Presentation to RLG (OCLC) seminar on Books in the Library. In this presentation is a summary of the current US publishing market and a report on some research conducted for OCLC in November 2009 on publisher's view of the eBook future.
Parallel Universe: Will Libraries and Publishers Learn to Share?Michael Cairns
Presentation at American Library Conference 2011 and to the 32nd Supply Chain Interests Group at the Frankfurt Book Fair 2010
Michael Cairns, Managing Partner, Information Media Partners.
Rethinking and Remixing Content: Society of Scholarly Publishers Panel 2013Michael Cairns
For the text commentary go to http://personanondata.blogspot.com/2013/06/society-of-scholarly-publishers-panel.html
This session will explore ways to rethink and remix content in numerous ways that can be searched, browsed, repackaged and sold to achieve the publisher’s strategic objectives. In this session today we will try to cover fragmenting, bundling, collections, cross selling, flexible e-commerce, academic adoptions, community networks, SEO and the ability to provide the right content when, where and how users want it.
Chunking and Reusing Content: AAUP Conference 2012Michael Cairns
Presentation at AAUP 2012 discussing opportunities for publishers to market and sell their content in small chunks: Chapters, images, cases, etc. What are the motivations and what are the hurdles.
A Textbook for Publishing: Selected Articles from Personanondata Michael Cairns
Since I started my blog PersonaNonData in 2006, I had no idea where the journey would take me but I have always seen the blog as a close extension of what I’ve been doing since my career in publishing started: Trying to make sense of the business amid an ever changing environment.
That’s the nature of business, and I’ve always believed that if you don’t have an interest in the dynamics and influences pervading your company and business you should probably think about making a change. I frequently meet people who after long periods in publishing really have no idea what’s going on. I find that quite sad.
PersonaNonData has always been a selfish preoccupation but I do hope I’ve been able to shed some light on the business – at least as I see it – for some small group of publishers who enjoy my point of view.
And the photos of course!
Best regards,
Michael Cairns (aka Personanondata)
Google Book Settlement: Symposium at New York Law SchoolMichael Cairns
Summary presentation at NY law school symposium on the copyright implications of Google’s library project. Contributed to a discussion about the potential size of the ‘orphan’ issue based on an analysis conducted in 2008. A link to this report is located on the last page of this deck.
Parallel Universe: Will Libraries and Publishers Learn to Share?Michael Cairns
Presentation at American Library Conference 2011 and to the 32nd Supply Chain Interests Group at the Frankfurt Book Fair 2010
Michael Cairns, Managing Partner, Information Media Partners.
Rethinking and Remixing Content: Society of Scholarly Publishers Panel 2013Michael Cairns
For the text commentary go to http://personanondata.blogspot.com/2013/06/society-of-scholarly-publishers-panel.html
This session will explore ways to rethink and remix content in numerous ways that can be searched, browsed, repackaged and sold to achieve the publisher’s strategic objectives. In this session today we will try to cover fragmenting, bundling, collections, cross selling, flexible e-commerce, academic adoptions, community networks, SEO and the ability to provide the right content when, where and how users want it.
Chunking and Reusing Content: AAUP Conference 2012Michael Cairns
Presentation at AAUP 2012 discussing opportunities for publishers to market and sell their content in small chunks: Chapters, images, cases, etc. What are the motivations and what are the hurdles.
A Textbook for Publishing: Selected Articles from Personanondata Michael Cairns
Since I started my blog PersonaNonData in 2006, I had no idea where the journey would take me but I have always seen the blog as a close extension of what I’ve been doing since my career in publishing started: Trying to make sense of the business amid an ever changing environment.
That’s the nature of business, and I’ve always believed that if you don’t have an interest in the dynamics and influences pervading your company and business you should probably think about making a change. I frequently meet people who after long periods in publishing really have no idea what’s going on. I find that quite sad.
PersonaNonData has always been a selfish preoccupation but I do hope I’ve been able to shed some light on the business – at least as I see it – for some small group of publishers who enjoy my point of view.
And the photos of course!
Best regards,
Michael Cairns (aka Personanondata)
Google Book Settlement: Symposium at New York Law SchoolMichael Cairns
Summary presentation at NY law school symposium on the copyright implications of Google’s library project. Contributed to a discussion about the potential size of the ‘orphan’ issue based on an analysis conducted in 2008. A link to this report is located on the last page of this deck.
