usage.
Stain Resistance Test: A variety of chemicals are spilled over and kept for a long
time on the surface of the laminate to make sure that it is easy to clean after
staining.
Crack Resistance Test: The laminate is fixed on a stand at an angle. It is then
kept in a heated oven at 1800⁰C for 24 hours to check if laminate cracks in
extreme temperatures.
Steam Resistance: The laminate is directly exposed to hot steam for one hour and
tested for its colour fastness.
Ball Impact Resistance Test: A solid ball is thrown on to the laminate with force
to check whether the laminate cracks if anything falls on it.
It is only after the laminates clear all these tests that they are sent out to the
market. Sundek warrants that its products are devoid of any manufacturing defects
and meet the promised quality standards
Social Commitment
We are committed to a clean and green environment: Sundek is committed to
the cause of a clean and green environment. We have introduced many designs
that are similar to natural veneers and wood patterns in order to restrict the use
of wood and hence, restrict destruction of forests.
Care and Maintenance
Cleaning Recommendations:

To clean the surface, use a damp cloth or sponge and a mild soap or detergent.
Difficult stains such as coffee or tea can be removed using a mild household
cleaner and baking soda; mixing to achieve a paste consistency. Use a stiff
nylon bristle brush, scrubbing (approx. 15-20 strokes) the affected area. Do
not scrub so as to mar (damage, scratch) the surface finish.
Stubborn stains that resist any of the above cleaning methods may require the
use of undiluted household bleach or nail polish remover. Use a cotton ball
saturated with bleach or nail polish remover; gently rub the stain for up to two
minutes. Rinse thoroughly with warm water and wipe dry using a soft cloth.
This step may be repeated if the stain appears to be going away and the colour
of the laminate has not been affected.
Note 1:
Long exposure of the laminate surface to bleach will cause discoloration.
Always rinse laminate surfaces after cleaning. Failure to rinse after cleaning
can cause damage; even if a small amount of cleaning solution remains on the
surface. A dry residue may be invisible; however, moisture from cups or
drinks can reactivate it, and result in permanently etched scars or stains over
time.
Note 2:
Acidic or abrasive cleaners can damage laminate surfaces; do not use them.
Drain cleaners containing lye will permanently damage the laminate surface. If
you spill a drain cleaner, wipe it up immediately and rinse several times with
water.
Hair, textile and food dyes can cause permanent stains. If dye should happen
to spill, wipe it up immediately with dishwashing detergent or an all-purpose
cleaner. Wipe spills away promptly and rinse several times with water.
Rust removers contain harsh chemicals, which will quickly cause permanent
damage. If a spill occurs, wipe off all residues immediately, wash thoroughly
with soapy water and rinse several times.
Steel wool and other abrasive pads will damage the laminate face. Do not use
them for cleaning and don’t store steel wool pads on your countertop; the
metal can rust and leave stains.
Toilet bowl cleaners contain harsh chemicals that can cause permanent
damage. If spills occur, wipe up immediately, wash surface with soapy water
and rinse several times.

Note 3:
Harsh chemicals like Hydrochloric Acid, Sulphuric Acid, Hydrofluoric Acid,
Phosphoric Acid, Sodium Hydroxide, etc. Cause damage to the surface.
Note 4:
Remember, sharp objects can damage the surface of Sundek Laminate,
marring its beauty and lowering wear and stain resistance. Although high
pressure laminates are somewhat resistant to scratch and marring, the surface
can be damaged, even under normal use.
Note 5:
Sundek laminate may need occasional dusting depending on where it’s used.
To keep the surface beautiful, use a non-oily furniture spray. (Remember to
clean the spray off several times a year to prevent build-up.) Furniture polish
can also help hide fine scratches in the surface.
The Sundek Warranty: Sundek warrants that its products are free from
manufacturing defects and are fit for normal and usual purposes. The products
must be inspected prior to installation and our liability will be limited to the
extent of the cost of the product only. No claims shall be entertained if products
are processed, damaged or altered in anyway.
A good laminate requires not only good workmanship but care and maintenance as well.
DO'S
You may wipe laminate surface with ordinary soft damp cloth to remove stains,
Household ammoniated liquid detergent can also be used. For stubborn stains first rub
with diluted organic solvent stain remover and then wipe it clean with damp soft cloth.
DON'TS
Avoid usage of abrasive cleansers and wire brushes. The care and maintenances
instructions are for our standard laminates and does not apply to Metalic & Silverene
laminates, as they are created for special optical effects and are sensitive.
DISCLAIMER
The information, data and instructions given in this site are in good faith and to the best

of our knowledge & no way binding on us and we will not be responsible for any claims
Product Range
Arising out of the damages sustained by the buyers / users due to misinterpretation of
any errors in this site. Sundek however undertakes to change the defectives, if there is
manufacturing defect our liability will be limited to the replacement of laminates only,
provided the defective laminates are brought back to our Head Office or to our
Authorised Dealer / Agent / Branch.
1. Woodgrains
2. Fancy
3. Dinfinity (Digital Series)
4. Era Premium Design
Woodgrains

Ash Bamboo Beech
Birch Cherry Engineered Wood
Exotic
Mahogany Maple
Fancy
4488 Brown Tapiz 4487 Eco Tapiz 4486 Ivory Tapiz

