Summer 2012 seo 2 earned media
•Download as PPTX, PDF•
0 likes•364 views
Talking about SEO and social media. Warning, this presentation does contain some industrial language, because it was delivered to a team with a sense of humour and an expectation that I'm going to swear a little bit.
Report
Share
Report
Share
Recommended
Preso5
The document summarizes an iOS app called HppyHr being designed by a group of students to help other students in Michigan save money at bars and restaurants. The app would consolidate drink and food deals from various locations into one easy to use format. It would allow users to search for deals, view more details on a specific deal, see menus and get directions. Based on user testing, improvements like adding a search bar and alphabetical listing of deals improved the user experience. Users felt having all nearby happy hour deals in one app was very useful.
Hppy hrpreso4
The document describes an iOS app called HppyHr being developed by a group of students to help other students in Michigan save money at bars and restaurants. The app will consolidate drink and food deals from various locations into one easy to use format. It will allow users to scroll through deals, click on individual deals for more info, and get directions or access menus. The document outlines feedback from initial testing, identified shortcomings, and proposed solutions to be implemented in future versions of the MVP including adding a search bar, alphabetizing deals, and adding a dark mode.
Web1
The website is dedicated to promoting Lady Gaga through many images of her representing her albums, books, and tours. The background is dark with red and white writing to match her dark artistic image. The layout is simple making navigation easy, and the menu bar is consistent and intuitive. Links are provided to purchase music and merchandise from iTunes, Amazon, and other sites. Videos of performances and appearances are featured on the site. Fans can connect through social media links, a newsletter, live chat, and registering as a member for exclusive content and presale tickets.
Lady gaga website analysis
The website is dedicated to promoting Lady Gaga through many images showing her versatility. It contains dark colors and easy navigation to scroll through posts and purchase music/merchandise. Links are provided to social media, newsletters, and a fan community to encourage connectivity. The consistent branding and multimedia content work to promote Lady Gaga's image and engage fans.
How to Leverage Video- Marketing for Real Estate
Are you looking for a better way to advertise your business? Video is today's highest interacted type of content and real estate professionals have a great opportunity to use it to promote their business. Whether it's listing videos or to highlight a community, videos are the best way to get attention from today's tech savvy consumer. Check out Joe Sesso's best strategies on leveraging video content to improve your business in 2014!
Facebook promotions, marketing and fan acquisition
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
Conversions and Content that Attract Your Audience
Ida Madsen, Senior Specialist: Content, SEO & CRO, IIH Nordic
Big Brands and Social Media - 2020 and Beyond
[AngularJS] From Angular to Mobile in 30 minutes
AngularJS is a toolset for building web application frameworks. It allows developers to create controllers and views, bind data to HTML, and communicate with servers. The document discusses AngularJS concepts like $scope, controllers, dependency injection and shows an example of building a TODO list app with AngularJS. Key features highlighted include data binding, directives, forms, localization and more.
Recommended
Preso5
The document summarizes an iOS app called HppyHr being designed by a group of students to help other students in Michigan save money at bars and restaurants. The app would consolidate drink and food deals from various locations into one easy to use format. It would allow users to search for deals, view more details on a specific deal, see menus and get directions. Based on user testing, improvements like adding a search bar and alphabetical listing of deals improved the user experience. Users felt having all nearby happy hour deals in one app was very useful.
Hppy hrpreso4
The document describes an iOS app called HppyHr being developed by a group of students to help other students in Michigan save money at bars and restaurants. The app will consolidate drink and food deals from various locations into one easy to use format. It will allow users to scroll through deals, click on individual deals for more info, and get directions or access menus. The document outlines feedback from initial testing, identified shortcomings, and proposed solutions to be implemented in future versions of the MVP including adding a search bar, alphabetizing deals, and adding a dark mode.
Web1
The website is dedicated to promoting Lady Gaga through many images of her representing her albums, books, and tours. The background is dark with red and white writing to match her dark artistic image. The layout is simple making navigation easy, and the menu bar is consistent and intuitive. Links are provided to purchase music and merchandise from iTunes, Amazon, and other sites. Videos of performances and appearances are featured on the site. Fans can connect through social media links, a newsletter, live chat, and registering as a member for exclusive content and presale tickets.
