This executive report discusses how sales and marketing teams can use training to drive revenue. It recommends streamlining training into consistent, online formats available anytime. Measuring who accesses training and how it impacts results. Targeting training based on skills, roles, purchase history to maximize impact. Simplifying training creation and management to reduce time spent on logistics. Providing ongoing training can help teams meet sales targets and improve customer retention and cross-selling.
In this paper, mobile learning and priority communications are discussed together as the same technology applies. Both rely on the ready development, delivery, and analysis (was the content read, was it understood, is there feedback) of mobile content.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
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Beyond Learning: Make Your LMS Mission Critical to Your OrganizationHuman Capital Media
Is your LMS mission critical to your business? Many organizations have an LMS, but only a few demonstrate real business results or are integrated in the day-to-day activities of employees’ lives.
During this webinar, they will look at nontraditional ways to use an LMS so it aligns with your business’s needs, improves the stickiness of the solution and drives measureable business results. The discussion also will include suggestions on how to:
• Create a successful, compelling knowledge portal — Pharmacy Systems case study.
• Drive top-line revenue with e-learning by engaging partners and customers.
• Use e-learning systems to improve employee engagement and productivity.
In this paper, mobile learning and priority communications are discussed together as the same technology applies. Both rely on the ready development, delivery, and analysis (was the content read, was it understood, is there feedback) of mobile content.
Oracle apps crm operations and configurationmagnifics
www.Magnifictraining.com-oracle apps r12 scm fuctional online training.
contact us: info@magnifictraining.com or
call us: +919052666559
oracle apps technologies like oracle discrete manufacturing, oracle apps purchasing training,
oracle apps order management training,oracle apps r12 functional training.
real time Oracle scm online training by industrail experts
for details call:+919052666559 hands on training on oracle online TRAINING.
Beyond Learning: Make Your LMS Mission Critical to Your OrganizationHuman Capital Media
Is your LMS mission critical to your business? Many organizations have an LMS, but only a few demonstrate real business results or are integrated in the day-to-day activities of employees’ lives.
During this webinar, they will look at nontraditional ways to use an LMS so it aligns with your business’s needs, improves the stickiness of the solution and drives measureable business results. The discussion also will include suggestions on how to:
• Create a successful, compelling knowledge portal — Pharmacy Systems case study.
• Drive top-line revenue with e-learning by engaging partners and customers.
• Use e-learning systems to improve employee engagement and productivity.
Ирина Петраченкова - CITROEN Russia и Евгения Лысенко - OMD Media Direction World Brand Academy
Выступление Ирины Петраченковой, CITROEN Russia, head of advertising department, и Евгении Лысенко, руководителя группы OMD Media Direction, на Саммите Digital Branding - BEST CASES, Session 6 "Content Management", October, 26, 2012 www.digital-branding.ru
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
ASA Conference #AIA15 Informed Aging: Grow your Business by Educating Your Co...BOOMbox Network
Panel Presentation for American Society on Aging, Aging in America Conference 2015. Presentation Title - Informed Aging: Grow Your Business by Educating Your Community.
This presentation discusses the value in creating educational and networking events in your community. Both Annual and Monthly event types are discussed. Details on Why you should create an event - What type of event might work best for you and your community - Who should you invite - Where should you hold the event - When you have the event(s). Handouts were provided.
Presenters: Laurie Miller, Apple Care and Companion, Barbara Crowley, Snabbo.com, Chris Bradshaw, Boombox Network
Effective Launch Training Practices for District Sales Managers: Optimize Per...Best Practices
Rising competition and access restrictions in the bio-pharmaceutical industry have made it critical for companies to prepare and measure the performance of their District Sales Managers (DMs) who oversee launch-related activities in the field.
Best Practices, LLC engaged 20 sales leaders from bio-pharmaceutical companies to establish benchmarks around the training and accountability of District Sales Managers at launch. Insights from this study will serve as a reference point for companies to evaluate their launch training programs for the sales force against industry benchmarks.
Download Full Report: http://bit.ly/29Gq68L
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
Virtual reality heps consumers experience products virtually. This has many utilities in the retail sector - given the deep inroads made by e-commerce in the space. Therefore, there is a good possibility that Virtual Reality could be used extensively in the future. Learn more in this presentation
Ирина Петраченкова - CITROEN Russia и Евгения Лысенко - OMD Media Direction World Brand Academy
Выступление Ирины Петраченковой, CITROEN Russia, head of advertising department, и Евгении Лысенко, руководителя группы OMD Media Direction, на Саммите Digital Branding - BEST CASES, Session 6 "Content Management", October, 26, 2012 www.digital-branding.ru
What it is:
Off The Wall is an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without everleaving the Facebook Environment.
