SlideShare a Scribd company logo
SUMMER INTERNSHIP PROJECT
LEARNOVATE E-COMMERCE
Batch 2020-2022
UNDER THE GUIDENCE OF:-
DR.SONALI SANDIPTA SAHOO
(Department of HRM and GM)
SUBMITTED BY :-
NISHANT CHOWDHURY
REG.NO -201247
INTRODUCTION
Industry: E- Commerce
Headquarters: Pune
Type: Self-employed
Founded: 2020
 Learnovate E-commerce is an online venture to severe pre-owned,
second hand books and study equipment’s.
 They offer used books which undergo a 5 process quality check.
 They offer unused books and engineering and medical instruments.
 Mission: To inculcate good quality reading habits.
 Vision: To provide quality and naffordable books whenever need arises.
 Motto: To deliver high quality books at every corner of the world.
COMPANY SERVICES
 WORDPRESS- Design new themes as well as customize available themes.
 DESIGN- Deal with graphic designing.
 FINANCE- Deal with financial activities associated with banking,leverage or debt, credit.
 DIGITAL MARKETING- Attract customers via email, content marketing,search platforms.
 HR- Deals to maximize employee performance in service of employer’s strategic objectives.
SWOT ANALYSIS
STRENGTH
 Boundary less access.
 Elimination of middle man.
 Buying is just a click away.
 Decreasing need of brick
structure.
WEAKNESS
 Security is an issue.
 Limited product availability.
 Limited advertising opportunities.
 Insecured about integrity of payment
process.
OPPURTUNITY
 Online shopping is comfortable.
 Fast and effective.
 Branded products.
 Advertising is cost effective.
THREAT
 Privacy concerns.
 Law and regulations can effect it.
 Competition is increasing day by day.
 Change in trends can be distressful.
PESTEL ANALYSIS
POLITICAL
 Indians are not allowed to store data
abroad.
 Indian business can preferentially
use this data.
 Owning servers is not easily
accessible.
ECONOMICAL
 Growth of E-commerce is
tremendous.
 India have jumped into electronic
payments bandwagon.
 Increase in internet penetration.
SOCIAL
 Implementation of computer tools
and techniques by government.
 Growth in the number of users.
 Entrepreneurs are provided with
advanced computer technologies.
Technological
 Internet is the most necessary
requirement for e-commerce.
 It needs to be up 24/7.
 Site needs to be user friendly.
ENVIRONMENTAL
 Online shopping is better for the
environment.
 Second hand books can be
reused.
 Used books are re-binded and
put forward for sale.
Legal
 Establish secure shopping.
 Important to verify sellers.
 Easy for sellers to create fake id
and sell legally and financially
affecting the company.
PORTER’S 5 FORCES
ROLES AND RESPONSIBILITIES
 To identify companies and websites selling online books.
 Strategy to improve the Learnovate page.
 How to grow company products in different social media platforms.
 To collect account information to know turnover of different competitors.
 To find different advertisement rates.
 Strategy to grow different company products.
FINDINGS/LEARNINGS
Companies/websites selling online
books:
 Amazon
 Flipkart
 Bookswagon.com
 Pustakmandi
 DC Books Online
Strategy to improve company:
 Find new customers using advertisement
 Build a reputation
 Proper investment will help it’s growth.
 Forecasting
 Revise pricing
 Make the website customer friendly
Social media platform’s to advertise
the company:
 Facebook advertising
 Instagram advertising
 YouTube advertising
 Twitter advertising
Strategy to grow different company
products:
 Getting hold of proper funding
 Government programs that offer start-up
capital can be approached.
 Private investors can be approached.
 Proper advertising of the product.
SUGGESTIONS
THANK YOU

More Related Content

Similar to Sip neww presentation nishant chowdhury 201247

Aditya Raj ntcc Research paper - for merge.docx
Aditya Raj ntcc Research paper - for merge.docxAditya Raj ntcc Research paper - for merge.docx
Aditya Raj ntcc Research paper - for merge.docx
Aditya Raj
 
Brand Hook Report.pdfegewgwgwrggrgrgrggrgr
Brand Hook Report.pdfegewgwgwrggrgrgrggrgrBrand Hook Report.pdfegewgwgwrggrgrgrggrgr
Brand Hook Report.pdfegewgwgwrggrgrgrggrgr
ssusere420a41
 
ABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdfABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdf
PrinceVerma938105
 
Introduction to e marketing
Introduction to e marketingIntroduction to e marketing
Introduction to e marketing
IIIM
 
Swati Prabhu Resume - Final
Swati Prabhu Resume - FinalSwati Prabhu Resume - Final
Swati Prabhu Resume - Final
Swati Prabhu
 
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docxFinal Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
Titik Nur Pangesti
 
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april   digital marketing workshop for entrepreneurs & retailersWebinar 16th april   digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Social Beat
 