Lady gaga website analysis
The website is dedicated to promoting Lady Gaga through many images showing her versatility. It contains dark colors and easy navigation to scroll through posts and purchase music/merchandise. Links are provided to social media, newsletters, and a fan community to encourage connectivity. The consistent branding and multimedia content work to promote Lady Gaga's image and engage fans.
How to Leverage Video- Marketing for Real Estate
Are you looking for a better way to advertise your business? Video is today's highest interacted type of content and real estate professionals have a great opportunity to use it to promote their business. Whether it's listing videos or to highlight a community, videos are the best way to get attention from today's tech savvy consumer. Check out Joe Sesso's best strategies on leveraging video content to improve your business in 2014!
Facebook promotions, marketing and fan acquisition
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
Conversions and Content that Attract Your Audience
Ida Madsen, Senior Specialist: Content, SEO & CRO, IIH Nordic
Big Brands and Social Media - 2020 and Beyond
[AngularJS] From Angular to Mobile in 30 minutes
AngularJS is a toolset for building web application frameworks. It allows developers to create controllers and views, bind data to HTML, and communicate with servers. The document discusses AngularJS concepts like $scope, controllers, dependency injection and shows an example of building a TODO list app with AngularJS. Key features highlighted include data binding, directives, forms, localization and more.
Inventories with Google Spreadsheets
This document provides instructions for editing, adding items to, searching, and viewing revisions in Google Spreadsheets. It explains how to edit an inventory by clicking the edit link, sign in with a Google account to access the spreadsheet, add new items to the bottom of the list and then sort alphabetically, search within a spreadsheet or across documents to find a specific inventory, use ctrl-f to search within a sheet, view the revision history under the File menu to see changes made and who made them highlighted by color, and that all changes are automatically saved.
The Brand Gap
This document discusses building strong brands through focusing strategy and design efforts. It begins by defining a brand as a person's gut feeling about a product, service, or organization, rather than a logo, identity, or product. It emphasizes that branding has become important because people have many choices and tend to make purchasing decisions based on trust. The document then discusses measuring brand value through factors like price premium and future earnings. It presents branding as a way to get more people to buy more things for more years at a higher price. The main challenge discussed is bridging the gap between strategic and creative thinking. It proposes five disciplines for brand-building: differentiating, collaborating across functions, consistency, commitment to the brand over time, and
Sportimpuls lochem 25 11-2014
Presentatie over subsidieregeling Sportimpuls voor de Sportraad en verenigingen in Lochem
Social media marketing from a bottom up perspective
The document provides an overview of social media marketing from a bottom-up perspective. It defines key terms like social media, social media marketing, and bottom-up approach. It also describes popular social media platforms and common social media marketing techniques. The study aims to understand how local organizations in Umeå, Sweden use social media from a bottom-up view, focusing on grassroots interactions rather than top-down directives. Interviews were used to collect qualitative data from representatives of different organizations.
My PP
Susan B. Thompson is an entrepreneurial leader and motivational mentor with extensive experience in sales, marketing, and business development. She has a strong work ethic and communication skills. Her career includes launching new divisions for telecommunications companies and developing the Vermont market for Sprint's fiber optic network. She later founded her own wedding consulting business and floral design company.
Media transmisi
Media transmisi dapat berupa kabel atau tanpa kabel. Kabel meliputi pasangan anyaman, kabel koaksial, dan serat optik, masing-masing memiliki kelebihan dan kekurangan tergantung pada kapasitas, jarak, dan biaya. Transmisi tanpa kabel menggunakan gelombang mikro, radio, atau inframerah untuk mengirimkan sinyal secara nirkabel antara dua titik atau secara omnidireksional. Pemilihan media tergantung p
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
The document discusses datacenter transformations and proactive datacenter solutions. It covers topics like tenant vs multitenant architectures, scalability, SDN, cloud services, legacy datacenter layers for network, services, compute, storage and management. It then focuses on SDN and provides examples of SDN solutions like OpenStack, OpenFlow protocol, VXLAN, ACI, and how ACI and OpenStack can integrate. It concludes by thanking the audience.