View Details View Details View Details
4479 Earth Rayon
View Details
4478 Blush Rayon
View Details
4477 Field Rayon
View Details
4476 Ash Rayon
View Details
Dinfinity (Digital Series)

Creative Canvas Environs Playtime
Nostalgia Beyond Dimensions
Era Premium Design
75001 Rosa Bahia 75001 Ros Bahia 75002 Rosa Ibiza

View Details View Details View Details
75003 Rosa Vegas
View Details
75004 Rosa Niagra
View Details
75000 Rosa Jacaranda
View Details
75020 Birken Hellenic
View Details
75021 Birken Babylon
View Details
75022 Birken Nordic
View Details
Furniture is not just about a beautiful home
it is about a lifetime investment

 Importance of laminates in furniture: For most people, good furniture
is a luxury that comes from hard-earned money. The cost of laminates is a
very small part of the total cost of furniture. Yet, the final look of the
furniture depends entirely on the quality of the laminates. Furniture with
poor quality laminates usually begins to look old in a short time. As a
result, one has to either bear the cost of new furniture again or live with
shabby furniture. Such a situation can be easily prevented by using
laminates coated with an Anti-Ageing Formula.
 What skin is to human body, laminates are to furniture: laminates
provide total protection to the furniture against all kinds of physical,
chemical, weather and other ravages of the environment. Hence, it is very
important to only use laminates which are coated with an Anti-Ageing
Formula to keep your furniture looking new for a longer period of time.
Trying to economise on your choice of laminates is a direct risk to the
look and age of your furniture.
 How to choose a good laminate: Be aware! They all look the same!
Purchasing good quality laminates is not an easy job as those with poor
quality look rich on the surface. Therefore purchasing laminates on the
basis of cost is risky as you may land up buying poor quality laminates.
This will make your new furniture look shabby within a short time. It is
recommended to be careful during the selection of laminates and
purchase only those coated with an Anti-Ageing Formula.
RESEARCH METHODOLOGY
Research Design

Research is an art of scientific investigation through search for new facts in
Any branch of knowledge. It is a moment from known to unknown.
The American Marketing Association (AMA) redefined Marketing Research
as:
―Marketing Research is function that link consumer, the customer and
marketer through information used to identify and define market
opportunities and problems Generate, refine, and evaluate marketing
performance, Monitor marketing performance, improve understanding
of marketing as a process.‖
Marketing research is the systematic and objective
 identification
 collection
 analysis
 dissemination
 and use of information
For the purpose of improving decision making related to the
 identification and
 solution of problems and opportunities in marketing
Research always starts with a question or a problem. Its purpose is to find
answers to questions through the application of the scientific method. It is a
systematic and intensive study directed towards a more complete knowledge of
the subject studied.
As marketing does not address itself to basic or fundamental question, it
Does not qualify as basic research. On the contrary, it tackles problems,
Which seem to have immediate commercial potential. In view of the major
Consideration, marketing research should be regarded as applied research.
We may also say that marketing research is of both types problem solving
and problem oriented.
Marketing research is as systematic and objectives study of the problems
pertaining to the marketing of the goods and services. It may be emphasized
that it is not restricted to any particular area of marketing, but is applied to

all the phases and aspects.
Sampling Design
Whom to collect data from choosing the sample of respondents by
studying a sub-group of population the characterties of the population
of the population can be ascertained.
While deciding to use sampling the of how many units to study arise
because the repetiline pattern in a population usually makes it
unnecessary to check it out its entirely
Once a sufficiently large scale group or sample has been approached
the pattern will demonstrate its all and another equally large sup-
group will not throw up a significant difference
The target population is the collection of elements or objects that possess the
information sought by the researcher and about which inferences are to be
made. The target population should be defined in terms of elements, sampling
units, extent, and time.
• An element is the object about which or from which the
information is desired, e.g., the respondent.
• A sampling unit is an element, or a unit containing the element,
that is available for selection at some stage of the sampling
process.
• Extent refers to the geographical boundaries.
Time is the time period under consideration.
Your marketing research project will rarely examine an entire population. It’s
more practical to use a sample—a smaller but accurate representation of the
greater population. In order to design your sample, you must find answers to
these questions:
1. From which base population is the sample to be selected?
2. What is the method (process) for sample selection?
3. What is the size of the sample?

