Onward Technologies Ltd. is a publicly listed engineering company established in 1991 with over 2700 employees. The document discusses objectives to generate sales leads for Dassault Systems CAD/CAM/CAE/PLM/ERP software in western regions of India. It provides an overview of Dassault Systems applications and products, and discusses processes for account mapping and lead generation, including researching companies online and through LinkedIn. Findings note a need for more mechanical engineers and updating client databases. Recommendations include improving follow-up processes, expanding country presence, and holding monthly mock sales sessions.
Are you still unaware of the technology that is about to change the future of your business? Here's a detailed introduction to Robotic Process Automation, its tools and the advantages that you will reap from RPA implementation.
https://www.botreetechnologies.com/robotic-process-automation
Read Also - How is Robotic Process Automation Different from Robotics? -
http://www.roboticprocessautomation.co.in/how-is-robotic-process-automation-different-from-robotics/
Creating the Digital Workforce with Robotic Process Automation Technology -
http://www.roboticprocessautomation.co.in/creating-the-digital-workforce-with-robotic-process-automation-technology/
For a successful RPA implementation, it is highly important that a strategy is designed to ensure key performance metrics are defined and the ROI can be analyzed.
Understanding the technology, its impact and limitations are essential in convincing C-suite executives to onboard a new technology.
RPA assists in increasing process accuracy, improves workforce output efficiency, helps achieving service commitments. It provides enhanced customer experience and decreases the time to market for launching new services and products.
Effort reduction through automation and the reduction of cost per transaction will be a key factor in designing a RPA solution. RPA will enable humans to focus on tasks which they are better at, and relieve them from performing repetitive and mundane tasks boosting the employee morale and improving their productivity.
Presented at RPA Summit in Bengaluru on May 11th, 2018.
http://rpaconferences.in/
[Webinar Slides] Robotic Process Automation 101 What is it? What can it mean ...AIIM International
Follow along with these webinar slides for an introductory overview of Robotic Process Automation (RPA) – what it is and what it can do for you.
Want to follow along with the webinar replay? Download it here for free: http://info.aiim.org/robotic-process-automation-101
Robotic process automation (RPA) is a set of tools and processes that are designed to automate digital processes. We work with companies of all sizes in a variety of industries to help them improve inefficiencies, automate tedious tasks, and drive more value out of their processes.
Where Robotic Process Automation is concerned, UiPath and Automation Anywhere are arguably the two reigning titans. Each one has its own unique approach to the industry, and each one is suited for a specific type of use case — and as specific set of industries.
Start Your RPA Journey Today - https://www.tangentia.com/automation/rpa/
Are you still unaware of the technology that is about to change the future of your business? Here's a detailed introduction to Robotic Process Automation, its tools and the advantages that you will reap from RPA implementation.
https://www.botreetechnologies.com/robotic-process-automation
Read Also - How is Robotic Process Automation Different from Robotics? -
http://www.roboticprocessautomation.co.in/how-is-robotic-process-automation-different-from-robotics/
Creating the Digital Workforce with Robotic Process Automation Technology -
http://www.roboticprocessautomation.co.in/creating-the-digital-workforce-with-robotic-process-automation-technology/
For a successful RPA implementation, it is highly important that a strategy is designed to ensure key performance metrics are defined and the ROI can be analyzed.
Understanding the technology, its impact and limitations are essential in convincing C-suite executives to onboard a new technology.
RPA assists in increasing process accuracy, improves workforce output efficiency, helps achieving service commitments. It provides enhanced customer experience and decreases the time to market for launching new services and products.
Effort reduction through automation and the reduction of cost per transaction will be a key factor in designing a RPA solution. RPA will enable humans to focus on tasks which they are better at, and relieve them from performing repetitive and mundane tasks boosting the employee morale and improving their productivity.
Presented at RPA Summit in Bengaluru on May 11th, 2018.
http://rpaconferences.in/
[Webinar Slides] Robotic Process Automation 101 What is it? What can it mean ...AIIM International
Follow along with these webinar slides for an introductory overview of Robotic Process Automation (RPA) – what it is and what it can do for you.