"The Game Has Changed, Have You?"
This document summarizes a presentation by Tina Young and Susan Yost of MarketWave, an integrated marketing communications firm, about how businesses need to adapt their marketing strategies to changing conditions. They discuss evaluating a company's brand experience and using various marketing channels, including print, online, public relations, referrals, and community connections. They also emphasize the importance of capturing customer data and measuring the results and effectiveness of different marketing tactics. The presentation aims to help businesses develop a comprehensive marketing plan and tie their strategies to business outcomes like increased sales or new customers.
A Windows Phone világa
Hogyan gazdagodj meg, ha Androidra már túl sokan fejlesztenek? Nyiss ablakot egy új világra!
AdMix Affiliate Network
The document discusses the evolution of affiliate marketing from early spammy tactics to a more professionalized industry. It notes how affiliate marketing has transitioned from low-quality spam sites to high-quality affiliates using user-generated content, comparison engines, and closed groups of approved affiliates. It also outlines different affiliate models, sectors, and how to attract the best affiliates through compensation plans and conversion optimization.
CRM Training
CRM was created to help all levels of the organization. The new version only contains active data and provides reports for everyone. It also includes an improved status field, clarity on commissions between managers and account managers, and access to sales literature, terms and conditions, and price lists from within CRM.
How to get found with inbound marketing
Inbound marketing focuses on attracting and engaging customers through helpful content like blogs and social media rather than interruptive ads ("pulling people in"). The document outlines the inbound marketing circle - writing engaging blog posts, promoting them on social media, releasing press releases for top posts, capturing leads through calls-to-action, scoring leads in marketing automation, and assigning them to salespeople in CRM software. It encourages becoming an expert to gain followers and recommends tools like Hootsuite, Google Analytics, and marketing automation software to implement an inbound strategy.
What to Look for in a Marketing Automation System
The document discusses what to look for in a marketing automation system. It provides information on who Pardot and Brainsell are and what marketing automation is. The main sections outline the advantages of marketing automation, whether a company needs one, the steps to select and implement a system, expectations for the sales process, and key features to look for in a vendor like web analytics, email, forms, CRM integration, reporting, and more. It concludes by providing contact information for Pardot and Brainsell.
CES 2012: Trends, Technologies & Media Response
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
SugarCRM - What's New in Version 7.7
In this webinar, we unveiled all the new features available with the new 7.7 release of SugarCRM.
In this webinar...
• New features such as tagging
• Enhanced global search
• A complete refresh of the Knowledge Base, and more!
Lucas group jobs
**JOB POSTINGS FOR TRANSITIONING SAILORS**
The Lucas Group is looking for transitioning Sailors for some of their most recent job opportunities. I have posted the listings in a Powerpoint so you're able to print and hang them within your command spaces, or share them with your Sailors. The point of contact for the jobs is listed within the slides, and you can also find their group on FB and LIKE their page. (NC1 P)
07 dieta dukan pratos principais
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
Make it at your library presentation draft 6 10 13
This document announces a new Instructables group called "MAKE IT @ YOUR LIBRARY" for librarians to share projects, created in partnership between ILEAD and the American Library Association. Librarians are encouraged to join the group by creating an account on Instructables.com and exploring projects other members have shared or starting conversations.
SLT-Copy
This document appears to be a sales pitch for a social skills and dating advice program. It begins by introducing the author, Justin, and stating that traditional dating advice has not worked for the reader. It then outlines a 3-step formula for becoming more successful with women: 1) Look like someone who gets laid, 2) Act like someone who gets laid, and 3) Become someone who gets laid. The document claims inner work and pickup lines are insufficient, and that changing outward appearance and behavior is key. It promotes joining a paid program for online courses, weekly coaching calls, and a private Facebook group to help men implement this formula through personalized guidance and accountability.