Why It’s Important:
Off The Wall addresses the on-demand consumer’s desire to engage in unique relevant brand experiences without leaving the user’s social networking enviornment. It also gives brands a unique opportunity to reward their fans with priviliedged shopping access to hot items or time-sensitive deals.
ASA Conference #AIA15 Informed Aging: Grow your Business by Educating Your Co...BOOMbox Network
Panel Presentation for American Society on Aging, Aging in America Conference 2015. Presentation Title - Informed Aging: Grow Your Business by Educating Your Community.
This presentation discusses the value in creating educational and networking events in your community. Both Annual and Monthly event types are discussed. Details on Why you should create an event - What type of event might work best for you and your community - Who should you invite - Where should you hold the event - When you have the event(s). Handouts were provided.
Presenters: Laurie Miller, Apple Care and Companion, Barbara Crowley, Snabbo.com, Chris Bradshaw, Boombox Network
Effective Launch Training Practices for District Sales Managers: Optimize Per...Best Practices
Rising competition and access restrictions in the bio-pharmaceutical industry have made it critical for companies to prepare and measure the performance of their District Sales Managers (DMs) who oversee launch-related activities in the field.
Best Practices, LLC engaged 20 sales leaders from bio-pharmaceutical companies to establish benchmarks around the training and accountability of District Sales Managers at launch. Insights from this study will serve as a reference point for companies to evaluate their launch training programs for the sales force against industry benchmarks.
Download Full Report: http://bit.ly/29Gq68L
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
This report details the findings of a joint study by Demand Metric and Salesforce Pardot to study the current state of lifecycle marketing, measuring the adoption of this strategy and how it is performing.
For the fastest marketers, real time means responding to customer actions in a near instantaneous fashion. But nearly everyone agrees there’s room to speed up.
Virtual reality heps consumers experience products virtually. This has many utilities in the retail sector - given the deep inroads made by e-commerce in the space. Therefore, there is a good possibility that Virtual Reality could be used extensively in the future. Learn more in this presentation
Smarter Decisions for Stronger Performance: How to use data to partner for su...Laura Overton
Your L&D strategy might be going well, but are your stakeholders buying into planned developments?
Laura Overton delivered this webinar hosted by DPG on 24 July 2015. Laura explained how L&D and HR leaders can use the Towards Maturity Benchmark to gather the evidence needed to show business leaders what's working and highlight opportunities to develop, using the Towards Maturity Model as a framework for constant strategy innovation.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
Professional development in the sales and marketing arena has long been challenged by the absence of objective evaluation of results.
Traditional ‘training programs’ have, for the most part, failed to capture initiative-based progress and discrete outcomes. The advent of digital marketing channels has exacerbated this situation. New channels, technologies and consumer behaviours are emerging at such a rapid rate that traditional sales and marketing leaders are scrambling to keep pace with their own marketplaces. The first Digital Chameleon IQ Index uncovered three key dynamics shaping digital marketing learning.
The sales landscape has changed dramatically due to the impacts of COVID-19. The number of organizations with sales teams working and selling remote has grown 400% over the past 10-years and is not likely to change post-pandemic. To keep your sales reps productive, you must equip them with the tools, resources, and leadership they need to remain effective. In this presentation, we highlight 3 ways to empower your remote sales team to ensure ongoing success in today's selling landscape.
Today’s partner programs need to be innovative and more engaging than ever. That’s why we recently completed a research study to determine how to drive pre-sales, sales and post-sales behaviors with targeted layered and bundled incentives.
Keynote Microsoft Dynamics CRM | David Brown, MicrosoftExploreDynCRM
Nét voor Explore Dynamics CRM vond Convergence 2013 plaats. Tijdens dit Amerikaanse Microsoft Dynamics klantenevenement werden de meest recente ontwikkelingen van Microsoft CRM bekend gemaakt. Het evenement in Ede had de Europese primeur van deze ontwikkelingen, gepresenteerd door David Brown. Hij is verantwoordelijk voor de Europese CRM-markt binnen Microsoft.
Top Five HR Process Integrations That Drive Business ValueSumTotal
Integration is the new currency of HR. Empirical research reveals that improving HR process, technology, and data integration to eliminate silos and facilitate cross-functional reporting affords significant business benefits.