Want to follow along with the webinar replay? Download it here for free: http://info.aiim.org/robotic-process-automation-101
Robotic process automation (RPA) is a set of tools and processes that are designed to automate digital processes. We work with companies of all sizes in a variety of industries to help them improve inefficiencies, automate tedious tasks, and drive more value out of their processes.
Where Robotic Process Automation is concerned, UiPath and Automation Anywhere are arguably the two reigning titans. Each one has its own unique approach to the industry, and each one is suited for a specific type of use case — and as specific set of industries.
Start Your RPA Journey Today - https://www.tangentia.com/automation/rpa/
An introduction to RPA covering and introduction to the topic some key concepts and providers.
(Please request access if you would like to use any of the content presented on these slides)
Robotic Process Automation RPA Guide for Financial InstitutionsVishal Raina
Robotic Process Automation (RPA) is all about building intelligent automations for an enterprise.
Centrally automating, managing & tracking business processes that are executed by robots in all the departments of an organisation.
By adopting RPA, financial institutions can overcome many of these barriers like back-office transactional, rules-based operations and achieve operational efficiency, flexibility, accuracy and enhanced performance at an enterprise level.
EnableSoft's Foxtrot Robotic Process Automation is restructuring workloads in over 500 organizations globally. See how businesses use Robotic Process Automation to increase their efficiency, productivity, and profitability.
Chazey europe ritz hotel london-shared services roundtable-rpaDaniel Lawrence
Beginners guide to Intelligent Process Automation and RPA, with hints, tips, best practices and case studies to help navigate RPA and start your automation roadmap and journey on the right footing
Robotic Process Automation in Supply Chain ManagementCygnet Infotech
Want to know how RPA can automate the supply chain process - save resources, time and cost? Here is how RPA can transform your Supply Chain Management process.
7 Challenges to Implementing RPA & How to Overcome Them | CiGen RPA AustraliaCiGen
The history of RPA is not long at all. In May 2013, a McKinsey report included ‘advanced robotics’ among the disruptive technologies, those expected to “transform life, business, and the global economy”.
According to UiPath, 2014 was the moment when robotic process automation started to be a significant competitor to business process outsourcing. Afterwards, it took only two more years until it started to be institutionalized by business companies.
Where are we today? We are at a point where both adoption and scaling have advanced tremendously, and RPA has reached new levels of maturity, becoming a must for companies determined to pursue a real competitive advantage.
You can read the full article on our blog https://www.cigen.com.au/cigenblog/7-challenges-implementing-rpa-how-overcome-them
Founded in the year 2005, Freedom Software Solutions has positioned itself as a leading entERPrise software provider for manufacturing businesses in India.
Our organized work flow, and years of experience in the field of mechanical engineering and manufacturing has made us the leader in providing excellent business solutions for B2B manufacturing facilities like automotive OEMs, machining vendors, special component manufacturers, etc
How to get started and scale in Robotic Process AutomationConduent
New approaches to automation are offering vast opportunities to organizations to work better and smarter, freeing up employees for more value-added tasks. Learn how in this business process services slideshare from Conduent.
T-Plan Robotic Process Automation - RPA - Your Virtual WorkforceT-Plan Limited
T-Plan since 1990 has developed and supplied software solutions for automation. Robotic Process Automation (RPA) is the use of our software to replicate the repetitive user actions of a human being on a computer system, thus saving time, resource and cost.
Our solution is application and environment agnostic. Our tool can automate anything, and it can be local, or remote. E.g. ANY application on macOS, Linux or Windows.
Ideal for ‘swivel chair’ processes, where employees take data from one application to another.