K 12 education market survey report for publishersMichael Cairns
Overview of the education market dynamics with publishers and content owners as the intended audience. Also of interest to private equity and other investors.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
Publishing: Establishing & Managing Partnerships and RelationshipsMichael Cairns
An overview of an approach to establishing strategic partnerships and business relationships to drive value, extend market reach and build stronger organizations.
Korea Publishing Conference 2010: The United States of Publishing Status and ...Michael Cairns
A presentation at a publishing conference in Seoul, Korea sponsored by the Book Trade Promotion agency. (The full text is included on the slide notes).
Presented at CIDM RIDE conference, 2018
A customer-centric approach to managing content metadata, components, and deliverable assets using taxonomies, ontologies, and AI
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Frankfurt Bookfair Supply Chain Meeting: Publishing in a Digital AgeMichael Cairns
Presentation to the Supply Chain Interest Group at the 2008 Frankfurt Bookfair (October 13, 2008).
Video available here: http://www.book-fair.com/en/company/press_pr/newsletter/daily/review/00833/index.html
K 12 education market survey report for publishersMichael Cairns
Overview of the education market dynamics with publishers and content owners as the intended audience. Also of interest to private equity and other investors.
Digital transformation: A seminar for senior managementMichael Cairns
This presentation represents a full day workshop for senior executives designed to help define and execute digital transformation programs within their businesses.
Email if you want a downloaded copy. michael.cairns @ outlook.com
Publishing: Establishing & Managing Partnerships and RelationshipsMichael Cairns
An overview of an approach to establishing strategic partnerships and business relationships to drive value, extend market reach and build stronger organizations.
Korea Publishing Conference 2010: The United States of Publishing Status and ...Michael Cairns
A presentation at a publishing conference in Seoul, Korea sponsored by the Book Trade Promotion agency. (The full text is included on the slide notes).
Presented at CIDM RIDE conference, 2018
A customer-centric approach to managing content metadata, components, and deliverable assets using taxonomies, ontologies, and AI
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Building a Content Marketing Engine to Accelerate Revenue Growth - BreakingPointOnline Marketing Summit
Building a Content Marketing Engine to Accelerate Revenue Growth
Learn how BreakingPoint drove triple digit revenue during the "great recession" by creating a content marketing engine. Pam O'Neal will discuss the "not so obvious" roles content plays in accelerating demand generation and how to develop the right content marketing strategy, trigger buyer pressure points and continue to fuel your engine.
* Pam O'Neal, VP Marketing, BreakingPoint (@poneal)
The Art & Science of Modern Marketing: Three Key Best Practices for the JourneyFred Isbell
Digital transformation, widespread innovation and Marketing Technology (MarTec) have fundamentally transformed marketing. The modern marketer must combine art and science to meet the evolving needs of the services marketplace, including thought leadership and storytelling, insights-driven marketing and analytics and innovative digital events and Webinars. We’ll address new requirements, the skills of a successful modern marketer and define key best practices and present real-world examples and experiences in key areas of modern marketing.
Frankfurt Bookfair Supply Chain Meeting: Publishing in a Digital AgeMichael Cairns
Presentation to the Supply Chain Interest Group at the 2008 Frankfurt Bookfair (October 13, 2008).
Video available here: http://www.book-fair.com/en/company/press_pr/newsletter/daily/review/00833/index.html
Book Industry Study Group Webinar: Technology Spending in Book PublishingMichael Cairns
Webinar to review findings of market research in to the market for technology software and services supporting the global publishing industry. Report: http://bit.ly/PUBTECH2019
The Future of Business, Organization and HRMSeta Wicaksana
In an ever-evolving global landscape, the realm of business development is undergoing a profound transformation.
The convergence of technological advancements, shifting consumer preferences, and dynamic market conditions has created a paradigm shift that promises to reshape the way businesses approach growth and expansion.
The future of business development is not only about adapting to change but also about harnessing emerging trends and innovations to thrive in an increasingly competitive environment.
To better organize a business in the future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Showcasing your experts to drive brand value and generate leads. In other words, boost brand awareness, brand authority, and learn about the importants of expert content marketing.
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
A book review by Michael B. Pasco, Professor, Graduate School of Business, San Beda University, Philippines.
It is amazing that Solis foresaw the need for digitalization strategies and alarmed different companies before the great requirement occurred during and after the pandemic. Today, we observe the future of business as being affected by developments in information, as he portrayed.
The reader of the book gains an awareness of the predicted conditions that made them calm, composed, and in control of their activities during and after the COVID-19 pandemic. One can learn more business and management techniques from this book.