Once you’ve established who the relevant population is (completed in the
problem formulation stage), you have a base for your sample. This will allow
you to make inferences about a larger population. There are two methods of
selecting a sample from a population: probability or non-probability sampling.
The probability method relies on a random sampling of everyone within the
larger population. Non-probability is based in part on the judgment of the
investigator, and often employs convenience samples, or by other sampling
methods that do not rely on probability.
The final stage of the sample design involves determining the appropriate
sample size. This important step involves cost and accuracy decisions. Larger
samples generally reduce sampling error and increase accuracy, but also
increase costs.
TYPE OF SAMPLE
In behavioural sciences research, samples are most often selected by the
investigator’s judgment, convenience, or other non-probabilistic (non-random)
processes. In contrast, probability samples offer the promise of bias-free
selection and permit the measurement of sampling error. Non-probability
samples offer neither of these features. In non-probability sampling, you have to
trust that the researcher had the knowledge and resources to select an unbiased
sample.
THE SAMPLING UNIT
A sampling unit is a unit of the population chosen during the sampling process.
The sampling unit may contain one or more elements describing the population.
For instance, a group medical practice may be interested in surveying past
patient behaviour of the male wage earner or his entire household. In either
case, it may be preferable to select a sample of households as sampling units.
THE SAMPLING FRAME
A sample frame is a physical listing of elements within the population. The
frame helps you to identify, assess, and select the elements to be considered in
the population. When a list doesn’t actually exist, the sampling frame would be
the procedure producing a list.
Ideally, the sample frame should identify each population element only once
and avoid elements not in the defined population. Of course, such a perfect
frame is rarely available for behavioural research purposes. As shown in Figure
7.1, a sampling frame may be incomplete, too comprehensive, or a combination
of both. In addition, the frame may include individual population elements more
than once. Any of these situations can lead to coverage error.

SAMPLE SIZE
Sample size is related to precision. Three traditional approaches can help decide
the size for any given research project:
1. Arbitrarily or judgmentally determined
2. Minimum cell size needed for analysis
3. Budget-based
Once the data has been collected using one of these approaches, precision can
be estimated by applying the appropriate standard error formula or formulas. A
fourth approach would involve specifying your desired precision before
sampling and then applying the appropriate standard error formula to determine
the sample size.
COSTS OF SAMPLING
The plan must account for the estimated costs of sampling. There are two
traditional cost categories: overhead costs, which are relatively fixed for a
sampling procedure, and variable costs, which depend on the number of
respondents contacted and interviewed in the study. In reality, costs of the
whole data collection process are usually considered together. The dashed lines
in Figure 7.1 indicate that sample design and sample size are usually considered
together. If the estimated costs are too large, you may consider either another
sample design and/or smaller-sized samples.
NON-PROBABILITY SAMPLING PROCEDURES
Non-probability sampling is distinguished from probability sampling in that
non-probability sample elements do not have a known, nonzero chance of being
selected for the sample. As such, sampling error generally cannot be measured.
Non-probability samples are widely used in exploratory research, but are also
valuable for non-exploratory research. Consider the following types of non-
probability samples.
THE QUOTA SAMPLE
The quota sample is the most commonly employed non-probability sampling
procedure. Respondents are selected to reflect proportions in the various
subclasses (or strata) of the population of interest. This might be, for example,
the proportion of the adult population who fall into various age-by-gender-by-
education groupings.

THE JUDGMENT SAMPLE
A somewhat representative sample may be provided through the use of
judgment sampling. Sound judgment and an appropriate strategy are here used
to carefully and consciously choose the elements as you develop a suitable
sample. The intent is to select respondents representative of the population in
such a way that errors of judgment in the selection will cancel each other out.
The advantages of judgment sampling include: it is inexpensive, convenient to
use, less time-consuming, and yields results as good as probability sampling.
One weakness of this approach is that without an objective basis for making the
judgments, there is no way of knowing whether the so-called typical cases are,
in fact, typical.
THE CONVENIENCE SAMPLE
Convenience sampling is a generic term that covers a wide variety of ad hoc
procedures for selecting respondents. Convenience sampling means that the
population is accessible, convenient, easily measured, cooperative and
articulate. An illustration of convenience sampling is the Mall-Intercept method
of interviewing discussed in Chapter 5. Again, the purpose is to obtain a
relatively large number of interviews quickly.
SNOWBALL SAMPLING
Snowball sampling (also known as multiplicity or chain-referral sampling) is
the rather colourful name given to the procedure where initial respondents are
selected randomly, but you collect referrals from the initial group for additional
respondents. One major advantage of snowball sampling is the ability to
estimate various characteristics that are rare in the total population. Zinkhan,
Burton, and Wallendorf (1983) provide a more complete discussion of this
technique.
PROBABILITY SAMPLING
THE SIMPLE RANDOM SAMPLE
In a simple random sample, two conditions exist: each sample element has an
equal probability of selection, and each possible sample of n elements that can
be drawn randomly from the sample frame has an equal probability of being the

sample actually selected. The sample frame is a list containing an exclusive and
exhaustive enumeration of all sample elements. One widely used process for
generating a simple random sample is to upload the elements of the sample
frame to a spreadsheet, number them, and then use the random-number
generator to select the sample members.
THE SYSTEMATIC SAMPLE
Systematic sampling involves only a slight variation from simple random
sampling. The mechanics of taking a systematic sample are rather simple. If the
population contains N ordered elements and a sample size n is desired, one
merely finds the ratio of N/n and rounds to the nearest integer to obtain the
sampling interval. For example, if there are 600 members of the population and
one desires a sample of 60, the sampling interval is 10. A random number is
then selected between 1 and 10, inclusively. Suppose the selected number turns
out to be 4. The analyst then takes as the sample elements 4, 14, 24, and so on.
THE STRATIFIED SAMPLE
It is sometimes desirable to break the population into different strata based on
one or more characteristics, such as the frequency of purchase of a product, type
of purchase (e.g., credit card versus non-credit card), or the industry in which a
company competes. In such cases, a separate sample is then taken from each
stratum. Technically, a stratified random sample is one in which a simple
random sample is taken from each stratum of interest in the population. In
practice, however, systematic and other types of random samples are sometimes
taken from each of the strata. In this case, the resulting design is still referred to
as a stratified sample.
THE CLUSTER SAMPLE
The researcher will ordinarily be interested in the characteristics of some
elementary element in the population such as an individual family. However,
when larger primary sampling units are desired, such as geographic areas,
cluster sampling may be used. For example, the researcher may choose to
sample city blocks and interview all the individual families residing therein. The
blocks, not the individual families, would be selected at random. Each block
consists of a cluster of respondents. The main advantage of a cluster sample
relative to simple random sampling is in lower interviewing costs rather than in
greater reliability
Sources of data

