This document summarizes an internship project for Learnovate E-commerce, an online marketplace for used books and study equipment. The intern conducted research on competitors, identified key company services, and performed SWOT, PESTEL, and Porter's Five Forces analyses. They proposed strategies to improve the company website, grow products on social media, and attract customers. Main findings included top competitors, ways to build reputation and forecast demand, and leveraging advertising on platforms like Facebook, Instagram, YouTube and Twitter. The intern provided suggestions to help the company and thanked the reader.