I experienced to achieve organizational heights instead of firm’s losses because of the readiness, and the processes that Solis guided.
More efficient marketing investments and inter-organizational communication were improved faster, leading to normal business as usual.
While he elaborated different frameworks to justify his arguments, there are a lot of scenarios that the business communities are now aware of to validate his principles and recommendations in the book.
Furthermore, readers can learn that the structure, technologies, and infrastructure needed to adapt to the new normal are mandatory.
Business, management, and academic communities should read this book and evaluate the fulfillment and the gaps between the premises. These efforts will drive the implementation and advancements of different digitalization business models to prevail in the new normal.
Publication Link: https://www.abem.ca/x/JABEM-2024-V4N1.pdf
Vivaldi UK Capabilities | Financial ServicesRichard Rolka
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
Covid19's Impact On Your Product StrategyRich Mironov
Hosted by Synerzip, this webinar focused on how crises may shift short- and long-term product strategy, anchored by business realities and product/development team needs.
Tom Stein's, President and Chief Creative Officer of Stein + Partners Brand Activation, presentation at Custom Marketing Day - July 27 2011 in New York City
The First 100 Days: A Planning Framework for the CEOMichael Cairns
New CEO's are frequently asked to provide a 100 day plan during an interview process. This is one example as to how I have approached this task. Read my blog post at Personanondata.com
Email if want a download copy: michael. cairns @ outlook.com
In this report, I have estimated the market opportunity that the Google Book database could represent and I have organized my review based on which customers are likely to purchase the product, how much and to what degree customers will purchase and I also explore how Google might go about selling and marketing the product. I have excerpted the management summary section on my blog and the full report is available in pdf here.
Readers interested in discussion this report in more detail and should contact me to arrange a meeting. Contact details are included in the document.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
2. 2
Introduction
Michael Cairns is a publishing and media executive with over 25 years experience in
business strategy, operations and technology implementation. As a business
executive, Mr. Cairns has successfully managed several troubled and under-
performing businesses, creating new business opportunities, developing new funding
sources and enhancing shareholder value for investors. His years spent as an
operating executive have largely been with brand-name publishing companies such
as Macmillan, Inc., Berlitz International, Wolters Kluwer Health, Reed Elsevier and
R.R. Bowker. As a consultant, Mr. Cairns has worked with clients as diverse as
AARP, Hewlett Packard, InterPublic Companies and Reed Elsevier with an emphasis
on business strategy, market development and corporate development.
His skills and experience include:
Business and corporate strategy development and implementation
Operations management and business transformation
Traditional and digital publishing and operations
Print-to-digital transformation and adoption of new business models
Software development and software services
Mr. Cairns holds an MBA (Finance) from Georgetown University and a BA from
Boston University. He has served on several boards and advisory groups including
the Association of American Publishers, Book Industry Study Group and the
International ISBN organization. Additionally, he has public and private company
board experience.
2
Michael Cairns
Information Media Partners
Strategy Consulting
New York, London, Melbourne
Tel: 908 938 4889
Michael.cairns@infomediapartners.com
Find me:
LinkedIn Twitter Blog Flickr InstaGram
3. 3
Information Media Partners
Michael Cairns established Information Media Partners in 2006 as a boutique strategy
consulting firm focused on the information and education publishing segment. The work
conducted by the firm includes product development, corporate development, sales
management and corporate reorganizations. We work with established businesses, private
equity owners and potential acquirers.
Examples of our work include:
Reorganized and re-focused a $25 million software publishing company by aligning
business operations with client priorities; implementing internal collaboration tools and
project management standards; re-building executive team to focus on effective and
efficient management
Defined a new business strategy for a large non-profit association and advocacy group,
expanding their business model into global markets to exploit their core knowledge and
expertise across a broader market
Led an information technology capabilities review at a large international advertising
holding company. Completed over 200 interviews in 15 international offices and multiple
group focus sessions to define the operational ‘gaps’ between existing agency capabilities
and those necessary and important for client delivery by region
Completed a sales management effectiveness review for a global software company and
defined six key project initiatives to improve sales effectiveness, market development and
account management
We approach our client engagements in a standardized, logical manner which creates the best
environment to identify key business drivers, administrative and logistical road blocks and/or
product or market definition issues. Our investigative approach leads to better insights into
your businesses and supports the development of workable solutions and recommendations
for success.
Visit the Information Media Partners website for more information.