Contains basic information regarding Automation Anywhere which is a tool that comes under the Robotic process automation Umbrella. This PPT describes all of the basic information along with it's pros and cons. Enjoy Reading :)
Robotic process automation (RPA) is changing business processes in almost every industry by streamlining data entry and other low-level tasks. Presently the innovation, which populates digital forms in a small amount of the time it takes people to do likewise, is getting a long-overdue upgrade. Progression in machine learning (ML) and artificial intelligence is making businesses ready for intelligent automation (IA), a more brilliant brand of RPA that figures out how to execute entire business processes with context, instead of as a progression of discrete tasks.
However, most companies have much bigger fish to broil than simply keeping operational costs low and bridging technology gaps. Also, with regards to really delivering business results from on-time delivery to income growth or the elusive customer experience, RPA is actually a small piece of a lot bigger picture
An introduction to RPA covering and introduction to the topic some key concepts and providers.
(Please request access if you would like to use any of the content presented on these slides)
Robotic Process Automation RPA Guide for Financial InstitutionsVishal Raina
Robotic Process Automation (RPA) is all about building intelligent automations for an enterprise.
Centrally automating, managing & tracking business processes that are executed by robots in all the departments of an organisation.
By adopting RPA, financial institutions can overcome many of these barriers like back-office transactional, rules-based operations and achieve operational efficiency, flexibility, accuracy and enhanced performance at an enterprise level.
EnableSoft's Foxtrot Robotic Process Automation is restructuring workloads in over 500 organizations globally. See how businesses use Robotic Process Automation to increase their efficiency, productivity, and profitability.
Chazey europe ritz hotel london-shared services roundtable-rpaDaniel Lawrence
Beginners guide to Intelligent Process Automation and RPA, with hints, tips, best practices and case studies to help navigate RPA and start your automation roadmap and journey on the right footing
Robotic Process Automation in Supply Chain ManagementCygnet Infotech
Want to know how RPA can automate the supply chain process - save resources, time and cost? Here is how RPA can transform your Supply Chain Management process.
7 Challenges to Implementing RPA & How to Overcome Them | CiGen RPA AustraliaCiGen
The history of RPA is not long at all. In May 2013, a McKinsey report included ‘advanced robotics’ among the disruptive technologies, those expected to “transform life, business, and the global economy”.
According to UiPath, 2014 was the moment when robotic process automation started to be a significant competitor to business process outsourcing. Afterwards, it took only two more years until it started to be institutionalized by business companies.
Where are we today? We are at a point where both adoption and scaling have advanced tremendously, and RPA has reached new levels of maturity, becoming a must for companies determined to pursue a real competitive advantage.
You can read the full article on our blog https://www.cigen.com.au/cigenblog/7-challenges-implementing-rpa-how-overcome-them
Founded in the year 2005, Freedom Software Solutions has positioned itself as a leading entERPrise software provider for manufacturing businesses in India.
Our organized work flow, and years of experience in the field of mechanical engineering and manufacturing has made us the leader in providing excellent business solutions for B2B manufacturing facilities like automotive OEMs, machining vendors, special component manufacturers, etc
How to get started and scale in Robotic Process AutomationConduent
New approaches to automation are offering vast opportunities to organizations to work better and smarter, freeing up employees for more value-added tasks. Learn how in this business process services slideshare from Conduent.
T-Plan Robotic Process Automation - RPA - Your Virtual WorkforceT-Plan Limited
T-Plan since 1990 has developed and supplied software solutions for automation. Robotic Process Automation (RPA) is the use of our software to replicate the repetitive user actions of a human being on a computer system, thus saving time, resource and cost.
Our solution is application and environment agnostic. Our tool can automate anything, and it can be local, or remote. E.g. ANY application on macOS, Linux or Windows.
Ideal for ‘swivel chair’ processes, where employees take data from one application to another.
Contains basic information regarding Automation Anywhere which is a tool that comes under the Robotic process automation Umbrella. This PPT describes all of the basic information along with it's pros and cons. Enjoy Reading :)
Robotic process automation (RPA) is changing business processes in almost every industry by streamlining data entry and other low-level tasks. Presently the innovation, which populates digital forms in a small amount of the time it takes people to do likewise, is getting a long-overdue upgrade. Progression in machine learning (ML) and artificial intelligence is making businesses ready for intelligent automation (IA), a more brilliant brand of RPA that figures out how to execute entire business processes with context, instead of as a progression of discrete tasks.