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digital school of delhi
 
Summary Deepali Chanana
Summary Deepali ChananaSummary Deepali Chanana
Summary Deepali Chanana
DC LABS
 
Presentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptxPresentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptx
Chhavi816350
 
Digital Marketing Overview and Fundamentals
Digital Marketing Overview and FundamentalsDigital Marketing Overview and Fundamentals
Digital Marketing Overview and Fundamentals
RaviSharma422506
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketing
Falak Naaz
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Falak Naaz
 
MBA MARKETING SUMMER INTERNSHIP REPORT.pdf
MBA MARKETING SUMMER INTERNSHIP REPORT.pdfMBA MARKETING SUMMER INTERNSHIP REPORT.pdf
MBA MARKETING SUMMER INTERNSHIP REPORT.pdf
shyamalaraviteja143
 
5 high salary jobs in digital marketing.docx
5 high salary jobs in digital marketing.docx5 high salary jobs in digital marketing.docx
5 high salary jobs in digital marketing.docx
Surendra Gusain
 
"LNV15"
"LNV15""LNV15"
"LNV15"
naaaty1234
 
Introduction To Venture MOOC
Introduction To Venture MOOCIntroduction To Venture MOOC
Introduction To Venture MOOC
Ted Amachree
 
Digital Marketing in Canada, an Introduction
Digital Marketing in Canada, an IntroductionDigital Marketing in Canada, an Introduction
Digital Marketing in Canada, an Introduction
Alex Rascanu
 
Effectiveness of online_marketing_tools_-_pdf_room
Effectiveness of online_marketing_tools_-_pdf_roomEffectiveness of online_marketing_tools_-_pdf_room
Effectiveness of online_marketing_tools_-_pdf_room
Julius Narciso
 
B2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID EraB2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID Era
Rohas Nagpal
 

Similar to Sip neww presentation nishant chowdhury 201247 (20)

Aditya Raj ntcc Research paper - for merge.docx
Aditya Raj ntcc Research paper - for merge.docxAditya Raj ntcc Research paper - for merge.docx
Aditya Raj ntcc Research paper - for merge.docx
 
Brand Hook Report.pdfegewgwgwrggrgrgrggrgr
Brand Hook Report.pdfegewgwgwrggrgrgrggrgrBrand Hook Report.pdfegewgwgwrggrgrgrggrgr
Brand Hook Report.pdfegewgwgwrggrgrgrggrgr
 
ABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdfABHINAV MANGI REPOERT NEW.pdf
ABHINAV MANGI REPOERT NEW.pdf
 
Introduction to e marketing
Introduction to e marketingIntroduction to e marketing
Introduction to e marketing
 
Swati Prabhu Resume - Final
Swati Prabhu Resume - FinalSwati Prabhu Resume - Final
Swati Prabhu Resume - Final
 
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docxFinal Paper - Titik Nur Pangesti - Diploma Degree.docx
Final Paper - Titik Nur Pangesti - Diploma Degree.docx
 
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
Webinar 16th april   digital marketing workshop for entrepreneurs & retailersWebinar 16th april   digital marketing workshop for entrepreneurs & retailers
Webinar 16th april digital marketing workshop for entrepreneurs & retailers
 
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
 
Summary Deepali Chanana
Summary Deepali ChananaSummary Deepali Chanana
Summary Deepali Chanana
 
Presentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptxPresentation on Digital Marketing.pptx
Presentation on Digital Marketing.pptx
 
Digital Marketing Overview and Fundamentals
Digital Marketing Overview and FundamentalsDigital Marketing Overview and Fundamentals
Digital Marketing Overview and Fundamentals
 
Presentation on digital marketing
Presentation on digital marketingPresentation on digital marketing
Presentation on digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
MBA MARKETING SUMMER INTERNSHIP REPORT.pdf
MBA MARKETING SUMMER INTERNSHIP REPORT.pdfMBA MARKETING SUMMER INTERNSHIP REPORT.pdf
MBA MARKETING SUMMER INTERNSHIP REPORT.pdf
 
5 high salary jobs in digital marketing.docx
5 high salary jobs in digital marketing.docx5 high salary jobs in digital marketing.docx
5 high salary jobs in digital marketing.docx
 
"LNV15"
"LNV15""LNV15"
"LNV15"
 
Introduction To Venture MOOC
Introduction To Venture MOOCIntroduction To Venture MOOC
Introduction To Venture MOOC
 
Digital Marketing in Canada, an Introduction
Digital Marketing in Canada, an IntroductionDigital Marketing in Canada, an Introduction
Digital Marketing in Canada, an Introduction
 
Effectiveness of online_marketing_tools_-_pdf_room
Effectiveness of online_marketing_tools_-_pdf_roomEffectiveness of online_marketing_tools_-_pdf_room
Effectiveness of online_marketing_tools_-_pdf_room
 