Generally, the first issue in the data collection process is to determine whether
the information needed for the research problem has already been
generated/collected. Only after the assessment of the data already available,
additional data needs should be specified.
All data sources available to the researcher can be classified as either secondary
or primary. Secondary data are already published data collected for purposes
other than the research problem at hand. Primary data are those generated
specifically for the purposes ' of the research problem in question.
PRIMARY AND SECONDARY DATA
The primary data are those which are collected afresh and for the first time,
and thus happen to be original in character. Such data are published by
authorities who themselves are responsible for their collection.
The secondary data, on the other hand, are those which have already been
collected by some other agency and which have already been processed.
Generally speaking, secondary data are information which have previously been
collected by some organisation to satisfy its own need but it is being used by the
department under reference for an entirely different reason. For example, the
census figures are published every tenth year by the Registrar General of India.
But the census figures are also used by demographers and other social scientists
for planning and research. Thus, the officials of the department of Registrar
General will visualise the census figures as primary data. But a demographer
using the same census figures to prepare a mortality table will consider them as
secondary data.
Data Collection tools/instruments
PRIMARY DATA:
Respondents: Respondents represent by far the most important source of
primary marketing data. Marketing decisions are characterised by the fact that
they always involve in one way or the other, prediction of the behaviour of the
market participants- be it consumer, industrial users, marketing intermediaries
or competitors. Decisions as diverse as product introduction, price or channel

modification, determination of the advertising budget or reallocation of sales
territories would require forecasting of the behaviour of one or more of the
above groups. The study of respondents therefore characterises most marketing
research situations.
The type of information that may be collected from respondents may include
data on past behaviour, intentions of likely behaviour, extent of knowledge,
attitudes and opinion and socio-economic characteristics and lifestyle data.
Past behaviour is frequently used as a predictor of future behaviour, acting on
the premise that there is a relatively stable relationship between past and future
behaviour patterns. Information or past behaviour of respondents is sought on
past consumption habits, exposure and awareness of communication tools,
experience of competitor's vis-a vis the company's products or services etc., in
order to get an idea of the consumption of the product or service.
Intention of likely action are self-prediction of planned action to be taken
sometime in future. They represent a very frequently sought information from
the respondent. However, as intention only represent concurrently valid
statements, actual behaviour ma) get modified by changes over which the
respondent has little or no control; for example- price changes or entry of a new
attractive competitive brand. The utility of intentions data is far higher as a
predictive tool, when intentions, given the conditions of purchase can be
assigned probabilities.
Attitudes and opinions represents predisposed mental state to act in a certain
way. For' example, the statement by a respondent that he prefers fresh ground
coffee to the instant" blends, gives a clue to his likely behaviour when faced
with a decision to buy coffee. Attitude research in marketing has found the
greatest use in product designs and advertising. Both qualitative and
quantitative techniques are used to collect information on attitudes and
opinions. They have been discussed under the section *Basic Method of data
collection'
Socio-economic characteristics
Whenever in a consumer research situation there is a basis for the belief that
some socio-economic characteristics like income, education occupational status
etc. are associated with the purchase of a product or service, information is
sought on these characteristics. Study on these types of variables may help
defining the target market more precisely and arriving at more accurate pricing
and promotion decisions.

Simulation: A marketing simulation is an incomplete representation of -the
marketing system or some aspect of the system. It is a relatively new data
source and is largely computer based. It involves the study of dynamics of the
marketing system by manipulating independent variables like marketing mix or
situational factors and observing their influence on the dependent variables. It
would therefore need characteristics of the phenomenon and the relationships
between variables to be represented as data inputs.
Experimentation
Experimentation also represents a fairly rich source of primary data and is used
mostly to study cause and effect relationships among marketing variables.
Marketing experiments are conducted almost like other scientific experiments.
SECONDARY DATA:
Population Statistics
Population statistics in India have been collected, every ten years since 1871-72.
Besides forming a basis for most macro planning estimates, census data in
respect of the marketing research function is the most important source of
national population statistics and its basic characteristics especially
demographic and economic. It provides factual bases for estimation of
consumer demand for various goods and services,
Statistical Abstract of India
Brought out annually by The Central Statistical Organisation, this publication
contains the statistics of various section of the Indian economy for the preceding
five years. State wise, statistics for these economic variables are also furnished
periodically.
Estimation of National Product, 'Savings and Capital formation: (White
paper on National Income)
This is also an annual publication of the Central Statistical Organisation. It
publishes annual estimates, of national income, savings and consumption,
capital formation and expenditure as well as national and public sector accounts.
Monthly Statistics on the Production of Selected Industries
To bridge the gap between the census taken and data published, the
C.S.O.publishes monthly statistics relating to production, installed capacity and
stock positions in selected industries. More than 90 industries are included in
the compilation of chosen statistics.
Trade Statistics