However, most companies have much bigger fish to broil than simply keeping operational costs low and bridging technology gaps. Also, with regards to really delivering business results from on-time delivery to income growth or the elusive customer experience, RPA is actually a small piece of a lot bigger picture
[Webinar] - Using RPA to Accelerate the Benefits from Shared ServicesJK Tech
The benefits of having a shared services function are well understood but using Robotic Process Automation (RPA) to perform these services is a lesser-known fact. If you are looking to implement shared services or exploring options for improvements in this area, then this webinar will be very helpful.
Quick to implement, RPA shared services remove the need for costly integrations and achieve more than 95% accuracy of processing.
Build and Deploy RPA solution in as little as 4 weeks, to help Shared Services Functions like F&A, HR, Supply Chain, Contact Centre where BOTs take care of rule-based repetitive tasks and your team focused on critical and strategic business operations.
Listen to our thought leaders Mr. Praveen Kumar & Mr. Grant Farrell for an interactive webinar on “Using RPA to Accelerate the Benefits from Shared Services” to find out automation possibilities and how RPA BOTs can help in some of the processes like:
- Source to Pay (sourcing, procurement, invoicing, and payments).
- Employee/vendor management (onboarding, training, deployment, exists).
- Logistics (forecasting, maintenance, warehouse management, tracking).
- IT & Contact Centre (Helpdesk, Provisioning/de-provisioning, customer queries/complaints).
KEY TAKEAWAYS:
1) Automation possibilities in Shared Services across business functions (F&A, HR, Supply Chain, Contact Centre).
2) How RPA can help to automate processes 24×7 without changing the existing IT landscape?
3) How to start the RPA journey and build a team to deliver the solution?
Negotiating Unstructured Data to Accelerate Intelligent AutomationMindfields Global
Shaun Doherty ( Ephesoft) and Sukalp Sharma (Mindfields) discuss how organisations can better leverage unstructured data to further progress their Automation programs.
SAP Business One is an enterprise resource planning application designed for small and medium-sized enterprises, and marketed by the German company SAP SE. Its goal is the automation of key business functions in finance, operations, and human resources.
https://www.cogniscient.in/sap-business-one/
"Cogniscient Business Solutions Pvt. Ltd is among India’s leading information technology consulting, services, and business solution provider. Cogniscient Business Solutions Pvt. Ltd was incorporated in the year 2007 with the sole objective of providing ERP solutions to SMEs. CBS is proud to be a Gold partner of SAP to deliver effective business management solutions to clients nationwide. We have helped over 500+ customers across 20+ industry verticals to bring effectiveness and profitability in their business
https://www.cogniscient.in/
Associate sap crm consultant ashish resume (1)Ashish vishen
5+ years of experience in end to end implementation of ERP and SAP CRM with focus on Supply chain, Sales, Marketing, Service functions; Experience across implementation, support, enhancement and integration projects.
Good Knowledge of ERP Package - QAD (Distribution Module (Purchase, Sales & Inventory) & Finance (AP, AR & GL)
Strong Experience in handling Business customers.
Strong exposure with different client (China, Australia, Philippines, Thailand, Indonesia & New Zealand) across the FORD Motor Company.
Good working exposure with Requirement management, Feasibility analysis and Business Process Re-engineering
Proven ability to translate business objectives into clear functional and technical requirements.
Excellent communication and interpersonal skills.
Good experience with different SDLC methodologies -Agile, Scrum, Waterfall.
Experience with Project planning, Sprint planning, Sprint execution, and Project metrics management.
Hands-on experience in developing the following documents- BRD, FRD, As-Is and To-Be process document, Use case, Process flow diagram, Gap Analysis Document, Trace ability matrix, User Interface design, UAT cases, product manual preparation.