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
CMX Summit San Francisco November 2014
The Three Core Principals for Rapidly Growing a Community Platform by Jess Lee
Creating A Remarkable User Experience
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
More Related Content
Viewers also liked
Inventories with Google Spreadsheets
This document provides instructions for editing, adding items to, searching, and viewing revisions in Google Spreadsheets. It explains how to edit an inventory by clicking the edit link, sign in with a Google account to access the spreadsheet, add new items to the bottom of the list and then sort alphabetically, search within a spreadsheet or across documents to find a specific inventory, use ctrl-f to search within a sheet, view the revision history under the File menu to see changes made and who made them highlighted by color, and that all changes are automatically saved.
The Brand Gap
This document discusses building strong brands through focusing strategy and design efforts. It begins by defining a brand as a person's gut feeling about a product, service, or organization, rather than a logo, identity, or product. It emphasizes that branding has become important because people have many choices and tend to make purchasing decisions based on trust. The document then discusses measuring brand value through factors like price premium and future earnings. It presents branding as a way to get more people to buy more things for more years at a higher price. The main challenge discussed is bridging the gap between strategic and creative thinking. It proposes five disciplines for brand-building: differentiating, collaborating across functions, consistency, commitment to the brand over time, and
Sportimpuls lochem 25 11-2014
Presentatie over subsidieregeling Sportimpuls voor de Sportraad en verenigingen in Lochem
Social media marketing from a bottom up perspective
The document provides an overview of social media marketing from a bottom-up perspective. It defines key terms like social media, social media marketing, and bottom-up approach. It also describes popular social media platforms and common social media marketing techniques. The study aims to understand how local organizations in Umeå, Sweden use social media from a bottom-up view, focusing on grassroots interactions rather than top-down directives. Interviews were used to collect qualitative data from representatives of different organizations.
My PP
Susan B. Thompson is an entrepreneurial leader and motivational mentor with extensive experience in sales, marketing, and business development. She has a strong work ethic and communication skills. Her career includes launching new divisions for telecommunications companies and developing the Vermont market for Sprint's fiber optic network. She later founded her own wedding consulting business and floral design company.
Media transmisi
Media transmisi dapat berupa kabel atau tanpa kabel. Kabel meliputi pasangan anyaman, kabel koaksial, dan serat optik, masing-masing memiliki kelebihan dan kekurangan tergantung pada kapasitas, jarak, dan biaya. Transmisi tanpa kabel menggunakan gelombang mikro, radio, atau inframerah untuk mengirimkan sinyal secara nirkabel antara dua titik atau secara omnidireksional. Pemilihan media tergantung p
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
The document discusses datacenter transformations and proactive datacenter solutions. It covers topics like tenant vs multitenant architectures, scalability, SDN, cloud services, legacy datacenter layers for network, services, compute, storage and management. It then focuses on SDN and provides examples of SDN solutions like OpenStack, OpenFlow protocol, VXLAN, ACI, and how ACI and OpenStack can integrate. It concludes by thanking the audience.
"The Game Has Changed, Have You?"
This document summarizes a presentation by Tina Young and Susan Yost of MarketWave, an integrated marketing communications firm, about how businesses need to adapt their marketing strategies to changing conditions. They discuss evaluating a company's brand experience and using various marketing channels, including print, online, public relations, referrals, and community connections. They also emphasize the importance of capturing customer data and measuring the results and effectiveness of different marketing tactics. The presentation aims to help businesses develop a comprehensive marketing plan and tie their strategies to business outcomes like increased sales or new customers.
A Windows Phone világa
Hogyan gazdagodj meg, ha Androidra már túl sokan fejlesztenek? Nyiss ablakot egy új világra!
AdMix Affiliate Network
The document discusses the evolution of affiliate marketing from early spammy tactics to a more professionalized industry. It notes how affiliate marketing has transitioned from low-quality spam sites to high-quality affiliates using user-generated content, comparison engines, and closed groups of approved affiliates. It also outlines different affiliate models, sectors, and how to attract the best affiliates through compensation plans and conversion optimization.