The Department of Commercial Intelligence and Statistics compiles monthly
statistics of commercial intelligence and statistics, publishes data on import and
export of goods in terms of their quantity and value, classified as received from
or sent to centres of consignment. In addition, this publication provides
information on value of foreign trade, balance of trade, foreign trade with each
country and currency area, foreign trade in groups of commodities with each
country and currency area, foreign trade with selected countries etc. It therefore,
furnishes a good source of data for assessment of international market trends
and potential. The Reserve Bank of India also publishes statistics on imports
and exports based on exchange control data.
Methods of data collection
The collection of primary data for business research is of paramount importance
to assist management in making decisions. Generally, information regarding a
large number of characteristics are necessary to analyse any problem pertaining
to management. For instance, a study relating to employment in rural areas
requires data on income, wages, types of crops and land holdings. The
collection of primary data thus requires a great deal of deliberation and
expertise. Depending upon the nature of information necessary the following
methods of collecting primary data are available.
1) Observation Method
The investigator collects the requisite information personally through
observation. For example, in order to study the conditions of students residing
in a university, the investigator meets the students in their hostels and collects
necessary data after a personal study.
Questionnaire Method
A popular and common method of collection of primary data is by personally
interviewing individuals, recording their answers in a structured questionnaire.
The complete enumeration of Indian decennial census is performed by this
method. The enumerators visit the dwellings of individuals and put questions to
them which elicit the relevant information about the subject of enquiry. This
information is recorded in the questionnaire. Occasionally a part of the
questionnaire is unstructured so that the interviewee can feel free to share
information about intimate matters with the interviewer. As the data are
collected by the field staff personally it is also known as personal interview
method.

Mailed Questionnaire Method
A set of questions relevant to subject of enquiry are mailed to a selected list of
persons with a request to return them duly filled in. Supplementary instructions
regarding the definitions of terms used and the methods of filling up the forms
should also accompany the questionnaire. This method can only be used when
the respondents are literate and can answer the questions in writing. The
questions should be very clear without any ambiguity keeping in mind that there
is no investigator to help the respondent
Telephone Interview
This method of collecting information consists in contacting respondents on
telephone itself. This method is inexpensive but limited in scope as respondents
must possess a telephone. The telephone interview method is used in industrial
surveys specially in developed regions.
Data Analysis & Interpretation
Once information is gathered in research, it must be organized. The
organizational strategy can be structured around observation setting, by theme
or variables, or by research questions. The procedures for organizing and
reducing data to a form that can be summarized and utilized are different for
quantitative and qualitative data. For qualitative information, explicit
procedures are used to organize summaries around common themes or
categories and then to identify patterns (content analysis).
Findings & Interpretation
Questionnaire are designed to understand the attitude of consumer towards
Sundek’s laminate these data are obtained conducting personal interview of
customer
Have you ever heard about Sundeck International Decorative Laminates? If yes,
which sources

The personal interview of consumer and dealers was conducted at jaipur ie,
Chandpol bazar, Shastrinagar, Badi Chopper, Tonk Road, Ajmer Road, Pital
Factory, and Sikar road. Personal Detail of consumer and dealers are listed
below which were interviewed.
Consumer
S.N. Name Adress
Mobile
Number
1 Pankaj Patni G-5 M.S.S. Colony, Shastri Nagar, Jpr-16 8058940187
2 Kiran Gupta
G-44 Major Shaitan Singh Colony Shastri Nagar
0141-
2304175
3 R.D. Sharma P.N. F22, MSS Colony Shastri Nagar 9460311800
4 R.S. Agrawal Shastri Nagar, Jaipur -
5 R.N. Sharma A/23 Amani Shah Road, Shastri Nagar -
6 Naveen Meena 404 J.P. Colony, Capital Interior Shastri Nagar 8764355433
7 Sanjay Mishra A-17 Ram Nagar Shastri Nagar 8769298679
8 Ameesh Jain 76, Ramnagar Shopping Centre, Vawatiya Circle Shastri Nagar 9828469745
9 Shailura Singh F-51 H.S.S. Colony, Shastri Nagar 9166212486
10 Ram Jeewan Jatav Dhron Colony, Shahpura Jaipur 9460142907
11 Naval Kishor Soni Shyam Colony Shahpura 9829163819
12 Raju Boruah F-67 Shastrinagar 8239433064
13 Ankit Agrawal Lal Kothi Near Sodani Sweet 9929454851
14 Gourav Doda Shastri Nagar, Jaipur 9772346631
15 Deepak - 8952859610
16 Kuldeep Yadav 1/30 Heerapura, Ajmer Road, Jaipur 8890580346
17 Vijay Jangit E-a Vikas Nagar Dadi Ka Pahatak, murlipura 9352281496
18 Avdhesh Maliya Nagar 9907474838
19 Sharon A-50, Shastri Nagar 9983341168
20 Pawan Sharma Opp.P.W.D. Office, Bus Stand Shahpura 9784497939
Findings & Interpretation
Have you ever heard about Sundeck International Decorative Laminates?
If yes, which sources