Sample Client List
4. 4
Jonathan Shaw – Gutenberg 2.0:
Harvard’s Libraries Deal With
Disruptive Change
“For Libraries and Librarians, the new
premium on skills they have long
cultivated as curators, preservers, and
retrievers of collective knowledge puts
them squarely on top of an information
geyser in the sciences that could
reshape medicine.”
5. 5
Information publishers are trailblazers
CompetentMaster Learner
EducationInformation Trade
20031990 1995
20102015 2001
Rapid InvestmentNew Dangers Caution
6. 6
Introduction and agenda
Summary of the business environment
The future of the book (so far)
Publishing in the digital age
17. 17
Observations
Revolution or reinvention?
E-Books highly segmented
Trade adoption driven by hardware and price
Education faster mover, academic less so
No significant innovation
Piracy – No consistent approach, no real data
18. 18
Trade: “a giant mess”…“no massive change”
Top of the pyramid
Senior executives are focused on ‘E’
Most publishers not addressing the transition
Reliant on supply chain to drive e-Content
Curation is little understood but will be important
Workflows are being redefined
19. 19
Academic: “future hasn’t been invented yet”
Print is still ‘format of record’ – dissertations,
tenure
Limited impact of e-Content migrations
Content rendering issues
Old publishing model: long lead times, high
pricing, one dimensional content
Bastardized content: graphs, tables, equations, etc.
Potential to exceed Trade in application of
benefits of e-Content
Indexing, bibliographies, source materials, etc.
20. 20
Education: “much faster than anticipated”
E-Content migration significantly underway
Successes with “born digital” content – not just
‘migrated’ print content
Few publishers thinking about ‘e’ from scratch
E-Book hardware have failed (thus far) in
education
Market develops to a ‘database’ and
‘subscription’ model
Content becomes ‘dynamic’
Platform for services and content
21. 21
“Many of our genre titles couldn’t be
published without library buy-in. Of
8,000-10,000 units only 2,000 go to
retail.”
“I don’t understand how libraries are
going to exist in a future market.”
“We don’t love any of the models that
exist for libraries.”
22. 22
Implications
Patron and library data vacuum
Ambivalence and lack of awareness of library market
dynamics: “What’s remote access?”
Relationship between loaning and buying
Characteristics of library patrons
Current patron behavior in an e-Content world
Can patrons be leveraged by publishers more
effectively?
23. 23
A library social world
Gathering readers together
The ‘lonely act’ of reading transitioning to community
reading
Around the book
Building communities
Networked reading
Can librarians help this trend and/or participate in it
26. 26
Are things really that bad?
During 2009 Book Publishing a winner
No ‘resurrection’ during 2009
Executives guarded about immediate future
Short to medium term problems with education
and library funding
No bail-out!
27. 27
Change is coming
Information
Software as a
service
Application
providers
Service
outsourcers
Embedded
content
Trade
Re-evalution of
value chain
Direct to
consumer
models
Publishers as
retailers,
retailers as
publishers
Education
Expanded value
chain
Solutions providers
Custom production
Content,
Assessment,
Remediation,
Management
28. 28
eBooks and eContent holds center stage
2009 ‘Year of the E-Book’
Apple’s (Hardware) role in book/media content
will be defining
Google Editions: “The Cloud”
Content ‘rights’ challenged: Concept of
ownership
E-Content rather than E-Books
E-Content another format option
29. 29
29
Forecasting publishing in the digital age
Publishing and technology will become
synonymous
Web delivery, xml based and ‘open’ social
network orientation
Expansion of solutions based publishing
Education publishers rapid adoption of solutions
based applications
Slow publishers will loose to new entrants
31. 31
Please review my blog post associated
with this presentation:
https://personanondata.blogspot.com/201
0/06/rlg-oclc-symposium-chicago-
2010.html
Michael Cairns
Managing Partner
Michael.Cairns@InfoMediaPartners.com
908 938 4889
LinkedIn Twitter Blog Flickr InstaGram
Editor's Notes
Good Morning and thank you for inviting me to speak today. Chart 1: In preparing for this presentation this morning, I happened on an interesting article in Harvard Magazine about how Harvard’s libraries are dealing with change.