CRM Training
CRM was created to help all levels of the organization. The new version only contains active data and provides reports for everyone. It also includes an improved status field, clarity on commissions between managers and account managers, and access to sales literature, terms and conditions, and price lists from within CRM.
How to get found with inbound marketing
Inbound marketing focuses on attracting and engaging customers through helpful content like blogs and social media rather than interruptive ads ("pulling people in"). The document outlines the inbound marketing circle - writing engaging blog posts, promoting them on social media, releasing press releases for top posts, capturing leads through calls-to-action, scoring leads in marketing automation, and assigning them to salespeople in CRM software. It encourages becoming an expert to gain followers and recommends tools like Hootsuite, Google Analytics, and marketing automation software to implement an inbound strategy.
What to Look for in a Marketing Automation System
The document discusses what to look for in a marketing automation system. It provides information on who Pardot and Brainsell are and what marketing automation is. The main sections outline the advantages of marketing automation, whether a company needs one, the steps to select and implement a system, expectations for the sales process, and key features to look for in a vendor like web analytics, email, forms, CRM integration, reporting, and more. It concludes by providing contact information for Pardot and Brainsell.
CES 2012: Trends, Technologies & Media Response
CES 2012 saw record attendance and media coverage. Social media played a large role, with 93.5% of online conversation occurring on platforms like Twitter. Microsoft, Samsung, and Sony generated the most social media buzz. The Nest smart thermostat in particular drew attention for its innovative design. While many products focused on incremental upgrades, CES continues to showcase new technologies that will be discussed throughout the year.
SugarCRM - What's New in Version 7.7
In this webinar, we unveiled all the new features available with the new 7.7 release of SugarCRM.
In this webinar...
• New features such as tagging
• Enhanced global search
• A complete refresh of the Knowledge Base, and more!
Lucas group jobs
**JOB POSTINGS FOR TRANSITIONING SAILORS**
The Lucas Group is looking for transitioning Sailors for some of their most recent job opportunities. I have posted the listings in a Powerpoint so you're able to print and hang them within your command spaces, or share them with your Sailors. The point of contact for the jobs is listed within the slides, and you can also find their group on FB and LIKE their page. (NC1 P)
07 dieta dukan pratos principais
A empresa de tecnologia anunciou um novo smartphone com câmera aprimorada, maior tela e bateria de longa duração. O dispositivo também possui processador mais rápido e armazenamento expansível. O novo modelo será lançado em outubro por um preço inicial de US$799.
Make it at your library presentation draft 6 10 13
This document announces a new Instructables group called "MAKE IT @ YOUR LIBRARY" for librarians to share projects, created in partnership between ILEAD and the American Library Association. Librarians are encouraged to join the group by creating an account on Instructables.com and exploring projects other members have shared or starting conversations.
SLT-Copy
This document appears to be a sales pitch for a social skills and dating advice program. It begins by introducing the author, Justin, and stating that traditional dating advice has not worked for the reader. It then outlines a 3-step formula for becoming more successful with women: 1) Look like someone who gets laid, 2) Act like someone who gets laid, and 3) Become someone who gets laid. The document claims inner work and pickup lines are insufficient, and that changing outward appearance and behavior is key. It promotes joining a paid program for online courses, weekly coaching calls, and a private Facebook group to help men implement this formula through personalized guidance and accountability.
Viewers also liked (20)
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspective
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Pro active datacenter-infrastructures-ccie-bulent-morten-16.10.2014
Make it at your library presentation draft 6 10 13
Make it at your library presentation draft 6 10 13
Similar to Summer 2012 seo 2 earned media
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
CMX Summit San Francisco November 2014
The Three Core Principals for Rapidly Growing a Community Platform by Jess Lee
Creating A Remarkable User Experience
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
Awesome Apps and Cool Tech Tools
The document provides an overview of various digital marketing and productivity tools for non-profits. It discusses tools from Google like Google Scholar, Google Trends, Google Alerts, and Google Ad Grants. It also covers social media management tools like Buffer, Hootsuite, and ShortStack. Other sections discuss tools for content creation and sharing like Animoto, Canva, and SlideShare. Customer feedback tools mentioned include Survey Monkey, Polls Everywhere, and reviewing customer feedback on sites like Yelp.