Robotic Process Automation for Mid-Tier IT / ITES organizationsSuhas Dutta
RPA can be a boon for small or mid tier ITES organizations , either in terms of providing new IT services, opening up new revenue lines or even doing cost take out by straight out labour reduction. RPA can also help you reduce attrition thus protecting against revenue loss
ERP Industry profile and SAP firm profileAmit_Pawar
ERP application suites have evolved from humble beginnings to become the primary business system backbone for thousands of organizations. The application functionality has continued to grow and expand, and ERP, today, is a broader and more-complex application platform that has evolved through many different technology cycles.
An Enterprise Resource Planning (ERP) system is an integrated computer-based application used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders. Built on a centralized database and normally utilizing a common computing platform, ERP systems consolidate all business operations into a uniform and enterprise-wide system environment
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
3. About Onward
Technologies Ltd.
Established in 1991
Publically listed on BSE & NSE
Harish Mehta, (Executive Chairman) & Jigar Mehta (MD)
ISO certified organization for ISO-9001:2015 and ISO-27001:2013
Globally located in 13 locations
2700+ employees
8000+ projects
15,000,000+ hrs. of engineering work.
3
4. 4
Objectives
To generate leads for
the suspects of
CAD/CAM/CAE/PLM/E
RP software in
Western region
To identify
the
potential
customers
for
Dassault
Systems
software
To promote
the use
Dassault
Systemes 3D
experience
software as
well as PLM
and know
the present
requirement
s of these
software
To
understa
nd the
pattern of
B2B sales
in IT
industry
7. Prospecting
Lead generation for the
‘’Nuclear Technology Seminar’’
Themed as “INTEGRATED
APPROACH FOR
SUSTAINABLE NUCLEAR R&D
AND ON-TIME
PLANT/REACTOR
DEVELOPMENT & EXECUTION”
Organisations
approached :
▹ NPCIL
▹ BARC
▹ BRIT
▹ HWB
▹ AERB
Prospecting through calling:
Problems faced:
▹ The prospects found the topic irrelevant to their
area of interests.
▹ They were concerned that how did we get their
numbers and calls were many times rooted to
answering machines.
7
Total hot
prospects, 33,
47%
Confirmation
on mail, 21,
23%
Confirmation
on phone, 2,
1.25%
Not
confirmed, 4,
6.75%
Call not
answered, 3, 4%
Mail not
received, 2, 3%
People who
actually came at
the event, 10, 7%
8. Account Mapping
for Dassault s/w
Process gives you the possibility to
focus on those key players which are
most likely to be interested in the
products or services.
▹ Account name
▹ City
▹ State
▹ Contact Name
▹ Designation
▹ Phone number
▹ Mobile number
▹ Email
▹ Lead
▹ Brief remarks
8
By researching on the
Company/Institute website
By finding the key players on
LinkedIn
By automating the process
with CRM software
Software
License
Renewal Call
another
authority
Send detailed
quotation/fill Tender
Not
interested
9. Account Mapping for SAP
Manufacturing or Production
industries in sectors s/a
▹ Agriculture
▹ Mining
▹ Construction
▹ Packaging
▹ Textile
▹ Food processing
Western region having revenue
more than 50Cr per annum
9
Software Renewal
Send
Details Call Other
time
No answer
Not
Interested
10. 10
Findings
• Knowledge of software's that Dassault Systemes provide and how
it is different from its competitors.
• What is SAP ERP how is it useful in different companies.
• Most of the employees present in the company were from
Mechanical engineering background and the requirement is still
huge in number.
• The company advertises its services and products mostly by
conducting small and large scale seminars.
• The sale process goes in a hierarchical form and every person is
responsible for a particular task assigned to him.
• Company’s 40% business comes from the western region of India.
11. 11
Recommendations
• The database that the company has of its clients is a little old and
should be updated continuously.
• Follow up process for new clients is very slow, every employee
should take equal interests in handling every account.
• Company should spread its presence in other parts of the
country along with the Western region.
• Monthly mock sessions should be taken of the sales people as to
see how they are representing the company’s products and
services in front of the customers.