Chart 2: In this article the author addressed some interesting themes including the librarian’s role as curator – which this quote addresses – but perhaps the most interesting theme for me was the notion that neither publishers nor consumers are up to the task of effectively managing the digital migration we find ourselves in at the moment. As the sheer amount of data and information increases exponentially, the gap in our collective ability to manage the information and data is only going to get wider. Perhaps though – finally some good news for librarians? Shaw suggests that librarians retain specific skills that could bridge the gap between generic content where 'everything carries the same weight' and a 'consciously curated and controlled artifact' managed to the benefit of a librarian's constituency. What that means is the librarian could be around for a while and could be helpful. And isn’t that what we all want? Curation is the hot topic of the day. It is almost like we are all discovering it for the first time – as though the idea of Curation is a new one. Tech start-ups and private equity investors have begun to lace their presentations with this buzz word but as we are smugly aware Curation is not new and perhaps is something we might actually be good at as the information and content business expands.
Chart 3: When I speak to groups about the ‘state of the business’ I often present the industries digital sophistication on a spectrum. My spectrum - which references knowledge, business model and experience is quite wide. I don’t generally present the evolution of publishing while referencing Curation but in effect Curation has played a significant role in the progressive concentration of publishing segments and content over the past 20 yrs. Having said that, Curation as practiced in my examples is a bit like taking a mallet to kill an ant and Curation in the next twenty years I expect will be far more nuanced and who knows maybe librarians will play a role. I think Shaw hopes that is the case. So, where are publishers in terms of transitioning their businesses from print to online? Information companies began their migration in the early 1990s when they consolidated content into silos for tax information, legal, financial, medical/health, etc. They continue to innovate by building platforms that support content, provides a mechanism for delivery and the development of customer specific tools and solutions. By my estimate, they hold a five year lead on the others in terms of their capabilities and sophistication. Education publishers began their migration in early 2000’s as companies rapidly consolidated; however development in online and eContent really didn’t accelerate until mid decade. This current rapid investment and experimentation in Education supports the eBook forecast you will see in a moment. Trade is much further behind the others even though they experimented with aborted eContent initiatives in CDROM in the mid to late 1980s and early eBooks in the mid-late 1990s. They continue to proceed slowly and cautiously. Current levels of investment are concentrated at the top of the business and most medium and small publishers are doing nothing with respect to development and innovation with eContent. What the Harvard article articulates quite well is that while information publishers in the medical and legal segments are relatively sophisticated the wider digital ‘marketplace’ specifically for raw data is advancing so rapidly that even these established players are having a tough time keeping up.
Chart 4: In my presentation today I would like to give you a snap shot of the US market showing revenues and growth trends. In the second section, I will attempt to provide you with some perspective on what publishers are thinking about as they manage through the transition to digital and in doing so I will reference some research I did for OCLC in the latter part of last year where I interviewed publishers across the business about what they saw as the future of the book. Lastly, I will briefly propose some predictions which is, of course, always dangerous
Chart 5: By way of introduction, from a macro perspective, I think we loose sight of the fact that the publishing industry is really no different than any other old line business segment – whether the auto industry, newspapers or broadcast media: Periodic seismic shifts occur. In the case of publishing, our industry tends to see changes at much wider intervals than others – stone chisels, charcoal sticks, movable type, and eventually the Macintosh computer – but my point is all industries face changes and publishing is no different. Publishing is experiencing changes in how and what is published, how content is delivered to customers, and the speed by which content is updated, revised and re-edited – and this is no less the case with respect to real-time updates that must occur for database and directory content. Technology is now so fundamental to a publisher’s ability to produce and compete that technologists sit at the top levels of many publishing businesses helping to direct the company’s strategy.
Chart 6: In this context of change we also deal with macro economic problems that have made the US publishing market subdued and anxious about the future. Retrenchment is evidenced in the continued reduction of staff at publishing houses, the reduction of retail operations across the country and the severe reduction in tax collections that impact library and state education budgets. And that’s only to mention a few of the challenges we face. Publishers are also confused about how to deal with important partners: Amazon over e-Books and pricing, students over the cost of textbooks, Google over scanning and display of content and states over educational textbook content. These issues absorb the attention of individual senior publishing executives, yet the industry as a whole must feel jealous of business such as Amazon, Apple, Google and others which depend on publisher product, don’t produce any of their own and yet post record profit gains. If those are not enough, I also think trade and education publishers have yet to wake up to the ‘problem’ that is library lending of e-Books and this to will become an additional ‘confusing’ issue.