B2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID EraB2B Digital Marketing Playbook for the COVID Era
B2B Digital Marketing Playbook for the COVID Era
 

Recently uploaded

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Denish Jangid
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
HajraNaeem15
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
EduSkills OECD
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
adhitya5119
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
adhitya5119
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
Israel Genealogy Research Association
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
Jyoti Chand
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
RAHUL
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
Dr. Shivangi Singh Parihar
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
imrankhan141184
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 

Recently uploaded (20)

Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptxChapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
 
How to deliver Powerpoint Presentations.pptx
How to deliver Powerpoint  Presentations.pptxHow to deliver Powerpoint  Presentations.pptx
How to deliver Powerpoint Presentations.pptx
 
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxBeyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
Main Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docxMain Java[All of the Base Concepts}.docx
Main Java[All of the Base Concepts}.docx
 
Advanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docxAdvanced Java[Extra Concepts, Not Difficult].docx
Advanced Java[Extra Concepts, Not Difficult].docx
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
The Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collectionThe Diamonds of 2023-2024 in the IGRA collection
The Diamonds of 2023-2024 in the IGRA collection
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
Wound healing PPT
Wound healing PPTWound healing PPT
Wound healing PPT
 
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPLAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.PCOS corelations and management through Ayurveda.
PCOS corelations and management through Ayurveda.
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 

Sip neww presentation nishant chowdhury 201247

  • 1. SUMMER INTERNSHIP PROJECT LEARNOVATE E-COMMERCE Batch 2020-2022 UNDER THE GUIDENCE OF:- DR.SONALI SANDIPTA SAHOO (Department of HRM and GM) SUBMITTED BY :- NISHANT CHOWDHURY REG.NO -201247
  • 2. INTRODUCTION Industry: E- Commerce Headquarters: Pune Type: Self-employed Founded: 2020  Learnovate E-commerce is an online venture to severe pre-owned, second hand books and study equipment’s.  They offer used books which undergo a 5 process quality check.  They offer unused books and engineering and medical instruments.  Mission: To inculcate good quality reading habits.  Vision: To provide quality and naffordable books whenever need arises.  Motto: To deliver high quality books at every corner of the world.
  • 3. COMPANY SERVICES  WORDPRESS- Design new themes as well as customize available themes.  DESIGN- Deal with graphic designing.  FINANCE- Deal with financial activities associated with banking,leverage or debt, credit.  DIGITAL MARKETING- Attract customers via email, content marketing,search platforms.  HR- Deals to maximize employee performance in service of employer’s strategic objectives.
  • 4. SWOT ANALYSIS STRENGTH  Boundary less access.  Elimination of middle man.  Buying is just a click away.  Decreasing need of brick structure. WEAKNESS  Security is an issue.  Limited product availability.  Limited advertising opportunities.  Insecured about integrity of payment process. OPPURTUNITY  Online shopping is comfortable.  Fast and effective.  Branded products.  Advertising is cost effective. THREAT  Privacy concerns.  Law and regulations can effect it.  Competition is increasing day by day.  Change in trends can be distressful.
  • 5. PESTEL ANALYSIS POLITICAL  Indians are not allowed to store data abroad.  Indian business can preferentially use this data.  Owning servers is not easily accessible. ECONOMICAL  Growth of E-commerce is tremendous.  India have jumped into electronic payments bandwagon.  Increase in internet penetration. SOCIAL  Implementation of computer tools and techniques by government.  Growth in the number of users.  Entrepreneurs are provided with advanced computer technologies. Technological  Internet is the most necessary requirement for e-commerce.  It needs to be up 24/7.  Site needs to be user friendly.
  • 6. ENVIRONMENTAL  Online shopping is better for the environment.  Second hand books can be reused.  Used books are re-binded and put forward for sale. Legal  Establish secure shopping.  Important to verify sellers.  Easy for sellers to create fake id and sell legally and financially affecting the company.
  • 8.
  • 9. ROLES AND RESPONSIBILITIES  To identify companies and websites selling online books.  Strategy to improve the Learnovate page.  How to grow company products in different social media platforms.  To collect account information to know turnover of different competitors.  To find different advertisement rates.  Strategy to grow different company products.
  • 10. FINDINGS/LEARNINGS Companies/websites selling online books:  Amazon  Flipkart  Bookswagon.com  Pustakmandi  DC Books Online Strategy to improve company:  Find new customers using advertisement  Build a reputation  Proper investment will help it’s growth.  Forecasting  Revise pricing  Make the website customer friendly Social media platform’s to advertise the company:  Facebook advertising  Instagram advertising  YouTube advertising  Twitter advertising Strategy to grow different company products:  Getting hold of proper funding  Government programs that offer start-up capital can be approached.  Private investors can be approached.  Proper advertising of the product.