According to SumTotal’s 2010 State of Global People Management worldwide survey of human resources (HR) leaders, organizations with fully integrated HR and talent processes, systems, and data outperform those organizations that have not integrated by 41% across twelve key HR and business operating metrics.
There is little doubt that improving HR integration and eliminating silos affords significant benefits. Based on SumTotal’s global survey data, this whitepaper dives into the top five HR process integrations that provide organizations with the most business value: better internal, talent mobility, decreased voluntary turnover, better workforce alignment to overall business strategy, improved workforce productivity and faster on-boarding (time-to-productivity).
SumTotal TalentNet enables companies to maximize the value of social networking and Web 2.0 without the risk or liability of employees using external networks not within organizational control.
SumTotal's Hiring & Recruiting solution provides organizations the ability to manage the hiring lifecycle, from requisition creation and approval, through job posting, to applicant tracking, selection, background checking, and hiring.
SumTotal Performance Management software supports SMART goal methodology, providing workers assistance in creating Specific, Measurable, Achievable, Realistic and Time?based performance goals which can then be evaluated in real time with managers.
SumTotal Talent Management features an intuitive interface for a non-technical audience familiar with HCM concepts to be able to change the application to match organizational processes.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
4 Ways Sales & Marketing Can Use Training to Drive Revenue
1. Executive Report
4 Ways Sales & Marketing
Should Use Training
to Drive Revenue
A SumTotal Executive Report
Introduction
Reduced budgets, increased pressure to meet sales targets, staff turnover and
understaffed departments, and the ever-present need to fill the pipeline while not
losing customers out the bottom end are all typical challenges for a day in the life
of Sales and Marketing professionals. And while branding, prospecting, channel
relationships, and lead generation are worthwhile pursuits to meeting those
58.4%
challenges head-on, many organizations are missing another opportunity that can
impact success and further drive revenues – training internal and external resources.
Yes, training, but not in the traditional sense. Successful organizations are
of Sales executives are
delivering training in new ways to the most important audiences of sales teams,
struggling with budget and
channel partners, and customers. staffing issues in 2011.
• Target training and information delivery based on skill level, partner
type, customer purchase history, or other relevant information, to
get the most impact.
• Engage prospective customers with needs-based learning,
quizzes, and multi-media.
• Reinforce learning with short, online refreshers. Over
• Gain faster speed-to-market using a 24/7/365 environment. 57%
• Keep external audiences in-the-know with learning solutions for
their mobile devices.
This executive report presents findings from SumTotal’s Training and Information of Marketing executives
Sharing survey of Sales and Marketing professionals. Additional information focus their time on
about the sample and survey methodology is contained in the Methodology acquiring new customers.
section at the end of this report.
www.sumtotalsystems.com 1
2. 4 Ways Sales & Marketing Should
Use Training to Drive Revenue
Training to Drive Success
Consider 4 ways Sales and Marketing Professionals should be using training to
achieve success:
1. Streamline
Consolidate training into consistent, “always on” training that’s
easy to deliver and consume.
2. Measure
Know who’s accessing training and information and how it’s
impacting results.
3. Target
Be relevant. Provide training and information to those who
would benefit.
4. Simplify
Reduce the amount of time you put into creating training and
managing logistics.
A training and information sharing strategy supported by robust and integrated
underlying technology provides the means for achieving these goals. Several key
findings in this study validate the need for a definitive training and information
sharing strategy:
• Sales professionals who don’t provide sales training were more
likely to report challenges with meeting sales targets (68% vs. 58%)
• Marketers who don’t provide customer training were more likely to
report challenges with customer retention (44% vs. 12%) and cross-
sell (40% vs. 35%)
What are the top challenges you’re facing as a professional in 2011?
(select all that apply)
Functional Response
Challenges
Group Percent
Meeting Sales Targets 13.1%
Sales Sales Turnover 32.1%
Understaffed or under budgeted sales team 26.3%
Brand awareness 42.9%
Acquiring new customers 57.1%
Marketing
Customer satisfaction and retention 31.0%
Cross-selling and Up-selling to existing customers 40.5%
Yet 61% of the Sales and Marketing professionals surveyed don’t provide
ongoing training to their key constituents – sales teams, channel partners, and
customers. And 41% indicate that training and information sharing was not an
initial priority for their organization.
www.sumtotalsystems.com 2
3. 4 Ways Sales & Marketing Should
Use Training to Drive Revenue
1. Streamline
Training and information sharing is most often provided in-person. There are
obvious benefits to in-person training; however the cost and coordination of
such efforts can be prohibitive. This may be why 40.5% of Sales executives
indicated their current training practices are too time consuming and 27%
indicated they are too costly while 26.3% of Marketing leaders indicate current
practices are too time consuming and 28.9% say they are too costly.