Findings:
Sundek International Decorative Laminate is oldest company and having a
largest market share before 2008 in laminate market. Afterwards its popularity
was goes down due to increasing the competition.
In the research were found that more than half people had not heard about
Sundek and 45% people heard about sundek laminate through friend and
relative not any electronic media. So Sundek need to create brand awareness
and promote to retailer to keep sundek laminate
Sundeck offers laminate to customer in many variety with high quality at
average cost
35%
20%
5%
55%
Popularity of Sundek Laminate
Friends & relative News Paper T.V. Magazine Internet No

Findings:
The laminates industry in India is largely a market segment where customer
involvement and knowledge about the product is very low. More than half
respondent are not aware about the quality standard and price of the laminate.
Firstly need to create awareness among the people. According to graph more
than half people are not aware about sundek laminate’s price and quality, 30%
respondent are Strongly agree that Sundek laminate is serve as high quality at
optimum cost.
Which design of product attracts you to buy the products? i.e.
30%
15%
55%
0% 0%0%
10%
20%
30%
40%
50%
60%
Strongly Agree Agree Neutral Disagree Strongly Disagree
Perception of consumer towards Sundek's
laminate price and quality

Simple: D1 or texture: D1?
Findings
There are many choice available in laminate is categories as regular and texture.
Both are provided by companies in various design. The price of regular
laminate are same but in case of texture price is to be changed according to
texture design. ERA is the new categories which is sell by Sundek international
Decorative laminate. It is copyright. During the survey 60% respondent are
most prefer Simple rather than regular in case of Sundek’s product and 40% are
like texture design of Sundek.
Which digital laminate attract you to buy product?
60%
40%
Simple Texture

Findings:
Digital Print Laminate turns high-resolution images into a striking graphic
laminate that can be applied to doors, shelving, cabinets, tabletops in modern
house digital laminate are mostly used. It is provided by many companies it can
be get in many attractive format such as natural wallpaper it is also designed as
a family photo or favourite image. 50% out of total respondent are likely to
consider customized and half respondent are prefer natural wallpaper.
0%
20%
40%
60%
80%
100%
Customized Natural wallpaper Kitchen wallpapers Other
50% 50%
0% 0%
WHICH TYPE OF DIGITAL LAMINATE ARE
MOST PREFER BY CONSUMER?

Rate the factor which affects your buying behaviour most... (Rated
factor 10 denote very good and 1 very bad)
Findings:
There are many factor which influence the buying behaviour customer i.e.
design, price, quality, brand and availability. According to graph price, and
quality are got highest score 155 and 154 which affect the consumer behaviour
after that design and brand is most important. Availability get the lowest score
in product feature.
0
20
40
60
80
100
120
140
160
Design Price Quality Brand Availability
153 155 154 150
98
WHICH FACTOR AFFECT MOST TO
CONSUMER BEHAVIOUR?

How many laminate shops do you visit while purchasing the
laminates?
Findings:
When a consumer go to market how many times he visit the shop for purchasing
the laminate. Pie chart explained that 10% people visit the shop at one time,
75% people visit the shop 2-3 times and 10% are visit shop 4-5 times, 10%
respondent visit greater than 5.
Discount and Gift offers affects your purchase decision?
10%
75%
10%
5%
Sincerity of consumer towards laminate
1 2 to 3 4 to 5 Greater than 5

Findings:
There are many sales promotions tools which are used by companies to increase
the sales.
Discount is important tools one of them. In laminate market most of people
agree with buy when discount is worked. 40% respondent are not sure that its
affect that buying behaviour and 10% are disagree discount can’t help to buy
0%
10%
20%
30%
40%
50%
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
5%
45%
40%
10%
0%
Role of sales promotion tools in laminate

When you go to purchase laminates, you see for Sundek laminates
in the store?
Findings:
Availability is the important factor in laminate market. This graph shows the
availability of Sundek’s laminate in the market. 50% are not sure that is
available or not
Does brand influence your purchasing decision?
Series1
0%
20%
40%
60%
Strongly Agree
Agree
Neutral
Disagree
Strongly
Disagree
10%
40% 50%
0%
0%
Avalability of Sundek's laminate

Findings:
Brand is important which help in selling the product. Well-known brand is
denote good quality, durability. It create the trust in market. But in most of
consumer agree with brand as an important element which influence our buying
behaviour.
Advertisement of product in print and visual media attracts you
to buy laminate
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
35%
45%
20%
0%
0%
Importance of brand in Laminate market

Findings:
This graph show the effectiveness of advertisement how it influence the buying
behaviour of consumer. Many people buy the product when it is known by
them. 30% respondent are agree that advertisement attract to consume the
product, 40% are agree and 25% are not sure advertisement work or not. 5%
people are says that it not work.
Where do you generally go for purchasing the laminate?
0%
10%
20%
30%
40%
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
30%
40%
25%
5%
0%
Role of promotion in laminate market

Findings:
Graph shows that more than half people go to purchase laminate in convenience
stores. And 15% are go to dealers, 20% are go to distributors.
65%
15%
20%
0%
Which place are most prefer for buying laminate
Convenience stores Dealers Exclusive showroom Distributors