2011 10 webIT Keynote: Crowdsourcing
Crowd sourcing utilizes large groups of people to accomplish tasks traditionally done by employees or focus groups. It provides a low-cost way for companies to get market feedback and ideas. Crowd sourcing is increasingly being used for marketing campaigns, product development, funding, and more. By asking simple questions of large online communities, marketers can get thousands of responses in hours to help guide decisions.
SEO & Content Strategy - Whats Next Feb 2012
The document discusses content strategy and its importance for SEO and building industry authority. It recommends developing a content strategy that involves optimizing websites for keywords, writing blog posts, leveraging social media, and recycling existing content. The strategy should focus on the needs of target audiences and motivate them while addressing their concerns. An example shows how different content types such as webpages, press releases, blog posts, videos and photos can work together around a new product launch.
SearchLove London 2014 - Becoming a Digital Super-Hero
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
Lessons learned how to engage fans in 2015 - #DMFCairo
Lessons Learned : How to engage fans in 2015.
As presented in Digital Media Forum, Cairo, 27/10/2014.
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
SEO is not Magic, and you can do it! Many content creators struggle with SEO and end up paying someone to do something they could do themselves. This session will be half pep talk and half practical guide to doing some more advanced SEO tactics on your own.
How to Turn Knowledge into Data: Customer Reviews
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
Advocacy Advantage: Toronto
The document summarizes a virtual event about advocacy marketing. It includes an agenda for the event with sessions on leveraging customers throughout the content lifecycle, advocacy and authenticity as a competitive advantage, using video for advocacy, and identifying an advocacy advantage. Several speakers shared tips like using advocates to reinforce positioning, collecting customer feedback to create content, and including video at every step of the advocacy process. The overall message was that advocacy can provide a major competitive advantage if companies authentically engage customers as brand promoters.
B4 b web straegy
The document discusses developing a smart strategy for a website. It recommends asking 5 questions: 1) What do you want to accomplish? 2) How will you reach your goals? 3) Who is your target audience? 4) What will you communicate to them? 5) What will motivate them to visit the site? Answering these questions involves determining the website purpose, desired results, audience profile, key messages, and incentives. Developing a site map and considering user experience are also important to creating an effective website strategy.
5 Things Every Rotary Club Facebook Page Should Have
Learn five elements your Rotary Facebook page should
have that will help you reach club goals, such as attracting
new members, finding more project resources, and letting
the community know about your club.
Redesigning Deliveroo – Simon Rohrbach, Deliveroo
Overhauling a company's look and feel is hard, let alone across 100 cities in 12 countries. Simon will be talking about the story behind Deliveroo's new look, the process the design team went through over 12 months, and share some lessons learned.
Rob wellman navagating social media tsunami - social5 - prsa
The document discusses the rise of social media and how it has surpassed traditional media in reaching large audiences. It notes that while radio took 38 years to reach 50 million listeners, social platforms like Facebook were able to reach 100 million users within 9 months. The document advocates for businesses to embrace social strategies as most consumers now spend their time on social media. It promotes Social5 as a suite of services that provides a team of experts to deploy social, mobile, and email marketing strategies for businesses.
Online Marketing for Dummies TES
Cassie Roberts presented on online marketing trends for events. She discussed key terms like URL, SEO, cookies, and cache. Popular social media platforms like Facebook, Twitter, Pinterest, YouTube, and Instagram were covered. She emphasized having a mobile-friendly website or app. Roberts concluded by encouraging attendees to volunteer for social media roles and stressed the importance of mobile marketing given growing mobile searches and purchases.
4 Pillars of Digital Marketing
The document discusses the four pillars of digital marketing: search, social media, design, and reports. It provides tips and recommendations for each pillar. For search, it emphasizes quality, relevant content and technical SEO best practices. For social media, it recommends prioritizing top platforms like Facebook and Twitter based on audience and suggests creating a content calendar and quick social media policy. For design, it stresses user-centric thinking and testing. And for reports, it recommends using analytics tools like Google Analytics to track key metrics and measure goals.