How do you provide training? (select all that apply)
% Agree
In person 33.2%
Via the internet using a 21.5%
virtual meeting tool
Via printed
17.5%
training materials
Via email and
14.3%
electronic documents
Via informal,
7.2%
online training
Via a formal online training
6.3%
software platform
How is information provided? (select all that apply)
% Agree
In person 27.0%
Via email and
23.4%
electronic documents
Via printed materials 20.1%
Via the internet using a 16.8%
virtual meeting tool
Via an intranet, extranet,
11.5%
or other portal
Technology is successfully leveraged by businesses and consumers alike
because of the efficiencies and conveniences it provides. Consider redirecting
funds from costlier in-person or paper-based training and information sharing
methods to a more efficient online system that not only saves time and money,
but also has staying power.
• Online training is available 24/7/365, so users can access and
re-access training and information anytime and anywhere
• Set up automatic reminders for users to take follow-up courses
to refresh or extend skills and knowledge
• Users can download and view training from their mobile devices
to be consumed off-site, on-the-job, or even on a plane
• Information is delivered in a consistent manner with the ability to
test users for comprehension
www.sumtotalsystems.com 3
5. 4 Ways Sales & Marketing Should
Use Training to Drive Revenue
• Provide different information to VARs vs. Referral partners
• Present cross-sell and up-sell opportunities based on products
that have been purchased • Delivering targeted
training and
• Get the attention and buy-in of prospective customers with information (based on
role or product/service
need-based information and training delivery
purchased) is an
important feature for
What do you consider to be the most important features of a training and 23.7% of the audience.
information sharing solution? (select all that apply) • 20% require ease
% Agree of use
Easy to use for
20.0%
• 17.2% want the ability
administrators and users to correlate usage to
Correlate use to sales performance
17.2%
sales performance
Deliver based on a
16.7%
person's role
Report on who accesses
10.7%
training and information
Deliver to sales staff outside
the organization 10.2%
Deliver based on
7.0%
product purchased
24/7/365 environment 5.1%
4. Simplify
And finally, simplify information delivery by leveraging existing and ready-
made content. Organizations can reduce the amount of time it takes to create
and manage training, for example, by turning PowerPoint presentations into
training courses. Many successful organizations purchase proven, off-the-
shelf training to develop sales skills or offer customer value-added information.
Set up automatic course assignments and reminders, and eliminate the need
for logistics planning and scheduling of on-site training. Again, by leveraging
technology organizations can improve speed to market and enable greater
focus on other tasks that impact the bottom line.
www.sumtotalsystems.com 5
6. 4 Ways Sales & Marketing Should
Use Training to Drive Revenue
Conclusion Company Size of Respondents
Implementing a training and information sharing strategy, supported by robust
and integrated underlying technology, provides the means for achieving these 4.4%
84.7%
objectives. Whether those goals involve enabling and engaging sales and partner 10.9%
teams or customers and prospects, online training and information sharing allows
organizations to distribute targeted value to important audiences and measure
the impact of that value on the bottom line.
Regardless of who is involved in the decision-making process, tools like 1-2500 2501-9999 10000+
SumTotal’s Extended Enterprise solution can help organizations provide valuable
and impactful information to key constituents.
SumTotal’s solution has many key advantages, including: Job Function of Respondents
• Information can be targeted to specific groups (based on role,
27%
product purchased, or other attributes)
• Use of training and information can be tracked to determine who is 13.1%
completing training or viewing documents
26.3% 1.5%
• Usage of training and information can be correlated to sales results
• Training can be developed using off-the-shelf courseware, tools
that turn your PowerPoint presentations into training courses, or 32.1%
professional curriculum developers Business Development
Channels/Partners
• Any skill level can post documents, announcements, or other
Marketing
information for users to view
Sales
• Expedite information distribution via commonly used mobile devices Executive
Methodology
In 2011, SumTotal Systems conducted a global survey of senior professionals
What is your role in purchasing
in Sales, Marketing, and Channels to gather details about training practices a new solution?
and needs for their key constituents including sales teams, channel partners, and
customers. Survey respondents were primarily Sales and Marketing professionals 22.2%
in organizations with 2,500 employees or less across a multitude of industries. 18.9%
32.2%
26.7%
Approve Influence Recommend No Rule
www.sumtotalsystems.com 6