Chart 7: As I indicated earlier, the US Publishing market is traditionally divided into three segments: Information & Professional, Education and Trade. Business drivers across these segments can be similar but each retains specific unique drivers critical to their success. In the trade segment, big authors and celebrity authors are increasingly important (and thus an emphasis) for success. In information publishing macro-economic factors exert an important influence in defining success. For example, the global financial crisis has impacted information companies selling solutions to the financial and banking community. There aren’t as many employees therefore there aren’t as many subscriptions. In education, federal and state governments exert significant influence over the success of education publishers either by legislation or more directly in the allocation of funds for purchases. I did want to show you some numbers so, let’s spend a few minutes on some industry data collected by the Book Industry Study Group. BISG publishes an annual report named Trends that captures key industry statistics. This document is available for purchase from their website.
Chart 8: Reported revenues look healthy – so despite all the negativity about the state of the business maybe things aren’t so bad after all. This data was compiled in the last quarter of 2009 and so 2010 is an estimate based on 2009. The actual 2010 revenues may not be quite this high but will not be significantly different.
Chart 9: Title output has continued to grow. The number of titles published by traditional publishers has risen incrementally since 2003 (215K) to 2010 (288K). This is despite public pronouncements by some of the largest trade publishers over the past few years that they were trimming their publishing lists and becoming more selective. And while I am not going to speak about the following in this presentation, more explosive growth is depicted in the non-traditional or self-published segment. And you might argue that this is a more interesting trend given the size of these numbers. Much of this volume is not monitored in the traditional supply chain. How much that matters is not clear but it is useful to understand much of this volume increase is not counted in the first chart I presented. The expansion in self-published content supports one of the themes of Shaw’s article of a rapidly increasing sea of content which we are having trouble navigating.
Chart 10: The International Digital Publishing Foundation in collaboration with the Association of American Publishers has been tracking eBook sales in trade for several years. In this chart from the IDPF, we see the acceleration of e-book sales by quarter for the past two years. E-Books and the transition to eContent has been the focus of attention for all publishing executives in the trade and education space. In the industry it is generally accepted that trade eBooks still represent less than 5% of all revenues. But this percentage is volatile and eBooks absorb a disproportionate amount of attention and management time. This is because the sale of eBooks raises significant issues for publishers about the future of their businesses. These issues include, pricing, ownership – whether sale or license, distribution, their author contracts, international rights, copyright and many other issues. Even though digital revenues are small in comparison with legacy businesses the questions are fundamental to the potential success or failure of these businesses as future going concerns. The importance of these issues dictates that executive management be focused on them. I mentioned volatility: In the launch of the iPad some publishers were seeing a jump to 30% of a title’s volume migrating to the eBook as a result of the new iPad platform. The recent sales of Larsson’s third book The Girl Who Kicked the Hornet’s Nest released last week apparently sold over 30% of its volume in ebook format. But we shouldn’t get carried away as your typical Joe Blogs fiction or Prof Grutz academic title is still likely to be below 5%.
Chart 11: The transition to eContent in education is equally important as it is in trade but the transition in education is running much faster. This eBook forecast was recently prepared by educational books wholesaler Missouri Book Company. MBS believes digital textbooks will represent over 18% of all textbook revenues by 2014. I suspect looking to 2015 the percentage would approach 35%.
Despite the near hysteria from the press over trade book electronic publishing which is - overall - tiny, electronic publishing is old really old news to education and information publishers.
As if to confirm this point and the forecast on the prior chart, Pearson in their recent financial reports, highlighted the proportion of digital content sold at 31%. Other publishers such as John Wiley and Wolters Kluwer have made similar pronouncements.
Chart 14: Those brief charts should give you a general idea of the current publishing environment from a business perspective. As I mentioned earlier, at the end of last year on behalf of OCLC I interviewed a number of senior publishing executives about their thoughts and preparations for the future. To clarify, I did not seek opinion from information and database publishers for this particular study.
Chart 15: My observations were interesting from the stand point that it appears that publishers are dependent on external forces for their success as they transition. For example, the trade and education success could have more to do with a better e-reader than whether the content meets user expectations in electronic form. This will not be the case forever but places the publishers at the mercy of silicon valley. It was clear to me from my interviews that e-Books have not been a catalyst for revolution and reinvention for the trade segment. Publishers are attempting to apply the same logic for the creation and selling of print titles to eBooks and you see this in pricing and release dates for example. Piracy is a major issue – real or imagined - and drives many conversations about eBooks, despite the fact that it is becoming increasingly clear that the casual link between the availability of an eBook and a pirated edition is tenuous and that it is the non-availability of an eBook that may contribute more to piracy. Most publishers don’t see this.