Various festival discounts on product induces purchase of Product.
Findings:
There many festival discounts also affect the consumer behaviour but in
laminate market it can’t work. Most of people is not agree that it motivate to
buy the laminate.
Dealer
0%
10%
20%
30%
40%
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
10%
20%
35%
30%
5%
Role of Promotional tools in laminate market

After the consumer, the dealers were also interviewed in the similar manner.
About 50 representative dealers were chosen for the purpose through
convenience sampling.
Dealers
S.N. Store Name Dealer's Name Ph. Number
1 Agrawal Plywood Rohit Agrawal 9887535545
2 Shri Krishna International Deepak Tiwari 9314455542
3 Bhawani Plywood Madan Mohan Soni 9314510770
4 Ganpati Plaza Ravi Prasad 9829030359
5 India Plywood House Rahul Arora 9414953555
6 Aakarti Plywood
Kamlesh
Khandeelueal 9461629253
7 Bothra Plywood Rohit Jain 0141-2329494
8 M/s Megta International Amit Sarda 9829378197
9 Ridhi Sidhi Plywood Kamal 0141-2312247
10 Naveen Plywood Madan Mohan 0141-2322908
11 Vikas Wood Works Vikas Sureka 0141-2709362
12
Aashiyana Playwood & Laminate
Bord Munshi Mannu Singh 0141-2309823
13 Paliwal Plywood Lokesh Paliwal 9602543374
14 Bihari Timbers Indra 0141-2322662
15 G.S. Plywood Govind Gupta 9829086539
16 R. B. Timber & Plywood Umesh Kumar Rawat 0141-2314987
17 National Plywood Co. Amit Kumar Gupta 0141-2321470
18 National Plywood & Timbers Sundeep Choudhary 9782206070
19 SARAF AGENCIES Rohit Saraf 0141-2321852
20
Shiv Hanumant Hardware &
Plywood Santosh Singhal 9414069940
21 Mahadev Décor P.C. Sharma 0141-2283660
22 Deepak Plywood Nand Kishore 0141-2711593
23 Jain Plywood House Ajay Singh Parmar 0141-2708198
24 MARUTI NANDAN LEMINATES Takhat Singh 0141-6511251
25 Nirman Plywood and Hardware inod Sharma 9460615029
26 Yash Enterprise Om Prakash Yadav 0141-2301121
27 Ply Home Prem Verma 982863293
28 Ambika Timber and Plywood Shankar Lal Agrawal 9314027342
29 Ply Zone Mahesh Kumar 9694312529
30 Krishna Timber Radheshyam Yadav 0141-2331880
31 Shri Nirman Plywood Mahesh Kumar 8740000555
Do you know about Sundek Laminates?

Findings:
There are more than half dealer which have heard about sundek, it is to be
found that some people consider that they have sold the sundek laminate but
now days they think sundek is not working. So Sundek need to create
awareness
Sundek offers high quality laminates at average cost…
0%
10%
20%
30%
40%
50%
60%
70%
Yes No

Findings
Now day’s sundek is properly working most. Most of dealer are not aware
about the Sundek’s laminate quality and price. They also replied that they were
part of sundek family but now day’s sundek is not working with us. In our
research we found that more than half people is not sure that how is sundek
quality and price because they not deal with sundek. But now who is dealing
with sundek said that its high quality on average cost.
Series1
0
5
10
15
20
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
Chart Title

Findings:
Most of dealer to say now the consumer is demanding texture most rather than
simple. In our research we found that most of dealer agree with consumer
demanding texture.
Findings
Price, design and variety is got the highest score which influence buying
behaviour most. After that quality got high score and availability and durability
got the lowest score in rating.
0
5
10
15
20
25
30
Regular
Texture
19%
81%
Which type of laminate is most prefer by consumer?
0
20
40
60
80
100
120
140
160
180
200
Price Quality Design Durability Variety Availabilty
Which factor is influecne most buying behaviour

Findings:
There are many companies are exiting in laminate market some are domestic
and international. According to dealer Century ply is the biggest player in
laminate market. Sun Mica and Royal touch got second rank in rating.
Findings:
Discount is the important tools which influence to consumer but in laminate it
does not work is said by some dealer. There are many reason. In our research
most of dealer agree with discount work. More than half respondent not sure it
work or not. Some of respondent are said it does not work
0
2
4
6
8
10
12
14
16
Green Ply Sun Mica Century Ply Royal Touch Merino
Which brand of lamianate is buy most by consumer
0
5
10
15
Strongly
Agree Agree
Neutral
Disagree
Strongly
Disagree
Discount offer affects the consumers purchase decision?