Marketing possibilities with_the_use_of_social
Presentation presented at the National Sweet Sorghum Producers & Processors Association meeting on 2/25/2011 about using social media.
Awesome Apps 2018 - Marketing
This document provides a summary of an event focused on marketing and communication apps and tools for 2018. It includes:
- An overview of various Google tools for searching, sharing, and collaborating including Google Scholar, Google Trends, Google Alerts, Google Translate, Google Forms, Google Docs, Google Sheets, and Google Ad Grants.
- A discussion of social media management platforms like Buffer, Hootsuite, and Crowdfire that allow scheduling and organizing social media posts.
- A review of tools for creating graphics, videos, and presentations including Canva, Animoto, Tagxedo, and Prezi.
- A mention of analytics platforms like Google Analytics and Social
Wordcamp Vancouver 2019: It Ain't Yoast [SEO]
My SEO presentation at the Vancouver Wordpress conference. I was trying to get people thinking about bigger picture factors in SEO (homeruns) rather than just tools like Yoast (taking swings).
Similar to Summer 2012 seo 2 earned media (20)
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
Jess Lee: The Three Core Principals for Rapidly Growing a Community Platform
SearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London 2014 - Becoming a Digital Super-Hero
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'
Lessons learned how to engage fans in 2015 - #DMFCairo
Lessons learned how to engage fans in 2015 - #DMFCairo
5 Things Every Rotary Club Facebook Page Should Have
5 Things Every Rotary Club Facebook Page Should Have
Rob wellman navagating social media tsunami - social5 - prsa
Rob wellman navagating social media tsunami - social5 - prsa
Recently uploaded
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Video Streaming: Then, Now, and in the Future
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsLarge Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Recently uploaded (20)
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Summer 2012 seo 2 earned media
- 2. WHY SEO BALLS SUCKS AND WHAT WE’RE GOING TO DO ABOUT IT
- 3. HOW SEO WORKS (2000 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy some links 3: ???? 4: Profit!!!1!
- 4. HOW SEO WORKS (2004 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy lots of links 3: ???? 4: Profit!1!!1!
- 5. HOW SEO WORKS (2008 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Buy a shit-load of links 3: ???? 4: Profit!!!1!
- 6. HOW SEO WORKS (2011 VERSION) 1: Shove in all the keywords, key phrases, search terms, popular terms, key words, search words 2: Get the site in great shape 3: Think a bit about users 4: Buy a fuck-tonne of links 5: ???? 6: Profit!!!1!!!!11!!1!one!eleven!!!!
- 7. but if it’s just about links…
- 9. This is Troy Troy is “HAWT” Troy is looking for love Troy likes nice girls, but he can’t find one
- 10. This is Sharpay Sharpay is popular Sharpay buys her friends Sharpay is a total bitch
- 11. This is Gabriella Gabriella is not popular She can’t buy friends Gabriella is lovely
- 13. Back to our feature presentation
- 15. >> THE EARNED MEDIA MANIFESTO >> >> YOU CANNOT BUY POPULARITY : AUTHORITY IS EARNED >> >> USERS ARE PEOPLE >> USER EXPERIENCE IS IMPORTANT >> CONTEXT IS EVERYTHING >> GIVE PEOPLE A REASON TO CHOOSE YOU >> LISTEN TO EVERYONE >> SPEAK HOW YOU WOULD LIKE TO BE SPOKEN TO >> BE REMARKABLE >>
- 17. EARNED MEDIA (2012 VERSION) 1: Content is relevant (keywords are optional, Google is clever) 2: Websites look beautiful (you should make an effort) 3: Make it easy to share content (who doesn’t like a button) 4: Make all content worth sharing 5: Get the right people to talk about you for the right reasons 6: Ask customers what they want 7: Make friends with the popular kids 8: Stand out from the crowd 9: Be in the right place at the right time 10: Talk to customers throughout their journey
- 18. Earned media: Happy endings