Chart 16: Trade is problematic. What activity there is doesn’t go very deep and is concentrated at the top of the pyramid. The larger publishers admit to e-Books representing approximately 5% of revenues on average and even this is segmented toward the highly popular authors. By protecting the 95% of their business that is not electronic they are almost by definition defensive in outlook. While senior executives may be focused on eBooks and eContent there is much less attention paid to e-Books by mid-level staffers. What tends to happen – and there is some evidence for this in the reaction to the iPad – is that publishers are bounced from one new idea and technology to the other and operate without a coherent medium to long term strategy that seeks to leverage the opportunity that e-Content and e-Books offers. I think it is speaks volumes that trade publishers seem to be just as surprised at the eBook sales via the iPad as all of us uninformed lay people. Most medium and small publishers are really no-where when it comes to understanding how to operate in an e-Content world. This lack of knowledge and experience has another more insidious impact in that these less informed publishers are particularly reactionary on the negatives with respect to e-Content and in particular to the issue of piracy. I asked almost every interviewee if they were treating their author contracts and relationships differently today than they were three years ago and all said they were not. I admit to being baffled by that but they are attempting to change their workflows that reduce the reliance on typewriters and biros.
Chart 17: Trade & academic reference publishing may offer significant opportunities from the integration of digital workflows and e-publishing. Just think of the active links, full text searching, document libraries, etc that can be incorporated into the academic book that can really bring the book alive. The future is close but hasn’t been invented yet. But tradition still plays a significant role in the expansion of eBooks in trade reference. Scholarship is still dependent on a print formula even though much of the research activities that contribute to the reference work will have been conducted on line. Publishers do recognize the potential that e-Books and digital content enable but there are only a few isolated examples to date – Rice University, U/Tennessee, – for example, and none within a major publishing house.
Chart 18: Which brings me to education which as a segment has been rapidly digitizing content, building digital workflows and creating ‘born digital’ educational materials for the past five or six years. A major driver in this effort was the private equity investments in Cengage and Houghton Mifflin Harcourt. Education publishers find themselves balancing both “born digital” and migrated print workflows. This will not last forever but does lead to some inefficiency. As their markets mature, College is potentially more accepting of the migration to electronic in the short term whereas School will be much slower. The school content approvals process may also limit some of the advantages that digital content enables such as content updating; A negative if materials need to be approved for each ‘version’. Experiments with E-readers – particularly in the college space - have largely failed both because of functionality and because of content ownership. While e-Book content may be cheaper students aren’t able to re-sell the content and depending on the model may loose the content once the semester ends. They don’t like this. Education publishers are beginning to think terms of databases and subscriptions rather than books and retail price. This is a big change and as this develops it could have a significant impact on the economics of educational publishing. Education publishers are also following the path of information publishers in building content and service platforms that broaden the publishers offering beyond simply content. Several of the larger publishers now own course and school administration software companies, student assessment products, schools and learning institutions and other similar companies that expand their market. With a services model for example, publishers are able to offer numerous options from ‘build your own textbook’ functionality to testing and remediation tools. I expect that within five years educational publishers will have opened their content warehouses to enable academics and students to interact with their content in ways we can only guess at but which will radically change the relationship between publishers, students and faculty.
Chart 19: Some of my interviewees did offer a perspective on libraries. There’s a divergence of opinion on libraries and we see that in these quotes. Publishers think they are important.
Chart 20: There’s a perception libraries help publishing but no one can ever cite empirical data. I think it would be helpful if this gap in knowledge were filled. As more and more content goes on line and is made available to more patrons via remote access, publishers and librarians are going to need some real data to understand the dynamics. Some publishers told me they don’t want to sell their eBook content to libraries. For example, no one really knows the characteristics of a library patron who is also a book buyer. How can we anticipate how the patron’s behavior will change in an online world without research? How can we guarantee that a heavy book buyer will not transfer their transactions from the bookseller to the library if content is online and available on their iPad? If they do that, then how should the publisher/library business model change?
Chart 21: Trade publishers and to some degree education publishers are interested in direct to consumer models. They have virtually no experience in this which is not to say they can’t learn. Some publishers even see the library as a potential gateway to the reader community. Publishers want to build online communities of book readers. The notion of the solitary reader is not ‘natural’ given the history of story (and advice) telling: Will or how will this relationship with the book change and can libraries and publishers work together in cooperation?