What do you think about Sundek Laminates? (Rated factor 10
denote very good and 1 very bad)
Findings:
These factor considered as a Sundek’s product feature. Quality is got the highest
score in rating after that price and durability got second highest rank. Variety
and availability got lowest rank in rating.
0
10
20
30
40
50
60
70
Price Quality Design Durability Variety Availabilty
Chart Title

APPENDICES
Laminate Brands in India
Sunmica
Sunmica is one of the foremost brands in the Indian Laminate Industry that has
become a household name and has the highest brand recall amongst Indian
customers. In fact when most Indians say 'Sunmica' what they mean to say is
'Laminates'. The two words have become so synonymous with each other in
India.
The Sunmica business division was earlier a part of the Wadia group company,
Bombay Burmah Trading Company. However recently in the year 2011, it has
been acquired by Japanese company AICA that manufactures and markets
various kinds of building materials including laminates. The Sunmica laminate
manufacturing unit in India is located at Rudrapur in the northern state of
Uttaranchal.
Formica
Formica International a US-based company has been the pioneer of the
laminates industry in the world. The company started its operations in the US
and later spread to Europe and Asia. The company operated in India for about
10+ years (from 1963-64 to 1975), after which they had made an exit from the
Indian market.
Formica which is now owned by New Zealand based company Fletcher
Building Products Ltd.has recently made an entry into the Indian market once
again, and has acquired a laminate manufacturing unit at Ahmedabad, in
Gujarat, India.
GreenLam Laminates - from the makers of GreenPly
GreenPly Industries Ltd. is an India based multi-national company that has
strong presence in the plywood, veneers, particle board and decorative
laminates market in India. Laminates manufactured by Greenply are sold in
India under the brand name of GreenLam Laminates. The company
manufactures decorative laminate sheets at its factories located at Behror in
Rajasthan and at Nalagarh in Himachal Pradesh.
Merino Laminates
Merino is the third largest manufacturer of decorative laminates in the world. It
entered the Interior design solutions sector in India in the year 1974, with the
manufacturing of plywood. Soon HPL (High-pressure decorative laminates)

was also added to its product range when the company set-up laminate
manufacturing factories at Hapur and later at Rohad, near Delhi.
Century
This is another popular company in India that has been in operation in the
industry for over 25 years. The company makes plywood of different grades,
decorative laminates, particle boards, medium density fibre boards (MDF),
wood veneers, as well as sells readymade furniture through retail outlets under
the brand name of Nesta.
Few more well-known laminate companies/brands in India are listed below.
Asis
Virgo
Durian
Delta Laminates
Products & Services
Sun mica, high pressure decorative laminated sheets, decorative laminates,
decorative sheets
Company Profile
Profile Details
Business Type Exporter / Importer / Manufacturer /
Wholesaler/Distributor / Supplier / Trading Company
Year Established 1970
No. Of Employees 150
Annual Turnover Rs 80 Crores
Member Affiliates GCCI
Bankers HDFC BANK
Standard Certification ISO 9001
Products Distributing
and Exporting and
Supplying and Trading
Sun mica, high pressure decorative laminated sheets,
decorative laminates, decorative sheets

and Manufacturing
Contact Details
Contact Details
Company Name Sundek India Ltd.
Address 203-204, LALITA COMPLEX, OPP. HDFC BANK,
RASALA MARG, NAVRANGPURA, Ahmedabad -
380009, Gujarat, India
Phone No 91-79-26426840//26463319/49/91-2764-278562
Fax 91-79-26426477/91-2464-278561
Contact Person Mr. Shashi Kant Gupta (Proprietor)

Conclusion
This project was about the laminate segment of Sundek which nowadays the
popularity of sundek is goes down. So in this project different parameters on
consumer buying behaviour are studied and analysed from the dealers and
consumers perspective. The final outcome of the project is that the parameters
which make decision regarding the purchase of laminate are Price, Quality,
Variety, Availability, Advertisement and Awareness.
The laminates industry in India is largely a market segment where customer
involvement and knowledge about the product is very low, with most customers
not being very aware of the various choices available. Usually in India, when
people have any furniture requirements, they just approach the local carpenter in
their area, and ask for a quote.
Due to this lack of end-user awareness prevalent in the plywood and laminate
industry in India, the sales of plywood and laminates are often driven by the
carpenters and the local shopkeepers in the area, and the customers involvement
is usually restricted to choosing a laminate colour and design from the catalogue
that the carpenter brings with him and shows to them
Most of the top laminate brands in India conform to the Indian standards that
are set by BIS (Bureau of Indian Standards) and which are specified in detail in
the Indian Standard document numbered IS: 2046 -1995. Several Indian
laminate companies also export their products to other countries and conform to
international standards such as the British Standard specifications for laminates.
Other than being overlaid on plywood, the laminates industry also plays an
important role in the case of readymade furniture these days (which is made
using pre-laminated particle boards and MDF).
The combined worth of the plywood and laminates industry is believed to be to
the tune of Rs. 21000 crore per year, with laminates accounting for a share of
approximately Rs.3300 crore, and the industry is expected to keep on growing
further in the years to come
India’s laminates market is valued at Rs. 40 billion in FY12. Organized players
controlled 42% of market with the rest Controlled by un-organized players. It is
expected to grow in line with growth of wood panel market. Organized players
have increased their presence on account of rising aspirations and brand
consciousness. Continuous improvement in quality, reliability, strong

distribution network, cost-effectiveness and brand strategy has enabled Sundek
to increase its market share.
Bibliography
en.wikipedia.org
www.google.com
blog.positiveindians.in/laminates/laminates-industry-india.html
www.sundekintl.com/
www.sundekintl.com/oldsite/about.htm
www.sundekintl.com/product.aspx?task=New%20Designs
www.sundekintl.com/standardgrade.asp

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