Chart 22: Which brings me to the final segment of my presentation for today which is to present some thoughts and predictions about publishing in the digital age.
Chart 23: Let us first remind ourselves about the publishers’ view of their current environment.
Chart 24: Are things really that bad. By comparison with other media, book publishing looks like it was a winner in 2009. Last year’s news about Newspapers, magazines and television represented an almost never-ending news cascade of revenue loss, closures and bankruptcies. Many newspapers have forever lost over 1/3 of their revenues from classified advertising: It will never come back and circulation and display advertising is also on a decline. Some major magazine titles were down 50% ad revenues during 2009. What do you do when you lose 50% of your revenue all in one go? That also doesn’t come back and many brand name magazine titles with long histories closed last year. While nothing improved over the balance of 2009 for book publishers and senior executives continue to be hesitant to expect much improvement in 2010 the industry may be comparatively resilient. In the library and education space lower tax collections means reduced spending generally but in the case of education, the Obama administration is committed to funding new education initiatives that should help publishers. And we didn’t need a bail out.
Chart 25: While each segment of the publishing industry is at a different stage in their evolution they will all continue to deal with and manage significant change. How these changes manifest themselves is hard to predict but my thoughts are as follows: Hardest to predict is the information segment which will continue to invest in the content and technology products they are delivering to their clients. They will continue to integrate content and technology and offer customers more flexibility in how they gain access to these integrated products via software as a service, application providers, outsource partners and embedded content. Interestingly, the changes in the amount of content to be curated, managed, organized etc may hit this segment hardest and as I said earlier, while this segment is most sophisticated of all publishing segments publishers they will still find it difficult to keep on top of the data explosion. In order to cope you will start to see publishers open up their platforms so that third parties can build applications on top of the publisher owned data, the use of taxonomies, and ontology’s will be increasingly important and probably the employment of content curators – perhaps librarians – or more accurately one part curator one part mentor who will curate and guide users in the use of the technology available to them. Education publishers are following the lead of the information publishers in expanding their value chain to service more educational segments and in the process they become solutions providers. The education publishers will also increasingly offer custom content creation for consumers/students, administrators, academics and state systems. The education segment will rapidly catch up to the level of sophistication that the information publishers continue to exhibit. Trade will generate the most attention but change will be slow. All major publishers are currently reevaluating their value chain and redefining what it means to be a publisher. For example, they are changing their workflows to rely more on xml and changing their author contracts. How their activities evolve will be interesting to watch. Trade publishers will also continue to experiment with direct to consumer models and will develop subscription products.
Chart 26: eBooks and eContent will naturally continue to garner significant attention. I think in the future we will look on 2009 and the time when eBooks really became a legitimate consumer product. And with the release of the iPad we may be witnessing a broadening of the online retail options available for publishers and consumers. This is a good thing. A major development to watch during 2010 will be the introduction of Google Editions and the Apple Bookstore. My expectation is that these products will raise awareness of how “books in the cloud” will impact traditional ideas of ownership, rights and copyright – perhaps this is more the case with Google than Apple but this framework is coming to all e-tailers. As e-Books and e-Content evolve they will become more recognizable as just another content format option similar to hardcover, paperback and audio. A more interesting development will be the atomization of content as publishers allow their products to be sold in chunks, segments and parts as defined by their customers. It is my own personal belief that print will never go away and by ‘never’ I mean somewhere between 100-1,000 yrs. The print option will become a far more functional format for consumers than it is today. I think you will be able to have the print design of your choice for any title ever published in short order.
Chart 27: In summarizing my last section of this presentation I would close with the following statements: Publishing and technology will become synonymous if it isn’t already. Those publishers who are slow in adopting what are rapidly becoming standard practices in our industry – the use of xml for example - will be overtaken rapidly by more adventurous publishers. The “platform” workflow approach which is all about addressing customer needs and requirements will expand in education and see some development in trade The biggest and most innovative changes will be seen in education publishing over the next five years as new born digital content is delivered to students and we see proportional revenues exceed 30% by 2016.
Chart 28: Finally, Curation maybe the buzz word of the hour but as more and more data and information is produced we will want some mechanism for deciphering and navigation. Information overload is already a significant drain on the economy by various studies. If the situation is growing exponentially worse our information economy may not be a productive one. In closing, to return to one of Shaw’s themes, the idea that current publishers are finding it difficult to cope may bode well for libraries although change is needed there but that’s topic for another time. In the meantime, if you haven’t read Shaw’s article I recommend it.